Hyundai Motor Company

File:1982 Hyundai Pony GLS (11868204214).jpg]]

Chung Ju-yung (1915–2001) founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor Company was later established in 1967, and the company's first model, the Cortina, was released in cooperation with Ford Motor Company in 1968.{{cite book|url=https://books.google.com/books?id=be-AAAAAQBAJ&q=ford+ulsan+assembly+plant&pg=PA76|title=Made in Korea: Chung Ju Yung and the Rise of Hyundai|first=Richard M.|last=Steers|date=21 August 2013|publisher=Routledge|via=Google Books|isbn=978-1-136-60038-8|access-date=26 October 2020|archive-date=29 March 2021|archive-url=https://web.archive.org/web/20210329103848/https://books.google.com/books?id=be-AAAAAQBAJ&q=ford+ulsan+assembly+plant&pg=PA76|url-status=live}} When Hyundai wanted to develop their own car, they hired George Turnbull in February 1974, the former managing director of Austin Morris at British Leyland. He in turn hired five other top British car engineers. They were body designer Kenneth Barnett, engineers John Simpson and Edward Chapman, John Crosthwaite, formerly of BRM, as chassis engineer and Peter Slater as chief development engineer.The Times (9 July 1974)The Sunday Times 'Business News' (14 July 1974)Motor Report International (18 July 1974)The Engineer (30 January 1975) In 1975, the Pony, the first South Korean car, was released, with styling by Giorgio Giugiaro of Italdesign and powertrain technology provided by Japan's Mitsubishi Motors. Exports began in the following year to Ecuador and soon thereafter to the Benelux countries. Hyundai entered the British market in 1982, selling 2993 cars in their first year there.{{cite journal | journal=Le Moniteur de l'Automobile | page= 28 | title= Lotus, R-R & Co | last = Fisher | first = Brian | language=fr | volume=34 | number=764 | date=10 March 1983 | ref = mon764 }}

In 1984, Hyundai began exporting the Pony to Canada, but not to the United States, as the Pony would not pass emissions standards there. Canadian sales greatly exceeded expectations, and it was at one point the top-selling car on the Canadian market. In 1985, the one millionth Hyundai car was built.{{cite journal | journal = Teknikens Värld | page = 8 | number = 9 | editor-first = Björn | editor-last = Sundfeldt | language = sv | title = Hyundai Elantra | date = 2 May 1991 }} Until the 1986 introduction of the larger Hyundai Grandeur, Hyundai offered a locally assembled Ford Granada for the South Korean executive market. The import of these knocked down kits was permitted as long as Hyundai exported five cars for every single Granada brought in (the same demands were placed on Kia).{{citation | url = https://www.usitc.gov/publications/332/pub1712.pdf | title = The Internationalization of the Automobile Industry and Its Effects on the U.S. Automobile Industry | page = 103 | publisher = United States International Trade Commission | date = June 1985 | id = USITC Publication 1712 | location = Washington, D.C. | access-date = 27 June 2021 | archive-date = 10 May 2021 | archive-url = https://web.archive.org/web/20210510182134/https://www.usitc.gov/publications/332/pub1712.pdf | url-status = live }}

In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as "Best Product #10" by Fortune magazine, largely because of its affordability. The company began to produce models with its own technology in 1988, beginning with the midsize Sonata. In the spring of 1990, aggregate production of Hyundai automobiles reached the four million mark. In 1991, the company succeeded in developing its first proprietary gasoline engine, the four-cylinder Alpha, and also its own transmission, thus paving the way for technological independence.

In 1996, Hyundai Motor India Limited was established with a production plant in Irungattukottai near Chennai, India.{{cite web |url=http://business.mapsofindia.com/automobile/car-manufacturers/hyundai-motors-india.html |title=Hyundai Motor India Ltd |publisher=Business.mapsofindia.com |date=9 April 2010 |access-date=17 December 2010 |archive-date=1 November 2011 |archive-url=https://web.archive.org/web/20111101024427/http://business.mapsofindia.com/automobile/car-manufacturers/hyundai-motors-india.html |url-status=live }}

In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand. Chung Ju-yung transferred leadership of Hyundai Motor to his son, Chung Mong-koo, in 1999.{{cite web|url=http://www.businessweek.com/magazine/content/05_02/b3915630.htm |title=Chung Mong-koo |work=Business Week |url-status=dead |archive-url=https://web.archive.org/web/20120605064444/http://www.businessweek.com/magazine/content/05_02/b3915630.htm |archive-date=5 June 2012 }} Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its vehicles. It added a 10-year or {{convert|100000|mi|km|adj=on}} warranty to cars sold in the United States and launched an aggressive marketing campaign.

