Cha Eun-woo

Cha was born on March 30, 1997, in Gunpo, South Korea.{{cite news|title=From Lee Min Ho to Cha Eun Woo: Top 15 Handsome Korean Actors|url=https://www.pinkvilla.com/entertainment/from-lee-min-ho-to-cha-eun-woo-top-15-handsome-korean-actors-1208798|work=Pinkvilla|last=Hada|first=Isha|date=May 29, 2023|access-date=July 20, 2023|archive-date=June 6, 2023|archive-url=https://web.archive.org/web/20230606124416/https://www.pinkvilla.com/entertainment/from-lee-min-ho-to-cha-eun-woo-top-15-handsome-korean-actors-1208798|url-status=dead}}{{Cite web|script-title=ko:판타지오|url=http://www.fantagio.kr/musicians/차은우/|website=Fantagio|access-date=May 30, 2018|language=ko|archive-date=May 25, 2018|archive-url=https://web.archive.org/web/20180525230533/http://www.fantagio.kr/artists/cha-eun-woo/profile/|url-status=live}}{{cite web|script-title=ko:[My Name] 아스트로 (2) 윤산하 진진 차은우|url=https://tenasia.hankyung.com/article/2015092396014|website=Ten Asia|language=ko|last=Kim|first=Ha-jin|date=September 23, 2015|access-date=June 7, 2018|archive-date=August 15, 2020|archive-url=https://web.archive.org/web/20200815081508/https://tenasia.hankyung.com/tv/article/2015092396014|url-status=live}} He has a younger brother.{{cite web|title=Astro's studious Cha Eun-woo dreamt of being a doctor or lawyer until K-pop came calling|url=https://www.scmp.com/lifestyle/entertainment/article/3089751/astros-studious-chan-eun-woo-dreamt-being-doctor-or-lawyer|website=South China Morning Post|language=en|last=Lau|first=Jack|date=June 20, 2020|access-date=October 9, 2024|archive-date=June 20, 2020|archive-url=https://web.archive.org/web/20200620081228/https://www.scmp.com/lifestyle/entertainment/article/3089751/astros-studious-chan-eun-woo-dreamt-being-doctor-or-lawyer|url-status=live}}

Cha attended Nungnae Elementary School, Suri Middle School, and Suri High School before graduating from Hanlim Multi Art School in 2016, focusing in broadcasting and entertainment in the acting arts department.{{cite web|author=김혜진|script-title=ko:[HD포토] 아스트로 (Astro) 차은우, '풋풋한 눈웃음'(한림연예예술 고등학교 졸업식)|url=https://www.topstarnews.net/news/articleView.html?idxno=179625|website=Top Star News|date=February 15, 2016|access-date=June 7, 2018|language=ko|archive-date=September 15, 2020|archive-url=https://web.archive.org/web/20200915221937/http://www.topstarnews.net/news/articleView.html?idxno=179625|url-status=live}}{{cite web|script-title=ko:한림 PEOPLE|url=https://www.hlyes.hs.kr/html/people.html?&s_page=4|website=Hanlim Multi Art School|language=ko|date=February 15, 2016|access-date=October 7, 2024|archive-date=February 15, 2016|archive-url=https://web.archive.org/web/20160215221937/https://www.hlyes.hs.kr/html/people.html?&s_page=4|url-status=live}} He studied at Sungkyunkwan University, majoring in performing arts in the theater department.{{cite web|script-title=ko:"훈남 선배의 정석" 아스트로 차은우, 캠퍼스에 '만찢남'이 떴다|url=https://m.entertain.naver.com/now/article/112/0002850905|via=Naver|work=Herald Pop|language=ko|author=노윤정|date=September 23, 2016|access-date=June 7, 2018|archive-date=February 8, 2021|archive-url=https://web.archive.org/web/20210208160712/https://entertain.naver.com/music/now/read?oid=112&aid=0002850905|url-status=live}}

During a festival, a talent scout waited for him at his middle school and offered to cast him. Cha's training started during his first year of high school.

He debuted as an actor in 2014 with a minor role in the film My Brilliant Life, starring Gang Dong-won and Song Hye-kyo.{{cite web|script-title=ko:'두근두근 내인생' 신예 배우 이동민, 샤라샤라가 찜!|url=https://www.thebk.co.kr/news/articleView.html?idxno=171492|website=The BK|date=December 11, 2014|access-date=June 7, 2018|language=ko|archive-date=June 12, 2018|archive-url=https://web.archive.org/web/20180612142002/http://www.thebk.co.kr/news/articleView.html?idxno=171492|url-status=live}} Due to his impact in the film, Cha as the rookie actor Lee Dong-min, was selected as model for Korean cosmetics brand Shara Shara.{{cite web|script-title=ko:[뷰티한국]'두근두근 내 인생' 강동원 주니어 이동민 화장품 모델 발탁|url=https://www.beautyhankook.com/news/articleView.html?idxno=30204|website=Beauty Hankook|language=ko|author=최지흥|date=December 10, 2014|access-date=January 5, 2023|archive-date=March 5, 2020|archive-url=https://web.archive.org/web/20200305110716/https://www.beautyhankook.com/news/articleView.html?idxno=30204|url-status=live}} He was the fourth trainee to be officially introduced with the {{Proper name|Fantagio i-Teen Photo Test Cut}}. In August 2015, Cha was cast as the lead in the web-drama To Be Continued with Kim Sae-ron.{{cite web|script-title=ko:차은우, 보이그룹 데뷔 전 연기 먼저...김새론과 '훈훈 케미'|url=https://m.entertain.naver.com/article/111/0000432243|via=Naver|work=JoyNews 24|language=ko|author=이미영|date=August 7, 2015|access-date=October 13, 2024|archive-date=August 7, 2015|archive-url=https://web.archive.org/web/20150807081228/https://m.entertain.naver.com/article/111/0000432243|url-status=live}}

{{see also|Astro (South Korean band)}}

Cha debuted in Astro on February 23, 2016, with the EP Spring Up. In May, Cha was announced as one of the cast members of SBS reality-documentary show Law of the Jungle in New Caledonia.{{cite web|script-title=ko:홍석천·유리·정연 등 '정글' 뉴칼레도니아 12人 출연 확정[종합]|url=https://m.entertain.naver.com/article/109/0003323950|via=Naver|work=OSEN|language=ko|author=박진영|date=May 23, 2016|access-date=September 19, 2024|archive-date=May 23, 2016|archive-url=https://web.archive.org/web/20160523140939/https://m.entertain.naver.com/article/109/0003323950|url-status=live}} In August, Cha participated in the Chuseok special variety show, Replies That Make Us Flutter.{{cite web|author=조혜련|script-title=ko:아스트로 차은우·문빈 표 '우설리'...예능인데 왜 설레지?|url=https://star.ytn.co.kr/_sn/1406_201609160930017936|website=YTN|date=September 16, 2016|access-date=June 7, 2018|language=ko|archive-date=June 12, 2018|archive-url=https://web.archive.org/web/20180612140939/http://www.ytn.co.kr/_sn/1406_201609160930017936|url-status=live}} In September, he participated in another Chuseok pilot program, Boomshakalaka.{{cite web|script-title=ko:'붐샤카라카', 김수로·이수근·이기광·하휘동 출연...15일 추석방송|url=https://m.entertain.naver.com/article/311/0000646305|via=Naver|work=Xports News|language=ko|author=전아람|date=September 2, 2016|access-date=June 7, 2018|archive-date=November 12, 2020|archive-url=https://web.archive.org/web/20201112003023/http://entertain.naver.com/read?oid=311&aid=0000646305|url-status=live}} Cha was announced as a host of Show! Music Core alongside Kim Sae-ron, Lee Soo-min and Xiyeon from 2016 to 2018.{{cite web|title=Cha Eun-woo talks about leaving 'Music Core'|url=https://www.kpopherald.com/article/1574085|website=Kpop Herald|date=January 28, 2018|access-date=June 7, 2018|archive-date=January 28, 2018|archive-url=https://web.archive.org/web/20180128031821/http://kpopherald.koreaherald.com/view.php?ud=201801281014353377724_2&ACE_SEARCH=1|url-status=live}} In 2016, he also starred in the web drama My Romantic Some Recipe.{{cite web|script-title=ko:농식품부, 쌀 소비 촉진 웹드라마 '마이 로맨틱 썸 레시피' 공개...15일 네이버 TV캐스트 첫방|url=https://biz.heraldcorp.com/view.php?ud=20161115000644|website=Herald Corporation|language=ko|author=황해창|date=November 15, 2016|access-date=June 7, 2018|archive-date=November 16, 2016|archive-url=https://web.archive.org/web/20161116144915/http://biz.heraldcorp.com/view.php?ud=20161115000644|url-status=live}}

File:170924 푸드트럭이벤트.jpg

In 2017, Cha was cast in the KBS2 drama Hit the Top{{cite web|script-title=ko:[단독] '얼굴 천재' 차은우, 유호진PD '최고의 한방' 합류|url=https://news.nate.com/view/20170324n10849?mid=n0107|via=Nate|work=Sports Chosun|language=ko|author=박현택|date=March 24, 2017|access-date=June 7, 2018|archive-date=October 20, 2019|archive-url=https://web.archive.org/web/20191020154154/http://news.nate.com/view/20170324n10849?mid=n0107|url-status=live}} and starred in the web drama Sweet Revenge.{{cite web|script-title=ko:[단독] 김향기-김환희-차은우, 웹드라마 '복수노트' 출연...TV 방영도 유력|url=https://www.hankookilbo.com/News/Read/201707211550597128|website=Hankook Ilbo|language=ko|author=양지원|date=July 21, 2017|access-date=June 7, 2018|archive-date=July 22, 2017|archive-url=https://web.archive.org/web/20170722105141/http://hankookilbo.com/v/0cd62ce3dc7e5f1648f771916f6ce8eb|url-status=live}} Cha was announced as a host of MBC Gayo Daejejeon from 2017 to 2019.{{cite web|script-title=ko:윤아·수호·차은우, MBC 가요대제전 MC 확정..역대급 조합|url=https://m.entertain.naver.com/article/108/0002667706|via=Naver|work=Star News|language=ko|author=김미화|date=December 8, 2017|access-date=January 7, 2019|archive-date=October 17, 2020|archive-url=https://web.archive.org/web/20201017130955/https://entertain.naver.com/read?oid=108&aid=0002667706|url-status=live}}{{cite web|script-title=ko:윤아X차은우, MBC '2019 가요대제전' MC...얼굴천재 조합|url=http://entertain.naver.com//read?oid=241&aid=0002983001|via=Naver|work=Ilgan Sports|author=황소영|date=November 26, 2019|access-date=December 1, 2019|archive-date=December 19, 2019|archive-url=https://web.archive.org/web/20191219234515/https://entertain.naver.com/read?oid=241&aid=0002983001|url-status=dead}} In 2018, Cha starred in the web drama Top Management.{{cite web|title=Cha Eun-woo to star in YouTube Original show 'Top Management'|url=https://www.kpopherald.com/article/1823595|website=Kpop Herald|last=Yim|first=Hyun-su|date=October 29, 2018|access-date=October 29, 2018|archive-date=October 29, 2018|archive-url=https://web.archive.org/web/20181029115445/http://kpopherald.koreaherald.com/view.php?ud=201810291647145064430_2|url-status=live}} He was later cast in the JTBC romantic comedy series Gangnam Beauty, his first leading role on television.{{cite web|title=Cha Eun-woo thankful for his handsome role in 'My ID is Gangnam Beauty'|url=https://www.kpopherald.com/article/1740060|website=Kpop Herald|last=Im|first=Eun-byel|date=July 26, 2018|access-date=July 26, 2018|archive-date=July 26, 2018|archive-url=https://web.archive.org/web/20180726073254/http://kpopherald.koreaherald.com/view.php?ud=201807261458584397939_2|url-status=live}}{{cite web|script-title=ko:공식입장]'아이디는 강남미인' 임수향X차은우, 출연 확정...'싱크로율 100%' 조합|url=https://m.entertain.naver.com/article/076/0003262555|via=Naver|work=Sports Chosun|language=ko|author=정안지|date=May 28, 2018|access-date=June 7, 2018|archive-date=November 11, 2020|archive-url=https://web.archive.org/web/20201111191854/http://entertain.naver.com/read?oid=076&aid=0003262555|url-status=live}} He saw a rise in popularity after the series aired{{cite web|title=Cha Eun-woo is having a breakthrough year|url=https://www.kpopherald.com/article/1756419|website=Kpop Herald|last=Yim|first=Hyun-su|date=August 19, 2018|access-date=August 25, 2018|archive-date=August 19, 2018|archive-url=https://web.archive.org/web/20180819105205/http://kpopherald.koreaherald.com/view.php?ud=201808191650568520011_2|url-status=live}}{{cite web|title=Astro's Cha Eun-woo hot in 'Gangnam Beauty'|url=https://www.koreatimes.co.kr/www/nation/2018/08/682_253426.html|website=The Korea Times|last=Dong|first=Sun-hwa|date=August 7, 2018|access-date=January 8, 2019|archive-date=August 18, 2018|archive-url=https://web.archive.org/web/20180818111848/http://www.koreatimes.co.kr/www/nation/2018/08/682_253426.html|url-status=live}} and was included in GQ Korea's "Men of the Year".{{cite web|title=Cha Eun-woo makes GQ Korea's 'Men of the Year'|url=https://www.kpopherald.com/article/1848591|website=Kpop Herald|author=Kim Arin|date=November 23, 2018|access-date=November 25, 2018|archive-date=November 23, 2018|archive-url=https://web.archive.org/web/20181123130329/http://kpopherald.koreaherald.com/view.php?ud=201811231743519806947_2|url-status=live}} In 2019, Cha starred in the historical drama Rookie Historian Goo Hae-ryung alongside Shin Se-kyung.{{cite web|script-title=ko:[공식] 차은우, MBC '신입사관 구해령' 확정...데뷔 첫 지상파 주연|url=https://www.mydaily.co.kr/page/view/2019030410036706921|website=My Daily|language=ko|last=Lee|first=Seung-rak|date=March 4, 2019|access-date=March 4, 2019|archive-date=November 18, 2021|archive-url=https://web.archive.org/web/20211118211250/http://mydaily.co.kr/new_yk/html/read.php?newsid=201903041003676921|url-status=live}} He played the role of a royal prince who became a romance novelist, and won the Excellence Award for an Actor and Best Couple Award with Shin at the MBC Drama Awards.{{cite web|script-title=ko:[2019 MBC연기대상]신세경·차은우 최고의 커플상|trans-title=[2019 MBC Drama Awards] Shin Se-kyung and Cha Eun-woo Best Couple Award|url=https://m.entertain.naver.com/article/003/0009631744|via=Naver|work=Newsis|language=ko|last=Choi|first=Ji-yoon|date=December 30, 2019|access-date=February 1, 2023|archive-date=February 1, 2023|archive-url=https://web.archive.org/web/20230201081745/https://entertain.naver.com/read?oid=003&aid=0009631744|url-status=live}} In December, he was announced as a cast member of the new variety show Handsome Tigers alongside Joy, Lee Sang-yoon, Yoo Seon-ho, and Seo Jang-hoon.{{Cite web|script-title=ko:서장훈, 농구예능 직접 론칭..이상윤·차은우·김승현·유선호 등 확정 [공식]|url=http://www.osen.co.kr/article/G1111270703|website=Osen|language=ko|author=박소영|date=December 2, 2019|access-date=December 3, 2019|archive-date=December 25, 2020|archive-url=https://web.archive.org/web/20201225130626/http://mOsen.mt.co.kr/article/G1111270703|url-status=live}}

