Case Lawrence

Lawrence was born in Tucson, Arizona.{{Cite web |title=Case Lawrence |url=https://ballotpedia.org/Case_Lawrence |access-date=2025-06-03 |website=Ballotpedia |language=en}} He spent 1991 to 1993 as a missionary for The Church of Jesus Christ of Latter-day Saints in Budapest, Hungary.

In 1997 Lawrence graduated with a Bachelor of Arts in American Studies from Brigham Young University and in 2000 he earned a Juris Doctor from Duke University School of Law.{{Cite web |title=Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business |url=https://marriott.byu.edu/advisoryboard/directory/member/?id=2905 |access-date=2024-03-19 |website=marriott.byu.edu}}{{Cite web |title=Bouncing Back from Failure |url=https://marriott.byu.edu/news/article?id=2099 |access-date=2025-06-03 |website=BYU Marriott School of Business |language=en-US}}

He resides in Mapleton, Utah with his wife, Kerri (Lee). They have six (6) children.{{Cite web |title=Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business |url=https://marriott.byu.edu/advisoryboard/directory/member/?id=2905 |access-date=2025-06-03 |website=marriott.byu.edu}}

After graduating from law school in 2000, Lawrence worked in Silicon Valley for a law firm and was involved in legal work for many emerging online businesses during the dot-com bubble.{{Cite web |date=2017-04-25 |title=Case Lawrence: Building to amaze |url=https://www.utahbusiness.com/archive/2017/04/25/case-lawrence-building-amaze/ |access-date=2025-06-03 |website=Utah Business |language=en}}{{Cite web |date=2022-02-07 |title=Bouncing Back from Failure |url=https://marriott.byu.edu/stories/employee-spotlight/bouncing-back-from-failure |access-date=2025-06-03 |website=BYU Marriott Stories |language=en}}

Lawrence quit working as a lawyer to start his own business in 2004. His first startup was CargoBay, a real estate investing company that managed office space and catered to small businesses. He ran the company for six years before the Great Recession disrupted the real estate industry, causing CargoBay to fold. Lawrence then spent two years negotiating with banks and trying to avoid bankruptcy.{{Cite web |date=2024-05-24 |title=Case Lawrence wants to disrupt Congress with ... optimism |url=https://www.yahoo.com/news/case-lawrence-wants-disrupt-congress-031112086.html |access-date=2025-06-03 |website=Yahoo News |language=en-US}}{{Cite web |title=January 9 Breakfast Meeting with Case Lawrence |url=https://www.acg.org/utah/events/january-9-breakfast-meeting-case-lawrence |access-date=2024-04-11 |website=www.acg.org |language=en}}{{Cite web |date=2019-03-07 |title=2019 CEO Of The Year Honorees |url=https://www.utahbusiness.com/archive/2019/03/07/2019-ceo-of-the-year-honorees/ |access-date=2025-06-03 |website=Utah Business |language=en}}

In attempting to recover financially, Lawrence explored opportunities back in the legal field. At this time he stumbled upon the idea that would eventually become CircusTrix. During a trip to San Francisco with his sons, a friend suggested Lawrence visit a local trampoline park. Inspired by the experience, he left that trip with the intent to create his own trampoline park. His goal was to start a small facility to provide enough money for his family while he found a job practicing law.{{Cite web |last=Kinder |first=Peri |date=2017-04-25 |title=Case Lawrence: Building to amaze |url=https://www.utahbusiness.com/case-lawrence-building-amaze/ |access-date=2024-03-19 |website=Utah Business |language=en-US}}{{Cite web |date=2022-02-07 |title=Bouncing Back from Failure |url=https://marriott.byu.edu/stories/employee-spotlight/bouncing-back-from-failure |access-date=2025-06-03 |website=BYU Marriott Stories |language=en}}