In 2004, Hyundai was ranked second in "initial quality" in a survey/study by J.D. Power and Associates in North America.{{Cite news|url=https://www.itsallenturnertime.com/used-hyundai-models/|title=Explore Used Hyundai Models with Allen Turner Pre-Owned.|work=Allen Turner Pre-Owned|access-date=8 January 2018|language=en|archive-url=https://web.archive.org/web/20180108175108/https://www.itsallenturnertime.com/used-hyundai-models/|archive-date=8 January 2018|url-status=dead}}{{cite web|url=https://www.hyundai.com/kr/ko/company-intro/info/awards/2010-2001/awards-2004|title=수상내역 : 2004 – 기업정보 – 회사소개 {{!}} 현대자동차|website=Hyundai Motors|language=ko|access-date=22 April 2018|archive-date=23 April 2018|archive-url=https://web.archive.org/web/20180423033306/https://www.hyundai.com/kr/ko/company-intro/info/awards/2010-2001/awards-2004|url-status=live}} Hyundai is now one of the top 100 most valuable brands worldwide according to Interbrand.{{Cite web|title=Hyundai Motor consistently ranked among world's top-valued brands by Interbrand|url=https://www.hyundai.news/eu/articles/press-releases/hyundai-motor-consistently-ranked-among-worlds-top-valued-brands-by-interbrand.html|archive-url=https://web.archive.org/web/20210720002553/https://www.hyundai.news/eu/articles/press-releases/hyundai-motor-consistently-ranked-among-worlds-top-valued-brands-by-interbrand.html|url-status=dead|archive-date=20 July 2021|access-date=20 July 2021|website=www.hyundai.news}} Since 2002, Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup.

In 2006, the South Korean government initiated an investigation of Chung Mong-koo's practices as head of Hyundai, suspecting him of corruption. On 28 April 2006, Chung was arrested, and charged for embezzlement of 100 billion South Korean won (US$106 million).{{Cite news |url=https://www.nytimes.com/2006/04/28/world/asia/28cnd-hyundai.html?hp&ex=1146283200&en=addb42d7d874746e&ei=5094&partner=homepage |title=South Korea Arrests Head of Hyundai Motor |work=The New York Times |date=28 April 2006 |author=Sang-hun, Choe |access-date=9 February 2017 |archive-date=24 July 2016 |archive-url=https://web.archive.org/web/20160724174934/http://www.nytimes.com/2006/04/28/world/asia/28cnd-hyundai.html?hp&ex=1146283200&en=addb42d7d874746e&ei=5094&partner=homepage |url-status=live }} As a result, Hyundai vice chairman and CEO, Kim Dong-jin, replaced him as head of the company.

On 30 September 2011, Yang Seung-suk announced his retirement as CEO of Hyundai Motor Co. In the interim replacement period, Chung Mong-koo and Kim Eok-jo divided the duties of the CEO position.{{cite news |url=https://www.wsj.com/articles/SB10001424052970204138204576602682341427992 |title=Hyundai CEO's Departure Is Year's Second Sudden Exit |work=The Wall Street Journal |date=3 October 2011 |author=Evan Ramstad |access-date=3 August 2017 |archive-date=24 February 2018 |archive-url=https://web.archive.org/web/20180224051915/https://www.wsj.com/articles/SB10001424052970204138204576602682341427992 |url-status=live }}

