Celine (brand)

In 1945, Céline Vipiana (1915–1997){{Cite web |url=http://www.vogue.it/en/news/encyclo/designers/c/celine |title=Céline - Vogue.it |access-date=2016-03-09 |archive-url=https://web.archive.org/web/20171227123600/http://www.vogue.it/en/news/encyclo/designers/c/celine |archive-date=2017-12-27 |url-status=dead }} and her husband, Richard, created one of the first luxury brands in the industry, Céline, a made-to-measure children's shoe business,[http://nymag.com/fashion/fashionshows/designers/bios/celine/ Celine] {{Webarchive|url=https://web.archive.org/web/20130205071124/http://nymag.com/fashion/fashionshows/designers/bios/celine/ |date=2013-02-05 }} New York Magazine and opened a first boutique at 52 rue Malte in Paris.[http://www.fashionmodeldirectory.com/designers/celine-ivana-viplana-omazic Celine & Ivana Viplana, Omazic] The brand was recognised by its logo, the red elephant created by Raymont Peynet.vogue.com [http://www.vogue.com/voguepedia/Celine Céline] {{Webarchive|url=https://web.archive.org/web/20140719230832/http://www.vogue.com/voguepedia/Celine |date=2014-07-19 }}

File:Céline logo.jpg

In 1960, the brand decided to change its positioning by focusing its business on a ready-to-wear fashion brand for women with a sportswear approach.europa-exclusive.com [http://www.europa-exclusive.com/live/brandinfo.asp-lang=en&brand_id=1884.htm Celine] {{webarchive|url=https://web.archive.org/web/20140811145652/http://www.europa-exclusive.com/live/brandinfo.asp-lang%3Den%26brand_id%3D1884.htm |date=2014-08-11 }} Henceforth, the brand offered a range of leather goods such as bags, loafers, gloves and clothes.thinkfashion.com [http://www.thinkfashion.com/designer-brands/designer-profiles/celine.aspx Celine Designer Profile] {{Webarchive|url=https://web.archive.org/web/20220703004736/http://www.thinkfashion.com/designer-brands/designer-profiles/celine.aspx |date=2022-07-03 }} Céline Vipiana remained the designer from 1945 until her retirement in 1988.[http://nymag.com/thecut/fashion/designers/celine/ Céline] New York Magazine

In 1964, the launch of the new fragrance "Vent fou"Vogue France, [http://en.vogue.fr/thevoguelist/celine-1/639 Céline] and the new "American Sulky" collection of accessories gained success. The trench coat became the chief product of the house.{{Cite web|title=Celine & Ivana Viplana, Omazic - Fashion Designer {{!}} Designers {{!}} The FMD|url=https://www.fashionmodeldirectory.com/designers/celine-ivana-viplana-omazic/|access-date=2020-10-09|website=The FMD - FashionModelDirectory.com}} Prompted by the popularity of leather, Céline opened a leather goods boutique in Florence.[http://en.vogue.fr/thevoguelist/celine-1/639 Céline]

In 1973, Céline redesigned its logo with the intertwined "C" Sulky canvas, linked to the Arc-de-Triomphe, which appeared as a symbol for Parisians.{{Cite web|title=Celine & Ivana Viplana, Omazic - Fashion Designer {{!}} Designers {{!}} The FMD|url=https://www.fashionmodeldirectory.com/designers/celine-ivana-viplana-omazic/|access-date=2020-10-09|website=The FMD - FashionModelDirectory.com}} At that time, Céline began its expansion in the world with the opening of various boutiques in Monte Carlo, Geneva, Hong Kong, Lausanne, Toronto and Beverly Hills.{{Cite web |url=http://www.cahierdexercices.com/fr/celine |title=Céline |access-date=2014-07-28 |archive-url=https://web.archive.org/web/20151118012352/http://www.cahierdexercices.com/fr/celine/ |archive-date=2015-11-18 |url-status=dead }}

The brand's founders wished to be part of a charitable association, so Richard Vipiana established the Céline-Pasteur Prize, a sponsor for the American Hospital of Paris in 1973.Vogue France, [http://en.vogue.fr/thevoguelist/celine-1/639 Céline]