The first indoor park, SkyWalk, was opened in Madera, California in 2011. The second park, dubbed Defy Gravity, was opened in Durham, North Carolina in mid-2012. Lawrence eventually moved his family to Provo, Utah and established his company, CircusTrix, instead of pursuing work as an attorney.{{Cite web |last=Shallit |first=Bob |date=Apr 15, 2016 |title=CircusTrix jumps into local trampoline market |url=https://www.sacbee.com/news/business/biz-columns-blogs/bob-shallit/article72094047.html |website=The Sacramento Bee}}{{Cite web |last=Templeman |first=Mike |title=Entrepreneurs Need To Jump Into The Exploding Fitness Industry |url=https://www.forbes.com/sites/miketempleman/2016/03/21/entrepreneurs-need-to-jump-into-the-exploding-fitness-industry/ |access-date=2025-06-03 |website=Forbes |language=en}}

Under Lawrence's leadership as CEO, CircusTrix eventually became the largest developer, operator, and franchisor of indoor recreation parks globally. Boasting over 320 facilities and nearly 16,000 employees, overseeing leading industry brands such as Sky Zone, Rockin' Jump, DEFY, Superfly, Ryze, and others.{{Cite web |title=USA: Fernando Eiroa Appointed New CEO of CircusTrix - EuroAmusement Professional |url=https://www.eap-magazin.de/Article/USA:-Fernando-Eiroa-Appointed-New-CEO-of-CircusTrix.html |access-date=2024-03-19 |website=www.eap-magazin.de |language=en}}{{Cite web |date=2023-12-21 |title=Provo's CircusTrix expands 'extreme recreation' empire |url=https://www.deseret.com/2018/2/1/20639355/provo-s-circustrix-expands-extreme-recreation-empire/ |access-date=2024-03-19 |website=Deseret News |language=en}} Lawrence gained recognition for his ability to market to millennials in 2016 from Inc.com.{{Cite web |last=Page |first=Bubba |date=2016-06-02 |title=Want to Snag Millennials on a Budget? Create Selfie-Worthy Experiences |url=https://www.inc.com/bubba-page/want-to-snag-millennials-on-a-budget-create-selfie-worthy-experiences.html |access-date=2024-04-11 |website=Inc.com}}

Beginning in April 2020, Lawrence joined the Brigham Young University Marriott School of Business in Provo, Utah as an Adjunct Professor to teach Entrepreneurship.{{Cite web |title=Entrepreneurship Founders - Case M. Lawrence - BYU Marriott School of Business |url=https://marriott.byu.edu/advisoryboard/directory/member/?id=2905 |access-date=2025-06-03 |website=marriott.byu.edu}}He currently serves on the President's Leadership Council at the university.{{Cite web |last=Beal-Cvetko |first=Bridger |last2=Dec. 22 |first2=KSL com {{!}} Posted- |last3=A.m |first3=2023 at 11:03 |title=Entrepreneur Case Lawrence launches exploratory committee for 3rd Congressional District seat |url=https://www.ksl.com/article/50826960/entrepreneur-case-lawrence-launches-exploratory-committee-for-3rd-congressional-district-seat |access-date=2025-06-03 |website=www.ksl.com |language=en}} In addition to teaching, Lawrence mentors BYU students with their startups.{{Cite web |date=2022-02-07 |title=Bouncing Back from Failure |url=https://marriott.byu.edu/stories/employee-spotlight/bouncing-back-from-failure |access-date=2025-06-03 |website=BYU Marriott Stories |language=en}}

In January of 2025, It was announced that Lawrence would succeed Ellis Ivory as Executive Director and Chairman of This is The Place Heritage Park.

