Invisible Oranges

Cosmo Lee started Invisible Oranges in September 2006 as a repository for his articles published by other magazines, such as PopMatters, Decibel, Stylus Magazine, and Metal Injection.{{Cite web|last=Lee|first=Cosmo|date=March 15, 2012|title=The Roots of Invisible Oranges|url=http://cryogenichusk.com/2012/03/15/the-roots-of-invisible-oranges/|url-status=dead|archive-url=https://web.archive.org/web/20120319024124/http://cryogenichusk.com/2012/03/15/the-roots-of-invisible-oranges/|archive-date=March 19, 2012|access-date=August 22, 2020|website=Cryogenic Husk}}{{Cite web|date=August 27, 2007|title=Invisible Oranges|url=https://www.myspace.com/invisibleoranges|url-status=dead|archive-url=https://web.archive.org/web/20070827184701/http://myspace.com/invisibleoranges|archive-date=August 27, 2007|access-date=2020-08-21|website=Myspace}} Lee had recently moved from San Francisco, California to Berlin, Germany and published all of the articles in English. The website's first article was a scathing review of Voodoocult's debut Jesus Killing Machine, published on October 6, 2006.{{Cite web|last=Lee|first=Cosmo|date=October 6, 2006|title=Voodoocult - Jesus Killing Machine|url=http://invisibleoranges.com/2006/10/voodoocult-jesus-killing-machine.html|url-status=dead|archive-url=https://web.archive.org/web/20070202041620/http://invisibleoranges.com/2006/10/voodoocult-jesus-killing-machine.html|archive-date=February 2, 2007|access-date=September 8, 2020|website=Invisible Oranges}}{{Cite web|date=October 6, 2006|title=Invisible Oranges|url=http://invisibleoranges.com/index.html|url-status=dead|archive-url=https://web.archive.org/web/20061108121501/http://invisibleoranges.com/|archive-date=November 8, 2006|access-date=September 8, 2020|website=Invisible Oranges}}

On September 24, 2011, after five years of running the blog, Lee stepped down as editor-in-chief of Invisible Oranges, but retained ownership of the domain.{{Cite web|last=Lee|first=Cosmo|date=January 4, 2013|title=Invisible Oranges unites with Brooklyn Vegan|url=https://www.invisibleoranges.com/invisible-oranges-unites-with-brooklyn-vegan/|url-status=live|archive-url=https://web.archive.org/web/20160207144315/https://www.invisibleoranges.com/invisible-oranges-unites-with-brooklyn-vegan/|archive-date=February 7, 2016|access-date=August 21, 2020|website=Invisible Oranges - The Metal Blog|language=en}}{{Cite web|last=Schafer|first=Joseph|date=September 16, 2016|title=Interview: Cosmo Lee (Invisible Oranges)|url=https://www.invisibleoranges.com/interview-cosmo-lee-invisible-oranges/|url-status=live|archive-url=https://web.archive.org/web/20160919040326/https://www.invisibleoranges.com/interview-cosmo-lee-invisible-oranges/|archive-date=September 19, 2016|access-date=August 22, 2020|website=Invisible Oranges - The Metal Blog|language=en}} The announcement was made six months earlier, on March 21, 2011, at which time Lee invited new writers to apply as editors and contributors.{{Cite web|last=Neilstein|first=Vince|date=March 23, 2011|title=Invisible Oranges No More|url=https://www.metalsucks.net/2011/03/23/invisible-oranges-no-more/|url-status=live|archive-url=https://web.archive.org/web/20110325230040/https://www.metalsucks.net/2011/03/23/invisible-oranges-no-more/|archive-date=March 25, 2011|access-date=August 22, 2020|website=MetalSucks|language=en}}{{Cite web|last=Lee|first=Cosmo|date=March 21, 2011|title=Community, come together|url=https://www.invisibleoranges.com/community-come-together/|url-status=live|archive-url=https://web.archive.org/web/20110325073207/http://www.invisibleoranges.com/2011/03/community-come-together/|archive-date=March 25, 2011|access-date=August 22, 2020|website=Invisible Oranges - The Metal Blog|language=en}} On August 26, 2011, Lee posted a second and final recruitment offer for editors, text editors, art directors, gatekeepers, calendar managers and writers.{{Cite web|last=Smoljak|first=Kay|date=September 24, 2011|title=Now it's time to say farewell... to Cosmo Lee|url=https://enterthegoatlady.com/2011/09/24/now-its-time-to-say-farewell-to-cosmo-lee/|url-status=live|archive-url=https://web.archive.org/web/20111213212152/https://enterthegoatlady.com/2011/09/24/now-its-time-to-say-farewell-to-cosmo-lee/|archive-date=December 13, 2011|access-date=August 22, 2020|website=Enter the Goatlady|language=en-US}}{{Cite web|last=Lee|first=Cosmo|date=August 26, 2011|title=Seeking good men and women|url=https://www.invisibleoranges.com/seeking-good-men-and-women/|url-status=live|archive-url=https://web.archive.org/web/20160307112019/https://www.invisibleoranges.com/seeking-good-men-and-women/|archive-date=March 7, 2016|access-date=August 22, 2020|website=Invisible Oranges - The Metal Blog|language=en}} It was at this time that Vanessa Salvia joined as text editor, Haku Chamberlin-Bee joined as a designer and others joined the team in positions offered by Lee.{{Cite web|last=Horsley|first=Jonathan|date=March 3, 2014|title=Interview: Rick Duncan of Portland bass-and-drum duo Towers talks weird sounds, perfectionism and practice room magic|url=https://www.decibelmagazine.com/2014/03/03/interview-rick-duncan-of-portland-bass-and-drum-duo-towers-talks-weird-sounds-perfectionism-and-practice-room-magic/|url-status=live|archive-url=https://web.archive.org/web/20210316151022/https://www.decibelmagazine.com/2014/03/03/interview-rick-duncan-of-portland-bass-and-drum-duo-towers-talks-weird-sounds-perfectionism-and-practice-room-magic/|archive-date=March 16, 2021|access-date=November 13, 2021|website=Decibel|language=en-US}} Lee has since gone on to become associate director of direct response at the Children's Hospital Los Angeles.

