Bullfrog Productions

{{See also|Peter Molyneux#Early career}}

File:Peter Molyneux - Game Developers Conference 2010 (2).jpg

In 1982, entrepreneur Peter Molyneux met Les Edgar at an audio electronics shop called PJ Hi-Fi.{{cite magazine |magazine=Retro Gamer |publisher=Imagine Publishing |location=Bournemouth |issn=1742-3155 |title=In The Chair With Peter Molyneux |pages=82–89 |issue=71}} When Molyneux left the company where he was working, Edgar suggested that they start a new one,{{cite web |url=http://www.gamespot.com/features/petermolyneux/index.html |title=GameSpot Presents Legends of Game Design: Peter Molyneux |last=Dulin |first=Ron |work=GameSpot |access-date=26 April 2012 |archive-url=https://web.archive.org/web/20050830100952/http://www.gamespot.com/features/petermolyneux/index.html |archive-date=30 August 2005}} which would later develop business software for the Commodore 64 as Taurus Impact Systems (also known as Taurus Software). The new company was named after Molyneux and Edgar's shared astrological sign, the Taurus. At some point, Molyneux accepted a deal to export money systems to Switzerland and baked beans to the Middle East.

One day, Taurus received a call from the head of Commodore Europe, wanting to discuss the future of the Amiga and Taurus' software's suitability for the system. Molyneux was invited to Commodore Europe's headquarters, where he was offered several Amiga systems and a space at a show in Germany. When Molyneux was told that they were anticipating getting his network running on the Amiga, he realised that they had mistaken his company for one called Torus, a producer of networking systems. Molyneux wanted the Amiga systems, so he did not inform Commodore of this error. He received them and began writing a database program called Acquisition. Commodore kept asking about the database, and Molyneux gave them excuses because they were threatening to shut Taurus down. When Acquisition was finished, it was shown at the exhibition in Germany, and won product of the year. 2,000 copies were sold to a company in the United States, giving Molyneux and Edgar funds to sustain Taurus.

Another program Taurus wrote was a computer-aided design (CAD) package called X-CAD.{{cite magazine |magazine=The One |publisher=EMAP |title=Work In Progress Bullfrog |issue=12 |date=September 1989 |pages=24–28 |issn=0955-4084 |url=https://archive.org/details/theone-magazine-12/page/n23/mode/2up |access-date=8 June 2022 |archive-url=https://web.archive.org/web/20170319081815/https://archive.org/details/theone-magazine-12 |archive-date=19 March 2017 |url-status=live }} They knew the Amiga was becoming a gaming machine, and a friend of Molyneux's asked him to convert Druid II: Enlightenment from the Commodore 64 to the Amiga. According to Edgar, it was around this time Bullfrog was founded in preparation for the day when Acquisition was no longer important and they could focus on games.{{cite web |title=Bullfrog Productions: A History Of The Legendary UK Developer |url=https://www.nowgamer.com/bullfrog-productions-a-history-of-the-legendary-uk-developer/ |website=NowGamer |access-date=11 June 2017 |date=22 February 2012 |archive-url=https://web.archive.org/web/20170706050106/https://www.nowgamer.com/bullfrog-productions-a-history-of-the-legendary-uk-developer/ |archive-date=6 July 2017 |url-status=dead }} Bullfrog was originally a brand of Taurus; Molyneux explained that this was because they wanted to avoid confusion over business software and money-making opportunities.

The name came from an ornament of a bullfrog located in the office: when asked by Joystick why the name "Bullfrog" was chosen, Molyneux stated that they wanted "an idiotic name" without having to find one, and there happened to be a sculpture of a colourful frog on a pedestal labelled "Bull Frog by Leonardo" on the table.{{cite magazine |magazine=Joystick |date=October 1993 |pages=85, 86 |title=Bullfrog Entretien Avec Peter Molyneux : Créateur, Programmeur Et Co-fondateur De Bullfrog|trans-title=Interview With Peter Molyneux : Creator, Programmer And Co-founder Of Bullfrog |issue=42 |language=fr}} Afterwards, Molyneux and Edgar were running out of money, and Edgar suggested they close the company down. It was at this point when Molyneux came up with the idea of Populous. The conversion of Druid II: Enlightenment, Populous, and a shoot 'em up game called Fusion were the first games developed under the Bullfrog brand.

Populous was difficult to publish at first due to a lack of recognition—the god genre was, according to Bullfrog, "misunderstood by everyone".{{cite magazine |magazine=Bullfrog Bulletin |publisher=Bullfrog Productions |issue=4 |date=1997 |page=3 |title=Bullfrog Gameology |location=Guildford}} Despite this, Electronic Arts was willing to publish the game. Molyneux did not expect it to be successful, yet in 1989, the game received 10 awards, and another 12 the following year, with sales reaching one million copies. It ultimately sold four million copies. Edgar took note of the game's success and gave developers such as Imagineer licences to create ports for platforms such as the Super Nintendo Entertainment System (SNES) and Sega Mega Drive, which enabled the game to gain traction in Japan.{{cite magazine |magazine=Retro Gamer |publisher=Imagine Publishing |location=Bournemouth |issn=1742-3155 |title=Kings of the God Game |pages=52–57 |issue=43}}{{cite web |title=The Making Of: Populous |url=https://www.nowgamer.com/the-making-of-populous/ |website=NowGamer |access-date=25 September 2017 |date=27 January 2009 |url-status=dead |archive-url=https://web.archive.org/web/20170925083910/https://www.nowgamer.com/the-making-of-populous/ |archive-date=25 September 2017 |df=dmy-all }}

After Populous, Bullfrog moved into the Surrey Research Park in Guildford and had around 20 employees. Bullfrog was starting to gain a reputation, so people started to want to work for the company. Molyneux searched for staff himself, and employed artists and programmers. He travelled to universities, including Cambridge, where he offered computer scientists and banks the chance to come to the gaming industry.

