Chief design officer

"Chief design officer" (CDO), or "design executive officer" (DEO), is a corporate title sometimes given to an executive in charge of an organization's design initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, including product design, architectural design, graphic design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.

The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer, chief product officer, chief brand officer or delegated to lower-ranking design executives.

CxO

As with many other CxO roles it does not necessarily mean the role reports to the CEO. In some companies the title is in name only and does not actually mean the role holder is an executive. Some companies – such as IBM have many CDOs as executives of major divisions within the corporation.

Chief Design Officers

class="wikitable sortable"
Name ! Company !From !To !Succeed by !Reports to CEO
Luc Donckerwolke \|Hyundai Motor Company \|2018 \|2021 \|SangYup Lee \|Yes
\|Christopher Hawthorne	City of Los Angeles[http://www.latimes.com/entertainment/arts/la-et-cm-hawthorne-notebook-20180312-story.html "Why I'm leaving The Times for a job at City Hall"] LA Times \|2018 \|Current \| \|
Rogier van der Heide \|Philips Lighting,{{Cite web\|url=http://www.design.nl/item/rogier_van_der_heide_new_chief_design_officer_for_philips_lighting\|title=Rogier van der Heide new Chief Design Officer for Philips Lighting\|access-date=2018-11-07\|archive-date=2016-03-04\|archive-url=https://web.archive.org/web/20160304030454/http://www.design.nl/item/rogier_van_der_heide_new_chief_design_officer_for_philips_lighting\|url-status=dead}} Zumtobel Group{{Cite web\|url=https://www.archlighting.com/news/briefs/rogier-van-der-heide-to-join-zumtobel-group-as-chief-design-marketing-officer_o\|title=Rogier van der Heide to Join Zumtobel Group as Chief Design & Marketing Officer \| Architect Magazine}} \|2010 \|2017 \| \|
\|John Hoke III	Nike, Inc. \|2017 \|2023 \|MartinLotti{{Cite web \|date=2024-06-18 \|title=Recycled materials will give Nike "biggest impact" on sustainability says chief design officer \|url=https://www.dezeen.com/2024/06/18/martin-lotti-nike-sustainability-chief-design-officer-interview/ \|access-date=2024-12-30 \|website=Dezeen \|language=en}}{{Cite web \|last=Kish \|first=Matthew \|date=2023-11-15 \|title=Nike shuffles top executives, names new heads of innovation, design, marketing and technology \|url=https://www.oregonlive.com/business/2023/11/nike-shuffles-top-executives-names-new-heads-of-innovation-design-marketing-and-technology.html \|access-date=2024-12-30 \|website=oregonlive \|language=en}} \|Yes
Jonathan 'Jony' Ive \|Apple Inc.{{Cite web \|date=2015-05-26 \|title=Jony Ive promoted to chief design officer at Apple \|url=http://www.theguardian.com/technology/2015/may/26/jony-ive-promoted-chief-design-officer-apple \|access-date=2022-11-11 \|website=the Guardian \|language=en}} \|2015 \|2019 \|Role no longer exists \|Yes
\|{{sortname\|Stefano\|Marzano}}	Electrolux[https://www.electroluxgroup.com/en/electrolux-appoints-stefano-marzano-to-the-new-role-of-chief-design-officer-12658/ "Electrolux appoints Stefano Marzano to the new role of Chief Design Officer"] Official Electrolux Site \|2012 \|2014 \|Lars Erikson \|Yes
\|{{sortname\|Peter\|Schreyer}}	Kia[https://www.wired.co.uk/news/archive/2012-05/16/the-rise-of-the-chief-designer "Design infiltrates the boardroom with the emergence of the 'CDO'"] Wired UK, May 2012 \|2006 \|2020 \|Karim Habib \|Yes
\|{{sortname\|Eric\|Quint}}	3M[https://news.3m.com/2013-04-11-3M-Names-Eric-Quint-Chief-Design-Officer/ "3M Names Eric Quint Chief Design Officer"] Official 3M News Website \|2013 \|2020 \|Brian Rice \|No