In 2014, Hyundai started an initiative to focus on improving vehicle dynamics in its vehicles and hired Albert Biermann, former Vice President of Engineering at BMW M, to direct chassis development for Hyundai vehicles, stating: "The company intends to become a technical leader in ride and handling, producing vehicles that lead their respective segments for driver engagement."{{cite web |title=Albert Biermann appointed Head of Vehicle Test & High Performance |url=https://www.hyundai.news/eu/brand/albert-biermann-appointed-head-of-vehicle-test-high-performance-development/ |access-date=10 October 2019 |archive-date=10 October 2019 |archive-url=https://web.archive.org/web/20191010063214/https://www.hyundai.news/eu/brand/albert-biermann-appointed-head-of-vehicle-test-high-performance-development/ |url-status=live }}

On 14 October 2020, Euisun Chung was inaugurated as the new chairman of the Hyundai Motor Group. His father, Chung Mong-koo, has been made Honorary Chairman.{{Cite web |url=https://www.hyundai.news/eu/brand/euisun-chung-inaugurated-as-chairman-of-hyundai-motor-group/ |title=Euisun Chung Inaugurated as Chairman of Hyundai Motor Group |access-date=28 October 2020 |archive-date=31 October 2020 |archive-url=https://web.archive.org/web/20201031091837/https://www.hyundai.news/eu/brand/euisun-chung-inaugurated-as-chairman-of-hyundai-motor-group/ |url-status=live }}

In April 2021, the company said that its profits rose by 187%, the highest rise in four years. The company recorded a profit of $1.16 billion from the beginning of 2021 until March.{{Cite web|date=22 April 2021|title=Hyundai Q1 profit triples, to adjust May auto production due to chip shortage|url=https://www.reuters.com/business/autos-transportation/hyundai-motor-q1-profit-nearly-triples-line-with-expectations-2021-04-22/|access-date=22 April 2021|website=Reuters|archive-date=22 April 2021|archive-url=https://web.archive.org/web/20210422065939/https://www.reuters.com/business/autos-transportation/hyundai-motor-q1-profit-nearly-triples-line-with-expectations-2021-04-22/|url-status=live}}

In November 2024, the company announced that its Global Chief Operating Officer, Jose Munoz will hold the new role of global co-CEO beginning 1 January 2025.{{Cite web |last=Kelly2024-11-18T16:26:00+00:00 |first=Megan |title=Hyundai appoints Jose Muñoz as new global CEO |url=https://www.automotivelogistics.media/supply-chain-management/hyundai-appoints-jose-munoz-as-new-global-ceo/46402.article |access-date=2024-11-22 |website=Automotive Logistics |language=en}} Munoz will be the first foreigner to hold such a high executive post in a giant South Korean conglomerate. The promotion is said to be credited to Munoz's resilience and strategies in pushing for record sales in the North America region.

Hyundai has six research and development centers, located in South Korea (three offices), Germany, Japan and India. Additionally, a center in California develops designs for the United States.{{cite web|url=http://worldwide.hyundai.com/company-overview/profile/research-and-development.html |archive-url=https://archive.today/20130419034234/http://worldwide.hyundai.com/company-overview/profile/research-and-development.html |url-status=dead |archive-date=19 April 2013 |title=Hyundai research & development |publisher=Worldwide.hyundai.com |date=10 June 2010 |access-date=24 April 2011 }}

Hyundai established the Hyundai Design Center in Fountain Valley, California in 1990. The center moved to a new $30 million facility in Irvine, California in 2003, and was renamed the Hyundai Kia Motors Design and Technical Center. The facility also housed Hyundai America Technical Center, Inc, a subsidiary responsible for all engineering activities in the U.S. for Hyundai. Hyundai America Technical Center moved to its new {{convert|200000|sqft|m2|adj=on}}, $117 million headquarters in Superior Township, Michigan (near Ann Arbor) in 2005.{{Cite web |title=Hyundai {{!}} Dezo's Garage |url=https://xr793.com/hyundai |access-date=5 July 2023 |website=xr793.com}}

In 2004, Hyundai America Technical Center completed construction of its Hyundai/Kia proving ground in California City, California. The {{convert|4300|acre|km2|adj=on}} facility is located in the Mojave Desert and features a {{convert|6.4|mi|km|adj=on}} oval track, a Vehicle Dynamics Area, a vehicle-handling course inside the oval track, a paved hill road, and several special surface roads. A {{convert|30000|sqft|m2|adj=on}} complex featuring offices and indoor testing areas is located on the premises as well. The facility was built at a cost of $50 million.