Bullfrog's Powermonger was developed as a result of pressure from Electronic Arts for a follow-up to Populous. and was released in 1990. The game won multiple Best Strategy Game awards, including one from Computer Gaming World (as did Populous). The direct sequel to Populous, Populous II: Trials of the Olympian Gods, was released the following year and sold over a million copies. In late 1993, Bullfrog worked with researchers from the University of Surrey, who were nearby their offices, to study the movement and behaviour of underwater life so Bullfrog could reproduce it in the game Creation.

By the mid-1990s, Bullfrog had become well known for innovation and quality.{{cite magazine |magazine=Edge |publisher=Future plc |title=Funtime at Bullfrog |department=Prescreen |pages=37–43 |issue=4 |date=January 1994 |issn=1350-1593 |location=Bath}} A 1995 article in GamePro stated that "Bullfrog's work has been termed some of the most innovative by industry leaders, and it's pioneered different genres of software."{{cite magazine |title=EA Kisses a Frog |magazine=GamePro |issue=69 |publisher=IDG |date=April 1995 |page=[https://archive.org/details/GamePro_Issue_069_April_1995/page/n154 147] |issn=1042-8658 |url=https://archive.org/details/GamePro_Issue_069_April_1995 |access-date=12 June 2017}} The same year, Next Generation similarly asserted that "Bullfrog has earned a reputation as one of the most consistently innovative and imaginative development teams in the world."{{cite magazine |title=75 Power Players |magazine=Next Generation |issue=11 |publisher=Imagine Media |date=November 1995 |page=51 |issn=1078-9693 |url=https://archive.org/details/nextgen-issue-011 |access-date=12 June 2017 |url-status=live |archive-url=https://web.archive.org/web/20170318221413/https://archive.org/details/nextgen-issue-011 |archive-date=18 March 2017 |df=dmy-all}} In July 1995, Edge stated that Bullfrog had "an unparalleled reputation for quality and innovation", and by that year, Bullfrog were "rightly considered one of the most innovative in the world", according to GamesTM.{{cite magazine |magazine=GamesTM |issue=80 |page=166 |title=Developer Profile Lionhead Studios |issn=1478-5889}}

In 1994, three games were in development: Creation, Theme Park, and Magic Carpet. Bullfrog focused on implementing multiplayer in all three games; Molyneux believed that multiplayer was more important than the compact disc (CD) format. Theme Park and Magic Carpet were released that year, the latter being the best-selling CD game that Christmas and winning Game of the Year awards in the United Kingdom and Germany. Theme Park proved popular in Japan and was a best-seller in Europe.{{cite magazine|date=October 1995|title=Theme Park|url=https://archive.org/details/mean-machines-sega-magazine-36|url-status=live|department=Saturn Preview|magazine=Mean Machines Sega|location=Peterborough|publisher=Emap International Limited|issue=36|pages=[https://archive.org/details/mean-machines-sega-magazine-36/page/n41 42], 43|issn=0967-9014|archive-url=https://web.archive.org/web/20190331182654/https://archive.org/details/mean-machines-sega-magazine-36|archive-date=31 March 2019|access-date=11 June 2017}} During the development of Theme Park, artist Gary Carr left Bullfrog following a disagreement with Molyneux on the game: Molyneux wanted gaily coloured graphics that would appeal to the Japanese market, but Carr disapproved, believing it would not work.{{cite web |author1=Julian Benson |title=How the makers of Theme Hospital made hospital wards and diseases funny |url=https://www.pcgamesn.com/theme-hospital/theme-hospital-peter-molyneux-making-of |website=PCGamesN |access-date=31 July 2017 |date=29 June 2017 |url-status=live |archive-url=https://web.archive.org/web/20170731233711/https://www.pcgamesn.com/theme-hospital/theme-hospital-peter-molyneux-making-of |archive-date=31 July 2017 |df=dmy-all}} Carr joined The Bitmap Brothers, returning to Bullfrog in 1995 to work on Dungeon Keeper, although he ended up working as the lead artist on Theme Hospital instead.{{cite magazine |magazine=Retro Gamer |publisher=Imagine Publishing |location=Bournemouth |issn=1742-3155 |title=The Making of Theme Hospital |pages=46–51 |issue=130 |date=June 2014}}

In November 1994, Bullfrog began development for Dungeon Keeper.{{cite book |author1=Melissa Tyler |author2=Shin Kanaoya |title=Bullfrog's Official Guide to Dungeon Keeper |date=1997 |publisher=Prima Publishing |isbn=978-0-7615-0714-7 |page=264 |chapter=Keeper Chronology}} By then, the company had been approached many times to develop games around film licences.{{cite magazine |magazine=Edge |publisher=Future plc |issue=14 |date=November 1994 |pages=98–101 |issn=1350-1593 |title=An Audience With Peter Molyneux |department=Interview |location=Bath}} McDonald's approached Bullfrog at some point for a joint game venture. By mid-1995, Bullfrog was focused on artificial intelligence (AI) and had a dedicated AI team working at its offices. Two AI techniques, Personality Mapping and Skeletal Mapping, were developed.

