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Celsius Holdings

{{Short description|American energy drink company}}

{{Multiple issues|

{{Cleanup rewrite|date=May 2024}}

{{Cleanup-PR|1=article|date=May 2024}}

{{Primary sources|date=May 2024}}

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{{Infobox company

| name = Celsius Holdings, Inc.

| logo = Celsius Energy Drink logo.png

| image = Celsius Live Fit Can.png

| image_size = 120

| image_caption = A can of Celsius, the product associated with Celsius Holdings.

| former_name = Vector Ventures, Inc.

| type = Public

| traded_as = {{ubl|{{NASDAQ|CELH}}|S&P 400 component}}

| ISIN = US15118V2079

| industry = Beverage

| founded = {{Start date and age|2004}}

| hq_location = {{nowrap|Boca Raton, Florida, U.S.}}

| key_people = John Fieldly
(President & CEO)

| revenue = {{nowrap|{{Increase}} {{US$|1.32 billion|link=yes}}}}

| revenue_year = 2023

| operating_income = {{Increase}} US$233 million

| income_year = 2023

| net_income = {{Increase}} US$227 million

| net_income_year = 2023

| assets = {{Increase}} US$1.54 billion

| assets_year = 2023

| num_employees = 765

| num_employees_year = 2023

| website = {{url|celsius.com}}

| footnotes = {{cite web |title=Company Profile |url=https://finance.yahoo.com/quote/CELH/profile|accessdate=14 May 2024}}{{cite web |title=Income Statement |url=https://finance.yahoo.com/quote/CELH/financials|accessdate=14 May 2024}}{{cite web |title=Balance Sheet |url=https://finance.yahoo.com/quote/CELH/balance-sheet|accessdate=14 May 2024}}

}}

Celsius Holdings, Inc. is an American company that produces a range of fitness and energy beverages under the brand name Celsius. The company's products are marketed as healthy, which the CEO attributes to the brand's success.{{cite news |last1=Demopoulos |first1=Alaina |title=‘A troubling halo of health’: how Celsius became Red Bull for women |url=https://www.theguardian.com/business/2024/sep/19/celsius-energy-drink |access-date=2024-10-14 |work=The Guardian |date=2024-09-14}}

History

The company was founded in 2004 by Steve Haley. In 2009 the company released their first energy drink in Sweden and ended with a revenue of 5.86 million.{{Cite web |title=Celsius Holdings Financial Statements 2009–2024 {{!}} CELH |url=https://www.macrotrends.net/stocks/charts/CELH/celsius-holdings/financial-statements |access-date=2024-03-17 |website=www.macrotrends.net}} By 2012, the company had a market capitalization of approximately $5 million. Five years later, in 2017, Celsius was listed on the Nasdaq.{{Cite web |last=holdings |date=2017-06-05 |title=Celsius Holdings, Inc. to Ring the Nasdaq Stock Market Opening Bell on Tuesday, June 6, 2017 |url=https://www.celsiusholdingsinc.com/2017/06/celsius-holdings-inc-ring-nasdaq-stock-market-opening-bell-tuesday-june-6-2017/ |access-date=2024-03-17 |website=Celsius Holdings Inc. |language=en-US}} By the end of that year, Celsius Holdings had an annual revenue of almost $36 million.{{Cite web |title=Celsius Holdings revenue 2022 |url=https://www.statista.com/statistics/1343264/celsius-holdings-revenue/ |access-date=2024-03-17 |website=Statista |language=en}}

In 2022, Celsius CEO John Fieldly told GQ roughly 95% of stores around the country are stocked with Celsius, due to the $550 million investment made by PepsiCo.{{Cite web |last=Stone |first=Sam |date=2024-09-20 |title=How Celsius Became the King of Energy Drinks |url=https://www.bonappetit.com/story/how-celsius-became-the-king-of-energy-drinks-gen-z?srsltid=AfmBOorJjLHtVxAXpUk5b_Fa4Badfk9H6FggwSd0TrV4sHZDrq1zIHuj |access-date=2025-05-08 |website=Bon Appétit |language=en-US}}