\|{{sortname\|Mauro\|Porcini}}	PepsiCo.{{Cite web\|title = PepsiCo Creates Chief Design Officer Role\| date=8 June 2012 \|url = http://adage.com/article/global-news/pepsico-adds-chief-design-officer-role-taps-3m-s-porcini/235264/\|accessdate = 2015-09-24}}[https://www.designwanted.today/thinking/chief-design-officer-mauro-porcini/ "What does it mean to be a Chief Design Officer? Interview with Mauro Porcini"] {{Webarchive\|url=https://web.archive.org/web/20190421115425/https://www.designwanted.today/thinking/chief-design-officer-mauro-porcini/ \|date=2019-04-21 }} DesignWanted \|2012 \|Current \| \|No{{Cite web\|title=Leadership\|url=http://www.pepsico.com/about/leadership\|access-date=2021-12-13\|website=PepsiCo, Inc. Official Website\|language=en}}
\|{{sortname\|Sean\|Carney}}	Philips[https://www.philips.com/a-w/about/news/archive/standard/news/articles/2018/20180319-philips-chief-design-officer-sean-carney-at-fortune-brainstorm-design.html "Philips Chief Design Officer Sean Carney at Fortune Brainstorm Design"] Official Philips website \|2011 \|2022 \| \|No
Pernilla Johannson \|Electrolux \|2018 \|2021 \|Simon Bradford \|No
Lars Erikson \|Electrolux \|2014 \|2018 \|Pernilla Johannson{{Cite web\|title=Electrolux appoints Pernilla Johansson as Head of Design\|url=https://www.electroluxgroup.com/en/electrolux-appoints-pernilla-johansson-as-head-of-design-26213\|access-date=2021-12-13\|website=Electrolux Group\|date=12 October 2018 \|language=en-US}} \|
Hanna Harris \|City of Helsinki{{Cite web\|title=Hanna Harris appointed new chief design officer\|url=https://www.hel.fi/uutiset/en/kaupunkiymparisto/hanna-harris-appointed-chief-design-officer\|access-date=2021-12-12\|website=Helsingin kaupunki\|language=en}} \|2020 \|Current \| \|
\|{{sortname\|Anne\|Stenros}}	City of Helsinki[https://www.helsinkidesignweek.com/series/a-year-as-a-chief-design-officer/ "A year as a Chief Design Officer"] Helsinki Design Week \|2016 \|2018 \|Hanna Harris \|
\|{{sortname\|Alastair\|Curtis}}	Logitech[https://www.fastcodesign.com/90143222/logitech-quadrupled-its-profits-with-one-big-design-idea "Logitech Quadrupled Its Profits–With One Big Design Idea"] Fast Co. \|2013 \|2023 \|Malin Leschly \|Yes
Opher Yom-Tov \|ANZ Bank{{Cite web\|url=https://www.afr.com/business/banking-and-finance/anz-follows-apple-with-chief-design-officer-20170906-gyc024\|title=ANZ follows Apple with 'chief design officer'\|date=2017-09-06\|website=Australian Financial Review\|language=en\|access-date=2019-02-06}} \|2017 \|2023 \|Role no longer exists \|No
Dantley Davis \|Twitter \|2019 \|2022 \|Role no longer exists \|
Katrina Alcorn \|IBM (Global) \|2021 \|2023 \|Role no longer exists \|No
\|Phil Gilbert	IBM (Global)[https://www.nytimes.com/2015/11/15/business/ibms-design-centered-strategy-to-set-free-the-squares.html “IBM’s Design Centered Strategy To Set Free The Squares] New York Times \|2010 \|2021 \|Katrina Alcorn \|No
Arin Bhowmick \|IBM (Product Division) \|2015 \|2022 \|Role no longer exists \|No
Daniela Jorge \|Capital One \|2023 \|Current \| \|
Rainer Wessler \|DBS Bank \|2021 \|Current \| \|
Chooake Wongwattanasilpa \|DBS Bank \|2019 \|2020 \|Rainer Wessler \|
Roger Rohatgi \|BP \|2020 \|Current \| \|
[http://www.mako.ski Dan Makoski] \|Lloyds Banking Group{{Cite web\|url=https://www.lloydsbankinggroup.com/Media/Press-Releases/2018-press-releases/lloyds-banking-group/lloyds-banking-group-hires-new-chief-design-officer/\|title=Lloyds Banking Group hires new Chief Design Officer – Lloyds Banking Group plc\|website=www.lloydsbankinggroup.com\|access-date=2020-04-27}} \|2018 \|2021 \|Role no longer exists \|No
Arin Bhowmick \|SAP \|2022 \|Current \| \|No
Kat Crotty \|GEICO Insurance \|2022 \|Current \|
Monica Dalla Riva \|Deutsche Telekom AG \|2024 \|Current

class="wikitable sortable"