According to Edgar, Bullfrog began merger talks with Electronic Arts in 1993. To get the best deal, he believed Bullfrog should also talk with other companies such as Sony and Virgin. He explained that Electronic Arts was the obvious choice as Bullfrog already had a positive relationship with them. According to Molyneux, Bullfrog received numerous offers expressing interest in purchasing the company. The offers were not taken seriously until major companies, such as Electronic Arts and Philips, made contact; it was then thought that the acquisition by one of these companies would be inevitable. Bullfrog was bought by Electronic Arts in early January 1995.{{cite web |access-date=13 April 2008 |url=http://www.allbusiness.com/electronics/computer-equipment-personal-computers/7089474-1.html |title=Electronic Arts to acquire leading European software developer, Bullfrog Productions Ltd. |publisher=AllBusiness |date=6 January 1995 |author= |url-status=dead |archive-url=https://web.archive.org/web/20081205001756/http://www.allbusiness.com/electronics/computer-equipment-personal-computers/7089474-1.html |archive-date=5 December 2008}} The rumored price of the acquisition was $44 million(£29 million).{{cite web|first=Michael|last=Foster|url=https://www.newspapers.com/clip/99178270/the-observer/|title=Britain faces game drain|newspaper=The Observer|page=38|date=March 5, 1995|access-date=April 6, 2022|via=Newspapers.com}} By this time, the studio's staff count had risen from 35 to 60 and the acquisition allowed it to grow to 150 people within months. Molyneux became a vice-president of Electronic Arts and head of their European branch.{{cite web |author1=Jason Schreier|author-link=Jason Schreier|title=The Man Who Promised Too Much |url=http://kotaku.com/the-man-who-promised-too-much-1537352493 |website=Kotaku |access-date=11 June 2017 |date=11 March 2014 |url-status=live |archive-url=https://web.archive.org/web/20160120201511/http://kotaku.com/the-man-who-promised-too-much-1537352493 |archive-date=20 January 2016}} Edgar became the vice-president of the European branch and Bullfrog's chairman.{{cite web |title=PRESS RELEASE Mr. LES EDGAR |url=http://www.lincolnbeasley.co.uk/press_releases/les_edgar/documents/press_release_les_edgar_profile.htm |archive-url=https://web.archive.org/web/20051223085718/http://www.lincolnbeasley.co.uk/press_releases/les_edgar/documents/press_release_les_edgar_profile.htm |archive-date=23 December 2005 |website=Lincoln Beasley |access-date=12 June 2017}} He described Bullfrog becoming part of a multinational company as "a very big change" and worked for Electronic Arts to assist with the transition.{{cite magazine |magazine=Edge |publisher=Future plc |issn=1350-1593 |department=Audience |pages=120–125 |issue=74 |date=August 1999 |title=An Audience With Les Edgar |location=Bath}} Although Molyneux had said that Bullfrog's products would not suffer as a result of Electronic Arts' purchase,{{cite magazine |last=Ramshaw |first=Mark James |title=Generator |magazine=Next Generation |issue=17 |publisher=Imagine Media |date=May 1996 |page=28 |issn=1078-9693}} the number of games in development meant that there was less time to refine them (despite the company's growth rate), affecting their quality.

After the release of Magic Carpet in 1994, seven games were in development: Magic Carpet 2, Theme Hospital, The Indestructibles, Syndicate Wars, Gene Wars, Creation, and Dungeon Keeper. After Electronic Arts' purchase, Molyneux was told to release a game, namely Magic Carpet 2 or Dungeon Keeper, within six weeks. Neither was near completion, so to appease Electronic Arts, Hi-Octane was created.{{cite magazine |url=https://archive.org/stream/RetroGamerIssue107-110/Retro_Gamer_Issue_110#page/n59/mode/2up |magazine=Retro Gamer |publisher=Imagine Publishing |location=Bournemouth |issn=1742-3155 |title=Revisiting Bullfrog: 25 Years On |pages=60–67 |issue=110 |date=December 2012}} It had a rushed development and no name by July 1995.{{cite magazine |magazine=Edge |publisher=Future plc |issue=22 |date=July 1995 |pages=25–27 |issn=1350-1593 |title=Bullfrog |location=Bath}} Molyneux explained that Bullfrog's games were normally original, and they were not concerned about them being copied, but the project was "a little derivative", which was why it was kept secret—even Edgar was not informed of the project at first. Around this time, Bullfrog had a reputation for having largely ignored 16-bit game consoles, and Syndicate Wars was the company's first title originally developed for a console—the PlayStation.

As Molyneux had been made vice-president of Electronic Arts, his corporate role and responsibility increased considerably and he began making frequent trips to San Francisco. Over time, he grew increasingly frustrated with the position and wished to return to game development. In July 1996, Molyneux decided to resign from Bullfrog to focus on game design, rather than become a mere employee.{{cite magazine|date=June 1997|title=Welcome to the House of Molyneux|magazine=PC Gamer UK|publisher=Future Publishing|issue=44|pages=74, 75|issn=1470-1693}}{{cite magazine|date=July 1997|title=An Audience With Peter Molyneux|department=audience|magazine=Edge|location=Bath|publisher=Future plc|issue=47|pages=22–27|issn=1350-1593}} In response, Electronic Arts banned him from its offices, forcing him to move development of Dungeon Keeper to his house. Molyneux speculated that this was because Electronic Arts feared that he would take people with him. He decided to leave as soon as Dungeon Keeper was finished and commented: "My last day will be the day that this game goes into final test. I'm very, very, very sad, but also very relieved." He also said that Electronic Arts had been "unbelievably patient" and thanked vice-president Mark Lewis for campaigning for Dungeon Keeper{{'}}s completion.{{cite book |author1=Melissa Tyler |author2=Shin Kanaoya |title=Bullfrog's Official Guide to Dungeon Keeper |date=1997 |publisher=Prima Publishing |isbn=978-0-7615-0714-7 |pages=252–263 |chapter=Brief Words from the Dark Creator-Overlords}} Molyneux's planned departure was his motivation to make Dungeon Keeper good. He believed that he would enjoy being an executive but said that it was "an utter nightmare". Shortly after his departure, Molyneux said he still had feelings for Bullfrog and wished them success. Despite his dissatisfaction with the corporate aspects of being vice-president, Molyneux said that he had learned "an enormous amount".{{cite web |author1=Alex Osborn |title=Peter Molyneux Departed Bullfrog Over a Drunken Email |url=http://uk.ign.com/articles/2017/04/04/peter-molyneux-departed-bullfrog-over-a-drunken-email-a-ign-unfiltered |website=IGN |access-date=14 June 2017 |date=4 April 2017 |archive-url=https://web.archive.org/web/20191002112243/https://uk.ign.com/articles/2017/04/04/peter-molyneux-departed-bullfrog-over-a-drunken-email-a-ign-unfiltered |archive-date=2 October 2019 |url-status=live }} In 2017, he revealed that his resignation was the consequence of his, and technical director Tim Rance's, drunkenness. He said he would take his resignation email back if he could.