As of August 2024, Celsius holds an 11% market share of the $19 billion energy drink industry, generating over $1.3 billion in revenue and a market capitalization of roughly $9 billion. The company's success is attributed to its alignment with current consumer preferences, such as increased caffeine content, appeal to health-conscious consumers, and a focus on fruit-flavored products rather than chemically-tasting alternatives.{{cite news |last=Doering |first=Christopher |url=https://www.fooddive.com/news/Celsius-Pepsico-energy-drinks-Monster-redbull/718734 |title=You can't 'replicate a Celsius': How the energy drink maker evolved from an unknown to category giant |work=Food Dive |publisher=Industry Dive |date=2024-08-13 |accessdate=2024-08-15 }}

In February 2025, Celsius Holdings announced plans to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion in a cash and stock deal. Founded in 2018, Alani Nu is a female-focused health and wellness brand offering functional beverages and products. This acquisition aims to create a leading better-for-you functional lifestyle platform, combining two rapidly growing energy drink brands to capitalize on the increasing consumer demand for zero-sugar alternatives.{{Cite web |last=Rajesh |first=Ananya Mariam |date=February 21, 2025 |title=Celsius to buy energy drink brand Alani Nutrition in $1.8 billion deal |url=https://www.reuters.com/markets/deals/celsius-buy-rival-energy-drink-brand-alani-nu-18-billion-wsj-reports-2025-02-20/ |access-date=2025-06-06 |website=Reuters}}

On March 3rd, 2025, Celsius Holdings announced that Eric Hanson would be appointed as the President and the Chief Operating Officer, effective on March 24, 2025.{{cite web |title=Celsius Holdings Appoints Eric Hanson as President and Chief Operating Officer |url=https://ir.celsiusholdingsinc.com/news/news-details/2025/Celsius-Holdings-Appoints-Eric-Hanson-as-President-and-Chief-Operating-Officer/default.aspx |accessdate=March 19, 2025}}

Products

= Product lines =

Celsius has different product lines that contain different caffeine levels.{{Cite web |title=Essential Facts |url=https://www.celsius.com/essential-facts/ |access-date=2024-03-17 |website=Celsius |language=en-US}}

class="wikitable"

|+Current Product Lines

!Product name

!Caffeine

!Calories

!Carbs

Celsius Live Fit

|200 mg

|10 kcal

|0 g

Celsius Essentials

|270 mg

|10 kcal

|0 g

Celsius On-The-Go

|200 mg

|10 kcal

|1 g

class="wikitable"

|+Discontinued Product Lines

!Product name

!Caffeine

!Calories

!Carbs

Celsius BCAA+ Energy

|100 mg

|15 kcal

|2 g

Celsius Heat

|300 mg

|10 kcal

|10 g

Celsius with Stevia

|200 mg

|10 kcal

|10 g

= Composition =

{{Infobox nutritional value

| name = Celsius Energy Drink

| carbs = 0 mg

| fat = 0 mg

| protein = 0 mg

| sodium_mg = 5 mg

| calcium_mg = 50 mg

| vitC_mg = 60 mg

| riboflavin_mg = 1.7 mg

| niacin_mg = 20 mg

| vitB6_ug = 2 mg

| vitB12_ug = 6 mcg

| pantothenic_mg = 10 mg

| kcal = 10

| caffeine = 200 mg

| image =

| image_size = 120

}}

== Ingredients ==

Celsius contains green tea extract, which contains an antioxidant known as epigallocatechin gallate (EGCG). Guarana seed extract further increases caffeine content. Ginger root is used as both a flavoring agent and for anti-inflammatory effects.{{Cite web |last=Dietitian |first=Jamie N, Registered |date=2023-08-09 |title=Is Celsius Bad for You? The Truth from a Dietitian |url=https://thebalancednutritionist.com/is-celsius-bad-for-you/ |access-date=2024-03-06 |website=The Balanced Nutritionist |language=en-US}}{{Unreliable medical source? |date=May 2024 |reason=Blogs are not RS, even if written by dietitians.}}

== Caffeine ==

Celsius contains 200 mg – 270 mg of caffeine, depending on the product line and size of the can.