In April 2020, Cha joined SBS television show Master in the House as a fixed cast member.{{Cite news|script-title=ko:'집사부일체' 측 "김동현X차은우, 새 고정멤버로 합류"(공식입장)|url=https://m.entertain.naver.com/article/609/0000269449|via=Naver|work=Newsen|language=ko|author=이민지|date=April 21, 2020|access-date=April 21, 2020|archive-date=July 5, 2020|archive-url=https://web.archive.org/web/20200705165110/https://entertain.naver.com/read?oid=609&aid=0000269449|url-status=live}} At the 2020 SBS Entertainment Awards, he won the Rookie Award for his role on the show.{{Cite news|script-title=ko:[2020 SBS 연예대상] 차은우·오민석·제시, 신인상 수상|url=https://sports.donga.com/article/all/20201219/104550855/1|work=Sports Donga|language=ko|last=Jeon|first=Hyo-jin|date=December 19, 2020|access-date=December 19, 2020|archive-date=February 22, 2021|archive-url=https://web.archive.org/web/20210222150156/https://sports.donga.com/article/all/20201219/104550855/1|url-status=live}} In December 2020, he starred in the tvN coming-of-age romance drama True Beauty based on the webtoon of the same name, playing a high school student alongside Moon Ga-young.{{cite web|script-title=ko:차은우, '여신강림' 주인공 확정..원작 찢고 나온다[공식]|url=https://m.entertain.naver.com/article/404/0000270076|via=Naver News|work=ENews24|language=ko|author=고홍주|date=August 12, 2020|access-date=August 27, 2020|archive-date=November 1, 2020|archive-url=https://web.archive.org/web/20201101142332/https://n.news.naver.com/entertain/article/404/0000270076}}{{Cite web|title='True Beauty' stars feel pressure to satisfy fans with TV adaptation of web comic|url=https://www.koreatimes.co.kr/www/art/2021/01/688_300329.html|website=The Korea Times|last=Lee|first=Gyu-lee|date=December 3, 2020|access-date=January 6, 2021|archive-date=February 2, 2021|archive-url=https://web.archive.org/web/20210202030846/http://www.koreatimes.co.kr/www/art/2021/01/688_300329.html|url-status=live}} In June 2021, he left Master in the House.{{Cite web|script-title=ko:'집사부일체' 측 "신성록·차은우 하차" [전문]|url=https://m.entertain.naver.com/article/018/0004953367|via=Naver News|work=Edaily|language=ko|author=김가영|date=June 10, 2021|access-date=June 27, 2021|archive-date=June 27, 2021|archive-url=https://web.archive.org/web/20210627113701/https://n.news.naver.com/entertain/article/018/0004953367|url-status=live}} In November 2021, Cha released "Don't Cry, My Love", a ballad song featuring a piano performance, for the official soundtrack of the comic Under The Oak Tree.{{Cite web|script-title=ko:리디, '상수리나무 아래' OST 발표...차은우 출격|url=https://n.news.naver.com/article/018/0005086887|via=Naver News|work=Edaily|language=ko|author=김정유|access-date=November 16, 2021|archive-date=November 15, 2021|archive-url=https://web.archive.org/web/20211115235646/https://n.news.naver.com/article/018/0005086887?lfrom=twitter|url-status=live}} In 2022, Cha recorded the remake of "Focus on Me" for the soundtrack of the Kakao Webtoon The Villainess Is a Marionette, released on February 22.{{Cite web|script-title=ko:차은우, 커피소년 'Focus on me' 리메이크곡 22일 발매..포근한 힐링 보이스 기대|url=https://m.entertain.naver.com/article/109/0004559259|via=Naver News|work=Osen|language=ko|author=이승훈|date=February 17, 2022|access-date=February 17, 2022|archive-date=February 17, 2022|archive-url=https://web.archive.org/web/20220217045429/https://n.news.naver.com/entertain/article/109/0004559259|url-status=live}} He then played the role of a Navy officer in Hwang In-ho's urban terror action film Decibel which was released in November 2022.{{Cite web|script-title=ko:김래원X이종석X차은우 '데시벨'로 뭉쳤다|url=https://n.news.naver.com/entertain/article/144/0000733244|via=Naver News|work=Sports Kyunghyang|language=ko|author=황채현|date=April 28, 2021|access-date=June 27, 2021|archive-date=June 27, 2021|archive-url=https://web.archive.org/web/20210627113700/https://n.news.naver.com/entertain/article/144/0000733244|url-status=dead}} Later that year he starred in TVING drama Island alongside Kim Nam-gil, Lee Da-hee and Sung Joon, playing the role of an exorcist priest.{{Cite web|script-title=ko:차은우, 드라마 '아일랜드' 캐스팅..구마사제 役→장르물 첫 도전|url=https://n.news.naver.com/entertain/article/112/0003480778|via=Naver News|work=Herald Pop|language=ko|author=조은미|date=September 28, 2021|access-date=September 28, 2021|archive-date=September 28, 2021|archive-url=https://web.archive.org/web/20210928004900/https://n.news.naver.com/entertain/article/112/0003480778|url-status=live}} On December 30, Fantagio released an official statement stating that Cha had decided to renew his contract with the agency.{{cite web|script-title=ko:아스트로 측 "차은우·문빈·진진·윤산하 재계약, 라키 협의 중·MJ 추후 논의" [공식]|trans-title=Astro side "Cha Eun-woo, Moonbin, Jin Jin, Yoon San-ha renewal of the contract, discussing Rocky and MJ later" [Official]|url=https://m.entertain.naver.com/now/article/117/0003682725|via=Naver|work=My Daily|language=ko|last=Park|first=Yoon-jin|date=December 30, 2022|access-date=December 30, 2022|archive-date=December 30, 2022|archive-url=https://web.archive.org/web/20221230074324/https://entertain.naver.com/now/read?oid=117&aid=0003682725|url-status=live}}

In 2023, Cha starred in the webtoon-based fantasy romance drama A Good Day to Be a Dog.{{Cite web|script-title=ko:차은우 '오늘도 사랑스럽개' 캐스팅...로맨스 신드롬 예고|trans-title=Cha Eun Woo has been selected in the new drama, 'A Good Day To Be A Dog' and will start filming this October|url=https://m.entertain.naver.com/article/609/0000624648|via=Naver|work=Newsen|language=ko|last=Kim|first=Myung-mi|date=September 5, 2022|access-date=September 5, 2022|archive-date=September 4, 2022|archive-url=https://web.archive.org/web/20220904235311/https://n.news.naver.com/entertain/article/609/0000624648|url-status=live}} On June 1, Cha was confirmed for Wonderful World led by veteran actress Kim Nam-joo with premiere scheduled for the first half of 2024.{{Cite web|script-title=ko:차은우, '원더풀 월드' 출연 확정...김남주와 호흡[공식]|url=https://m.entertain.naver.com/article/477/0000432030|via=Naver|work=SPOTV News|language=ko|last=Kang|first=Hyo-jin|date=June 1, 2023|access-date=June 1, 2023|archive-date=June 1, 2023|archive-url=https://web.archive.org/web/20230601150351/https://n.news.naver.com/entertain/article/477/0000432030|url-status=live}} On October 18, Cha released the remake of "Jealousy", which was originally sung by Yoo Seung-beom, for the official soundtrack of the drama A Good Day to Be a Dog.{{Cite web|script-title=ko:차은우, '오늘도 사랑스럽개' OST 참여...'질투' 재해석|url=https://m.entertain.naver.com/article/119/0002758083|via=Naver|work=Dailian|language=ko|last=Ryu|first=Ji-yoon|date=October 14, 2023|access-date=October 14, 2023|archive-date=October 14, 2023|archive-url=https://web.archive.org/web/20231014124422/https://n.news.naver.com/entertain/article/119/0002758083|url-status=live}} On October 27, Cha became the first artist to receive the Global Icon Award at MTV Video Music Awards Japan 2023, a special award given to honor the achievements of global activities as an artist.{{Cite web|script-title=ko:'亞 최초' 차은우, 퀸·에미넴 이어 MTV '글로벌 아이콘' 상 받는다|trans-title='Asia's First' Cha Eun-woo Receives MTV 'Global Icon' Award Following Queen and Eminem|url=https://m.entertain.naver.com/article/109/0004954746|via=Naver|work=OSEN|language=ko|last=Kang|first=Seo-jung|date=October 27, 2023|access-date=October 27, 2023|archive-date=October 27, 2023|archive-url=https://web.archive.org/web/20231027134714/https://n.news.naver.com/entertain/article/109/0004954746|url-status=live}} On December 8, Fantagio announced that Cha would be having his first fan concert "Mystery Elevator" in 2024.{{Cite web|script-title=ko:차은우, 내년 첫 단독 팬콘서트 'Mystery Elevator' 개최|trans-title=Cha Eun-woo to hold first solo fan concert 'Mystery Elevator' next year|url=https://m.entertain.naver.com/article/609/0000801020|via=Naver|work=Newsen|language=ko|last=Kim|first=Myung-mi|date=December 8, 2023|access-date=December 10, 2023|archive-date=December 10, 2023|archive-url=https://web.archive.org/web/20231210085057/https://n.news.naver.com/entertain/article/609/0000801020|url-status=live}}