In the 2021 review of WIPO's annual World Intellectual Property Indicators Hyundai ranked as 4th in the world for its 141 industrial design registrations being published under the Hague System during 2020.{{Cite web|title=World Intellectual Property Indicators 2021|url=https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf |archive-url=https://ghostarchive.org/archive/20221009/https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf |archive-date=9 October 2022|url-status=live|access-date=30 November 2021|website=WIPO}} This position is up on their previous 7th-place ranking for 57 industrial design registrations being published in 2019.{{Cite book|author1=World Intellectual Property Organization|url=https://www.wipo.int/publications/en/details.jsp?id=4526|title=World Intellectual Property Indicators 2020|publisher=World Intellectual Property Organization (WIPO)|year=2020|isbn=9789280532012|series=World IP Indicators (WIPI)|language=en|doi=10.34667/tind.42184|access-date=26 August 2021|archive-date=14 December 2021|archive-url=https://web.archive.org/web/20211214220604/https://www.wipo.int/publications/en/details.jsp?id=4526|url-status=live}}

{{See also|Hyundai Motor Group}}

File:Hyundai car assembly line.jpg, South Korea, produces over 1.6 million vehicles annually.]]In 1998, after a shake-up in the South Korean auto industry caused by overambitious expansion and the Asian financial crisis, Hyundai acquired the majority of rival Kia Motors.{{cite web |url=http://pr.kia.com/en/company/ir/general-information/shareholders.do |title=Kia Motors Shareholders |publisher=Kia Motors |access-date=24 July 2016 |archive-date=29 March 2021 |archive-url=https://web.archive.org/web/20210329103857/https://pr.kia.com/en/company/ir/general-information/shareholders.do |url-status=dead }}

In 2000, the company established a strategic alliance with DaimlerChrysler and severed its partnership with the Hyundai Group. In 2001, the Daimler-Hyundai Truck Corporation was formed. In 2004, however, DaimlerChrysler divested its interest in the company by selling its 10.5% stake for $900 million.

File:Hyundai Motor America Headquarters Fountain Valley California 2022.jpg]]

Hyundai has invested in manufacturing plants in North America, India, the Czech Republic, Russia, China and Turkey as well as research and development centers in Europe, Asia, North America and the Pacific Rim. In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it the country's second largest corporation, or chaebol, after Samsung. Worldwide sales in 2005 reached 2,533,695 units, an 11 percent increase over the previous year. In 2011, Hyundai sold 4.05 million cars worldwide and the Hyundai Motor Group was the world's fourth largest automaker behind GM, Volkswagen and Toyota.{{cite web|url=http://www.autoguide.com/auto-news/2012/01/hyundai-hunts-big-three-in-global-sales-race.html|title=Hyundai Hunts Big Three in Auto Race|date=4 January 2012 |publisher=AutoGuide|access-date=1 December 2012|archive-date=28 August 2012|archive-url=https://web.archive.org/web/20120828091849/http://www.autoguide.com/auto-news/2012/01/hyundai-hunts-big-three-in-global-sales-race.html|url-status=live}}{{cite web|url=http://www.autoevolution.com/news/hyundai-beats-ford-becomes-world-s-4th-automaker-9771.html|title=Hyundai Beats Ford, Becomes World's 4th Automaker|publisher=autoevolution|access-date=20 September 2010|date=12 August 2009|archive-date=8 November 2010|archive-url=https://web.archive.org/web/20101108224916/http://www.autoevolution.com/news/hyundai-beats-ford-becomes-world-s-4th-automaker-9771.html|url-status=live}} Hyundai vehicles are sold in 193 countries through some 5,000 dealerships.

