Capterra

The company was founded in 1998 by Michael Ortner and Rakesh Chilakapati. It is based in Arlington, Virginia.{{Cite web|url=https://www.foxnews.com/us/economists-credit-small-business-gazelles-with-job-creation|title=Economists Credit Small Business 'Gazelles' With Job Creation|last=Rosen|first=James|date=2015-03-27|website=Fox News|language=en-US|access-date=2019-09-12}} The company uses a pay-per-click model.{{Cite web|url=https://www.contractormag.com/columns/feldman/online_resource_finds|title=Online resource finds, compares software|date=2007-12-01|website=CONTRACTOR|language=en|access-date=2019-09-24}} Vendors can bid on the basis of software category & listing position. All these platforms have paid listing as well as organic listings based on reviews. Capterra was on the list of the Inc. magazine's 2007 ranking of the 5000 fastest-growing private U.S. companies.{{cite web|title=Inc 5000 Capterra Profile|url=http://www.inc.com/profile/capterra}} By the end of 2007, there were nearly 10,000 software vendors advertised on the website. In 2009, the site allowed software users to leave reviews.{{Cite web|url=https://www.inc.com/magazine/20100901/the-case-for-user-reviews.html|title=The Case for User Reviews|last=Barrett|first=Amy|date=2010-09-01|website=Inc.com|url-status=live|archive-url=https://web.archive.org/web/20100827163726/http://www.inc.com:80/magazine/20100901/the-case-for-user-reviews.html |archive-date=2010-08-27 |access-date=2019-09-12}}{{Cite web|url=https://www.washingtonpost.com/business/economy/the-yelp-of-business-software-springs-out-of-ping-pong-culture-at-virginia-company/2014/11/02/fe866732-5ec9-11e4-8b9e-2ccdac31a031_story.html|title=The Yelp of business software' springs out of ping-pong culture at Virginia company|last=Heath|first=Thomas|date=|website=Washington Post|url-status=live|archive-url=https://web.archive.org/web/20141103091513/http://www.washingtonpost.com/business/economy/the-yelp-of-business-software-springs-out-of-ping-pong-culture-at-virginia-company/2014/11/02/fe866732-5ec9-11e4-8b9e-2ccdac31a031_story.html |archive-date=2014-11-03 }}

In September 2015, Capterra was acquired by Gartner for $206.2 million{{cite web|url=https://www.swordandthescript.com/2019/11/business-software-review-sites/ |title=An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech and Tips for Managing Profiles and Activity |publisher=Sword and the Script }} and became a part of its strategy to expand its business within the software industry.{{Cite web|url=http://analystrelations.org/2017/01/20/2017-tectonics-gartner-buys-ceb-idc-sold/|title=2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold|last=Leforestier|first=Ludovic|date=2017-01-20|website=Institute of Industry Analyst Relations (IIAR)|language=en-GB|access-date=2019-06-05}} It is reported that Vista Point Advisors acted as a financial advisor to Capterra before and during the transition to Gartner.{{Cite web|url=https://vistapointadvisors.com/news/gartner-acquires-capterra|title=Gartner Acquires Capterra {{!}} Vista Point Advisors|website=vistapointadvisors.com|access-date=2021-06-08}}{{cite web|url=https://www.gartner.com/en/about/acquisitions |title=A list of Gartner acquisitions |publisher=Gartner's official website }}