In 2024, Cha would embark on the Just One 10 Minutes "Mystery Elevator", his first solo fan concert.{{Cite web|script-title=ko:차은우, 내년 첫 팬콘 투어 亞 일정 공개...규모 업그레이드|trans-title=Cha Eun-woo, first fan concert tour Asia schedule for next year revealed...scale upgraded|url=https://m.entertain.naver.com/article/112/0003670407|via=Naver|work=Herald Pop|language=ko|last=Kang|first=Ga-hee|date=December 14, 2023|access-date=December 14, 2023|archive-date=December 14, 2023|archive-url=https://web.archive.org/web/20231214151709/https://entertain.naver.com/read?oid=112&aid=0003670407|url-status=live}} On January 9, Fantagio confirmed Cha would debut as soloist and was preparing for his solo album that was released by the first half of 2024.{{Cite web|script-title=ko:차은우, 데뷔 8년만 첫 솔로 앨범 발매 "2024년 상반기 목표" [공식]|trans-title=Cha Eun-woo to release first solo album 8 years after debut "Goal: first half of 2024" [Official]|url=https://m.entertain.naver.com/now/article/609/0000810774|via=Naver|work=Newsen|language=ko|last=Lee|first=Min-ji|date=January 9, 2024|access-date=January 9, 2024|archive-date=December 14, 2023|archive-url=https://web.archive.org/web/20231214151709/https://entertain.naver.com/read?oid=112&aid=0003670407|url-status=live}} He performed all songs included in his album for the first time at the Seoul fan concert.{{Cite web|script-title=ko:차은우, 솔로 앨범 전곡 무대 2월 팬콘서 최초 공개|trans-title=Cha Eun-woo to reveal solo album full song stage for the first time at fan concert in February|url=https://m.entertain.naver.com/article/112/0003675395|via=Naver|work=Herald Pop|language=ko|last=Kim|first=Ji-hye|date=January 11, 2024|access-date=January 11, 2024|archive-date=December 14, 2023|archive-url=https://web.archive.org/web/20231214151709/https://entertain.naver.com/read?oid=112&aid=0003670407|url-status=live}} On February 15, Cha's extended play Entity was released, containing the lead single "Stay". The music video features him and American actress India Eisley.{{Cite web|script-title=ko:'열애설' 올리비아 핫세 딸 등판...차은우, 이동민으로 보여준 '스테이'|trans-title=Olivia Hussey's daughter appears in 'dating rumor'...Cha Eun-woo, 'Stay' shown as Lee Dong-min|url=https://www.xportsnews.com/article/1824377|website=Xports News|language=ko|last=Jang|first=In-young|date=February 15, 2024|access-date=February 15, 2024|archive-date=February 15, 2024|archive-url=https://web.archive.org/web/20240215150356/https://www.xportsnews.com/article/1824377|url-status=live}} His Just One 10 Minutes fan concert began on February 17 in South Korea, including tours to Malaysia, Thailand, Philippines, Japan, Singapore, as well as Indonesia.{{Cite web|title=Astro's Cha Eun-woo set to return to Manila in March 2024|url=https://www.gmanetwork.com/entertainment/showbiznews/news/107959/astros-cha-eun-woo-set-to-return-to-manila-in-march-2024/story|website=GMA Network|last=Acar|first=Aedrianne|date=December 15, 2023|access-date=December 25, 2023|archive-date=December 25, 2023|archive-url=https://web.archive.org/web/20231225023548/https://www.gmanetwork.com/entertainment/showbiznews/news/107959/astros-cha-eun-woo-set-to-return-to-manila-in-march-2024/story|url-status=live}} On February 19, the music video of the EP, "Where Am I" was released.{{Cite web|script-title=ko:차은우, 눈물+수중 연기...'서사' 제대로 담았다|trans-title=Cha Eun-woo, tears + underwater acting...properly captured the 'narrative'|url=https://m.entertain.naver.com/article/144/0000944234|via=Naver|work=Sports Kyunghyang|language=ko|last=Lee|first=Yoo-min|date=February 19, 2024|access-date=February 19, 2024|archive-date=February 19, 2024|archive-url=https://web.archive.org/web/20240219144142/https://n.news.naver.com/entertain/article/144/0000944234|url-status=live}} On March 27, it was announced that three more concerts were added in Hongkong, Brazil and Mexico between April 26 and June 5.{{Cite web|script-title=ko:차은우 팬콘 "Mystery Elevator", 브라질·멕시코서 추가 개최 확정|trans-title=Cha Eun-woo Fancon "Mystery Elevator" Confirmed to be Held in Brazil and Mexico|url=https://m.entertain.naver.com/article/382/0001115807|via=Naver|work=Sports Dong-a|language=ko|last=Choi|first=Yoon-na|date=March 27, 2024|access-date=March 27, 2024|archive-date=March 27, 2024|archive-url=https://web.archive.org/web/20240327123141/https://n.news.naver.com/entertain/article/382/0001115807|url-status=live}}{{Cite web|script-title=ko:차은우, 아시아 'Mystery Elevator' 마무리→6월 남미 출격..글로벌 행보ing|trans-title=Cha Eun-woo, Asian 'Mystery Elevator' wraps up → South American departure in June..Global move|url=https://m.entertain.naver.com/article/112/0003694210|via=Naver|work=Herald Pop|language=ko|last=Kim|first=Ji-hye|date=April 28, 2024|access-date=April 28, 2024|archive-date=April 28, 2024|archive-url=https://web.archive.org/web/20240428061037/https://m.entertain.naver.com/article/112/0003694210|url-status=live}} On April 25, due to demand, a second show was added in Mexico at Arena CDMX on June 4.{{Cite web|title=Cha Eun-woo Extends Fan Concert to Japan and Korea This Summer|url=https://www.k-ennews.com/news/articleView.html?idxno=1225|website=k-ennews|language=ko|last=Mo|first=Shin-jung|date=May 16, 2024|access-date=June 16, 2024|archive-date=June 16, 2024|archive-url=https://web.archive.org/web/20240616094137/https://www.k-ennews.com/news/articleView.html?idxno=1225|url-status=live}} On May 16, the encore fan concert tour Just One 10 Minutes "Mystery Elevator Encore". It began in Japan at K-Arena Yokohama on June 29 and 30. Cha was scheduled to reunite with the audience in South Korea at SK Olympic Handball Gymnasium on July 6.{{Cite web|script-title=ko:차은우, 韓日 앙코르 팬콘 개최..7월까지 월드투어 열기 이어간다|trans-title=Cha Eun-woo, holds encore fan concert in Korea and Japan..Continuing world tour fever until July|url=https://m.entertain.naver.com/article/109/0005077868|via=Naver|work=OSEN|language=ko|last=Sun|first=Mi-kyung|date=May 16, 2024|access-date=May 16, 2024|archive-date=May 16, 2024|archive-url=https://web.archive.org/web/20240516133030/https://m.entertain.naver.com/article/109/0005077868|url-status=live}} On August 8, Cha was announced as one of the cast members of tvN's new variety show Rented in Finland along with Lee Je-hoon, Lee Dong-hwi, and Kwak Dong-yeon.{{Cite web|script-title=ko:이제훈-이동휘-곽동연-차은우, 핀란드 시골서 셋방살이 [공식]|trans-title=Lee Je-hoon, Lee Dong-hwi, Kwak Dong-yeon, and Cha Eun-woo, living in a three-room apartment in the Finnish countryside [Official]|url=https://m.entertain.naver.com/article/609/0000883851|via=Naver|work=Newsen|language=ko|last=Lee|first=Min-ji|date=August 8, 2024|access-date=August 14, 2024|archive-date=August 14, 2024|archive-url=https://web.archive.org/web/20240814134012/https://m.entertain.naver.com/article/609/0000883851|url-status=live}} On August 27, Cha announced that he would be releasing a digital single "Hey Hello" in collaboration with Peder Elias on August 30. The song was first revealed at his encore solo fan concert last month where Elias appeared as guest.{{cite web|script-title=ko:차은우, 페더 엘리아스 컬래버곡 'Hey Hello' 30일 발매..환상의 케미|trans-title=Cha Eun-woo, to release a collaboration song 'Hey Hello' with Peder Elias on the 30th..Fantastic chemistry|url=https://m.entertain.naver.com/article/112/0003716835|via=Naver|work=Herald Pop|language=ko|last=Kang|first=Ha-hee|date=August 28, 2024|access-date=August 28, 2024|archive-date=August 28, 2024|archive-url=https://web.archive.org/web/20240828022340/https://m.entertain.naver.com/article/112/0003716835|url-status=live}} On November 1, Cha was cast in the Netflix superpower comedy series The Wonderfools alongside Park Eun-bin, in which he plays a socially awkward civic servant from Seoul.{{cite web|script-title=ko:'초능력자' 박은빈x'공무원' 차은우...넷플릭스 '더 원더풀스' 제작 확정 [공식입장]|trans-title='Superpower' Park Eun-bin x 'Civil servant' Cha Eun-woo... Netflix 'The Wonderfuls' production confirmed [Official position]|url=https://m.entertain.naver.com/article/311/0001790360|via=Naver|work=Xports News|language=ko|last=Kim|first=Yu-jin|date=November 1, 2024|access-date=November 1, 2024|archive-date=November 1, 2024|archive-url=https://web.archive.org/web/20241101045422/https://entertain.naver.com/now/read?oid=477&aid=0000320940|url-status=live}} On November 26, it was announced that Cha would be featured on Lee Seung Gi's 20th debut anniversary album With, in the song "Because You're My Woman", which released on December 4.{{cite web|script-title=ko:차은우, 이승기와 입맞춤...'내 여자라니까' 듀엣|trans-title=Cha Eun-woo and Lee Seung-gi kiss... 'Because You're My Woman' duet|url=https://m.entertain.naver.com/article/408/0000243781|via=Naver|work=Munhwa Broadcasting Corporation|language=ko|last=Baek|first=Seung-hoon|date=November 26, 2024|access-date=November 26, 2024|archive-date=November 26, 2024|archive-url=https://web.archive.org/web/20241126045422/https://m.entertain.naver.com/article/408/0000243781|url-status=live}}

In 2025, Cha lead the organization of a tribute song for his former Astro bandmate Moonbin, which was released on April 19 to mark the second anniversary of his death.{{Cite web|script-title=ko:"문빈에게 보내는 편지"... 아스트로, '꿈속의 문' 발매|url=https://m.entertain.naver.com/article/119/0002947028|website=Naver|language=ko|date=April 19, 2025|access-date=April 24, 2025|archive-date=April 24, 2025|archive-url=https://web.archive.org/web/20250424143554/https://m.entertain.naver.com/article/119/0002947028|url-status=live}}{{cite web|title=K-Pop Stars To Honor The Late Moonbin With April Tribute Song|url=https://www.forbes.com/sites/jeffbenjamin/2025/03/31/k-pop-stars-to-honor-the-late-moonbin-with-april-tribute-song/|work=Forbes|language=en|last=Benjamin|first=Jeff|date=March 31, 2025|access-date=March 31, 2025|archive-date=March 31, 2025|archive-url=https://web.archive.org/web/20250331045422/https://www.forbes.com/sites/jeffbenjamin/2025/03/31/k-pop-stars-to-honor-the-late-moonbin-with-april-tribute-song/|url-status=live}} He personally contacted all those involved in the project.{{cite web|script-title=ko:[단독]故문빈 2주기 추모곡 나온다...아스트로·여동생 문수아 등 참여|url=https://m.entertain.naver.com/article/437/0000435042|via=Naver|work=JTBC|language=ko|last=Kim|first=Seon-woo|date=March 28, 2025|access-date=March 28, 2025|archive-date=March 28, 2025|archive-url=https://web.archive.org/web/20250328045422/https://m.entertain.naver.com/article/437/0000435042|url-status=live}} Also in 2025, Cha was cast in director Nam Dae-jung's film First Ride, marking his debut as a lead on the big screen.{{cite web|script-title=ko:[단독] 차은우, 차기작은 영화 '퍼스트 라이드'...스크린 첫 주연|url=https://m.entertain.naver.com/article/117/0003928809|via=Naver|work=MyDaily|language=ko|last=Park|first=Rosa|date=April 3, 2025|access-date=April 3, 2025|archive-date=April 3, 2025|archive-url=https://web.archive.org/web/20250403045422/https://m.entertain.naver.com/article/117/0003928809|url-status=live}} In May, Cha made a special appearance in IU's music video, "A Beautiful Person".{{Cite web |date=2025-03-07 |title=Korean singer and actress IU to drop K-pop music video with Cha Eun-woo cameo|url=https://www.scmp.com/lifestyle/entertainment/article/3309991/korean-singer-and-actress-iu-drop-k-pop-music-video-cha-eun-woo-cameo|access-date=2025-05-12 |website=South China Morning Post |language=en}} On June 18, Cha will release his first VR concert, "CHA EUN-WOO VR CONCERT: MEMORIES", which will premiere in 21 cities worldwide including Seoul, Los Angeles, Tokyo, Mexico City, Taipei, Beijing, Hong Kong, Hanoi, Singapore, and Jakarta.{{cite web|script-title=ko:'차은우 VR 콘서트' 6월 18일 전 세계 개봉|url=https://www.bntnews.co.kr/article/view/bnt202505220016|via=Naver|work=bnt|language=ko|last=Park|first=Ji-hye|date=May 22, 2025|access-date=May 22, 2025|archive-date=May 22, 2025|archive-url=https://web.archive.org/web/20250522045422/https://www.bntnews.co.kr/article/view/bnt202505220016|url-status=live}}

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{{Cleanup press release|section|date=October 2024}}

{{Excessive examples|section|date=March 2025}}

}}

File: Cha Eunwoo Marie Claire Korea 2020.png in 2020]]

As the rookie actor Lee Dong-min, Cha was selected as model for Korean cosmetics brand Shara Shara in 2014. In January 2017, Cha was chosen as exclusive model for the shoe brand Bluemountain Korea.{{Cite web|script-title=ko:블루마운틴코리아, 2017 브랜드 전속 모델로 '공명-차은우' 발탁|trans-title=Blue Mountain Korea Selects 'Gong Myung-Cha Eun Woo' as 2017 Brand Exclusive Model|url=https://n.news.naver.com/article/018/0003719548?sid=102|via=Naver|work=Edaily|language=ko|last=김|first=병준|date=January 6, 2017|access-date=September 19, 2024|archive-date=January 6, 2017|archive-url=https://web.archive.org/web/20170106060302/https://n.news.naver.com/article/018/0003719548?sid=102|url-status=live}} In February, Cha become a muse for the American luxury clothing brand Tommy Hilfiger,{{Cite web|script-title=ko:아스트로 차은우, 김도연과 타미 힐피거 데님 뮤즈 선정|url=https://m.entertain.naver.com/article/396/0000429593|via=Naver|work=Sports World|language=ko|last=최|first=정아|date=February 15, 2017|access-date=September 19, 2024|archive-date=February 15, 2017|archive-url=https://web.archive.org/web/20170215060302/https://m.entertain.naver.com/article/396/0000429593|url-status=live}} and was chosen as advertising model for the French outdoor clothing brand Lafuma.{{Cite web|script-title=ko:설현-차은우, '라푸마' 모델 발탁...도심에서도 어울리는 세련된 아웃도어룩 제안|url=https://n.news.naver.com/article/082/0000682021?sid=101|via=Naver|work=Busan Ilbo|language=ko|last=김|first=정덕|date=February 27, 2017|access-date=September 19, 2024|archive-date=February 27, 2017|archive-url=https://web.archive.org/web/20170227060302/https://n.news.naver.com/article/082/0000682021?sid=101|url-status=live}} In April, he was selected as promotional model for Clearteen, a dermatological line from the South Korean pharmaceutical company Handok.{{Cite web|script-title=ko:한독, 클리어틴 모델에 아이돌가수 차은우|url=https://www.dailypharm.com/Users/News/NewsView.html?ID=224745|website=Daily Pharm|language=ko|last=이|first=탁순|date=April 25, 2017|access-date=September 19, 2024|archive-date=April 25, 2017|archive-url=https://web.archive.org/web/20170425060302/https://m.dailypharm.com/News/224745#Search|url-status=live}} In May, Cha become an advertising model for the ice cream brand Baskin-Robbins.{{Cite web|script-title=ko:배스킨라빈스, 유승호&아스트로 차은우 모델로 TV-CF 온에어|url=https://www.mdtoday.co.kr/news/view/179589675990944|website=mdtoday.co.kr|language=ko|last=김|first=준수|date=May 26, 2017|access-date=September 19, 2024|archive-date=May 26, 2017|archive-url=https://web.archive.org/web/20170526060302/https://m.mdtoday.co.kr/news/view/179589675990944|url-status=live}} In June, Cha was chosen as promotional model for Lotte Water Park.{{Cite web|script-title=ko:나 심쿵했어! 차은우·김세정, 롯데워터파크 모델 발탁...'썸남썸녀' 공략|url=https://www.ajunews.com/view/20170621080719612|website=Aju Business Daily|language=ko|last=기|first=수정|date=June 21, 2017|access-date=September 19, 2024|archive-date=June 21, 2017|archive-url=https://web.archive.org/web/20170621060302/https://m.ajunews.com/view/20170621080719612#_enliple|url-status=live}} In August, he was selected as a promotional model for POLHAM.{{Cite web|title=「폴햄」 차은우 & 김도연, 새로운 전속모델 발탁|url=https://fashionbiz.co.kr/article/162032|website=fashionbiz.co.kr|language=ko|date=August 10, 2017|access-date=September 19, 2024|archive-date=August 10, 2017|archive-url=https://web.archive.org/web/20170810060302/https://www.fashionbiz.co.kr/article/162032|url-status=live}} In October, Cha was chosen as an advertising model for Nongshim pretzel.{{Cite web|script-title=ko:농심, 맛과 식감 차별화한 프레첼 출시|url=https://www.nspna.com/news/?mode=view&newsid=245179|website=nspna.com|language=ko|last=박|first=유니|date=October 17, 2017|access-date=September 19, 2024|archive-date=October 17, 2017|archive-url=https://web.archive.org/web/20171017060302/https://m.nspna.com/news/?mode=view&newsid=245179|url-status=live}}