In February 2021, CNBC reported that Apple and Hyundai-Kia were close to finalizing a deal to build an autonomous Apple car. The vehicle was said to be completely designed by Apple and would be built in Hyundai or Kia plants; it could potentially have gone into production in 2024.{{Cite web|last1=LeBeau|first1=Phil|last2=Reeder|first2=Meghan|date=3 February 2021|title=Apple and Hyundai-Kia pushing toward deal on Apple Car|url=https://www.cnbc.com/2021/02/03/apple-and-hyundai-kia-driving-towards-deal-on-apple-car.html|url-status=live|archive-url=https://web.archive.org/web/20210216004638/https://www.cnbc.com/2021/02/03/apple-and-hyundai-kia-driving-towards-deal-on-apple-car.html|archive-date=16 February 2021|access-date=16 February 2021|website=CNBC|language=en}} However, Hyundai announced shortly after that it was no longer in talks with Apple.{{Cite web|last=Baldwin|first=Roberto|date=8 February 2021|title=Hyundai Declares It's No Longer Working with Apple on a Car|url=https://www.caranddriver.com/news/a35411762/apple-hyundai-kia-deal-car/|access-date=16 February 2021|website=Car and Driver|language=en-US|archive-date=14 February 2021|archive-url=https://web.archive.org/web/20210214002708/https://www.caranddriver.com/news/a35411762/apple-hyundai-kia-deal-car/|url-status=live}}{{Cite web|last=Byford|first=Sam|date=7 February 2021|title=Hyundai and Kia downplay Apple car rumors|url=https://www.theverge.com/2021/2/7/22271748/hyundai-apple-car-talks-stopped-report|access-date=16 February 2021|website=The Verge|language=en|archive-date=15 February 2021|archive-url=https://web.archive.org/web/20210215053708/https://www.theverge.com/2021/2/7/22271748/hyundai-apple-car-talks-stopped-report|url-status=live}}

In June 2021, Hyundai Motor Group completed its acquisition of a controlling interest in the robotics firm, Boston Dynamics. Hyundai Motor Group now takes an 80% share of the company.{{Cite web|title=Hyundai Motor Group completes acquisition of Boston Dynamics robotics firm|url=https://www.carmagazine.co.uk/car-news/industry-news/hyundai/hmg-boston-dynamics/|access-date=16 July 2021|website=CAR Magazine|language=en|archive-date=2 October 2024|archive-url=https://web.archive.org/web/20241002172217/https://www.carmagazine.co.uk/car-news/industry-news/hyundai/hmg-boston-dynamics/|url-status=live}}

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In October 2024, Hyundai Motor said it had signed a 610-gigawatt-hour (GWh) power purchase agreement (PPA) with SK E&S and other partners, the latest in its renewable energy transition efforts.{{cite web |url=https://koreajoongangdaily.joins.com/news/2024-10-30/business/industry/Hyundai-Motor-SK-ES-sign-Koreas-largestever-power-purchase-agreement/2166723 |title=Hyundai Motor, SK E&S sign Korea's largest-ever power purchase agreement |date=2024|website=Korea JoongAng }}

File:Korea President Park Business Leaders 20130508 01.jpg (right) sitting next to South Korean president Park Geun-hye in 2013]]

• Chung Eui-sun, Executive Chairman of Hyundai Motors
• Chang Jae-hoon, President and CEO of Hyundai Motors
• Lee Dong-seock, Vice President
• Jose Munoz, Global COO
• Gang Hyun-seo, Executive Vice President
• Yoon Chi-won, Former Chairman of EQONEX
• Eugene M. Ohr, Former Partner of Capital International, Inc.
• Sang Seung Yi, Professor of Economics of Seoul National University (Head of Department)
• Dal Hoon Shim, Representative of Woorin Tax Partners
• Lee Ji-yun, Professor of Department of Aerospace Engineering of KAIST
• Seung Wa Chang, Professor of Graduate Law School of Seoul National University
• Yoon Hee Choi, Professor of Graduate Law School of Konkuk University

