CROC

{{Other uses|Croc (disambiguation){{!}}Croc}}

{{Infobox company |

| name = CROC incorporated

| logo = CROC_Incorporated_Logo.png

| type = Private

| foundation = 1992

| location = Moscow, Russia

| key_people = Elena Volkovskaya (CEO){{cite web|url= https://www.cnews.ru/news/top/2022-12-29_osnovatel_kroka_prodaet|title= Founder of legendary IT company Krok sells all his shares and resigns as CEO | date=2022-12-29 |website=CNews}}

| revenue =

| num_employees =

| homepage =

}}

JSC CROC incorporated ({{langx|ru|ЗАО «КРОК инкорпорейтед»}}) is an technology company operating in the Russian IT market. CROC was established by Boris Bobrovnikov in 1992. The company provides systems integration and managed B2B services, off-the-shelf products and promising end-to-end technologies, such as Big data, blockchain, artificial intelligence, Internet of things, RPA, and machine learning, while also offering cloud and data center services based on its own data centers. It is headquartered in Moscow.[https://raex-rr.com/business/it/rating_of_it_companies_by_revenue Ranking of the largest groups and companies in the field of information and communication technologies following the results of 2021] raexpert.ru

History

Founded in 1992 in Moscow, CROC first supplied computers, peripherals, and network equipment and provided relevant maintenance services.[http://www.forbes.ru/profile/krok Top 200 private businesses in Russia] Forbes

In 1995, CROC focused on systems integration as its core business and then, in 1996–1998, expanded its portfolio with computing and structured cabling systems, networks, enterprise telephony, and storage systems. In 2000–2001, the company increased the number of its regional Compaq authorized service centers.{{cite web|url= https://www.osp.ru/cw/2001/28-29/42573|title= CROC expands its service center network | date=2001-08-14 |website=CNews}} Also, in 2001, the CROC North-West branch was opened in St. Petersburg,{{cite web|url= https://www.cnews.ru/news/line/krok_otkryla_filial_v_sanktpeterburge|title= Croc opened a branch in St. Petersburg | date=2001-02-26 |website=CNews}} and later, in 2004, another CROC Ural branch was launched in Yekaterinburg.{{cite web|url=https://www.osp.ru/cw/2004/24/78360 |title= Croc came to the Urals | date=2004-06-22 |website= Computerworld Россия}}

Thus, CROC has been one of the largest national IT service providers since the early 2000s.{{cite web|url=https://www.cnews.ru/news/line/krok_uvelichil_godovoj_dohod_na_30 |title= Croc increased its annual revenue by 30% | date=2005-04-19 |website=CNews}}

In 2005, CROC proceeded with the creation and support of data storage and processing systems.{{cite web|url=https://www.cnews.ru/news/line/krok_podvel_itogi_2005_goda |title= Croc summed up the results of 2005 | date=2006-04-11 |website=CNews}}

Addressing the economic recession of 2008—2009 the company completed more virtualization projects, container data center implementations and relocations, as well as outsourcing engagements, while CROC was also developing expertise in the deployment of video conferencing and AV systems. In early 2009, CROC's Moscow offices moved to a single headquarters located at Volochaevskaya Street.

In 2010, the company launched Russia's first domestic cloud platform.{{cite web|url=https://www.osp.ru/lan/2012/01/13012475|title=Cloud computing |date=2012 |website=Network Solutions Journal/LAN}}

The first renewable energy projects were completed in 2011.{{cite web|url=http://www.thg.ru/technews/20120419_105800.html|title= CROC crossed a billion|date=2012-04-19 |website=Network Solutions Journal/LAN}} The next year, CROC innovative force started to implement virtual reality (VR) projects.[https://www.vesti.ru/doc.html?id=2828088 CROC and VR Consortium unite to develop virtual reality market] Vesti.ru

In 2016, CROC Disk was launched, a secure and handy corporate file exchange service.[https://web.archive.org/web/20230216102015/https://ict-online.ru/news/n138416/ CROC and ASD Technologies unveiled CROC Disk, a corporate file sharing service] Infocommunications online CROC installed security, TV broadcasting, telecom, and multimedia systems, as well as solutions for automation and dispatch control of engineering systems, at Krasnodar FC Stadium.[http://www.iksmedia.ru/news/5366568-Chut-bolshe-chem-stadion.html#ixzz5sd1wX9UN Little more than a stadium] IKS Media

In 2017, the company started selling managed and cloud services.{{cite web|url=https://www.cnews.ru/news/line/2018-05-17_vyruchka_krok_po_itogam_2017_goda_sostavila_22|title= CROC revenue for 2017 was 22.54 billion rubles |website=CNews}}

In 2017–2018, CROC kicked off its digital transformation journey and the adoption of new technology solutions that change product development approaches and create business growth opportunities in various market domains.{{cite web|url=https://www.cnews.ru/news/top/2019-04-29_krok_narastil_vyruchku_na_345_na_initsiativah |title= Croc grew revenue by 34.5% on "employee initiatives" |website=CNews}}{{cite web|url= https://www.cnews.ru/news/top/2017-04-07_krok_transformiruetsya_v_servisnuyu_kompaniyu|title= Croc transformed from an integrator into a service company |website=CNews}}{{cite web|url= https://www.osp.ru/lan/2018/05/13054578 |title= Croc made a digital express transformation |date=2018-11-14 |website=Network Solutions Journal/LAN}}

In response to the COVID-19 pandemic, the company switched to remote work in the spring of 2020. During the pandemic, the fastest growth occurred in the computing infrastructure, digital processes, and unified telecommunications business lines.{{cite web|url=https://www.cnews.ru/news/line/2021-06-15_oborot_krok_vyros_do_39|title=Croc's turnover rose to 39 billion rubles by 2020 |website=CNews}}

= Competence Centers =

  • IT infrastructure
  • Business solutions
  • Data centers
  • Maintenance & service{{cite web|url=https://www.cnews.ru/book/Крок_-_Croc|title= CROC |website=CNews}}

Financial performance

According to Forbes, in 2021, revenue was 34.8 billion rubles, net profit was 467.9 million rubles.{{Cite web |date=2022-12-30 |title=IT-компания «Крок» впервые за 30 лет сменила главу: ее основатель продал свои акции |url=https://www.forbes.ru/tekhnologii/483350-it-kompania-krok-vpervye-za-30-let-smenila-glavu-ee-osnovatel-prodal-svoi-akcii |access-date=2025-03-22 |website=Forbes |language=ru}}

In 2023, revenue was 32.47 billion rubles, net profit was almost 680 million rubles.{{Cite web |date=2025-03-22 |title=Стартап-суббота: инвестиции игрока «Манчестер Юнайтед» и обыски в IT-гигантах |url=https://www.forbes.ru/svoi-biznes/533253-startap-subbota-investicii-igroka-mancester-unajted-i-obyski-v-it-gigantah |access-date=2025-03-22 |website=Forbes |language=ru}}

References