Around this time, as Electronic Arts increased control over Bullfrog.{{cite web |author1=Chris Higgins |title=Bullfrog 'stopped being the same' after EA takeover |url=https://www.pcgamesn.com/bullfrog-and-lionhead-devs-recount-the-fall-of-british-gaming-at-egx-retrospective |website=PCGamesN |access-date=14 June 2017 |date=9 April 2016 |url-status=live |archive-url=https://web.archive.org/web/20160923134104/http://www.pcgamesn.com/bullfrog-and-lionhead-devs-recount-the-fall-of-british-gaming-at-egx-retrospective |archive-date=23 September 2016}} Mark Healey (the lead artist for Dungeon Keeper) stated that the company "felt more like a chicken factory" after Electronic Arts' takeover and compared it to being assimilated by the Borg.{{cite magazine |magazine=Retro Gamer |publisher=Imagine Publishing |location=Bournemouth |issn=1742-3155 |title=In The Chair With Mark Healey |pages=92–97 |issue=139}} Glenn Corpes (an artist for Fusion and Populous) stated that he was not surprised at Molyneux's departure.{{cite magazine |magazine=Retro Gamer |publisher=Imagine Publishing |location=Bournemouth |issn=1742-3155 |title=In The Chair With Glenn Corpes |pages=92–97 |issue=160 |date=October 2016}} Another employee believed that working for Bullfrog had become "a job" and that the company had lost its innovation. In 2008, Electronic Arts' president John Riccitiello corroborated these sentiments by admitting that their "dictatorial managerial approach" had suppressed Bullfrog's creativity.{{cite web |title=EA chief: We killed Bullfrog |url=http://www.bcs.org/content/conWebDoc/17440 |website=BCS |access-date=14 June 2017 |date=13 February 2008 |archive-url=https://web.archive.org/web/20170706050106/http://www.bcs.org/content/conWebDoc/17440 |archive-date=6 July 2017 |url-status=dead }} Sean Cooper (the designer of Syndicate) said that if he could travel back in time, he would probably force Molyneux to refrain from selling Bullfrog to Electronic Arts. He described the period of resignations following Molyneux's departure as "such a horrible time".{{cite web |author1=Jason Schreier |author-link=Jason Schreier|title=One Explanation Behind EA 'Destroying' Bullfrog |url=https://kotaku.com/one-explanation-behind-ea-destroying-bullfrog-1548092283 |website=Kotaku |access-date=1 October 2017 |date=20 March 2014 |url-status=live |archive-url=https://web.archive.org/web/20171001213715/https://kotaku.com/one-explanation-behind-ea-destroying-bullfrog-1548092283 |archive-date=1 October 2017 |df=dmy-all}} Molyneux believed that Electronic Arts had good intentions for Bullfrog, saying that "they just wanted to make it nicer" and putting the company's effects on Bullfrog down to "love abuse".

When Dungeon Keeper was nearing its completion in 1997, Molyneux, Rance, and Mark Webley (the project leader for Theme Hospital){{cite magazine|date=1996|title=Hospital Update|magazine=Bullfrog Bulletin|location=Guildford|publisher=Bullfrog Productions|issue=3|page=11}} founded a new company, Lionhead Studios, that July.{{cite book |author1=James Leach |author2=Christian Bravery |title=The Making Of Black & White |date=2001 |publisher=Prima Games |location=Roseville, Calif. |isbn=978-0-7615-3625-3 |pages=4, 5 |chapter=Introduction}} By the time the studio's first game, Black & White, was released, Bullfrog employees such as Healey, Andy Bass (an artist who had worked on Theme Hospital), Russell Shaw (the composer for various titles), James Leach (Bullfrog's script writer), Paul McLaughlin (who worked on Creation),{{cite magazine |magazine=Bullfrog Bulletin |issue=3 |date=1996 |title=Water, Water Everywhere... |pages=15–17 |publisher=Bullfrog Productions |location=Guildford}} and Jonty Barnes (a programmer who had worked on Dungeon Keeper) had joined Lionhead.{{cite book |author1=James Leach |author2=Christian Bravery |title=The Making Of Black & White |date=2001 |publisher=Prima Games |location=Roseville, Calif. |isbn=978-0-7615-3625-3 |pages=94, 95 |chapter=the lionhead team}} Healey stated that, because of his dissatisfaction at Bullfrog, he was happy to follow Molyneux and became Lionhead's first artist. Also in 1997, Mike Diskett (the project leader, lead programmer, and lead designer of Syndicate Wars),{{cite magazine |magazine=Edge |publisher=Future plc |issue=31 |date=April 1996 |pages=42–45 |issn=1350-1593 |title=Bullfrog |department=Prescreen |location=Bath}}{{cite magazine |magazine=Retro Gamer |publisher=Imagine Publishing |location=Bournemouth |issn=1742-3155 |title=A Moment With Mike Diskett |page=16 |issue=136}}{{cite magazine |magazine=Bullfrog Bulletin |issue=4 |title=How to finish a game |pages=10, 11 |date=1997 |publisher=Bullfrog Productions |location=Guildford}} Finn McGechie (the lead artist for Magic Carpet),{{cite magazine |magazine=PC Gamer |publisher=Future plc |issn=1470-1693 |title=Now that's MAGIC! |issue=9 |date=August 1994 |pages=42–50 |location=Bath |volume=1}} and Guy Simmons left to found Mucky Foot Productions, with Carr joining them the following year.{{cite web |author1=Kieran Gillen |title=The Rise and Fall of the Mucky Foot |url=http://www.escapistmagazine.com/articles/view/video-games/issues/issue_146/4839-Footprints |website=The Escapist |access-date=8 June 2022 |date=22 April 2008 |url-status=dead |archive-url=https://web.archive.org/web/20170731023720/http://www.escapistmagazine.com/articles/view/video-games/issues/issue_146/4839-Footprints |archive-date=31 July 2017 |df=dmy-all}}