Michael Nelson replaced Lee as editor-in-chief in September 2011 and remained in that position for the next nine months. Aaron Lariviere replaced Nelson as editor-in-chief in May 2012 but only lasted a brief eight months. Nelson and Lariviere were both contributing writers at Stereogum during their time at Invisible Oranges.{{Cite web |last=Islander |date=December 9, 2019 |title=Stereogum's List of the Best Metal Albums of 2019 |url=https://www.nocleansinging.com/2019/12/09/listmania-2019-stereogums-list-of-the-best-metal-albums-of-2019/ |url-status=live |archive-url=https://web.archive.org/web/20200822181439/https://www.nocleansinging.com/2019/12/09/listmania-2019-stereogums-list-of-the-best-metal-albums-of-2019/ |archive-date=August 22, 2020 |access-date=August 22, 2020 |website=No Clean Singing}}

In December 2012, Lariviere announced his departure from Invisible Oranges, leading Lee to consider shutting down the website. Instead, BrooklynVegan writer Fred Pessaro offered to take the editor-in-chief position at Invisible Oranges. On January 4, 2013, Invisible Oranges officially joined the BrooklynVegan family as its fourth blog, behind BrooklynVegan, BV Chicago and BV Austin.{{Cite web |last=Islander |date=January 4, 2013 |title=Brooklyn Vegan Takes Over Invisible Oranges |url=https://www.nocleansinging.com/2013/01/04/brooklyn-vegan-takes-over-invisible-oranges/ |url-status=live |archive-url=https://web.archive.org/web/20130110202501/https://www.nocleansinging.com/2013/01/04/brooklyn-vegan-takes-over-invisible-oranges/ |archive-date=January 10, 2013 |access-date=August 21, 2020 |website=No Clean Singing |language=en-US}} Invisible Oranges' domain name was immediately transferred from Lee to BrooklynVegan's owner and founder David Levine.