In January 2018, Cha was selected as the model for Aritaum's Angel Kiss Tint, from the South Korean beauty and cosmetics brand Amorepacific.{{Cite web|script-title=ko:아리따움, 차은우의 '엔젤 키스 틴트' 출시|url=https://n.news.naver.com/article/277/0004155298?sid=101|via=Naver|work=The Asia Business Daily|language=ko|last=박|first=미주|date=January 10, 2018|access-date=October 2, 2024|archive-date=January 10, 2018|archive-url=https://web.archive.org/web/20180110060302/https://n.news.naver.com/article/277/0004155298?sid=101|url-status=live}} In July, Cha was chosen as new TV commercial model for "EyeBon", an eye care product line by Dong-A Pharmaceutical.{{Cite web|script-title=ko:동아제약 '아이봉' 새 TV광고 모델 차은우 발탁|url=https://n.news.naver.com/article/468/0000405424?sid=103|via=Naver|work=Sports Seoul|language=ko|last=김|first=효원|date=July 16, 2018|access-date=October 2, 2024|archive-date=July 16, 2018|archive-url=https://web.archive.org/web/20180716060302/https://n.news.naver.com/article/468/0000405424?sid=103|url-status=live}} In October, Cha was chosen as the first muse for the street fashion brand BMS (Be My Self).{{Cite web|script-title=ko:스트릿 패션 브랜드 BMS, '얼굴 천재' 차은우와의 스타일 캠페인|url=https://n.news.naver.com/article/020/0003172705?sid=101|via=Naver|work=The Dong-A Ilbo|language=ko|last=최|first=용석|date=October 3, 2018|access-date=October 2, 2024|archive-date=October 3, 2018|archive-url=https://web.archive.org/web/20181003060302/https://n.news.naver.com/article/020/0003172705?sid=101|url-status=live}} Additionally, Cha was chosen as the promotional model for the South Korean e-commerce platform 11street,{{Cite web|script-title=ko:11번가, 새 모델에 아스트로 멤버 차은우 발탁|url=https://n.news.naver.com/article/001/0010399982|via=Naver News|work=Yonhap News Agency|language=ko|last=박|first=성진|access-date=October 3, 2024|archive-date=October 15, 2018|archive-url=https://web.archive.org/web/20181015080907/https://n.news.naver.com/article/001/0010399982|url-status=live}} and became the muse for Atelier Cologne,{{Cite web |script-title=ko:아틀리에 코롱, 뮤즈 임수향, 차은우 초청 행사 진 행 |url=http://www.lawissue.co.kr/view.php?ud=CJ192308252338204ead0791_12 |website=Law Issue |language=ko |last=편 |first=도욱 |date=October 19, 2018 |access-date=October 3, 2024 |archive-date=October 19, 2018 |archive-url=https://web.archive.org/web/20181019080907/http://m.lawissue.co.kr/view.php?ud=201810192308252338204ead0791_12 |url-status=live}} and was selected as advertising model for Kellogg's Hershey Choco Crunch cereal.{{Cite web|script-title=ko:'얼굴천재' 차은우, 농심켈로그 '허쉬 초코크런치 다크초코' 모델 발탁|url=https://www.asiatoday.co.kr/kn/view.php?key=20181024010013445|website=Asia Today|language=ko|last=정|first=석만|date=October 24, 2018|access-date=October 3, 2024|archive-date=October 7, 2024|archive-url=https://web.archive.org/web/20241007100257/https://www.asiatoday.co.kr/view.php?key=20181024010013445|url-status=live}} In December, Cha became the advertising model for Goobne Chicken,{{Cite web|script-title=ko:굽네치킨, 박보영·차은우 모델 발탁..젊은층 겨냥|url=https://n.news.naver.com/article/014/0004142785?sid=101|via=Naver|work=Fn News|language=ko|last=조|first=윤주|date=February 12, 2021|access-date=October 3, 2024|archive-date=December 12, 2018|archive-url=https://web.archive.org/web/20181212060302/https://n.news.naver.com/article/014/0004142785?sid=101|url-status=live}} and a brand ambassador for Italian luxury fashion house Armani's watches.{{Cite web|script-title=ko:섬세함에 기술 더한 '차은우의 스마트 워치'|url=https://www.donga.com/news/Culture/article/all/20181220/93390281/1|website=The Dong-A Ilbo|language=ko|last=노|first=성호|date=December 21, 2018|access-date=March 23, 2025|archive-date=December 21, 2018|archive-url=https://web.archive.org/web/20181221060302/https://www.donga.com/news/Culture/article/all/20181220/93390281/1|url-status=live}} In January 2019, Cha was selected as a promotional model for the American luggage brand Samsonite's Red line.{{Cite web|script-title=ko:아스트로 차은우, 쌤소나이트 레드 모델 발탁...도시적인 세련 미 '눈길'|url=https://www.slist.kr/news/articleView.html?idxno=62508|website=slist|language=ko|last=노|first=이슬|date=January 17, 2019|access-date=October 3, 2024|archive-date=January 17, 2019|archive-url=https://web.archive.org/web/20190117060302/https://www.slist.kr/news/articleView.html?idxno=62508|url-status=live}} In March, he was announced as the promotional model for LG Uplus' 5G,{{Cite web|script-title=ko:'1919 유관순' 배우 이새봄, 얼굴 천재 차은우와 통신사 광고 호흡|url=https://m.entertain.naver.com/article/215/0000743629|via=Naver|work=Wow TV|language=ko|last=유|first=병철|date=March 4, 2019|access-date=October 3, 2024|archive-date=March 4, 2019|archive-url=https://web.archive.org/web/20190304060302/https://m.entertain.naver.com/article/215/0000743629|url-status=live}} participated as The Star's voice model for the mobile service "Celeb Alarm" in collaboration with Samsung Electronics,{{Cite web|script-title=ko:강다니엘부터 차은우까지... ★들 목소리 담은 '셀럽 알람' 나온다|url=https://m.entertain.naver.com/article/421/0003871321|via=Naver|work=News1|language=ko|last=고|first=승아|date=March 8, 2019|access-date=October 3, 2024|archive-date=March 8, 2019|archive-url=https://web.archive.org/web/20190308060302/https://m.entertain.naver.com/article/421/0003871321|url-status=live}} and became the muse for American footwear and sports brand K-Swiss.{{Cite web |script-title=ko:차은우, 케이스위스 뮤즈 발 탁...봄맞이 트레이닝세트 출시 |url=https://www.slist.kr/news/articleView.html?idxno=72411 |website=slist |language=ko |last=용 |first=원중 |date=March 19, 2019 |access-date=October 3, 2024 |archive-date=March 19, 2019 |archive-url=https://web.archive.org/web/20190319060302/https://www.slist.kr/news/articleView.html?idxno=72411#09Pr |url-status=live}} In June, Cha was appointed as a new promotional model for Samsung Card.{{Cite web |script-title=ko:가수 차은우가 여심 공략... 매출도 '쑥쑥' |url=https://n.news.naver.com/article/081/0003009622?sid=004 |via=Naver |work=Seoul Shinmun |language=ko |last=김 |first=태곤 |date=June 27, 2019 |access-date=October 3, 2024 |archive-date=June 27, 2019 |archive-url=https://web.archive.org/web/20190627060302/https://n.news.naver.com/article/081/0003009622?sid=004 |url-status=live}} In August, Cha was selected as the new presenter for Thai brand Wuttisak's Magic collection,{{Cite web |title=Wuttisak takes beauty solutions to new level |url=https://www.nationthailand.com/business/30374510 |website=nationthailand.com |language=en |date=August 8, 2019 |access-date=October 3, 2024 |archive-date=August 8, 2019 |archive-url=https://web.archive.org/web/20190808060302/https://www.nationthailand.com/business/30374510 |url-status=live}} and as an advertising model for beauty brand Liz K.{{Cite web |script-title=ko:차은우, 피부미남 타이틀까지? 이보영·고아라 이어 김청경 뮤 즈로 |url=https://www.slist.kr/news/articleView.html?idxno=77733 |website=slist |language=ko |last=강 |first=보라 |date=August 9, 2019 |access-date=October 3, 2024 |archive-date=August 9, 2019 |archive-url=https://web.archive.org/web/20190809060302/https://www.slist.kr/news/articleView.html?idxno=77733#google_vignette |url-status=live}} In October, he became the new face of beauty device company Unix Electronics.{{Cite web |script-title=ko:얼굴 천재 차은우와 유닉스의 만남 _02 |url=https://woman.donga.com/culture/article/all/12/1887087/1 |website=woman.donga.com |language=ko |last=최은 |first=초롱 |date=October 31, 2019 |access-date=October 3, 2024 |archive-date=October 31, 2019 |archive-url=https://web.archive.org/web/20191031060302/https://woman.donga.com/culture/article/all/12/1887087/1 |url-status=live}}