Other notable people at Bullfrog around the mid-1990s include Simon Carter (the lead programmer for Dungeon Keeper), Richard Reed (the project leader for Gene Wars), Mike Man (the lead artist for Syndicate Wars),{{cite magazine |magazine=Bullfrog Bulletin |issue=3 |title=Syndicate Wars |pages=4–7 |date=1996 |publisher=Bullfrog Productions |location=Guildford}} Alan Wright (the project leader and lead programmer for Magic Carpet 2),{{cite book |title=Magic Carpet 2 Playguide |date=1995 |author=Bullfrog |edition=PC |publisher=Electronic Arts |location=Slough |chapter=Credits |page=27}} and Eoin Rogan (the lead artist for Magic Carpet 2).

In 1998, two games were released: Theme Aquarium, and Populous: The Beginning. Theme Aquarium was an attempt to "cross barriers" between the United Kingdom and Japan. Edgar explained that Bullfrog was more successful than most western game developers in Japan due to Populous and Theme Park, and wondered about the possibilities of having a game designed in the United Kingdom and implemented in Japan by Japanese development teams. A small group was set up to do this. Theme Aquarium was released as a Theme game in Japan only; western releases removed the Bullfrog branding. As of 2012, many ex-Bullfrog employees were unfamiliar with the game. Shortly before Molyneux's departure, Bullfrog announced that the games then in development may be the final ones released for MS-DOS. It was "quite likely" that all future games would be Windows-only.{{cite magazine |magazine=Bullfrog Bulletin |issue=4 |date=1997 |title=What's With Windows 95? |publisher=Bullfrog Productions |location=Guildford |page=12}} The reason for the change in platform focus was so Bullfrog could create games with Windows in mind and use "powerful features" (such as 3D acceleration), which were difficult to use with MS-DOS.

In 1999, Theme Park World and Dungeon Keeper 2 were released. Most of Theme Park World{{'}}s development team came from Mindscape—they were brought to Bullfrog wholesale. Bullfrog worked with its sister company Maxis to release Theme Park World in North America under their Sim brand as Sim Theme Park to further establish itself in the region.{{cite web |author1=James Fudge |title=Theme Park World Gets North American Name Change |url=http://www.cdmag.com:80/articles/021/185/tpw_name.html |website=Computer Games Magazine |access-date=13 September 2017 |archive-url=https://web.archive.org/web/20030709114703/http://www.cdmag.com/articles/021/185/tpw_name.html |date=7 August 1999 |archive-date=9 July 2003 |url-status=dead |df=dmy-all}} Theme Resort, a Theme game based around holiday islands, was cancelled and its team reallocated to Theme Park World. Dungeon Keeper 2 had a new development team led by Nick Goldsworthy, previously an assistant producer for Theme Park at Electronic Arts.{{cite book |title=Theme Park Manual |date=1994 |author=Bullfrog |edition=PC |publisher=Electronic Arts |location=Slough |chapter=Credits |page=77}} During the development, Colin Robinson was interviewed for the role of Bullfrog's chief technical officer, and helped the project succeed. In 2016, Glenn Corpes speculated that Electronic Arts did not understand Molyneux's role at Bullfrog and thought he was in charge of everything and that Electronic Arts' response to his departure would be to install managers. In fact, he focused on one game at a time, and let others carry out their work.

In mid-1999, Edgar stepped down as chairman. He was succeeded as managing director by Bruce McMillan of Electronic Arts' Canadian studios.{{cite magazine|magazine=Edge|publisher=Future plc|title=Inside silicon valley, UK|pages=74–81|issue=76|date=October 1999|issn=1350-1593|location=Bath}} Corpes left to found the studio Lost Toys with Jeremy Longley (who had worked on Theme Hospital, Syndicate Wars, and Populous III) and Darren Thomas (who had worked on Dungeon Keeper and Magic Carpet 2, and was the lead artist on Theme Park World),{{cite magazine |magazine=Edge |publisher=Future plc |issn=1350-1593 |department=Audience |pages=107–111 |issue=71 |date=May 1999 |title=An Audience With Lost Toys |location=Bath}} which Edgar supported financially. Corpes stated that he was inspired by Mucky Foot Productions running its own affairs and that it was "quite embarrassing to still be working for the Borg".{{cite magazine |magazine=Edge |publisher=Future plc |title=Inside... Lost Toys |pages=38–42 |issue=107 |date=February 2002 |issn=1350-1593 |location=Bath}} He also said that Lost Toys was partially his take on what Bullfrog was.{{cite magazine |magazine=PC Zone |publisher=Dennis Publishing |issn=0967-8220 |pages=158–161 |issue=88 |date=April 2000 |title=The World According To Lost Toys |location=London}} Alex Trowers (a designer who had worked on Syndicate and Powermonger) believed that Bullfrog had become too corporate after Electronic Arts' takeover and left for Lost Toys to return to "making games for the sake of making games", rather than to satisfy shareholders.