Pessaro left Invisible Oranges after only nine months as editor-in-chief, in September 2013. He has since gone on to write for Noisey and Revolver.{{Cite web|last=Pessaro|first=Fred|date=December 11, 2018|title=Fred Pessaro's favorite albums of 2018|url=https://www.brooklynvegan.com/fred-pessaros-favorite-albums-of-2018/|url-status=live|archive-url=https://web.archive.org/web/20181211220802/https://www.brooklynvegan.com/fred-pessaros-favorite-albums-of-2018/|archive-date=December 11, 2018|access-date=August 23, 2020|website=BrooklynVegan|language=en}}{{Cite web|last=Hill|first=Mike|date=September 7, 2016|title=Podcast 118 : Fred Pessaro (CLRVYNT) & Justin Pearson (Retox / The Locust / Dead Cross / Head Wound City)|url=https://www.stitcher.com/s?eid=46264587|url-status=live|archive-url=https://web.archive.org/web/20170222084538/https://www.stitcher.com/podcast/everything-went-black/e/podcast-118-fred-pessaro-clrvynt-justin-pearson-retox-46264587|archive-date=February 22, 2017|access-date=August 23, 2020|website=Everything Went Black Podcast|language=en}} Doug Moore (vocalist in death metal band Pyrrhon) replaced Pessaro in September 2013 as editor-in-chief.{{Cite web|last=Shotwell|first=James|date=February 10, 2014|title=Blogger Spotlight: Doug Moore (Invisible Oranges)|url=https://haulixdaily.com/2014/02/blogger-spotlight-doug-moore-invisible-oranges|url-status=live|archive-url=https://web.archive.org/web/20200823011559/https://haulixdaily.com/2014/02/blogger-spotlight-doug-moore-invisible-oranges|archive-date=August 23, 2020|access-date=August 23, 2020|website=Haulix Daily|language=en-US}}{{Cite web|date=September 28, 2013|title=Contact|url=https://www.invisibleoranges.com/contact/|url-status=dead|archive-url=https://web.archive.org/web/20130928065910/https://www.invisibleoranges.com/contact/|archive-date=September 28, 2013|access-date=August 23, 2020|website=Invisible Oranges}} Moore restructured the executive department, promoting Salvia to assistant editor, Wyatt Marshall to deputy editor and adding Kelly Kettering as director of promotions.{{Cite web|last=Norton|first=Justin|date=June 16, 2015|title=The Deciblog Interview: Doug Moore (Pyrrhon)|url=https://www.decibelmagazine.com/2015/06/16/the-deciblog-interview-doug-moore-pyrrhon/|url-status=live|archive-url=https://web.archive.org/web/20200823011902/https://www.decibelmagazine.com/2015/06/16/the-deciblog-interview-doug-moore-pyrrhon/|archive-date=August 23, 2020|access-date=August 23, 2020|website=Decibel|language=en-US}} Moore, however, only remained editor-in-chief for eight months, and like many of his former editors-in-chief, has gone on to write for Stereogum.{{Cite web|title=Doug Moore - Encyclopaedia Metallum: The Metal Archives|url=https://www.metal-archives.com/artists/Doug_Moore/40005|access-date=August 23, 2020|website=Encyclopaedia Metallum}}