In 1987, with the approval of the Vipiana family, Bernard Arnault purchased a portion of Céline's capital.{{Cite web |url=http://www.vogue.com/voguepedia/Celine |title=Céline |access-date=2014-07-08 |archive-url=https://web.archive.org/web/20140719230832/http://www.vogue.com/voguepedia/Celine |archive-date=2014-07-19 |url-status=dead }} In 1996, the brand was integrated into the LVMH group for 2.7 billion French francs ($540 million).{{Cite news|date=1996-03-22|title=INTERNATIONAL BRIEFS;Moet Hennessy to Buy Celine Fashion House (Published 1996)|work=The New York Times|url=https://www.nytimes.com/1996/03/22/business/international-briefs-moet-hennessy-to-buy-celine-fashion-house.html|access-date=2020-10-09|issn=0362-4331}} LVMH propelled the house to fame with the opening of a flagship boutique at 36 avenue Montaigne in Paris.{{Cite web|title=Celine & Ivana Viplana, Omazic - Fashion Designer {{!}} Designers {{!}} The FMD|url=https://www.fashionmodeldirectory.com/designers/celine-ivana-viplana-omazic/|access-date=2020-10-09|website=The FMD - FashionModelDirectory.com}}

• 1988–1997: Peggy Huynh Kinh{{Cite web|url=https://www.elle.fr/Mode/Les-defiles-de-mode/Celine|title=Celine, l'histoire mode de la marque|last=Houpert|first=Vanessa|website=elle.fr}}
• 1997–2003: Michael Kors[http://aboutus.michaelkors.com/bio.php Michael Kors Official biography] {{webarchive|url=https://web.archive.org/web/20080607064539/http://aboutus.michaelkors.com/bio.php |date=2008-06-07 }}
• 2004–2005: Roberto Menichetti
• 2005–2008: Ivana Omazic{{Cite news|last=Ramirez|first=Elva|date=2008-10-02|title=Celine's Ivana Omazic Takes Final Bow|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/|access-date=2020-10-09|issn=0099-9660}}

File:Celine Hoodie.jpg

On September 4, 2008, the fashion portal Women's Wear Daily announced that Bernard Arnault, president of LVMH, had appointed Phoebe Philo as the new creative director of Céline.{{Cite web|last=Socha|first=Miles|date=2008-09-04|title=Celine Taps Phoebe Philo|url=https://wwd.com/fashion-news/fashion-features/celine-taps-phoebe-philo-1735699/|access-date=2020-10-09|website=WWD|language=en-US}} Philo's tenure at Céline began in October 2008, and she presented her first ready-to-wear collection for Spring/Summer 2010 at Paris Fashion Week.{{Cite web|title=Pre-Owned Céline - Vintage Céline - Farfetch|url=https://www.farfetch.com/shopping/women/celine-pre-owned/items.aspx|access-date=2020-10-09|website=www.farfetch.com}} Pierre-Yves Roussel, chief executive officer of LVMH’s fashion division, said that recruiting Philo was giving her the opportunity to express her vision.{{Cite web |url=http://www.fashionunited.com/news/leads/celine-appoints-phoebe-philo-as-creative-director-200804090980 |title=Céline appoints Phoebe Philo as creative director |access-date=2014-08-05 |archive-url=https://web.archive.org/web/20160306144156/https://www.fashionunited.com/news/leads/celine-appoints-phoebe-philo-as-creative-director-200804090980 |archive-date=2016-03-06 |url-status=dead }} In 2009, Vogue Magazine defined her style as the “cool minimal trend”.{{Cite web|date=2013-10-18|title=Featured designer: Celine|url=https://www.dailytelegraph.com.au/lifestyle/fashion/featured-designer-celine/news-story/1fd1b5077195e4091e514654ce3bd8d8|access-date=2020-10-09|website=www.dailytelegraph.com.au|language=en}}

In 2010, Philo received the Designer of the Year award from British Fashion Council. In 2011, she was awarded International Designer of the Year by the Council of Fashion Designers of America.{{Cite web|date=2012-11-01|title=The mastermind behind the transformation of Céline|url=http://cdclifestyle.com/posts/2012/11/01/phoebe-philo-the-mastermind-behind-the-transformation-of-celine-by-caroline-stanbury/|access-date=2020-10-09|language=en-US|archive-date=2014-08-08|archive-url=https://web.archive.org/web/20140808051618/http://cdclifestyle.com/posts/2012/11/01/phoebe-philo-the-mastermind-behind-the-transformation-of-celine-by-caroline-stanbury/|url-status=dead}} Both prizes were awarded for her work at Céline.