On January 4, 2024, Lawrence declared his candidacy to replace Representative John Curtis in the U.S. House of Representatives representing Utah's 3rd Congressional District.{{Cite web |last=Drachman |first=Matthew |date=2024-03-22 |title="We have gotten away from regular order,"; Case Lawrence shares vision for U.S. House |url=https://www.uvureview.com/news/we-have-gotten-away-from-regular-order-case-lawrence-shares-vision-for-u-s-house/ |access-date=2024-04-30 |website=UVU Review |language=en-US}}{{Cite web |last=Beal-Cvetko |first=Bridger |last2=Dec. 22 |first2=KSL com {{!}} Posted- |last3=A.m |first3=2023 at 11:03 |title=Entrepreneur Case Lawrence launches exploratory committee for 3rd Congressional District seat |url=https://www.ksl.com/article/50826960/entrepreneur-case-lawrence-launches-exploratory-committee-for-3rd-congressional-district-seat |access-date=2025-06-03 |website=www.ksl.com |language=en}}

Lawrence finished second in a crowded field of 5 candidates, ultimately losing the nomination to Mike Kennedy.{{Cite web |date=2024-06-26 |title=AP calls 3rd Congressional District for Mike Kennedy |url=https://www.deseret.com/politics/2024/06/25/who-won-utah-cd3-gop-primary/ |access-date=2025-06-20 |website=Deseret News |language=en}}{{Cite web |title=Election Results |url=https://electionresults.utah.gov/results/public/utah/elections/primary06252024 |access-date=2025-06-20 |website=electionresults.utah.gov}}

While Lawrence was the active CEO of CircusTrix (Sky Zone as of 2023) he and the company received multiple awards, including:

• EY Entrepreneur of the Year 2017 – Utah{{Cite web |date=2017-07-11 |title=EY Entrepreneur Of The Year® 2017 Utah Region |url=https://www.utahbusiness.com/ey-entrepreneur-year-2017-utah-region/ |access-date=2024-04-11 |website=utahbusiness.com |language=en-US}}
• Utah Business CEO of the Year Honoree 2019{{Cite web |last=Bicknell |first=Lindsay |date=2019-03-07 |title=2019 CEO Of The Year Honorees |url=https://www.utahbusiness.com/2019-ceo-of-the-year-honorees/ |access-date=2024-04-11 |website=Utah Business |language=en-US}}
• Utah Business Fast 50 Honoree 2018,{{Cite web |last=Bicknell |first=Lindsay |date=2018-09-21 |title=Meet Our 2018 Fast 50 Honorees |url=https://www.utahbusiness.com/meet-our-fast-50-honorees/ |access-date=2024-04-11 |website=Utah Business |language=en-US}}{{Cite web |date=2018-08-17 |title=Utah's Fast 50 |url=https://www.utahbusiness.com/utahs-fast-50/ |access-date=2024-04-11 |website=utahbusiness.com |language=en-US}} 2019{{Cite web |date=2019-08-22 |title=2019 Fast 50 Honorees |url=https://www.utahbusiness.com/fast-50-honorees-2/ |access-date=2024-04-11 |website=utahbusiness.com |language=en-US}}
• Inc. 5000 (CircusTrix) – No. 1377 (2020), No. 1333 (2019), No. 1790 (2018), No. 1012 (2017){{Cite web |date=2020-08-11 |title=Inc. Company Profile {{!}} CircusTrix |url=https://www.inc.com/profile/circustrix |access-date=2024-04-11 |website=inc.com}}{{Cite web |date=2023-12-22 |title=Here are the 115 Utah companies listed on the Inc. 5000 |url=https://www.deseret.com/2018/9/19/20653851/here-are-the-115-utah-companies-listed-on-the-inc-5000/ |access-date=2024-04-11 |website=Deseret News |language=en}}
• Inc. 5000 (Sky Zone) – No. 1709 (2017), No. 652 (2016), No. 273 (2015), No. 152 (2014), No. 180 (2013), No. 588 (2012), No. 2707 (2011){{Cite web |date=2024-04-11 |title=Inc. Company Profile {{!}} Sky Zone Trampoline Park |url=https://www.inc.com/profile/sky-zone-trampoline-park |access-date=2024-04-11 |website=inc.com}}

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Category:1972 births

Category:Living people

Category:American businesspeople

Category:21st-century American businesspeople