In January 2020, Cha became a brand ambassador for South Korean cosmeceutical brand BRTC (Bio Remedies Therapeutic Cosmetics) in China.{{Cite web|script-title=zh:2020年最值得期待的大势男车银优被选 为BRTC代言人|url=https://www.xgccm.com/article/detail/1074|website=xgccm.com|language=zh|date=January 21, 2020|access-date=October 4, 2024|archive-date=January 21, 2020|archive-url=https://web.archive.org/web/20200121060302/https://m.xgccm.com/article/detail/1074|url-status=live}} In February, Cha was appointed an official model for Australian/New Zealand multinational brand sportswear brand 2XU.{{Cite web |script-title=ko:2XU, 차은우 공식 모델 계약 |url=https://n.news.naver.com/mnews/article/417/0000507382?sid=103 |via=Naver |work=MoneyS |language=ko |last=강 |first=인귀 |date=February 21, 2020 |access-date=October 4, 2024 |archive-date=February 21, 2020 |archive-url=https://web.archive.org/web/20200221060302/https://n.news.naver.com/mnews/article/417/0000507382?sid=103 |url-status=live}} In December, he was named the global face of Filipino beauty and health brand Frontrow.{{Cite web |title=Cha Eun-Woo Brightens Up The Holidays as the New Face of Frontrow |url=https://pop.inquirer.net/103203/cha-eun-woo-brightens-up-the-holidays-as-the-new-face-of-frontrow |website=pop.inquirer.net |language=en |date=December 21, 2020 |access-date=October 4, 2024 |archive-date=December 21, 2020 |archive-url=https://web.archive.org/web/20201221060302/https://pop.inquirer.net/103203/cha-eun-woo-brightens-up-the-holidays-as-the-new-face-of-frontrow |url-status=live}} In January 2021, Cha was chosen as advertising model for Dong-A Pharmaceutical's derma cosmetics brand, Fation.{{Cite web |script-title=ko:'얼굴천재' 차은우, 뷰티 브랜드 모델 발탁 |url=https://www.joynews24.com/view/1332138 |website=joynews24.com |language=ko |last=정 |first=명화 |date=January 5, 2021 |access-date=October 4, 2024 |archive-date=January 5, 2021 |archive-url=https://web.archive.org/web/20210105060302/https://m.joynews24.com/v/1332138 |url-status=live}} In February, Cha became Penshoppe's international ambassador.{{Cite web|title=Cha Eun-woo is Penshoppe's newest endorser|url=https://www.rappler.com/entertainment/celebrities/cha-eun-woo-is-penshoppe-new-endorser/|website=Rappler|language=ko|date=February 12, 2021|access-date=August 10, 2021|archive-date=May 27, 2021|archive-url=https://web.archive.org/web/20210527060302/https://www.rappler.com/entertainment/celebrities/cha-eun-woo-is-penshoppe-new-endorser|url-status=live}} In March, he was selected as the brand model for Noona Holdak Chicken.{{Cite web|script-title=ko:누구나홀딱반한닭, 브랜드 모델에 차은우 선정|url=https://n.news.naver.com/article/015/0004519747|via=Naver News|work=The Korea Economic Daily|language=ko|access-date=August 10, 2021|archive-date=August 10, 2021|archive-url=https://web.archive.org/web/20210810080907/https://n.news.naver.com/article/015/0004519747|url-status=dead}} In May, Cha was chosen as a new model for clothing brand O'Neill.{{Cite web|script-title=ko:브랜드 '오닐' 광고 티저 영상 공개 차은우 깜짝 등장으로 기대감 상승|url=https://www.newswire.co.kr/newsRead.php?no=928005|website=Korea Newswire|language=ko|date=May 8, 2021|access-date=November 2, 2023|archive-date=November 2, 2023|archive-url=https://web.archive.org/web/20231102112658/https://www.newswire.co.kr/newsRead.php?no=928005|url-status=live}} In July, Cha became a brand ambassador for the British luxury fashion house Burberry,{{Cite web |script-title=ko:[방송소식] 차은우, 버버리 새 앰배서더 |trans-title=[Broadcast News] Cha Eun Woo becomes Burberry's newest ambassador |url=https://www.hankyung.com/entertainment/article/202107270961Y |website=The Korea Economic Daily |language=ko |date=July 27, 2021 |access-date=July 29, 2023 |archive-date=July 28, 2023 |archive-url=https://web.archive.org/web/20230728230651/https://www.hankyung.com/entertainment/article/202107270961Y |url-status=live}} was chosen as the first Konvy's presenter,{{Cite web |title=วิเคราะห์กลยุทธ์ Konvy E-commerce วิถีใหม่ ชูคอนเซ็ปต์เด่นที่จุดต่างของ User Experience |url=https://www.marketingoops.com/news/biz-news/konvy-9th-anniversary-super-surprise-party/ |website=marketingoops.com |language=th |date=July 16, 2021 |access-date=November 2, 2023 |archive-date=November 2, 2023 |archive-url=https://web.archive.org/web/20231102134727/https://www.marketingoops.com/news/biz-news/konvy-9th-anniversary-super-surprise-party/ |url-status=live}} as well as advertising model for Mackiss Company's Now We Are soju,{{Cite web|script-title=ko:"산뜻함을 살려라"...맥키스컴퍼니,'이제우린' 새 프로젝트 가동|url=https://n.news.naver.com/article/014/0004680658|via=Naver News|work=Fn News|language=ko|last=김|first=원준|date=July 25, 2021|access-date=July 29, 2021|archive-date=July 29, 2021|archive-url=https://web.archive.org/web/20210729085344/https://n.news.naver.com/article/014/0004680658|url-status=live}} and for Nunen Chazuki under the Korean premium eye health brand '2.0 Recipe'.{{Cite web|script-title=ko:'얼굴천재' 차은우, 2.0레시피 '눈엔 차즈기' 모델 발탁|url=https://m.entertain.naver.com/article/312/0000491910|via=Naver News|work=Ten Asia|language=ko|date=July 28, 2021|access-date=July 28, 2021|archive-date=July 28, 2021|archive-url=https://web.archive.org/web/20210728023218/https://n.news.naver.com/entertain/article/312/0000491910|url-status=live}} In August, Cha was selected as advertising model for Samhwa Foods,{{Cite web|script-title=ko:그룹 아스트로 멤버 겸 배우 차은우, 삼화식품 모델로 발탁|url=https://m.entertain.naver.com/article/022/0003608243|via=Naver News|work=Segye Ilbo|language=ko|last=김|first=정환|date=August 9, 2021|access-date=August 9, 2021|archive-date=August 9, 2021|archive-url=https://web.archive.org/web/20210809024254/https://n.news.naver.com/entertain/article/022/0003608243|url-status=live}} and the new muse of Dashu Perfume.{{Cite web|script-title=ko:차은우, 향수 브랜드 모델 발탁...캠페인 공개|url=https://m.entertain.naver.com/article/117/0003529664|via=Naver News|work=My Daily|language=ko|last=천|first=주영|date=August 23, 2021|access-date=August 23, 2021|archive-date=August 23, 2021|archive-url=https://web.archive.org/web/20210823100156/https://n.news.naver.com/entertain/article/117/0003529664|url-status=live}} In January 2022, Cha became the muse for the hair styling brand Dashu.{{Cite web|script-title=ko:차은우, 다슈 뮤즈로 발탁|url=https://m.entertain.naver.com/now/article/144/0000785643|via=Naver News|work=Sports Kyunghyang|language=ko|last=이|first=재은|date=January 7, 2022|access-date=January 7, 2022|archive-date=January 7, 2022|archive-url=https://web.archive.org/web/20220107012334/https://n.news.naver.com/entertain/now/article/144/0000785643|url-status=live}} The next two months, he became as a new brand ambassador for Ms Glow,{{Cite web|title=Cha Eun Woo Didapuk Jadi Brand Ambassador MS Glow, Ini Produk Skincare Favoritnya|url=https://www.fimela.com/beauty/read/4882046/cha-eun-woo-didapuk-jadi-brand-ambassador-ms-glow-ini-produk-skincare-favoritnya?page=2|website=fimela.com|language=id|date=February 9, 2022|access-date=November 2, 2023|archive-date=November 2, 2023|archive-url=https://web.archive.org/web/20231102133930/https://www.fimela.com/beauty/read/4882046/cha-eun-woo-didapuk-jadi-brand-ambassador-ms-glow-ini-produk-skincare-favoritnya|url-status=live}} and Mister Potato.{{Cite web|script-title=ko:차은우가 홍보하는 말레이시아 감자칩 인기|url=https://kofice.or.kr/c30correspondent/c30_correspondent_02_view.asp?seq=21380|website=kofice.or.kr|language=ko|last=홍|first=성아|date=April 28, 2022|access-date=November 2, 2023|archive-date=November 2, 2023|archive-url=https://web.archive.org/web/20231102124125/https://kofice.or.kr/c30correspondent/c30_correspondent_02_view.asp?seq=21380|url-status=live}} In April 2022, Cha was selected as a model for contemporary men's clothing brand Liberclassy.{{Cite web|script-title=ko:리버클래시, 브랜드 뮤즈로 차은우 발탁|url=http://m.apparelnews.co.kr/news/news_view/?idx=196765|website=m.apparelnews.co.kr|language=ko|last=조|first=은혜|date=April 5, 2022|access-date=April 5, 2022|archive-date=April 5, 2022|archive-url=https://web.archive.org/web/20220405004450/http://m.apparelnews.co.kr/news/news_view/?idx=196765|url-status=live}} In June, Cha became a brand ambassador for Dior Beauty, announced after attending Jean-Michel Othoniel's exhibition.{{Cite web|script-title=ko:차은우가 추구하는 미학|url=https://www.vogue.co.kr/2022/06/30/차은우가-추구하는-미학/|website=Vogue Korea|language=ko|last=Lee|first=Joo-hyun|date=June 30, 2022|access-date=October 15, 2024|archive-date=June 30, 2022|archive-url=https://web.archive.org/web/20220630162113/https://www.vogue.co.kr/?p=281950|url-status=live}} In December, Cha was officially announced as a brand ambassador for Dior.{{Cite web|title=Gucci, Dior, Louis Vuitton... thị trường thời trang đầu tuần và tin tức bạn cần biết|trans-title=Gucci, Dior, Louis Vuitton... the first fashion market of the week and the news you need to know|url=https://www.lofficielvietnam.com/style/gucci-dior-louis-vuitton-thi-truong-thoi-trang-dau-tuan-va-tin-tuc-ban-can-biet|website=L'Officiel Vietnam|language=vi|last=Hằng|first=Nga|date=December 5, 2022|access-date=December 5, 2022|archive-date=December 5, 2022|archive-url=https://web.archive.org/web/20221205162113/https://www.lofficielvietnam.com/style/gucci-dior-louis-vuitton-thi-truong-thoi-trang-dau-tuan-va-tin-tuc-ban-can-biet|url-status=live}}{{Cite news|title=Singer, actor Cha Eun-woo to attend Dior Men Fall 2023 fashion show in Cairo|url=https://koreajoongangdaily.joins.com/2022/12/01/entertainment/kpop/cha-eunwoo-cha-eunwoo-dior-kpop-ambassador-luxury/20221201163003008.html|work=Korea JoongAng Daily|last=Yang|first=Haley|date=December 1, 2022|access-date=October 29, 2024|archive-date=February 22, 2023|archive-url=https://web.archive.org/web/20230222021848/https://koreajoongangdaily.joins.com/2022/12/01/entertainment/kpop/cha-eunwoo-cha-eunwoo-dior-kpop-ambassador-luxury/20221201163003008.html|url-status=live}}