Name

! Company

!From

!To

!Succeed by

!Reports to CEO

Luc Donckerwolke

|Hyundai Motor Company

|2018

|2021

|SangYup Lee

|Yes

|Christopher Hawthorne

City of Los Angeles[http://www.latimes.com/entertainment/arts/la-et-cm-hawthorne-notebook-20180312-story.html "Why I'm leaving The Times for a job at City Hall"] LA Times

|2018

|Current

Rogier van der Heide

|Philips Lighting,{{Cite web|url=http://www.design.nl/item/rogier_van_der_heide_new_chief_design_officer_for_philips_lighting|title=Rogier van der Heide new Chief Design Officer for Philips Lighting|access-date=2018-11-07|archive-date=2016-03-04|archive-url=https://web.archive.org/web/20160304030454/http://www.design.nl/item/rogier_van_der_heide_new_chief_design_officer_for_philips_lighting|url-status=dead}} Zumtobel Group{{Cite web|url=https://www.archlighting.com/news/briefs/rogier-van-der-heide-to-join-zumtobel-group-as-chief-design-marketing-officer_o|title=Rogier van der Heide to Join Zumtobel Group as Chief Design & Marketing Officer | Architect Magazine}}

|2010

|2017

|John Hoke III

Nike, Inc.

|2017

|2023

|MartinLotti{{Cite web |date=2024-06-18 |title=Recycled materials will give Nike "biggest impact" on sustainability says chief design officer |url=https://www.dezeen.com/2024/06/18/martin-lotti-nike-sustainability-chief-design-officer-interview/ |access-date=2024-12-30 |website=Dezeen |language=en}}{{Cite web |last=Kish |first=Matthew |date=2023-11-15 |title=Nike shuffles top executives, names new heads of innovation, design, marketing and technology |url=https://www.oregonlive.com/business/2023/11/nike-shuffles-top-executives-names-new-heads-of-innovation-design-marketing-and-technology.html |access-date=2024-12-30 |website=oregonlive |language=en}}

|Yes

Jonathan 'Jony' Ive

|Apple Inc.{{Cite web |date=2015-05-26 |title=Jony Ive promoted to chief design officer at Apple |url=http://www.theguardian.com/technology/2015/may/26/jony-ive-promoted-chief-design-officer-apple |access-date=2022-11-11 |website=the Guardian |language=en}}

|2015

|2019

|Role no longer exists

|Yes

|{{sortname|Stefano|Marzano}}

Electrolux[https://www.electroluxgroup.com/en/electrolux-appoints-stefano-marzano-to-the-new-role-of-chief-design-officer-12658/ "Electrolux appoints Stefano Marzano to the new role of Chief Design Officer"] Official Electrolux Site

|2012

|2014

|Lars Erikson

|Yes

|{{sortname|Peter|Schreyer}}

Kia[https://www.wired.co.uk/news/archive/2012-05/16/the-rise-of-the-chief-designer "Design infiltrates the boardroom with the emergence of the 'CDO'"] Wired UK, May 2012

|2006

|2020

|Karim Habib

|Yes

|{{sortname|Eric|Quint}}

3M[https://news.3m.com/2013-04-11-3M-Names-Eric-Quint-Chief-Design-Officer/ "3M Names Eric Quint Chief Design Officer"] Official 3M News Website

|2013

|2020

|Brian Rice

|No

|{{sortname|Mauro|Porcini}}

PepsiCo.{{Cite web|title = PepsiCo Creates Chief Design Officer Role| date=8 June 2012 |url = http://adage.com/article/global-news/pepsico-adds-chief-design-officer-role-taps-3m-s-porcini/235264/|accessdate = 2015-09-24}}[https://www.designwanted.today/thinking/chief-design-officer-mauro-porcini/ "What does it mean to be a Chief Design Officer? Interview with Mauro Porcini"] {{Webarchive|url=https://web.archive.org/web/20190421115425/https://www.designwanted.today/thinking/chief-design-officer-mauro-porcini/ |date=2019-04-21 }} DesignWanted