In December 2017, Philo announced her departure from Céline after finishing the Fall 2018 collection, which was presented in March of that same year.{{Cite news|url=http://wwd.com/fashion-news/fashion-features/exclusive-phoebe-philo-to-leave-celine-11081454/|title=Phoebe Philo to Leave Céline|date=December 22, 2017|work=WWD}}

On January 21, 2018, LVMH announced the appointment of Hedi Slimane as Artistic, Creative and Image Director, set to join the house in February. He directs all Céline collections, extending the brand's offering with the launch of men’s fashion, couture and fragrances.{{Cite news|url=https://www.businesswire.com/news/home/20180121005117/en/|title=Hedi Slimane Named Artistic, Creative and Image Director of Céline|date=January 21, 2018|work=BusinessWire}}

Slimane’s Céline studio has since been based in Los Angeles, with a prototype studio and an atelier in Paris.Matthew Schneier (21 January 2018), [https://www.nytimes.com/2018/01/21/fashion/hedi-slimane-celine-lvmh.html Hedi Slimane Taking the Reins at Céline] New York Times. In September 2018, Slimane presented an updated Celine logo on the brand's Instagram account.{{Cite news|url=https://www.vogue.co.uk/article/celine-new-logo|title=Céline Unveils A New Logo|last=Pithers|first=Ellie|access-date=2018-10-06}}{{Cite news|url=https://www.fastcompany.com/90231578/celines-new-logo-is-tearing-fashion-fans-apart|title=Fashion's branding crisis|date=2018-09-06|work=Fast Company|access-date=2018-10-06|language=en-US}} Slimane created his retail flagship concept stores in Paris, Tokyo, Shanghai, Beverly Hills, Madrid, Milan and London.[https://www.wallpaper.com/fashion/retail-directory-celine-paris/amp Hedi Slimane’s store designs ramp up retail at Celine] Wallpaper*, AMY SERAFIN, 24 May 2019 Slimane replaced the brand's traditional style with his personal signature "driven by youth culture, indie rock and sulking adolescence".[https://beta.washingtonpost.com/news/arts-and-entertainment/wp/2018/09/29/hedi-slimane-has-blown-up-celine-but-to-what-end/?outputType=amp A provocative designer has just blown up a 70-year-old brand. But to what end?] The Washington Post, Robin Givhan, September 29, 2018

Slimane exited the brand in October of 2024.

On October 2, 2024, LVMH announced the appointment of Michael Rider as the new Creative Director of Celine, set to join in early 2025. He will direct all Celine collections, ranging from leather goods to couture. Previously, Rider was the Creative Director for Ralph Lauren Polo from 2018 to May 2024.{{Cite web |last=Milnes |first=Hilary |date=2024-05-13 |title=Polo Ralph Lauren's Michael Rider to exit |url=https://www.voguebusiness.com/story/companies/polo-ralph-laurens-michael-rider-to-exit |access-date=2024-10-02 |website=Vogue Business |language=en-US}} He also worked as a design director at Celine during Phoebe Philo's tenure.

• 2000–2006: Jean-Marc Loubier
• 2006–2008: Serge BrunschwigMiles Socha (7 March 2006), [https://wwd.com/business-news/financial/brunschwig-in-line-for-celine-ceo-job-542580/ Brunschwig in Line For Celine CEO Job] Women's Wear Daily.
• 2008–2016: Marco GobbettiMiles Socha (4 September 2008), [https://wwd.com/feature/celine-taps-phoebe-philo-1735699-1624962/ Celine Taps Phoebe Philo] Women's Wear Daily.
• 2016–2017: Pierre-Yves Roussel (ad interim)[https://wwd.com/feature/celine-recruits-next-ceo-plots-online-sales-10816290/ EXCLUSIVE: Céline Finds Next CEO; Plots Online Sales] Women's Wear Daily, 24 February 2017.
• 2017–present: Séverine Merle[https://wwd.com/feature/celine-recruits-next-ceo-plots-online-sales-10816290/ EXCLUSIVE: Céline Finds Next CEO; Plots Online Sales] Women's Wear Daily, 24 February 2017.