Partnerships and sponsorships

=Major investments=

Carl DeSantis was an early investor in Celsius Holdings. DeSantis invested throughout the company's development because the product line interested him. In 2010, he agreed to extend a $3 million dollar credit line for an advertising campaign to promote Celsius's new products, but the money did not create the outcome expected. As a stakeholder, he provided advice to the Celsius team and assisted with leadership changes in 2012 when the company was not meeting the expected business goals. DeSantis died having earned $1.2 billion dollars from a 31% stake in Celsius Holdings.{{Cite web |last=Peterson-Withorn|first=Chase|date=August 18, 2023 |title=Billionaire Behind Celsius Energy Drinks Dies At 84 |url=https://www.forbes.com/sites/chasewithorn/2023/08/18/billionaire-behind-celsius-energy-drinks-dies-at-84/|access-date=2025-02-03 |website=Forbes |language=en}}

PepsiCo invested $550 million in Celsius Holdings,{{Cite web |last=LoRé |first=Michael |title=Celsius' Push Into Pro Sports Energized By PepsiCo Investment |url=https://www.forbes.com/sites/michaellore/2023/11/15/celsius-push-into-pro-sports-energized-by-pepsico-investment/ |access-date=2024-03-06 |website=Forbes |language=en}} an 8.5% minority stake.{{Cite web |last=Lucas |first=Amelia |date=2022-08-01 |title=PepsiCo takes $550 million stake in energy drink maker Celsius |url=https://www.cnbc.com/2022/08/01/pepsico-takes-550-million-stake-in-energy-drink-maker-celsius-.html |access-date=2024-03-06 |website=CNBC |language=en}}

=Marketing in colleges=

Celsius Holdings partnered with Learfield, a collegiate sports marketing company, to form partnerships with college students.{{Cite web |last=admin |date=2023-08-28 |title=CELSIUS® Adds 4 New Colleges to Its Roster, Fueling Students and Athletes with Essential Energy |url=https://www.learfield.com/2023/08/celsius-adds-5-new-colleges-to-its-roster-fueling-students-and-athletes-with-essential-energy/ |access-date=2024-03-07 |website=LEARFIELD |language=en-US}} In 2023, the brand began partnering with college football quarterbacks, Bo Nix, from the University of Oregon and Michael Penix Jr., of the University of Washington.

In January 2024, Celsius began partnering with college basketball basketball players JuJu Watkins, Jared McCain, Cody Williams, and Kwame Evans Jr..{{Cite web |last=Ehrlich |first=Michael |date=2024-01-20 |title=CELSIUS Signs NIL Partnerships with Freshman Basketball Stars |url=https://www.si.com/fannation/name-image-likeness/news/celsius-signs-nil-partnerships-with-freshman-basketball-stars-michael9 |access-date=2024-03-17 |website=Sports Illustrated NIL on FanNation News, Analysis and More |language=en}}

"Celsius University" was created in 2022 as a student ambassador program, paying students to promote the product line on college campuses.{{Cite web |last=Richardson |first=Jenna |date=2023-04-03 |title=Celsius University: How Celsius Is Living Fit with College Students |url=https://platformmagazine.org/2023/04/03/celsius-university-how-celsius-is-living-fit-with-college-students/ |access-date=2024-03-17 |website=Platform Magazine |language=en-US}}

Celsius Holdings partnered with Generation Z influencers, such as Jake Paul and David Dobrik, to promote the Celsius products.{{Cite web |last=Stone |first=Sam |date=2024-09-20 |title=How Celsius Became the King of Energy Drinks |url=https://www.bonappetit.com/story/how-celsius-became-the-king-of-energy-drinks-gen-z?srsltid=AfmBOorJjLHtVxAXpUk5b_Fa4Badfk9H6FggwSd0TrV4sHZDrq1zIHuj |access-date=2025-05-08 |website=Bon Appétit |language=en-US}}

= Motorsports sponsorship =

File:A.J. Allmendinger 16 Xfinity Sonoma 2024.jpg in 2024.]]