{{Expand section|date=February 2021 }}

File:Hyundai Le Fil Rouge, Paris Motor Show 2018, IMG 0564.jpg

In 2006, Hyundai hired Thomas Bürkle as head of the company's design center in Rüsselsheim, Germany. Bürkle had previously worked for BMW, having designed the BMW 3 Series (E46), and the BMW 6 Series (E63).{{cite web |url=http://www.goauto.com.au/mellor/mellor.nsf/story2/A24B547F53019AFFCA25792D0082FA06 |title=Thomas Burkle's Career Gamble |publisher=GoAuto |date=19 October 2011 |access-date=12 August 2013 |archive-date=3 March 2016 |archive-url=https://web.archive.org/web/20160303232210/http://www.goauto.com.au/mellor/mellor.nsf/story2/A24B547F53019AFFCA25792D0082FA06 |url-status=dead }}{{cite web |url=http://www.hyundaipressoffice.co.uk/page/7/ |archive-url=https://web.archive.org/web/20131002020717/http://www.hyundaipressoffice.co.uk/page/7/ |url-status=dead |archive-date=2 October 2013 |title=Thomas Bürkle |publisher=Hyundai Motor UK Ltd. |access-date=12 August 2013 }} Hyundai's current design philosophy is known as Fluidic Sculpture,{{cite web|url=http://brand.hyundai.com/ko/challenge/for-design/main.do?status=301 |title=For Design |access-date=17 June 2015 |url-status=dead |archive-url=https://web.archive.org/web/20150617164256/http://brand.hyundai.com/ko/challenge/for-design/main.do?status=301 |archive-date=17 June 2015 }} which is heavily inspired by nature.{{cite web |url=http://www.reviewhyundai.com/fluidic-sculpture-hyundais-design-philosophy-is-inspired-by-nature/ |title='Fluidic Sculpture' – Hyundai's Design Philosophy is Inspired by NATURE! |publisher=ReviewHyundai.com |date=22 March 2013 |access-date=12 August 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130808161059/http://www.reviewhyundai.com/fluidic-sculpture-hyundais-design-philosophy-is-inspired-by-nature/ |archive-date=8 August 2013 }}

In 2018, the company announced the Sensuous Sportiness next-generation design direction. The design philosophy was unveiled at the 2018 Geneva Motor Show demonstrated by the Le Fil Rouge concept car, and has been rolled out into their recent models, ranging from sedans to SUVs.{{Cite web|title=Design Philosophy|url=https://www.hyundai.com/worldwide/en/company/innovation/design/design-philosophy|access-date=15 February 2021|website=HYUNDAI MOTORS|language=en|archive-date=26 January 2021|archive-url=https://web.archive.org/web/20210126025045/https://www.hyundai.com/worldwide/en/company/innovation/design/design-philosophy|url-status=live}} The Sensuous Sportiness design identity and strategy has won Design Management Institute's (DMI) Design Value Award 2020.{{Cite web|title=Hyundai Motor Wins DMI Design Value Awards 2020 for its 'Sensuous Sportiness' Design Identity and Strategy – Hyundai Newsroom|url=https://www.hyundainews.com/en-us/releases/3163|access-date=15 February 2021|website=www.hyundainews.com|archive-date=5 December 2020|archive-url=https://web.archive.org/web/20201205031808/https://www.hyundainews.com/en-us/releases/3163|url-status=live}}

{{See also|List of Hyundai Motor Company manufacturing facilities}}

{{Main|Hyundai Motor America}}

File:Hyundai Motor Manufacturing Alabama Highsmith 01.jpg

Hyundai Motor America began selling cars in the United States on 20 February 1986, with a single model, the Hyundai Excel. That year, Hyundai set a record of selling the most automobiles in its first year of business in the United States compared to any other car brand; total sales in 1986 were 168,882.{{Cite web |title=A Look Back – Hyundai Enters the U.S. Market – Hyundai Motor Manufacturing Alabama, LLC (HMMA) |url=https://www.hmmausa.com/a-look-back-hyundai-enters-the-u-s-market/ |access-date=5 July 2023 |language=en-US |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002172223/https://www.hmmausa.com/a-look-back-hyundai-enters-the-u-s-market/ |url-status=live }}

Initially well received, the Excel's faults soon became apparent; cost-cutting measures caused reliability to suffer. With an increasingly poor reputation for quality, Hyundai sales plummeted, and many dealerships either earned their profits on repairs or abandoned the product. At one point, Hyundai became the butt of many jokes (i.e. Hyundai stands for "Hope you understand nothing's driveable and inexpensive").{{cite web|author=TBD |url=http://www.cbs.com/latenight/lateshow/top_ten/index/php/19981030.phtml |title=Letterman Top Ten jokes about Hyundai |publisher=CBS |access-date=17 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20081210110134/http://www.cbs.com/latenight/lateshow/top_ten/index/php/19981030.phtml |archive-date=10 December 2008 }}