In August 1999, Electronic Arts appointed Ernest Adams as the lead designer of the fourth instalment in the Populous series, Genesis: The Hand of God. Bullfrog's management had concerns about its similarity to Lionhead Studios' Black & White and cancelled the project. Adams then became the lead designer on Dungeon Keeper 3. As Dungeon Keeper 2 did not perform as well as hoped, the team were instructed to make the third game more accessible. Development began in November 1999, but Electronic Arts' focus was changing. It was in negotiation with J. K. Rowling and New Line Cinema for licences to Harry Potter and The Lord of the Rings, respectively. Electronic Arts saw a profitable opportunity and, in March 2000, cancelled Dungeon Keeper 3 in favour of those franchises, although its cancellation was not officially announced until August.{{cite web |author1=Sam Parker |title=Dungeon Keeper 3 Cancelled |url=http://www.gamespot.com/articles/dungeon-keeper-3-cancelled/1100-2610618/ |website=GameSpot |access-date=15 June 2017 |date=1 August 2000 |url-status=live |archive-url=https://web.archive.org/web/20150927063729/http://www.gamespot.com/articles/dungeon-keeper-3-cancelled/1100-2610618/ |archive-date=27 September 2015}} Bullfrog moved to Chertsey in 2000 and went through "a quiet patch" for the remainder of the year.{{cite magazine |magazine=PC Zone |publisher=Dennis Publishing |issn=0967-8220 |pages=158–161 |issue=89 |date=May 2000 |title=The World According To Bullfrog |location=London}}

The final game under the Bullfrog brand, Theme Park Inc, was released in 2001. By the time the game was in development, most of the Bullfrog teams had become part of EA UK and much of the development was handled by another company. What remained of Bullfrog was then merged into EA UK. Molyneux stayed with Lionhead Studios until the formation of 22cans in 2012. Edgar had some involvement with the gaming industry since Bullfrog but eventually left for the automotive industry.{{cite web|last=Porter|first=Will|title=PC Feature: 30 in 30: Bullfrog Productions – ComputerAndVideoGames.com|url=http://www.computerandvideogames.com/326139/features/30-in-30-bullfrog-productions/|archive-url=https://web.archive.org/web/20140108104358/http://www.computerandvideogames.com/326139/features/30-in-30-bullfrog-productions/|archive-date=8 January 2014|access-date=15 June 2017|work=Computer and Video Games|publisher=Future Publishing}} In August 2009, Electronics Arts were considering revising some of Bullfrog's games for then current systems.{{cite web |url=http://www.bit-tech.net/news/gaming/2009/08/11/ea-looking-to-revive-classic-bullfrog-games/1 |author=Joe Martin |date=11 August 2009 |title=EA looking to revive classic Bullfrog games |publisher=Dennis Publishing Limited |access-date=26 March 2010 |url-status=live |archive-url=https://web.archive.org/web/20100325205831/http://www.bit-tech.net/news/gaming/2009/08/11/ea-looking-to-revive-classic-bullfrog-games/1 |archive-date=25 March 2010}}

Several employees founded their own companies after leaving Bullfrog. These include:

• Lionhead Studios – Founded by Peter Molyneux, Mark Webley, and Tim Rance (as well as Steve Jackson, the co-founder of Games Workshop and co-author of the Fighting Fantasy books), Lionhead is best known for their Black & White and Fable series. The company was acquired by Microsoft and closed down on 29 April 2016.{{cite web |author1=Allegra Frank |title=Lionhead Studios shuts its doors today |url=https://www.polygon.com/2016/4/29/11537392/lionhead-studios-closed |website=Polygon |access-date=16 December 2017 |date=29 April 2016 |archive-url=https://web.archive.org/web/20190320211815/https://www.polygon.com/2016/4/29/11537392/lionhead-studios-closed |archive-date=20 March 2019 |url-status=live }}
• Mucky Foot Productions – Founded by Mike Diskett, Fin McGechie, and Guy Simmons. Gary Carr joined shortly afterwards. A deal with Eidos Interactive was signed and Mucky Foot Productions developed three games: Urban Chaos, Startopia, and Blade II. The company closed in 2003.{{cite web |url=http://www.gamespot.com/news/mucky-foot-shutters-doors-6078048 |title=Mucky Foot shutters doors – GameSpot.com |last=Thorsen |first=Tor |date=3 November 2003 |work=GameSpot |access-date=27 April 2012 |url-status=live |archive-url=https://web.archive.org/web/20120708141331/http://www.gamespot.com/news/mucky-foot-shutters-doors-6078048 |archive-date=8 July 2012}}
• Lost Toys – Founded by Glenn Corpes, Jeremy Longley, and Darran Thomas. The studio created two games—Ball Breakers/Moho and Battle Engine Aquila—before shutting down.
• Media Molecule – Best known for LittleBigPlanet, Media Molecule was established by Mark Healey, Alex Evans, Dave Smith, and Kareem Ettouney.
• Intrepid Computer Entertainment – This company was started by Joe Rider and Matt Chilton, and signed by Microsoft as a first-party developer. Intrepid closed in 2004, and its employees moved to Lionhead Studios.
• Big Blue Box Studios – Founded by Bullfrog programmers Simon and Dene Carter, and Ian Lovett (who worked on Magic Carpet and Dungeon Keeper), Big Blue Box Studios were "very close" to Lionhead Studios, and the two companies merged.
• 22cans – Founded in 2012 by Molyneux after he left Lionhead. 22cans is known for Godus, which took inspiration from Populous and Dungeon Keeper, as well as Lionhead's Black & White.{{cite web |author1=Megan Farokhmanesh |title=Populous to Godus: The rubbish-filled road of Peter Molyneux |url=https://www.polygon.com/2013/8/31/4676802/populous-to-godus-the-rubbish-filled-road-of-peter-molyneux |website=Polygon |access-date=15 June 2017 |date=31 August 2013 |url-status=live |archive-url=https://web.archive.org/web/20160319232325/http://www.polygon.com/2013/8/31/4676802/populous-to-godus-the-rubbish-filled-road-of-peter-molyneux |archive-date=19 March 2016}}
• Two Point Studios – Founded in 2016 by Gary Carr and Mark Webley, Two Point Studios signed a publishing deal with Sega in May 2017.{{cite web |title=Sega Europe's partnership with Two Point Studios is another sign of its PC growth |url=https://venturebeat.com/2017/05/30/sega-europes-partnership-with-two-point-studios-is-another-sign-of-its-pc-growth/ |website=VentureBeat |access-date=17 July 2017 |date=30 May 2017 |author=Stephanie Chan |url-status=live |archive-url=https://web.archive.org/web/20170827211320/https://venturebeat.com/2017/05/30/sega-europes-partnership-with-two-point-studios-is-another-sign-of-its-pc-growth/ |archive-date=27 August 2017 |df=dmy-all}}{{cite web |title=SEGA ® Europe Ltd. announce publishing partnership with Two Point Studios |url=http://www.gamasutra.com/view/pressreleases/298930/SEGA_reg_Europe_Ltd_announce_publishing_partnership_withTwo_Point_Studios.php |website=Gamasutra |access-date=17 July 2017 |date=30 May 2017 |url-status=dead |archive-url=https://web.archive.org/web/20171021220831/https://www.gamasutra.com/view/pressreleases/298930/SEGA_reg_Europe_Ltd_announce_publishing_partnership_withTwo_Point_Studios.php |archive-date=21 October 2017 |df=dmy-all}}