Early in the company's history, it began sponsoring motorsports entries through series such as NASCAR and Formula One. As of 2025, the company sponsors Kaulig Racing, Jordan Anderson Racing, Tricon Garage, RFK Racing in NASCAR, and in Formula 1.{{Cite web |last=Engle |first=Greg |title=One Sponsor Lives In Both The NASCAR And F1 Worlds |url=https://www.forbes.com/sites/gregengle/2024/02/18/one-sponsor-lives-in-both-the-nascar-and-f1-worlds/ |access-date=2024-06-27 |website=Forbes |language=en}}

== Motorsports brand ambassadors ==

===NASCAR===

  • A. J. Allmendinger, NASCAR Cup Series{{Cite web |last=Portman |first=Greg |date=2024-12-24 |title=From NASCAR to Formula 1: The Energy Drink Battle Intensifies as Celsius Replaces Monster Energy with Lewis Hamilton a $6.35 Billion Worth brand |url=https://motorcyclesports.net/from-nascar-to-formula-1-the-energy-drink-battle-intensifies-as-celsius-replaces-monster-energy-with-lewis-hamilton-a-6-35-billion-worth-brand/ |access-date=2025-02-12 |website=M Sports |language=en-GB}}
  • Toni Breidinger, NASCAR Craftsman Truck Series
  • Jeb Burton, NASCAR Xfinity Series{{Cite web |last=Albino |first=Dustin |date=2025-02-08 |title=Celsius sponsoring Jeb Burton in three races |url=https://www.jayski.com/2025/02/08/celsius-sponsoring-jeb-burton-in-three-races/ |access-date=2025-02-12 |website=Jayski's NASCAR Silly Season Site |language=en-US}}
  • William Byron, NASCAR Cup Series{{Cite web |last=Page |first=Scott |date=2025-02-12 |title=William Byron becomes brand ambassador for CELSIUS |url=https://www.jayski.com/2025/02/12/william-byron-becomes-brand-ambassador-for-celsius/#:~:text=Reigning%20Daytona%20500%20champion%20and,inspire%20people%20to%20LIVE%20FITTM. |access-date=2025-02-12 |website=Jayski's NASCAR Silly Season Site |language=en-US}}
  • Christian Eckes, NASCAR Xfinity Series{{Cite web |date=2025-05-07 |title=Christian Eckes trying to adjust to 'challenging' first year in NASCAR Xfinity Series |url=https://www.cbssports.com/nascar/news/christian-eckes-trying-to-adjust-to-challenging-first-year-in-nascar-xfinity-series/ |access-date=2025-05-27 |website=CBSSports.com |language=en}}
  • Corey Heim, NASCAR Craftsman Truck Series
  • Corey LaJoie, NASCAR Cup Series
  • Ryan Preece, NASCAR Cup Series{{Cite web |date=2025-04-30 |title=Ryan Preece talks early season success with RFK Racing, partnership with Celsius |url=https://www.yardbarker.com/nascar/articles/ryan_preece_talks_early_season_success_with_rfk_racing_partnership_with_celsius/s1_17236_42131402 |access-date=2025-05-27 |website=Yardbarker |language=en}}

===Formula One===

== Former brand ambassadors ==

  • Emerson Fittipaldi, retired Formula One{{Cite web |title=Celsius signs endorsement deal with racecar driver Emerson Fittipaldi {{!}} 2014-07-22 {{!}} Beverage Industry|url=https://www.bevindustry.com/articles/87678-celsius-signs-endorsement-deal-with-racecar-driver-emerson-fittipaldi |access-date=2025-02-12 |website=www.bevindustry.com |language=en}}
  • Logan Misuraca, ARCA Menards Series{{Cite web |date=2023-01-27 |title=CELSIUS Partners With Female NASCAR Driver Logan Miscura for 2023 ACRA Menards Series |url=https://www.bevnet.com/news/2023/celsius-partners-with-female-nascar-driver-logan-miscura-for-2023-acra-menards-series/ |access-date=2025-02-12 |website=BevNET.com |language=en-US}}{{Cite web |last=Dwivedi |first=Neha |date=2024-02-03 |title=ARCA Star Calls Out Former Sponsor Celsius as Recent Toni Breidinger Partnership Deals “Devastating Blow” to Her Racing Career |url=https://www.essentiallysports.com/nascar-news-arca-star-logan-misuraca-calls-out-former-sponsor-celsius-as-recent-toni-breidinger-partnership-deals-devastating-blow-to-her-racing-career/ |access-date=2025-02-12 |website=EssentiallySports |language=en}}
  • Brad Keselowski, NASCAR Cup Series{{Cite web |title=RFK Announces Partnership with CELSIUS® Energy Drink {{!}} |url=https://www.rfkracing.com/rfk-announces-partnership-with-celsius-energy-drink/ |access-date=2025-05-27 |website=www.rfkracing.com}}
  • Blake Koch, former NASCAR driver{{Cite web |date=2014-08-04 |title=Celsius Launches Fitness Challenge With Nascar Driver Blake Koch |url=https://www.bevnet.com/news/2014/celsius-launches-fitness-challenge-with-nascar-driver-black-koch |access-date=2025-05-24 |website=BevNET.com |language=en-US}}