In 2000, Celine entered into a worldwide licensing agreement with De Rigo for its collection of sunglasses and frames for corrective eyewear.Katherine Weisman (24 May 2000), [https://wwd.com/feature/article-1194417-1712893/ CELINE INKS GLOBAL LICENSE WITH DE RIGO FOR EYEWEAR] Women's Wear Daily. From 2011, the brand had a five-year licensing agreement with Safilo.Luisa Zargani (14 November 2011), [https://wwd.com/feature/cline-inks-deal-with-safilo-5367427-770784/ Céline Inks Deal With Safilo] Women's Wear Daily.

From 2000 to 2011, Interparfums held the worldwide license for the development, manufacture and distribution of Celine fragrance lines.Jennifer Weil (24 May 2000), [https://wwd.com/fashion-news/fashion-features/article-1195264/ CELINE IN LICENSE DEAL WITH INTER PARFUMS] Women's Wear Daily. The fragrance lines have since{{when|date=May 2024}} been managed in-house.Jennifer Weil (18 August 2019), [https://wwd.com/feature/celine-teases-new-scents-by-hedi-slimane-1203241057/ Celine Teases New Scents by Hedi Slimane] Women's Wear Daily.

File:20230417 Celine store at David Plaza.jpg

The brand operates 178 boutiques worldwide{{Cite web |last=Muret |first=Dominique |date=8 November 2022 |title=Celine ouvre une sixième boutique au cœur de Paris |url=https://fr.fashionnetwork.com/news/Celine-ouvre-une-sixieme-boutique-au-coeur-de-paris,1456668.html |access-date=31 December 2022 |website=Fashion Network}} and is distributed through a selective network including the luxury department stores Bergdorf Goodman (New York), Harrods (London), Galeries Lafayette (Paris), and Faradays (Auckland).{{cite web | url=https://www.thedenizen.co.nz/coveted/celine-coveted-womenswear-available-exclusively-at-faradays/ | title=For the first time ever, Celine's coveted womenswear is available in New Zealand — landing exclusively at Faradays today | date=17 August 2023 }}

For its advertising campaigns, Celine has been working with photographers like Patrick Demarchelier (1998–2001)Katherine Weisman (22 January 1999), [https://wwd.com/feature/article-1083900-1812556/ Paris's Fashion Fling] Women's Wear Daily.Katherine Weisman (7 January 2000), [https://wwd.com/feature/article-1205278-1702779/ Paris Accents The Power Of Product] Women's Wear Daily. and Michael Thompson (2001).Miles Socha and Robert Murphy (26 January 2001), [https://wwd.com/feature/article-1181018-1725200/ Paris: It’s Sex And The City] Women's Wear Daily. Its brand ambassadors have included Lisa (2020–2024),Joelle Diderich (23 July 2024), [https://wwd.com/fashion-news/designer-luxury/louis-vuitton-lisa-blackpink-brand-ambassador-1236499418/ Blackpink’s Lisa Named Louis Vuitton Brand Ambassador] Women's Wear Daily Danielle Marsh (since 2024),Kirsty Thatcher (28 March 2024), [https://www.elle.com.au/fashion/newjeans-danielle-celine/ NewJeans’ Danielle Joins Celine As Global Ambassador] Elle V (since 2024)Kristopher Fraser (8 July 2024), [https://wwd.com/pop-culture/celebrity-news/bts-ambassadorship-deals-jin-suga-jimin-j-hope-v-jungkook-1235867026/ BTS’ High-profile Brand Ambassadorships: Jin Shines for Fred Jewelry, J-Hope Models for Louis Vuitton and More] Women's Wear Daily and TWS (since 2024).Miles Socha (28 November 2024), [https://wwd.com/fashion-news/designer-luxury/celine-tws-ambassadors-kpop-seoul-boutique-1236739171/ Celine Signs TWS as Ambassadors Amid Retail Push in Korea] Women's Wear Daily Bae Suzy (since 2024).

{{Reflist}}

• {{Official website|http://www.celine.com}}
• [http://www.iht.com/articles/2008/09/04/style/rceline.php "The Prodigal Daughter Returns: Phoebe Philo Signs with Celine"]—Interview in The New York Times (originally the International Herald Tribune)
• [http://www.wwd.com/fashion-news/celine-taps-phoebe-philo-1735699 WWDFashion]
• [https://web.archive.org/web/20130205071124/http://nymag.com/fashion/fashionshows/designers/bios/celine/ Label overview] at New York magazine Fashion Shows

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