Several Bullfrog games have spawned spiritual successors or have been used as a base for comparison. Dungeon Keeper has influenced War for the Overworld and Mucky Foot's Startopia, the former being described as "a true spiritual successor to Dungeon Keeper".{{cite web|title=Update #11: Kickstarter Demo Release, New Video|url=https://wftogame.com/update-11-kickstarter-demo-release-new-video|url-status=live|archive-url=https://web.archive.org/web/20170225210251/https://wftogame.com/update-11-kickstarter-demo-release-new-video/|archive-date=25 February 2017|access-date=16 June 2017|website=War for the Overworld}} DR Studios' Hospital Tycoon has been compared to Theme Hospital.{{cite web |author1=Brett Todd |title=Hospital Tycoon Review |url=https://www.gamespot.com/reviews/hospital-tycoon-review/1900-6173461/ |website=GameSpot |access-date=15 June 2017 |date=2 July 2007 |url-status=live |archive-url=https://web.archive.org/web/20141027030433/http://www.gamespot.com/reviews/hospital-tycoon-review/1900-6173461/ |archive-date=27 October 2014}} Satellite Reign (programmed by Mike Diskett) has been labelled a spiritual successor to the Syndicate series.{{cite web |author1=Robert Purchese |title=Syndicate Wars-inspired Satellite Reign gets release date |url=http://www.eurogamer.net/articles/2015-07-13-syndicate-wars-inspired-satellite-reign-gets-release-date |website=Eurogamer |access-date=15 June 2017 |date=13 July 2015 |url-status=live |archive-url=https://web.archive.org/web/20150915070926/http://www.eurogamer.net/articles/2015-07-13-syndicate-wars-inspired-satellite-reign-gets-release-date |archive-date=15 September 2015}}{{cite web |author1=Alasdair Duncan |title=Satellite Reign looks like the true Syndicate sequel |url=https://www.destructoid.com/satellite-reign-looks-like-the-true-syndicate-sequel-257358.phtml |website=Destructoid |access-date=15 June 2017 |date=1 July 2013 |url-status=live |archive-url=https://web.archive.org/web/20160415105237/http://www.destructoid.com/satellite-reign-looks-like-the-true-syndicate-sequel-257358.phtml |archive-date=15 April 2016}} Two Point Hospital, developed by Two Point Studios, is considered to be a spiritual successor to Theme Hospital.{{cite web |title=Theme Hospital creators announce Two Point Hospital |url=http://metro.co.uk/2018/01/16/theme-hospital-creators-announce-two-point-hospital-7234494/ |website=Metro |access-date=17 January 2018 |date=16 January 2018 |archive-url=https://web.archive.org/web/20180116191605/http://metro.co.uk/2018/01/16/theme-hospital-creators-announce-two-point-hospital-7234494/ |archive-date=16 January 2018 |url-status=live }}{{cite web |url=https://www.polygon.com/2018/1/16/16894874/two-point-hospital-theme-hospital-spiritual-successor-sega-sim |title=Theme Hospital creators working on spiritual successor with Sega |author=Michael McWhertor |date=16 January 2018 |access-date=17 January 2018 |website=Polygon |archive-url=https://web.archive.org/web/20180116202645/https://www.polygon.com/2018/1/16/16894874/two-point-hospital-theme-hospital-spiritual-successor-sega-sim |archive-date=16 January 2018 |url-status=live }}{{cite web |url=http://www.pcgamer.com/two-point-hospital-is-a-new-management-sim-from-the-creators-of-theme-hospital/ |title=Two Point Hospital is a new management sim from the creators of Theme Hospital |author=Joe Donnelly |date=16 January 2018 |access-date=17 January 2018 |website=PC Gamer |archive-url=https://web.archive.org/web/20180117033211/http://www.pcgamer.com/two-point-hospital-is-a-new-management-sim-from-the-creators-of-theme-hospital/ |archive-date=17 January 2018 |url-status=live }} In October 2013, Jeff Skalski of Mythic Entertainment, which produced a free-to-play remake of Dungeon Keeper for mobile platforms, said he would like to remake other Bullfrog titles, and described the company as "unstoppable".{{cite web |author1=Mark Brown |title=Dungeon Keeper dev on Theme Hospital for iPad: 'I would love to make more Bullfrog games' |url=http://www.pocketgamer.co.uk/r/iPhone/Dungeon+Keeper/news.asp?c=54608 |website=Pocket Gamer |access-date=31 July 2017 |date=18 October 2013 |url-status=live |archive-url=https://web.archive.org/web/20170731233902/http://www.pocketgamer.co.uk/r/iPhone/Dungeon+Keeper/news.asp?c=54608 |archive-date=31 July 2017 |df=dmy-all}} Theme Park also received a freemium remake in December 2011.{{cite web |author1=Will Wilson |title=EA's free-to-play take on '90s Amiga classic Theme Park out now on iPhone and iPad |url=http://www.pocketgamer.co.uk/r/iPhone/Theme+Park/news.asp?c=35987 |website=Pocket Gamer |access-date=31 July 2017 |date=9 December 2011 |url-status=live |archive-url=https://web.archive.org/web/20170731235148/http://www.pocketgamer.co.uk/r/iPhone/Theme+Park/news.asp?c=35987 |archive-date=31 July 2017 |df=dmy-all}}