Ian Chainey replaced Moore as editor-in-chief in April 2014 for another short eight months.{{Cite web|date=May 22, 2014|title=Contact|url=https://www.invisibleoranges.com/contact/|url-status=dead|archive-url=https://web.archive.org/web/20140522185743/https://www.invisibleoranges.com/contact/|archive-date=May 22, 2014|access-date=August 23, 2020|website=Invisible Oranges}} Joseph Schafer replaced Chainey as editor-in-chief in November 2014 and honored that position for two years and eight months; the longest time an editor-in-chief remained in that position since Lee.{{Cite web|date=November 11, 2014|title=Contact|url=https://www.invisibleoranges.com/contact/|url-status=dead|archive-url=https://web.archive.org/web/20141120162045/https://www.invisibleoranges.com/contact/|archive-date=November 20, 2014|access-date=August 23, 2020|website=Invisible Oranges}}{{Cite web|last=Islander|date=January 12, 2021|title=Joseph Schafer's Top Albums of 2020|url=https://www.nocleansinging.com/2021/01/12/listmania-2020-joseph-schafers-top-albums-of-2020/|url-status=live|archive-url=https://web.archive.org/web/20210801061719/https://www.nocleansinging.com/2021/01/12/listmania-2020-joseph-schafers-top-albums-of-2020/|archive-date=August 1, 2021|access-date=August 1, 2021|website=No Clean Singing|language=en-US}} Wyatt Marshall left the deputy editor position in August 2014 but the role was not taken over by anyone else; Marshall also went on to write for Stereogum.{{Cite web|date=May 6, 2013|title=Invisible Oranges presents East Village Radio special|url=https://www.brooklynvegan.com/invisible-orang/|access-date=2021-08-01|website=BrooklynVegan|language=en}}{{Cite web|date=December 12, 2012|title=Listmania Continues: Stereogum's Top 40 Metal Albums of 2012|url=https://www.nocleansinging.com/2012/12/10/listmania-continues-stereogums-top-40-metal-albums-of-2012/|access-date=August 1, 2021|website=No Clean Singing|language=en-US}}

In July 2015, BrooklynVegan and its three subsidiaries (Invisible Oranges, BV Chicago and BV Austin) became affiliates of American mass media conglomerate Townsquare Media, under its division Townsquare Music.{{Cite web|last=Levine|first=David|date=July 6, 2015|title=About Us|url=http://www.brooklynvegan.com/|url-status=dead|archive-url=https://web.archive.org/web/20150706205708/http://www.brooklynvegan.com/|archive-date=July 6, 2015|access-date=November 14, 2021|website=BrooklynVegan}}{{Cite web|last=Pepple|first=Rolf|date=December 12, 2017|title=Townsquare Media Rochester Is Hiring!|url=https://kroc.com/townsquare-media-rochester-is-hiring/|url-status=live|archive-url=https://web.archive.org/web/20211114004322/https://kroc.com/townsquare-media-rochester-is-hiring/|archive-date=November 14, 2021|access-date=November 14, 2021|website=KROC-FM|language=en}} At the time, Townsquare Music also owned such webzines as Consequence of Sound, Hype Machine, Ultimate Classic Rock, Loudwire, Gorilla vs. Bear and Noisecreep.

Salvia and Kettering both left Invisible Oranges in February 2017, at the same time as Ian Cory and Jon Rosenthal became executives.{{Cite web|title=Ulla – My Year 2013 In Review|url=http://metalbandcamp.com/2013/12/ulla-my-year-2013-in-review.html|access-date=2021-08-01}}{{Cite web|date=2015-01-15|title=Outer Heaven shares "That Which Was Taken"|url=https://ghettoblastermagazine.com/news/outer-heaven-shares-that-which-was-taken/|access-date=2021-08-01|website=Ghettoblaster Magazine|language=en}} Cory acted as co-editor-in-chief, simultaneously with Schafer, until the latter's departure in July 2017; while Rosenthal was promoted to associate editor.{{Cite web|date=July 26, 2017|title=Contact|url=https://www.invisibleoranges.com/contact/|url-status=dead|archive-url=https://web.archive.org/web/20170726011808/https://www.invisibleoranges.com/contact/|archive-date=July 26, 2017|access-date=August 23, 2020|website=Invisible Oranges}} Schafer went on to write for Decibel, Noisey, Bandcamp's Bandcamp Daily column, as well as co-host The Human Instrumentality podcast with Cory.{{Cite web|title=ABOUT — The Human Instrumentality Podcast|url=https://instrumentalitypod.com/ABOUT|access-date=2021-08-01|website=instrumentalitypod.com|language=en}}