Litigation

=Flo Rida lawsuit=

Celsius Holdings faced a lawsuit in 2021 with rapper Flo Rida for a breach of contract when the company allegedly withheld details about revenue.{{Cite web |last=Fischer |first=David |title=Flo Rida awarded $82.6M after suing energy drink brand Celsius: 'I helped birth this company' |url=https://www.usatoday.com/story/entertainment/celebrities/2023/01/18/flo-rida-wins-82-million-in-lawsuit-against-celsius/11078335002/ |access-date=2024-03-17 |website=USA TODAY |language=en-US}} Flo Rida was a contracted brand ambassador from 2014 to 2018 which brought Celsius to concerts and events to help expand the brand. The Florida court ruled in Flo Rida's favor that Celsius Holdings was in breach of contract as Flo Rida's publicity assisted in the company's growth. Flo Rida was awarded $82.6 million in January 2023 due to the lawsuit.{{Cite web |last=Lane |first=Barnaby |title=Rapper Flo Rida won $82.6 million after suing energy drink company Celsius. He's launching a rival drink and wants to make it 'even healthier.' |url=https://www.businessinsider.com/flo-rida-launching-energy-drink-after-suing-celsius-82-million-2023-3 |access-date=2024-03-17 |website=Business Insider |language=en-US}} The judgment was upheld on appeal in December 2024, though possibly with a lower amount awarded.{{Cite web |last=Bagg |first=Marissa |date=2024-12-12 |title=Appeals court upholds Flo Rida's legal win against Celsius, challenges his award |url=https://www.nbcmiami.com/news/local/appeals-court-upholds-flo-ridas-legal-win-against-celsius-challenges-his-award/3493521/ |access-date=2025-01-23 |website=NBC 6 South Florida |language=en-US}}

=Class-action lawsuit=

Celsius faced a class-action lawsuit in November 2022 for allegedly misleading customers that the product contained no preservatives, even though they contain citric acid.{{Cite web |date=2023-02-03 |title=If you've ever purchased a Celsius drink, you could be eligible for up to $250 |url=https://www.today.com/food/news/celsius-class-action-settlement-rcna68644 |access-date=2024-03-17 |website=TODAY.com |language=en}} The company denied the claim, maintaining that citric acid was used as a flavoring agent. The lawsuit was settled out of court in February 2023.{{Cite web |last=Mendoza |first=Jordan |title=Ever bought a Celsius energy drink? You could receive up to $250 from class action lawsuit |url=https://www.usatoday.com/story/money/food/2023/02/02/celsius-refund-class-action-lawsuit/11170459002/ |access-date=2024-03-17 |website=USA TODAY |language=en-US}}

References

External links

  • {{Official website|https://www.celsiusholdingsinc.com}}

{{Finance links

| name = Celsius Holdings, Inc.

| symbol = CELH

| sec_cik = 1341766

| yahoo = CELH

| google = CELH:NASDAQ

}}

{{S&P 400 companies}}

{{Sports drinks}}

Category:Wikipedia Student Program

Category:Energy drinks

Category:Drink companies

Category:Drink companies of the United States

Category:Food and drink companies established in 2004

Category:Companies based in Boca Raton, Florida

Category:Companies in the S&P 400

Category:Companies listed on the Nasdaq