|2012

|Current

|No{{Cite web|title=Leadership|url=http://www.pepsico.com/about/leadership|access-date=2021-12-13|website=PepsiCo, Inc. Official Website|language=en}}

|{{sortname|Sean|Carney}}

Philips[https://www.philips.com/a-w/about/news/archive/standard/news/articles/2018/20180319-philips-chief-design-officer-sean-carney-at-fortune-brainstorm-design.html "Philips Chief Design Officer Sean Carney at Fortune Brainstorm Design"] Official Philips website

|2011

|2022

|No

Pernilla Johannson

|Electrolux

|2018

|2021

|Simon Bradford

|No

Lars Erikson

|Electrolux

|2014

|2018

|Pernilla Johannson{{Cite web|title=Electrolux appoints Pernilla Johansson as Head of Design|url=https://www.electroluxgroup.com/en/electrolux-appoints-pernilla-johansson-as-head-of-design-26213|access-date=2021-12-13|website=Electrolux Group|date=12 October 2018 |language=en-US}}

Hanna Harris

|City of Helsinki{{Cite web|title=Hanna Harris appointed new chief design officer|url=https://www.hel.fi/uutiset/en/kaupunkiymparisto/hanna-harris-appointed-chief-design-officer|access-date=2021-12-12|website=Helsingin kaupunki|language=en}}

|2020

|Current

|{{sortname|Anne|Stenros}}

City of Helsinki[https://www.helsinkidesignweek.com/series/a-year-as-a-chief-design-officer/ "A year as a Chief Design Officer"] Helsinki Design Week

|2016

|2018

|Hanna Harris

|{{sortname|Alastair|Curtis}}

Logitech[https://www.fastcodesign.com/90143222/logitech-quadrupled-its-profits-with-one-big-design-idea "Logitech Quadrupled Its Profits–With One Big Design Idea"] Fast Co.

|2013

|2023

|Malin Leschly

|Yes

Opher Yom-Tov

|ANZ Bank{{Cite web|url=https://www.afr.com/business/banking-and-finance/anz-follows-apple-with-chief-design-officer-20170906-gyc024|title=ANZ follows Apple with 'chief design officer'|date=2017-09-06|website=Australian Financial Review|language=en|access-date=2019-02-06}}

|2017

|2023

|Role no longer exists

|No

Dantley Davis

|Twitter

|2019

|2022

|Role no longer exists

Katrina Alcorn

|IBM (Global)

|2021

|2023

|Role no longer exists

|No

|Phil Gilbert

IBM (Global)[https://www.nytimes.com/2015/11/15/business/ibms-design-centered-strategy-to-set-free-the-squares.html “IBM’s Design Centered Strategy To Set Free The Squares] New York Times

|2010

|2021

|Katrina Alcorn

|No

Arin Bhowmick

|IBM (Product Division)

|2015

|2022

|Role no longer exists

|No

Daniela Jorge

|Capital One

|2023

|Current

Rainer Wessler

|DBS Bank

|2021

|Current

Chooake Wongwattanasilpa

|DBS Bank

|2019

|2020

|Rainer Wessler

Roger Rohatgi

|BP

|2020

|Current

[http://www.mako.ski Dan Makoski]

|Lloyds Banking Group{{Cite web|url=https://www.lloydsbankinggroup.com/Media/Press-Releases/2018-press-releases/lloyds-banking-group/lloyds-banking-group-hires-new-chief-design-officer/|title=Lloyds Banking Group hires new Chief Design Officer – Lloyds Banking Group plc|website=www.lloydsbankinggroup.com|access-date=2020-04-27}}

|2018

|2021

|Role no longer exists

|No

Arin Bhowmick

|SAP

|2022

|Current

|No

Kat Crotty

|GEICO Insurance

|2022

|Current

Monica Dalla Riva

|Deutsche Telekom AG

|2024

|Current

References

Category:Management occupations

Category:Design occupations

Chief design officer

CxO

Chief Design Officers

See also

References