In response, Hyundai began investing heavily in the quality, design, manufacturing, and long-term research of its vehicles. The company added free maintenance for the first 2 years or 24,000 miles for all its new cars sold, starting with the 1992 model year. It also added a 10-year or {{convert|100000|mi|km|adj=on}} powertrain warranty (known as the Hyundai Advantage) to its vehicles sold in the United States, it is now known as the America Best Warranty.{{cite web |title=Hyundai Warranty Coverage {{!}} America's Best {{!}} Hyundai USA |url=https://www.hyundaiusa.com/us/en/assurance/america-best-warranty |website=www.hyundaiusa.com |access-date=9 November 2022 |archive-date=9 November 2022 |archive-url=https://web.archive.org/web/20221109113900/https://www.hyundaiusa.com/us/en/assurance/america-best-warranty |url-status=live }}

Hyundai incorporated a new manufacturing facility, Hyundai Motor Manufacturing Alabama, in April 2002. The new plant in Montgomery, Alabama, was completed during 2004, at a cost of $1.7 billion. Production started in May 2005. It employed more than 3,000 workers in 2012.{{cite web |url=http://www.hmmausa.com/?page_id=79 |title=About HMMA |work=Hyundai Motor Manufacturing Alabama |publisher=Hyundai Motor Company |access-date=20 September 2012 |archive-date=10 September 2012 |archive-url=https://web.archive.org/web/20120910034611/http://www.hmmausa.com/?page_id=79 |url-status=dead }}

By 2004, sales had dramatically increased, and the reputation of Hyundai cars improved. In 2004, Hyundai tied with Honda for initial brand quality in a survey/study from J.D. Power and Associates, for having 102 problems per 1000 vehicles. This made Hyundai second in the industry, only behind Toyota, for initial vehicle quality. The company continued this tradition by placing third overall in J.D. Power's 2006 Initial Quality Survey, behind only Porsche and Lexus.{{cite web|date=6 August 2006|title=Porsche, Hyundai score big gains in J.D. Power quality survey|url=http://www.autoweek.com/apps/pbcs.dll/article?AID=/20060608/FREE/60607007/1041|url-status=dead|archive-url=https://web.archive.org/web/20110628183612/http://www.autoweek.com/apps/pbcs.dll/article?AID=%2F20060608%2FFREE%2F60607007%2F1041|archive-date=28 June 2011|access-date=17 December 2010|work=AutoWeek Magazine}}

In 2009, the Hyundai Genesis luxury sedan was named 2009 North American Car of the Year, the first for Hyundai.{{cite web|url=http://www.northamericancaroftheyear.org/2009.html |title=2009 North American Car of the Year |publisher=NACOTY |date=11 January 2009 |url-status=dead |archive-url=https://web.archive.org/web/20140203204718/http://www.northamericancaroftheyear.org/2009.html |archive-date=3 February 2014 }} The model has received a number of well-recognized automobile awards worldwide. It also won the 2009 Canadian Car of the Year after winning its category of Best New Luxury Car under $50,000.{{cite web | url = http://www.ajac.ca/files/ccoty/CCOTY_Category_EN.pdf | title = 2009 Canadian Car of the Year | publisher = Automobile Journalists Association of Canada | date = 24 October 2008 | access-date = 13 May 2009 | archive-url = https://web.archive.org/web/20090410200437/http://www.ajac.ca/files/ccoty/CCOTY_Category_EN.pdf | archive-date = 10 April 2009 | url-status = dead }} The Hyundai's V8 Tau engine in the Genesis received 2009 Ward's 10 Best Engines award.{{cite web | url = http://wardsauto.com/reports/2009/tenbest/best_engines_2009_081205/ | title = Ward's 2009 10 Best Engines Winners | publisher = WARD'S | date = 5 December 2008 | access-date = 9 August 2010 | archive-url = https://web.archive.org/web/20110926234238/http://wardsauto.com/reports/2009/tenbest/best_engines_2009_081205/ | archive-date = 26 September 2011 | url-status = dead }}