In January 2023, Cha became a regional brand ambassador for the American multinational footwear and apparel brand Skechers.{{Cite web |title=Skechers launches K-Pop idol Cha Eun-Woo as new regional brand ambassador |url=https://businessmirror.com.ph/2023/01/12/skechers-launches-k-pop-idol-cha-eun-woo-as-new-regional-brand-ambassador/ |website=Business Mirror |date=January 12, 2023 |access-date=January 12, 2023 |archive-date=January 12, 2023 |archive-url=https://web.archive.org/web/20230112115157/https://businessmirror.com.ph/2023/01/12/skechers-launches-k-pop-idol-cha-eun-woo-as-new-regional-brand-ambassador/ |url-status=live}} In February, Cha and actress Han So-hee were selected as CF models together for global clothing brand Giordano.{{Cite web|script-title=ko:女神·男神 만났다..한소희·차은우 동반 CF 모델 발탁|url=https://m.entertain.naver.com/article/108/0003121045|via=Naver News|work=Star News|language=ko|last=Mun|first=Wan-sik|date=January 13, 2023|access-date=February 1, 2023|archive-date=February 1, 2023|archive-url=https://web.archive.org/web/20230201112209/https://n.news.naver.com/entertain/article/108/0003121045|url-status=live}} Cha launches the global campaign 2023 New Liens collection Liens Evidence.{{Cite web|script-title=ko:차은우, 자유로운 남자|url=https://m.entertain.naver.com/now/article/144/0000864801|via=Naver News|work=Sports Kyunghyang|language=ko|last=김|first=지우|date=February 2, 2023|access-date=February 2, 2023|archive-date=February 2, 2023|archive-url=https://web.archive.org/web/20230202061145/https://n.news.naver.com/entertain/now/article/144/0000864801?lfrom=twitter|url-status=live}} In March, Cha became a brand ambassador for Est Cola.{{Cite news|title=thai drinks adds fresh sparkle to est cola brand|url=https://www.bangkokpost.com/business/2527086/thai-drinks-adds-fresh-sparkle-to-est-cola-brand|work=Bangkok Post|last=Jitpleecheep|first=Pitsinee|date=March 14, 2023|access-date=March 14, 2023|archive-date=March 14, 2023|archive-url=https://web.archive.org/web/20230314115448/https://www.bangkokpost.com/business/2527086/thai-drinks-adds-fresh-sparkle-to-est-cola-brand|url-status=live}} Cha became a brand ambassador for Dunkin' Philippines.{{Cite web|title=Cha Eun-Woo Is Dunkin' PH's Newest Endorser|url=https://www.hallyudorama.com/cha-eun-woo-is-dunkin-phs-newest-endorser/|website=www.hallyudorama.com|language=en|date=March 18, 2023|access-date=April 19, 2023|archive-date=April 19, 2023|archive-url=https://web.archive.org/web/20230419113117/https://www.hallyudorama.com/cha-eun-woo-is-dunkin-phs-newest-endorser|url-status=live}} In May, Cha has been appointed as honorary ambassador for the '2023–2024 Visit Korea Year', participated in the launching ceremony of the 'K-Tourism Cooperation Group' along with First Lady Kim Keon-hee and Chairperson Lee Boo-jin.{{Cite web|script-title=ko:김건희 여사, '한국방문의해' 명예위원장 취임..."한국 매력 알리는 데 최선을"|url=https://www.ajunews.com/view/20230523145301638|website=Aju Business Daily|language=ko|last=이|first=성휘|date=May 23, 2023|access-date=May 23, 2023|archive-date=May 23, 2023|archive-url=https://web.archive.org/web/20230523140155/https://www.ajunews.com/view/20230523145301638|url-status=live}} In June, Cha also became a brand ambassador for Skechers in Indonesia,{{Cite web|title=Skechers proudly welcomes Cha Eun-woo, the sensational South Korean Pop Idol, as our new Regional Brand Ambassador! With his remarkable talent and genuine charm, Eun-woo is the perfect fit for our exciting new campaigns. Stay tuned to our social media accounts for exclusive updates and be the first to discover the hottest releases from Skechers! Join us as we step into a world of style and comfort together!|url=https://www.instagram.com/reel/CtszvaxAYGM/|website=Instagram|language=en|date=June 20, 2023|access-date=October 4, 2024|archive-date=June 20, 2023|archive-url=https://web.archive.org/web/20230620140155/https://www.instagram.com/reel/CtszvaxAYGM/|url-status=live}} and was selected as a brand ambassador for Subway.{{Cite web|script-title=ko:차은우, 샌드위치 브랜드 새 얼굴|url=https://m.entertain.naver.com/now/article/144/0000896919|via=Naver News|work=Sports Kyunghyang|language=ko|last=이|first=유민|date=June 30, 2023|access-date=June 30, 2023|archive-date=June 30, 2023|archive-url=https://web.archive.org/web/20230630143336/https://n.news.naver.com/entertain/now/article/144/0000896919|url-status=live}} In August, Cha has been selected as promotional model for Chung Jungwon Home:ings.{{Cite web|script-title=ko:청정원 간편식 브랜드 '호밍스', 모델로 차은우 발탁|url=https://n.news.naver.com/article/008/0004922977?sid=101|via=Naver News|work=Money Today|language=ko|last=황|first=효이|date=August 9, 2023|access-date=August 9, 2023|archive-date=August 9, 2023|archive-url=https://web.archive.org/web/20230809082027/https://n.news.naver.com/article/008/0004922977?sid=101|url-status=live}} Cha has been selected as the new brand ambassador for outdoor brand The North Face.{{Cite web|script-title=ko:차은우, 노스페이스 새 얼굴[공식]|url=https://m.entertain.naver.com/article/144/0000905846|via=Naver News|work=Sports Kyunghyang|language=ko|last=|first=|date=August 10, 2023|access-date=August 10, 2023|archive-date=August 10, 2023|archive-url=https://web.archive.org/web/20230810110629/https://n.news.naver.com/entertain/article/144/0000905846|url-status=live}} In October, Cha has been selected as the new brand ambassador for Ricola.{{Cite web|title=Ricola returns to TFWA Asia Pacific following growth in region|url=https://www.dfnionline.com/brand-news/ricola-returns-tfwa-asia-pacific-following-growth-region-03-05-2024/|website=dfnionline|date=May 3, 2024|access-date=June 16, 2024|archive-date=June 16, 2024|archive-url=https://web.archive.org/web/20240616094601/https://www.dfnionline.com/brand-news/ricola-returns-tfwa-asia-pacific-following-growth-region-03-05-2024/|url-status=live}} Cha is also announced as the face of the insurance company Hanwha Life.{{Cite web|script-title=ko:'여신강림' 결혼 후 모습?...차은우·문가영, 2년 만에 재회|url=https://v.daum.net/v/20231101142500080|via=Daum|work=TV Report|language=ko|last=강|first=성훈|date=October 30, 2023|access-date=November 1, 2023|archive-date=November 1, 2023|archive-url=https://web.archive.org/web/20231101064401/https://v.daum.net/v/20231101142500080|url-status=live}} In January 2024, Cha became a brand ambassador for Cornetto in Southeast Asia.{{Cite web|title=ใหม่! Cornetto White Rose แค่ฉีกก็ฉุดไม่อยู่|url=https://www.youtube.com/watch?v=rQMdsCcTGfE|website=YouTube|language=th|date=February 6, 2024|access-date=June 16, 2024|archive-date=June 16, 2024|archive-url=https://web.archive.org/web/20240616095315/https://www.youtube.com/watch?v=rQMdsCcTGfE|url-status=live}}{{Cite web|title='ชาอึนอู'บินลัดฟ้ามอบความสุขให้กับแฟนชาวไทย ตอกย้ำ 'ชาที่ดีที่สุดคือชาอึนอู'|url=https://www.dailynews.co.th/news/4059224/|website=dailynews|language=th|date=November 9, 2024|access-date=November 12, 2024|archive-date=November 12, 2024|archive-url=https://web.archive.org/web/20241112141854/https://www.dailynews.co.th/news/4059224/|url-status=live}} In February, Cha has been selected as the new brand ambassador for Milo Thailand.{{Cite web|title="ไมโล" เปิดตัว "ชาอึนอู" แบรนด์แอมฯ คนแรกในรอบ 70 ปี ปรับภาพแบรนด์ให้ทันสมัย-ดื่มได้ทุกวัย|url=https://positioningmag.com/1465847|website=positioningmag|language=th|date=March 11, 2024|access-date=June 16, 2024|archive-date=June 16, 2024|archive-url=https://web.archive.org/web/20240616095607/https://positioningmag.com/1465847|url-status=live}} In March, Cha has been selected as advertising model for Sprite.{{Cite web|script-title=ko:차은우, 스프라이트 모델 발탁! 쿨한 케미 전한다|url=https://www.slist.kr/news/articleView.html?idxno=533036|website=slist.kr|language=ko|last=용|first=원종|date=March 14, 2024|access-date=March 14, 2024|archive-date=March 14, 2024|archive-url=https://web.archive.org/web/20240314113122/https://www.slist.kr/news/articleView.html?idxno=533036#google_vignette|url-status=live}} In August, Cha has been selected as the new brand ambassador for Nescafé in Hong Kong and Macau.{{Cite web|script-title=zh:NESCAFÉ®全新韓國嚴選咖啡系列 車銀優帶你進入咖啡新世界 - 30s ver.|url=https://www.youtube.com/watch?v=RG_fFnVW5XI|website=YouTube|language=zh|date=August 14, 2024|access-date=August 14, 2024|archive-date=August 14, 2024|archive-url=https://web.archive.org/web/20240814082152/https://www.youtube.com/watch?v=RG_fFnVW5XI|url-status=live}}{{Cite web|script-title=zh:車銀優講廣東話約粉絲嘆咖啡 8.31親身來港出席發布會|url=https://www.bastillepost.com/hongkong/article/14272792/|website=bastillepost.com|language=zh|date=August 14, 2024|access-date=October 16, 2024|archive-date=August 14, 2024|archive-url=https://web.archive.org/web/20240814083218/https://www.bastillepost.com/hongkong/article/14272792/|url-status=live}} Cha was also announced as the new brand ambassador for Healthcare robot company Bodyfriend.{{Cite web|script-title=ko:바디프랜드, 브랜드 앰버서더로 차은우 발탁|url=https://n.news.naver.com/article/001/0014874105?sid=101|via=Naver News|work=Yonhap News Agency|language=ko|last=박|first=상돈|date=August 14, 2024|access-date=August 14, 2024|archive-date=August 14, 2024|archive-url=https://web.archive.org/web/20240814083218/https://n.news.naver.com/article/001/0014874105?sid=101|url-status=live}} In September, Cha was selected as the new face of the global campaign for Calvin Klein's Fall 2024 menswear collections, including the Calvin Klein Studio line.{{Cite web|title=Cha Eun-Woo Proves His Calvin Klein Campaign Is A Minimalist Masterpiece|url=https://www.femalemag.com.sg/fashion/cha-eun-woo-calvin-klein-fall-2024-campaign/|website=Female Singapore Magazine|language=en|date=September 10, 2024|access-date=September 10, 2024|archive-date=September 10, 2024|archive-url=https://web.archive.org/web/20240910142000/https://www.femalemag.com.sg/fashion/cha-eun-woo-calvin-klein-fall-2024-campaign/|url-status=live}} He has also been announced as the advertising model for LG Uplus' AX.{{Cite web|script-title=ko:LG유플러스, AX 전략 캠페인 모델로 차은우 발탁|url=https://daily.hankooki.com/news/articleView.html?idxno=1126300|website=daily.hankooki|language=ko|last=장|first=정우|date=September 10, 2024|access-date=September 10, 2024|archive-date=September 10, 2024|archive-url=https://web.archive.org/web/20240910142615/https://daily.hankooki.com/news/articleView.html?idxno=1126300|url-status=live}} Cha became the global ambassador for the French luxury jewellery and watch house Chaumet,{{Cite web |title=Global Brand Ambassador Cha Eun Woo @eunwo.o_c graces @wkorea's new issue, wearing Chaumet. A true icon of style and sophistication |url=https://www.instagram.com/reel/C_zws02ofxI/?igsh=aXV0d254dTlucGM4 |website=Instagram |language=en |date=September 12, 2024 |access-date=September 12, 2024 |archive-date=September 12, 2024 |archive-url=https://web.archive.org/web/20240912142000/https://www.instagram.com/reel/C_zws02ofxI/?igsh=aXV0d254dTlucGM4 |url-status=live}}{{Cite web|title=Astro's Cha Eun-woo Shines in Chaumet's Latest Bee My Love Campaign|url=https://www.hommessingapore.com/style/cha-eun-woo-astro-bee-my-love-campaign-spread-photos-jewellery-celebrity|website=L'Officiel Hommes Singapore|language=en|date=September 26, 2024|access-date=October 16, 2024|archive-date=September 26, 2024|archive-url=https://web.archive.org/web/20240926083218/https://www.hommessingapore.com/style/cha-eun-woo-astro-bee-my-love-campaign-spread-photos-jewellery-celebrity|url-status=live}} and was chosen as an ambassador for the French luxury fashion house Saint Laurent.{{Cite web |script-title=ko:생 로랑 와이 토트 백 |url=https://pf.kakao.com/_rAMaxb/106705733 |website=Kakao |language=ko |date=September 13, 2024 |access-date=September 15, 2024 |archive-date=September 13, 2024 |archive-url=https://web.archive.org/web/20240913142000/https://pf.kakao.com/_rAMaxb/106705733 |url-status=live}}{{Cite web|title=Singer and actor Cha Eun-woo decorated the cover of fashion magazine GQ KOREA.|url=https://www.mk.co.kr/en/hot-issues/11071347|website=Maeil Business Newspaper|language=en|last=Han|first=Hyunjung|date=July 19, 2024|access-date=November 12, 2024|archive-date=November 12, 2024|archive-url=https://web.archive.org/web/20241112143451/https://www.mk.co.kr/en/hot-issues/11071347|url-status=live}}{{Unreliable source?|reason=Non–Korean language versions of this website use automatic machine translation; see WP:KO/RS|date=February 2025}} In October, Cha became a brand ambassador for the American fashion brand Calvin Klein.{{Cite web |title=Cha Eun-Woo stuns in Calvin Klein's latest campaign with his allure and sensuality |url=https://vogue.sg/calvin-klein-cha-eun-woo/ |website=Vogue Singapore Magazine |language=en |last=Kwon |first=Min-ji |date=October 1, 2024 |access-date=October 1, 2024 |archive-date=October 1, 2024 |archive-url=https://web.archive.org/web/20241001142000/https://vogue.sg/calvin-klein-cha-eun-woo/?fbclid=PAZXh0bgNhZW0CMTEAAaYWjKsURZgcwLvmyUv0vusCN_5CE-hpkIi02vvtZp0K9YJZbD8CXXE7dyE_aem_Sac1WSAfpHQ7Lgs5_8ykRQ |url-status=live}} He has been selected as the exclusive advertising model for Norang Tongdak chicken.{{Cite web|script-title=ko:노랑통닭, 새 브랜드 전속 모델로 차은우 발탁|url=https://n.news.naver.com/article/003/0012814885|via=Naver|work=Newsis|language=ko|last=구|first=예지|date=October 2, 2024|access-date=October 2, 2024|archive-date=October 2, 2024|archive-url=https://web.archive.org/web/20241002142000/https://n.news.naver.com/article/003/0012814885|url-status=live}} In November, Digital Daesung's MiMac Study e-learning brand appoints Cha as its new promotional model.{{Cite web|script-title=ko:대성마이맥, 새 브랜드 모델로 '차은우' 발탁|url=https://www.thepowernews.co.kr/news/articleView.html?idxno=146032|website=thepowernews|language=ko|last=최|first=성민|date=November 18, 2024|access-date=November 18, 2024|archive-date=November 18, 2024|archive-url=https://web.archive.org/web/20241118142000/https://www.thepowernews.co.kr/news/articleView.html?idxno=146032|url-status=live}} In February 2025, Cha was chosen as the new advertising model for Shinhan Financial Group's Shinhan Bank.{{Cite web|script-title=ko:신한은행, 새 광고모델 차은우...11일 영상광고 공개|url=https://n.news.naver.com/article/018/0005938615?sid=101|via=Naver|work=Edaily|language=ko|last=김|first=형일|date=February 7, 2025|access-date=February 7, 2025|archive-date=February 7, 2025|archive-url=https://web.archive.org/web/20250207142000/https://n.news.naver.com/article/018/0005938615?sid=101|url-status=live}} In March, Cha became a brand ambassador for international clothing brand Marithé et François Girbaud.{{Cite web|script-title=ko:차은우, 마리떼 프랑소와 저버와 함께한 보 그 코리아 화보 공개|url=https://www.museonair.co.kr/mobile/article.html?no=23860|work=MuseONAIR|language=ko|last=채|first=유진|date=March 7, 2025|access-date=March 14, 2025|archive-date=March 7, 2025|archive-url=https://web.archive.org/web/20250307142000/https://www.museonair.co.kr/mobile/article.html?no=23860|url-status=live}}

Since 2016, Cha has engaged in significant philanthropic activities. His early contributions included donating his handwriting to the Korean language learning app Danbi in October 2016, with all profits supporting the Korea Foundation for International Cultural Exchange's Hangul ODA (Official Development Assistance) project.{{Cite web |last=Park |first=Ji-hye |date=October 7, 2016 |title= |script-title=ko:한류스타 다섯이 뭉친 한글교육앱 '단비', 한글날 출시 |trans-title='Danbi', a Korean language education app featuring five Korean Wave stars, launched on Hangeul Day |url=https://n.news.naver.com/article/018/0003646089?sid=102 |url-status=live |archive-url=https://web.archive.org/web/20241007103846/https://n.news.naver.com/article/018/0003646089?sid=102 |archive-date=October 7, 2024 |access-date=October 6, 2024 |work=Edaily |language=ko |via=Naver}} Two years later, in June 2018, he participated in the Ice Bucket Challenge to raise awareness and funds for Korea's first ALS nursing hospital,{{Cite web |last=Shin |first=Hye-ji |date=June 5, 2018 |title= |script-title=ko:아스트로 차은우, 아이스버킷 챌린지 동참... 윤시윤·이태환·빅스 엔 지목 |trans-title=Astro's Cha Eun-woo joins the Ice Bucket Challenge... Nominates Yoon Si-yoon, Lee Tae-hwan, and VIXX's N |url=https://n.news.naver.com/article/005/0001103198?sid=102 |url-status=live |archive-url=https://web.archive.org/web/20180605202446/https://n.news.naver.com/article/005/0001103198?sid=102 |archive-date=June 5, 2018 |access-date=October 29, 2024 |work=Kookmin Ilbo |language=ko |via=Naver}} a challenge he revisited in July 2023 with another ₩10 million donation.{{Cite web |last=Lee |first=Mi-ji |date=July 28, 2023 |title= |script-title=ko:차은우, 이정재 지목에 기부..다음 주자는 윤산하·문가영·박규영 |trans-title=Cha Eun-woo donates to Lee Jung-jae.. Next runners are Yoon San-ha, Moon Ga-young, and Park Gyu-young |url=https://entertain.naver.com/read?oid=112&aid=0003644877 |url-status=live |archive-url=https://web.archive.org/web/20230729092858/https://entertain.naver.com/read?oid=112&aid=0003644877 |archive-date=July 29, 2023 |access-date=July 29, 2023 |website=Naver |language=ko}}