Andrew Rothmund became copy editor in July 2017; he was later promoted to editor-in-chief in January 2019 when Cory departed after one year and eleven months in the position.{{Cite web|date=2020-04-10|title=Invisible Oranges Editor-In-Chief {{!}} Andrew Rothmund|url=https://supermetalworld.com/invisible-oranges-editor-in-chief-andrew-rothmund/|access-date=2021-08-01|website=Super Metal World|language=en-US}} Rothmund has since become the third longest-running editor-in-chief of Invisible Oranges, behind Lee and Schafer, holding the position for two years and three months, until his departure in March 2021.{{Cite web|date=2019-05-16|title=Dumb and Dumbest Podcast #162: Invisible Oranges' Andrew Rothmund on the State of Music Journalism|url=https://www.ghostcultmag.com/dumb-and-dumbest-podcast-162-invisible-oranges-andrew-rothmund-on-the-state-of-music-journalism/|access-date=2021-08-01|website=Ghost Cult Magazine|language=en-US}} Rosenthal, who had been promoted to senior editor in February 2020, became editor-in-chief in March 2021, and writer Ted Nubel was promoted to editor.{{Cite web|date=February 18, 2020|title=Contact|url=https://www.invisibleoranges.com/contact/|url-status=dead|archive-url=https://web.archive.org/web/20200218072913/https://www.invisibleoranges.com/contact/|archive-date=February 18, 2020|access-date=September 7, 2020|website=Invisible Oranges}}{{Cite web |last=Julien |first=Alexandre |author-link=Alexander Julien |date=September 10, 2020 |title=Vision Eternel's For Farewell Of Nostalgia Premieres On Invisible Oranges |url=https://www.abridgedpause.com/vision-eternels-for-farewell-of-nostalgia-premieres-on-invisible-oranges |url-status=live |archive-url=https://web.archive.org/web/20200910234018/https://www.abridgedpause.com/vision-eternels-for-farewell-of-nostalgia-premieres-on-invisible-oranges |archive-date=September 10, 2020 |access-date=August 1, 2021 |website=Abridged Pause Blog |language=en-US}}{{Cite web|date=April 14, 2021|title=Contact|url=http://www.invisibleoranges.com/contact/|url-status=dead|archive-url=https://web.archive.org/web/20210414145400/http://www.invisibleoranges.com/contact/|archive-date=April 14, 2021|access-date=November 13, 2021|website=Invisible Oranges}}

In January 2021, BrooklynVegan and Invisible Oranges were bought out by American digital media brand and e-commerce company Project M Group (which had previously bought out other magazines like Revolver, The Hard Times, Metal Edge, Inked and Goldmine).{{Cite web|last=Concrete|first=Bob|date=August 3, 2021|title=Project M Acquires Vinyl Plant|url=https://concreteplanet.com/project-m-acquires-vinyl-plant/|url-status=live|archive-url=https://web.archive.org/web/20211114010103/https://concreteplanet.com/project-m-acquires-vinyl-plant/|archive-date=November 14, 2021|access-date=November 14, 2021|website=Concrete|language=en-US}} Project M Group founder Enrique Abeyta became the owner of Invisible Oranges but BrooklynVegan's founder David Levine stayed on as general manager. As part of the new partnership, BrooklynVegan and Invisible Oranges launched a new webstore selling vinyl records, band shirts and apparel, as well as toys and collectibles. The stores are identical across BrooklynVegan, Invisible Oranges, Revolver, The Hard Times, Metal Edge, Inked and Goldmine, with content controlled and curated by Project M Group.{{Cite web|last=Krgin|first=Borivoj|date=May 1, 2017|title=Revolver Magazine Sold To Digital Media Company Project M Group; Brand Relaunch Planned For This Fall|url=https://www.blabbermouth.net/news/revolver-magazine-sold-to-digital-media-company-project-m-group-brand-relaunch-planned-for-this-fall/|url-status=live|archive-url=https://web.archive.org/web/20170502023448/https://www.blabbermouth.net/news/revolver-magazine-sold-to-digital-media-company-project-m-group-brand-relaunch-planned-for-this-fall/|archive-date=May 2, 2017|access-date=November 14, 2021|website=Blabbermouth}}{{Cite web|last=Abeyta|first=Enrique|title=Project M: #1 E-commerce platform for tattoo and heavy metal lifestyles|url=https://wefunder.com/projectm|access-date=November 14, 2021|website=Project M on Wefunder}}

{{Reflist}}

• {{official website|https://invisibleoranges.com}}

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