{{Main|List of Bullfrog Productions games}}

Bullfrog cancelled several projects. According to Molyneux, the most common reason games were abandoned in the company's earlier days was because the game testers did not like them. That being the case, his theory was that customers would not either. Cancelled games include:

• Ember – Players would have piloted a speeder craft to repair a microprocessor chip, competing against a rival trying to undo the player's repairs.
• Colony – An arcade-adventure-puzzle game in which players would have attempted to save the passengers and crew of a cryogenic ship by repairing the cryogenic suspension system, using video cameras to monitor activity on the ship.
• Hell – A scrolling shoot 'em up based in the underworld and based on Joust.
• The Indestructibles – Described as "an action-beat-'em-up-strategy-everything game", The Indestructibles would have involved creating superhumans to defend cities from invaders.{{cite web |access-date=3 March 2014 |url=http://www.eurogamer.net/articles/2012-10-18-the-lost-worlds-of-lionhead-and-bullfrog |title=The lost worlds of Lionhead and Bullfrog |website=Eurogamer |date=9 February 2014 |author=Christian Donlan |url-status=live |archive-url=https://web.archive.org/web/20140314161252/http://www.eurogamer.net/articles/2012-10-18-the-lost-worlds-of-lionhead-and-bullfrog |archive-date=14 March 2014}}
• Creation – Set in the same reality as Syndicate, Creation would have had the player battling to transform an alien water world.
• Void Star – This was to be a 3D real-time strategy game set in space, but was cancelled it was believed that there would be no interest in the concept.{{cite web |access-date=19 July 2014 |url=http://alextrowers.blogspot.co.uk/2012/12/the-ones-that-got-away.html |title=Gameraki: The ones that got away |author=Alex Trowers |url-status=live |archive-url=https://web.archive.org/web/20140729194435/http://alextrowers.blogspot.co.uk/2012/12/the-ones-that-got-away.html |archive-date=29 July 2014}}
• Theme Resort, Theme Prison, Theme Ski Resort, and Theme Airport – These were "talked about" after the release of Theme Hospital but never materialised due to Mark Webley and Gary Carr leaving for other companies.{{cite magazine |magazine=GamesTM |issue=113 |date=September 2011 |pages=128–131 |title=Behind The Scenes Theme Hospital |issn=1478-5889}} Theme Resort was in development (according to Webley, its team were trying to have a trip to Club Med for research), and its team joined Theme Park World after cancellation. Webley stated that Bullfrog intended to explore other possibilities for its Designer Series (of which Theme Park and Theme Hospital are part of),{{cite magazine |magazine=PC Gamer |publisher=Future plc |issn=1470-1693 |title=Bullfrog makes designs |issue=7 |date=June 1994 |page=24 |location=Bath |volume=1}} but Electronic Arts had it shut down.
• Genesis: The Hand of God – Intended to be the next instalment in the Populous series but was cancelled due to similarities to Lionhead's Black & White.{{cite web |author1=Ernest Adams |title=The Story Behind Dungeon Keeper 3 |url=http://www.designersnotebook.com/Online_Articles/Dungeon_Keeper_3/dungeon_keeper_3.htm |website=www.designersnotebook.com |access-date=12 June 2017 |url-status=live |archive-url=https://web.archive.org/web/20160303182930/http://www.designersnotebook.com/Online_Articles/Dungeon_Keeper_3/dungeon_keeper_3.htm |archive-date=3 March 2016}}
• Dungeon Keeper 3 – Project was cancelled in favour of film franchises such as Harry Potter and The Lord of the Rings.{{cite magazine |magazine=Retro Gamer |publisher=Imagine Publishing |location=Bournemouth |issn=1742-3155 |title=The Making Of: Dungeon Keeper |pages=64–69 |issue=143}} Bullfrog also decided to cease developing real-time strategy games.
• Theme Movie Studio – Did not make it past the concept stage.{{cite web |access-date=18 July 2014 |url=http://www.designersnotebook.com/Game_Credits/game_credits.htm |title=Game credits |author=Ernest Adams |website=www.designersnotebook.com |url-status=live |archive-url=https://web.archive.org/web/20140711021232/http://www.designersnotebook.com/Game_Credits/game_credits.htm |archive-date=11 July 2014}}

{{Reflist}}

• {{Webarchive |url=https://web.archive.org/web/20021125012537/http://www.bullfrog.com/ |date=25 November 2002 |title=Official website}}

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