In April 2019, he donated ₩10 million to aid victims of the Sokcho Fire,{{Cite web |last=Cho |first=Hye-ryun |date=April 6, 2019 |title= |script-title=ko:차은우, 강원 산불 피해에 1000만원 기부 '선행 동참' |trans-title=Cha Eun-woo, donates 10 million won to Gangwon wildfire victims, 'participating in good deeds' |url=https://entertain.naver.com/now/read?oid=213&aid=0001097467 |url-status=live |archive-url=https://web.archive.org/web/20210624202446/https://entertain.naver.com/now/read?oid=213&aid=0001097467 |archive-date=June 24, 2021 |access-date=June 22, 2021 |website=Naver News |language=ko}} and in November he donated {{KRW|10}} million to the "Junior Love Academic Support Fund", which provides scholarships to students at his almer mater Sungkyunkwan University,{{Cite web |last=Jang |first=Gu-seul |date=November 22, 2019 |title= |script-title=ko:유닉스전자 이충구 회장, 후배 차은우와 모교에 공동 기부 |trans-title=Unix Electronics Chairman Lee Chung-goo and his junior Cha Eun-woo jointly donate to their alma mater |url=https://v.daum.net/v/Nb33hH9IsT |url-status=live |archive-url=https://web.archive.org/web/20250522225053/https://v.daum.net/v/Nb33hH9IsT |archive-date=May 22, 2025 |access-date=May 22, 2025 |website=Daum E-daily |language=ko}} a cause he continues to support as of 2022 by donating his advertising model earnings.{{Cite web |date=October 20, 2022 |title= |script-title=ko:한류스타 배우 차은우(연기예술 16) |trans-title=Hallyu star actor Cha Eun-woo (Performing Arts '16) |url=https://swb.skku.edu/alumni/circular/interview.do?mode=view&articleNo=34773&article.offset=10&articleLimit=10 |url-status=live |archive-url=https://web.archive.org/web/20250522225406/https://swb.skku.edu/alumni/circular/interview.do?mode=view&articleNo=34773&article.offset=10&articleLimit=10 |archive-date=May 22, 2025 |access-date=March 23, 2025 |website=Sungkyunkwan University Alumni Association |language=ko}} In January 2020, Cha collaborated in G-Market Global Shop's "Give Love" campaign where all proceeds were donated to Save the Children Korea's "School Me" project.{{Cite web |last=Yoon |first=Hyun-jong |date=January 2, 2020 |title= |script-title=ko:지마켓, 강다니엘·엑소·아이유 총 출동...한류스타 15인 '기브러브' 캠페인 선봬 |trans-title=Gmarket, Kang Daniel, EXO, IU all out... 15 Hallyu stars launch 'Give Love' campaign |url=https://www.enewstoday.co.kr/news/articleView.html?idxno=1359120 |url-status=live |archive-url=https://web.archive.org/web/20200102202446/https://www.enewstoday.co.kr/news/articleView.html?idxno=1359120 |archive-date=January 2, 2020 |access-date=October 8, 2024 |website=E-News Today |language=ko}} The following February, he contributed ₩30 million to help those affected by the COVID-19 pandemic in South Korea.{{Cite web|script-title=ko:아스트로 차은우, 코로나19 피해에 3천만 원 기부 '훈훈 선행'|url=https://entertain.naver.com/read?oid=213&aid=0001155551|website=Naver News|language=ko|access-date=June 22, 2021|archive-date=June 24, 2021|archive-url=https://web.archive.org/web/20210624203651/https://entertain.naver.com/read?oid=213&aid=0001155551|url-status=live}} His commitment to education is evident through his 2019 donation of ₩10 million to the "Junior Love Academic Support Fund" at Sungkyunkwan University, a scholarship fund he continues to support by donating his advertising model earnings. In 2022, Cha participated as a special audio guide for the art exhibit of Sir Michael Craig-Martin and donated some proceeds for cancer patients at the National Cancer Center.{{Cite web|script-title=ko:차은우, 선행도 천재? 마이클 크레이그 마틴展 수익금 일부 기부|url=http://www.slist.kr/news/articleView.html?idxno=361748|website=slist.kr|language=ko|date=June 16, 2022|access-date=November 29, 2022|archive-date=November 29, 2022|archive-url=https://web.archive.org/web/20221129114556/http://www.slist.kr/news/articleView.html?idxno=361748|url-status=live}} and he held "Archive", a photo exhibition at the end of the year, donating all profits to help the underprivileged.{{Cite web|script-title=ko:차은우, 12월 개인 사진전 연다...수익금은 '기부'|url=https://entertain.naver.com/now/read?oid=109&aid=0004749270|website=Naver|language=ko|access-date=November 29, 2022|archive-date=November 29, 2022|archive-url=https://web.archive.org/web/20221129115625/https://entertain.naver.com/now/read?oid=109&aid=0004749270|url-status=live}}

More recently, Cha has engaged in international initiatives and significant fundraising events. In April 2023, he contributed to the "Little Miracle" project in Thailand, raising ฿400,000 through an auction to support critically ill children,{{Cite web |title=konnecthai จับมือชาอึนอู ร่วม สนับสนุนสุขภาพเด็กไทย |url=https://childrenhospitalfoundation.org/news/2023_04_30_07058/ |website=hospitalfoundation.org |language=th |date=April 29, 2023 |access-date=October 6, 2024 |archive-date=April 29, 2023 |archive-url=https://web.archive.org/web/20230429115625/https://childrenhospitalfoundation.org/news/2023_04_30_07058/ |url-status=live}} and in May, he helped raise an additional ฿514,902 for the Children's Hospital Foundation in Thailand through KonnecThai.{{Cite web|title="ชาอึนอู" สนับสนุนสุขภาพเด็ก ไทย ที่มูลนิธิโรงพยาบาลเด็ก กองทุนอาคารเฉลิมพระเกียรติฯ|url=https://childrenhospitalfoundation.org/news/2023_05_05_19891/|website=hospitalfoundation.org|language=th|access-date=October 6, 2024|archive-date=May 1, 2023|archive-url=https://web.archive.org/web/20230501115625/https://childrenhospitalfoundation.org/news/2023_05_05_19891/|url-status=live}} Domestically, he actively participated in W Korea's "Love Your W" breast cancer awareness campaign and charity event in October 2024,{{Cite web |script-title=ko:LoveYourW 2024 선한 영향력 전파에 동참한 셀럽들 – 2 |url=https://www.wkorea.com/2024/10/12/loveyourw-2024-선한-영향력-전파에-동참한-셀럽들-2/ |website=W Korea |language=ko |date=October 12, 2024 |access-date=October 15, 2024 |archive-date=October 12, 2024 |archive-url=https://web.archive.org/web/20241012092858/https://www.wkorea.com/2024/10/12/loveyourw-2024-%ec%84%a0%ed%95%9c-%ec%98%81%ed%96%a5%eb%a0%a5-%ec%a0%84%ed%8c%8c%ec%97%90-%eb%8f%99%ec%b0%b8%ed%95%9c-%ec%85%80%eb%9f%bd%eb%93%a4-2/ |url-status=live}}{{Cite web|script-title=ko:차은우, 뭘해도 비주얼 끝판왕|url=https://www.ilyoseoul.co.kr/news/articleView.html?idxno=493908|website=ilyoseoul|language=ko|date=October 15, 2024|access-date=October 15, 2024|archive-date=October 15, 2024|archive-url=https://web.archive.org/web/20241015092858/https://www.ilyoseoul.co.kr/news/articleView.html?idxno=493908|url-status=live}} and donated personal items to the "WeAJa Sharing Market," South Korea's largest charity event, with all proceeds going to support underprivileged children and youth, as well as vulnerable groups affected by the climate crisis.{{Cite web|script-title=ko:[알림] 친환경·나눔축제, 21일부터 함께 즐겨요|url=https://n.news.naver.com/article/025/0003393692?sid=102|website=Naver|language=ko|access-date=October 15, 2024|archive-date=October 15, 2024|archive-url=https://web.archive.org/web/20241015092858/https://n.news.naver.com/article/025/0003393692?sid=102|url-status=live}} His most substantial recent donation came in March 2025, when he gave ₩100 million through the Korean Red Cross for wildfire recovery efforts in the Ulsan, Gyeongbuk, and Gyeongnam regions, which went toward support for victims, including relief vehicles, emergency aid kits, shelters, and blankets.{{Cite web|script-title=ko:차은우, 산불 1억 원 지원..."이재민에 위로를 전합니다"|url=https://m.entertain.naver.com/article/433/0000114888|website=Naver|language=ko|access-date=March 28, 2025|archive-date=March 28, 2025|archive-url=https://web.archive.org/web/20250328092858/https://m.entertain.naver.com/article/433/0000114888|url-status=live}}

{{Cleanup rewrite|it currently reads as a WP:PROSELINE list of events|section|date=January 2025}}

In November 2018, Cha was included as one of GQ Korea's Men of the Year. In the K-pop Radar Year-End Chart of 2019, Cha was named as the male "Hot Instagrammer".{{Cite web|script-title=ko:방탄소년단, 2019년 케이팝 레이더 선정 뮤비 조회수 최대 뱃지 획득..월드클래스 성적|url=https://n.news.naver.com/entertain/article/112/0003243731|website=Naver News|language=ko|access-date=December 6, 2019|archive-date=December 6, 2019|archive-url=https://web.archive.org/web/20191206095829/https://n.news.naver.com/entertain/article/112/0003243731|url-status=live}}

In April 2021, Cha placed 17th on Forbes Korea Power Celebrity and sixth in the SNS category.{{Cite web|script-title=ko:[2021 포브스코리아 선정 파워 셀럽 40] BTS·블랙핑크 '선두권' 수성, 임영웅·영탁 '트로트 대세' 등극|url=https://jmagazine.joins.com/forbes/view/333966|website=jmagazine.joins.com/|language=ko|date=April 23, 2021|access-date=April 27, 2021|archive-date=April 28, 2021|archive-url=https://web.archive.org/web/20210428121650/http://jmagazine.joins.com/forbes/view/333966|url-status=live}} In October, Cha became the first male star to grace the cover of Harper's Bazaar Hong Kong.{{Cite web|script-title=zh:韓國人氣演員車銀優 成首位男星登上香港版 BAZAAR 封面|url=https://www.harpersbazaar.com.hk/celebrity/398-chaeunwoo|website=harpersbazaar.com.hk|language=zh|date=October 25, 2021|access-date=September 18, 2024|archive-date=October 25, 2021|archive-url=https://web.archive.org/web/20211025140055/https://www.harpersbazaar.com.hk/celebrity/398-chaeunwoo|url-status=live}}

In 2022, after Cha was selected to represent contemporary men's clothing brand Liberclassy, traffic to the company's mall increased by 806% in the first week of April from the previous week, and the brand also saw an increase in social media engagement.{{Cite web|script-title=ko:수트 강화로 시장 점유율 늘리고 외형 확장 - 파스토조 리버클래시 이재경 사업부장|url=https://www.ktnews.com/news/articleView.html?idxno=123324&s=09|website=ktnews.com|language=ko|date=April 15, 2022|access-date=April 15, 2022|archive-date=April 15, 2022|archive-url=https://web.archive.org/web/20220415002328/http://www.ktnews.com/news/articleView.html?idxno=123324&s=09|url-status=live}} An official from Liberclassy said, "The Cha Eunwoo effect was seen as more than 70 million won in sales generated for pre-application alone".{{Cite web|script-title=ko:파스토조, 리버클래시 수트 강화하고 스타일 수 축소|url=https://www.ktnews.com/news/articleView.html?idxno=125828|website=ktnews.com|language=ko|date=October 25, 2022|access-date=October 25, 2022|archive-date=October 25, 2022|archive-url=https://web.archive.org/web/20221025140055/https://www.ktnews.com/news/articleView.html?idxno=125828|url-status=live}} Cha became the most followed Korean actor on Instagram with 31.4 million followers, surpassing Lee Min-ho,{{Cite web|title=ASTRO's Cha EunWoo Becomes The Most Followed Active Korean Actor On Instagram|url=https://trends.kpopmap.com/astro-cha-eunwoo-becomes-the-most-followed-active-korean-actor-on-instagram/|website=Kpopmap|language=en|date=December 6, 2022|access-date=October 14, 2024|archive-date=December 6, 2022|archive-url=https://web.archive.org/web/20221206140055/https://trends.kpopmap.com/astro-cha-eunwoo-becomes-the-most-followed-active-korean-actor-on-instagram/|url-status=live}}{{Unreliable source?|reason=Per WP:KO/RS#UR|date=October 2024}} and is the only Korean celebrity after BTS and Blackpink members to reach the milestone of 40 million followers on Instagram as of 2024.{{Cite web|title=Cha Eun-woo to Song Kang: 10 most-followed Korean actors on Instagram|url=https://www.lifestyleasia.com/ind/entertainment/celebrities/most-followed-korean-actors-on-instagram-cha-eun-woo-lee-min-ho/|website=lifestyleasia.com|language=en|date=January 18, 2024|access-date=October 14, 2024|archive-date=January 18, 2024|archive-url=https://web.archive.org/web/20240118140055/https://www.lifestyleasia.com/ind/entertainment/celebrities/most-followed-korean-actors-on-instagram-cha-eun-woo-lee-min-ho/|url-status=live}}