In 2018 Capterra conducted a Top Tech trends survey {{Cite web|url=https://www.forbes.com/sites/bryanpearson/2019/06/26/walmart-lowes-and-others-are-getting-real-about-training-how-immersive-tech-works/|title=Walmart, Lowe's And Others Are Getting Real About Training: How Immersive Tech Works|last=Pearson|first=Bryan|website=Forbes|language=en|access-date=2019-12-13}} on how small businesses manage technology investments {{Cite web|url=https://www.smallbizdaily.com/what-to-expect-in-2019-technology-business-trends/|title=What to Expect in 2019: Technology Business Trends|last=Lesonsky|first=Rieva|date=2019-01-09|website=SmallBizDaily|language=en-US|access-date=2019-09-19}} and consider project management software.{{Cite web|url=https://homebusinessmag.com/management/technology-management/3-biggest-project-management-trends-2019-planning-2020/|title=The 3 Biggest Project Management Trends in 2019 (and How to Use Them in Planning for 2020)|last=O'Loughlin|first=Eileen|date=|website=Home Business}}{{Cite web|url=https://www.smallbizdaily.com/are-you-addicted-to-your-business-how-to-argue-productively/|title=Are You Addicted to Work?, Retail App Use Surges 50%, How to Argue Productively and Other Things Entrepreneurs Need to Know|last=Lesonsky|first=Rieva|date=|website=Small Biz Daily|url-status=live|archive-url=https://web.archive.org/web/20200928122743/https://www.smallbizdaily.com/are-you-addicted-to-your-business-how-to-argue-productively/ |archive-date=2020-09-28 }}{{Cite web|url=https://www.techrepublic.com/article/project-management-software-7-biggest-factors-to-consider-before-buying/|title=Project management software: 7 biggest factors to consider before buying|date=July 10, 2019|first=Alison|last=DeNisco Rayome|website=TechRepublic|language=en|access-date=2019-09-19}} In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform.{{cite web|url=https://www.businesswire.com/news/home/20190827005433/en/%C2%A0Capterra-Delivers-1-Million-Verified-Software-Reviews-to-Help-Organizations-Make-Better-Purchasing-Decisions |title=Capterra Delivers 1 Million Verified Software Reviews to Help Organizations Make Better Purchasing Decisions}}

In 2020, Capterra conducted a series of surveys to analyze the impact of the COVID-19 pandemic on the software business including digital payments{{cite web|url=https://www.paymentssource.com/list/5-ways-coronavirus-has-forever-changed-cash |title=5 ways coronavirus has forever changed cash |publisher=Payments Source }}{{cite web|url=https://www.digitaltransactions.net/commentary-covid-19-changed-demand-for-cashless-payments-are-small-businesses-ready/ |title=COMMENTARY: Covid-19 Changed Demand for Cashless Payments. Are Small Businesses Ready? |publisher=Digital Transactions }} and tech industry employment.{{cite web|url=https://www.techrepublic.com/article/job-openings-among-40-industries-down-1-5-during-coronavirus-pandemic/ |title=Job openings among 40 industries down 1.5% during coronavirus pandemic |publisher=TechRepublic }}

• Inc. 5000 Fastest Growing Private Business 2007-2009
• Radius.com Best B2B Holiday Campaigns 2013{{cite web|last=Fugere|first=Lisa|title=The Best B2B Holiday Marketing Campaigns You Didn't Know About|url=http://radius.com/2013/11/27/best-b2b-holiday-marketing-campaigns-didnt-know/|publisher=Radius.com|access-date=16 December 2013|archive-url=https://web.archive.org/web/20160804130051/https://radius.com/2013/11/27/best-b2b-holiday-marketing-campaigns-didnt-know/|archive-date=4 August 2016}}
• Interactive Media Award for Outstanding Achievement in the Software Industry, 2008 and 2009{{cite web|title=Interactive Media Awards: Capterra|url=http://www.interactivemediaawards.com/winners/gallery.asp?id=40213|publisher=Interactive Media Awards, Inc.|access-date=31 January 2014}}
• Ranked #25 on Virginia Chamber of Commerce Fantastic 50, 2007{{cite web|title=Fantastic 50 2007|url=http://www.virginiabusiness.com/pdf/fan50.pdf|publisher=Goodman & Co., Virginia Chamber of Commerce|access-date=31 January 2014}}

• Business-to-business
• Pay per click

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• {{Official website|https://www.capterra.com}}

Category:American review websites

Category:Companies based in Virginia

Category:Information technology consulting firms of the United States

Category:Software companies established in 1999