He was recognized as the most influential man of 2022 on Lefty's Top Fashion Influencers Worldwide list, being the only man featured in the top 10.{{Cite web|title=K-pop stars Blackpink beat out the Kardashians and Bella Hadid as 2022's top fashion influencers|url=https://www.semafor.com/article/01/17/2023/blackpink-beat-out-the-kardashians-and-bella-hadid-as-2022s-top-fashion-influencers|website=SEMAFOR|language=en|date=January 17, 2023|access-date=March 6, 2025|archive-date=January 17, 2023|archive-url=https://web.archive.org/web/20230117140055/https://www.semafor.com/article/01/17/2023/blackpink-beat-out-the-kardashians-and-bella-hadid-as-2022s-top-fashion-influencers|url-status=live}}

In February 2023, Cha placed on Forbes 30 Under 30.{{cite news|script-title=ko:[포브스코리아 30세 미만 30인 2023(6)] Entertainment|trans-title=[Forbes Korea 30 Under 30 2023(6)] ENTERTAINMENT|url=https://jmagazine.joins.com/forbes/view/337508|work=JoongAng Ilbo|language=ko|date=February 23, 2023|access-date=December 16, 2023|archive-date=May 14, 2023|archive-url=https://web.archive.org/web/20230514082640/http://jmagazine.joins.com/forbes/view/337508|url-status=live}} In October 2023, survey conducted by JoyNews24, Cha was included as one of entertainment industry power people in South Korea.{{cite web|script-title=ko: [창간19년] 군대에 가도 BTS는 BTS...2023 연예계 파워피플 1위|trans-title=[19 years since founding] Even if you go to the military, BTS will still be BTS... 2023 No. 1 in entertainment industry power people|url=https://m.joynews24.com/v/1645497|work=JoyNews24|language=ko|last=Jeong|first=Ji-won|date=October 30, 2023|access-date=December 26, 2023|archive-date=December 27, 2023|archive-url=https://web.archive.org/web/20231227000024/https://m.joynews24.com/v/1645497|url-status=live}} In December 2023, survey conducted by Gallup Korea, Cha ranked as the 11th on Gallup Korea's Television Actor of the Year.{{cite web|script-title=ko:남궁민, 올해를 빛낸 탤런트 1위 '20.2% 지지'...2위는 박은빈 [한국갤럽 발표]|trans-title=Namgoong Min, No. 1 talent who shone this year '20.2% support'... 2nd place is Park Eun-bin [announced by Gallup Korea]|url=https://n.news.naver.com/entertain/article/117/0003794971|via=Naver|work=My Daily|language=ko|last=Lee|first=Seung-gil|date=December 14, 2023|access-date=December 14, 2023|archive-date=December 14, 2023|archive-url=https://web.archive.org/web/20231214183800/https://n.news.naver.com/entertain/article/117/0003794971|url-status=live}}

In 2024, Cha placed 11th on Forbes Korea Power Celebrity, making him the highest-ranked actor on the list and fourth in the SNS category.{{Cite web|script-title=ko:2024 파워 셀러브리티 40 K-컬처 알리는 대한민국 대표 셀럽|url=https://jmagazine.joins.com/forbes/view/339601|website=jmagazine|language=ko|date=April 29, 2024|access-date=May 1, 2024|archive-date=May 1, 2024|archive-url=https://web.archive.org/web/20240501091058/https://jmagazine.joins.com/forbes/view/339601|url-status=live}} He also placed third in Gallup Korea's Favorite Actor in Last Decade (2004–2024), tying with veteran actress Kim Nam-joo. He is the youngest actor in the top 10 and the number one choice of teenagers.{{Cite web|script-title=ko:한국인이 좋아하는 50가지 [사람2편] - 가수/탤런트/영화배우/예능방송인·코미디언/만화가·웹툰작가/유튜버 (2004-2024)|url=https://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=1489|website=Gallup Korea|language=ko|date=June 19, 2024|access-date=August 30, 2024|archive-date=May 1, 2024|archive-url=https://web.archive.org/web/20240501091058/https://jmagazine.joins.com/forbes/view/339601|url-status=live}} Additionally, he ranked first in Gallup Korea's "StarNews 20th Anniversary" survey as the Most Anticipated Next-Generation Actor{{Cite web|script-title=ko:얼굴·연기 다 되는 차은우, '가장 기대되는 차세대 배우' 1위 [창간 20주년 설문]|url=https://m.entertain.naver.com/article/108/0003262328|website=Star News|language=ko|date=August 31, 2024|access-date=August 31, 2024|archive-date=May 1, 2024|archive-url=https://web.archive.org/web/20240501091058/https://jmagazine.joins.com/forbes/view/339601|url-status=live}} and second in Gallup Korea's "StarNews 20th Anniversary" survey as the Most Anticipated Idol-Actor on the Big Screen, being the youngest artist on the list.{{Cite web|script-title=ko:아이유, '연기돌' 스크린 기대주 1위..임윤아·차은우 공동 2위 [창간 20주년 설문]|url=https://m.entertain.naver.com/article/108/0003264229|website=Star News|language=ko|date=September 7, 2024|access-date=September 7, 2024|archive-date=September 7, 2024|archive-url=https://web.archive.org/web/20240907032718/https://m.entertain.naver.com/article/108/0003264229|url-status=live}} He was recognized as one of the "30 Most Inspiring People" in celebration of the 30th anniversary of Elle Thailand.{{Cite web|title=อีกหนุ่มมากความสามารถที่เหมาะ กับการเป็นตัวแทนบุคคลสร้างแรงบันดาลใจประจำวันที่ 8 พฤศจิกายน 2024 ในวาระครบรอบ 30 ปี ELLE Thailand และ ELLE Men Thailand คือ Cha Eun-woo เมมเบอร์จากกลุ่มศิลปิน ดัง Astro ที่ไม่ได้เป็นเพียงตัวแทนของศิลปินแดนโสม แต่ถือเป็น ความภาคภูมิใจของเอเชีย ด้วยรูปร่างหน้าตาที่มาพร้อมศักยภาพ ทำให้ 'ชา อึนอู' เป็นที่รักของทั้งชาวไทยและแฟนคลับทุกมุมโลก ดูได้จากจำนวนแฟนๆ ที่มารอต้อนรับในงาน Skechers เมื่อ สัปดาห์ที่ผ่านมา. ELLE MEN Thailand ร่วมเฉลิมฉลองวาระพิเศษครบรอบ 30 ปี ELLE Thailand นิตยสารแฟชั่นและไลฟ์สไตล์สำหรับผู้หญิงระดับ โลกฉบับแรกของประเทศไทย นำเสนอ 30 Most Inspiring People บุคคลสร้างแรงบันดาล และ 30 Things We Love สุดยอด ไอเทมที่คุณต้องห้ามพลาดจากเราได้ตลอดทั้งเดือนพฤศจิกายน|url=https://www.instagram.com/p/DCG9iOfSPa6/?igsh=Y2R2YTdzZTRicTJ6|website=Instagram|language=th|date=November 8, 2024|access-date=November 8, 2024|archive-date=November 8, 2024|archive-url=https://web.archive.org/web/20241108142000/https://www.instagram.com/p/DCGzLHoyzN9/?igsh=NnAwbmo1YzBybzhx|url-status=live}} South Korean poet Jang Jae-seon, a senior journalist the Munhwa Ilbo, selected him as one of the 37 icons of popular culture who provide comfort and inspiration, featuring him in the poetry collection "The Comfort of the Stars".{{Cite web|script-title=ko:[신간] 배우를 노래하는 장재선 시인...'별들의 위로'|url=https://m.etoday.co.kr/view.php?idxno=2424276|website=etoday|language=ko|date=November 29, 2024|access-date=November 29, 2024|archive-date=November 29, 2024|archive-url=https://web.archive.org/web/20241129091058/https://m.etoday.co.kr/view.php?idxno=2424276|url-status=live}}{{Cite web|script-title=ko:[시로 만난 별 Ⅱ 가수 겸 배우 차은우] 세상의 모든 햇살을 받는 당신이|url=http://www.cultura.co.kr/news/articleView.html?idxno=3955|website=cultura.co.kr|language=ko|date=June 5, 2024|access-date=November 29, 2024|archive-date=June 5, 2024|archive-url=https://web.archive.org/web/20240605091058/http://www.cultura.co.kr/news/articleView.html?idxno=3955|url-status=live}} Additionally, Brazilian writer Rose Costa, a professor of literature and Portuguese language, published the book "Thank You, Cha Eun-woo" inspired by him, highlighting his dedication, professionalism, maturity and talent.{{Cite web|title=Como estratégia sul-coreana que impulsionou k-pop e cinema pode inspirar o Brasil|url=https://www.bbc.com/portuguese/internacional-62975564|website=BBC|language=pt|date=October 1, 2022|access-date=March 16, 2025|archive-date=October 1, 2022|archive-url=https://web.archive.org/web/20221001140055/https://www.bbc.com/portuguese/internacional-62975564|url-status=live}}{{Cite web|title=Fã brasileira de Cha Eun-Woo escreve livro para artista: "Ele me inspira"|url=https://ric.com.br/entretenimento/fa-brasileira-de-cha-eun-woo-escreve-livro-para-artista-ele-me-inspira/|website=RIC|language=pt|date=November 29, 2024|access-date=March 16, 2025|archive-date=November 29, 2024|archive-url=https://web.archive.org/web/20241129140055/https://ric.com.br/entretenimento/fa-brasileira-de-cha-eun-woo-escreve-livro-para-artista-ele-me-inspira/|url-status=live}} In Gallup Korea's Television Actor of the Year survey, he ranked 8th, marking his first appearance in the top 10 as the youngest actor and the only one in his 20s.{{Cite web|script-title=ko:2024년 올해를 빛낸 탤런트 - 최근 18년간 추이 포함|url=https://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=1528|website=Gallup|language=ko|date=December 18, 2024|access-date=December 19, 2024|archive-date=December 18, 2024|archive-url=https://web.archive.org/web/20241218091058/https://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=1528|url-status=live}} Cha also ranked 18th on Gallup Korea's Film Actor of the Year, making his debut in this category.{{Cite web|script-title=ko:2024년 올해를 빛낸 영화배우 - 최근 18년간 추이 포함|url=https://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=1529|website=Gallup|language=ko|date=December 19, 2024|access-date=December 19, 2024|archive-date=December 19, 2024|archive-url=https://web.archive.org/web/20241219091058/https://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=1529|url-status=live}}

Recognized as the most influential man in the fashion industry worldwide in 2024,{{Cite web|title=Qui sont les personnalités les plus influentes en matière de mode?|url=https://www.vanityfair.fr/article/qui-sont-les-personnalites-les-plus-influentes-en-matiere-de-mode|website=Vanity Fair France|language=fr|date=January 12, 2025|access-date=January 16, 2025|archive-date=January 12, 2025|archive-url=https://web.archive.org/web/20250112140055/https://www.vanityfair.fr/article/qui-sont-les-personnalites-les-plus-influentes-en-matiere-de-mode|url-status=live}} he was also the male model with the most advertising appearances on television in 2024, starring in commercials for 13 different brands in South Korea.{{Cite web|script-title=ko:작년 TV광고 노출 톱3 스타는 손석구·고윤정·남궁민|url=https://n.news.naver.com/article/001/0015189705?sid=102|via=Naver|work=Yonhap News Agency|language=ko|last=이|first=정현|date=February 4, 2025|access-date=February 4, 2025|archive-date=February 4, 2025|archive-url=https://web.archive.org/web/20250204142000/https://n.news.naver.com/article/001/0015189705?sid=102|url-status=live}}

In 2025, the wax museum Madame Tussauds recognized Cha in its Hot 100 list.{{Cite web|title='HOT 100' LIST|url=https://www.madametussauds.com/berlin/en/information/news/hot-100-2025/#cha-eun-woo-%EC%B0%A8%EC%9D%80%EC%9A%B0|website=Madame Tussauds|language=en|date=February 4, 2025|access-date=February 7, 2025|archive-date=February 4, 2025|archive-url=https://web.archive.org/web/20250204140055/https://www.madametussauds.com/berlin/en/information/news/hot-100-2025/#cha-eun-woo-%EC%B0%A8%EC%9D%80%EC%9A%B0|url-status=live}} He ranked 10th in the Hallyu Star Actor category of the "2025 Overseas Korean Wave" survey, making him the only actor in his 20s to make the top 10. The survey, conducted by the South Korean Ministry of Culture, Sports and Tourism and the Korean Foundation for International Cultural Exchange (KOFICE), included 26,400 participants from 28 countries.{{Cite web|script-title=ko:한국하면 떠오르는 이미지 8년째 'K팝'..."가수는 BTS 선호"|url=https://www.newdaily.co.kr/site/data/html/2025/04/07/2025040700160.html|via=Naver|work=Newdaily|language=ko|last=신|first=성아|date=April 7, 2025|access-date=April 7, 2025|archive-date=April 7, 2025|archive-url=https://web.archive.org/web/20250407142000/https://www.newdaily.co.kr/site/data/html/2025/04/07/2025040700160.html|url-status=live}}

{{See also|Astro discography}}

All song credits are adapted from the Korea Music Copyright Association's database unless stated otherwise.{{Cite web|title=Songs registered under Cha Eunwoo (10014154)|url=https://www.komca.or.kr/srch2/srch_01_popup_mem_right.jsp?S_MB_CD=10014154|language=ko|access-date=July 25, 2021|archive-date=February 17, 2024|archive-url=https://web.archive.org/web/20240217112329/https://www.komca.or.kr/srch2/srch_01_popup_mem_right.jsp?S_MB_CD=10014154|url-status=live}}

{{See also|Astro discography#Videography}}

{{see also|Astro (South Korean band)#Awards and nominations}}

{{Notelist-ua}}

{{Reflist}}

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