In January 2012, the Hyundai Elantra was named the North American Car of the Year at the North American International Auto Show, selling more than 200,000 cars since the model's redesigned debut.{{cite news | url=https://www.usatoday.com/money/autos/story/2012-01-09/hyundai-elantra-wins/52463788/1 | work=USA Today | title=Most Popular E-mail Newsletter | date=9 January 2012 | access-date=31 August 2017 | archive-date=25 June 2012 | archive-url=https://web.archive.org/web/20120625145641/http://www.usatoday.com/money/autos/story/2012-01-09/hyundai-elantra-wins/52463788/1 | url-status=live }}

{{Infobox company

| name = Supernal

| logo = {{none}}

| industry = Urban air mobility

| founded = 2020

| hq_location_city = Washington, D.C.

| parent = Hyundai Motor Company

| website = {{URL|https://supernal.aero}}

}}

The Hyundai Motor Company established Supernal, an urban air mobility (UAM) subsidiary, in the United States in 2020.{{Cite news|title=Hyundai Names Flying Car Business 'Supernal'|work=《The Chosunilbo》|url=http://english.chosun.com/site/data/html_dir/2021/11/10/2021111001190.html|access-date=10 November 2021|archive-date=2 October 2024|archive-url=https://web.archive.org/web/20241002172222/https://www.chosun.com/site/data/html_dir/2021/11/10/2021111001190.html|url-status=live}}{{Cite news|title=Hyundai Motor Group Names U.S. UAM Subsidiary 'Supernal'|work=《Business Korea》|url=http://www.businesskorea.co.kr/news/articleView.html?idxno=80842|access-date=10 November 2021|archive-date=2 October 2024|archive-url=https://web.archive.org/web/20241002172234/https://www.businesskorea.co.kr/news/articleView.html?idxno=80842|url-status=live}} The name means "Best Quality" and "Heavenly".{{Cite news|title=Hyundai's flying car company in U.S. dubbed Supernal|work=《Korea JoongAng Daily》|url=https://koreajoongangdaily.joins.com/2021/11/09/business/industry/hyundai-motor-uam-supernal/20211109180009150.html|access-date=9 November 2021}} On 8 November 2023, Hyundai announced plans to build a plant in the US to produce flying taxis.{{Cite news |date=8 November 2023 |title=Hyundai Motor Group air taxi unit plans US manufacturing facility |language=en |work=Reuters |url=https://www.reuters.com/technology/hyundai-motor-group-air-taxi-unit-plans-us-manufacturing-facility-2023-11-08/ |access-date=16 November 2023}} As of February 2025, a full-scale technology demonstrator was undergoing ground testing.{{Cite web |last=Warwick |first=Graham |date=February 12, 2025 |title=Supernal's eVTOL Prototype Breaks Cover At Mojave {{!}} Aviation Week Network |url=https://aviationweek.com/aerospace/advanced-air-mobility/supernals-evtol-prototype-breaks-cover-mojave?elq2=d65617b9cad945ff80e2cc658308ae26&elq2=d65617b9cad945ff80e2cc658308ae26&sp_eh=8cc27749f183b99591f0c95a2858b11407066243cbe756e8e296e10fe7a5278f&sp_eh=8cc27749f183b99591f0c95a2858b11407066243cbe756e8e296e10fe7a5278f&elq2=d65617b9cad945ff80e2cc658308ae26&elq2=d65617b9cad945ff80e2cc658308ae26&sp_eh=8cc27749f183b99591f0c95a2858b11407066243cbe756e8e296e10fe7a5278f&sp_eh=8cc27749f183b99591f0c95a2858b11407066243cbe756e8e296e10fe7a5278f&utm_emailname=AW_News_AerospaceDigest_NL_02132025&utm_rid=CPEN1000001583767 |access-date=2025-02-18 |website=aviationweek.com}}

The prototype uses wingtip tilting rotors and four propellers fixed on booms that connect the wing to a "Bronco tail"—named after the Rockwell OV-10 Bronco tail. In 2023, Supernal established its headquarters in Washington D.C.,{{Cite press release |last=Supernal |title=Supernal Opens Policy and Commercial Office in Washington, D.C. |url=https://www.prnewswire.com/news-releases/supernal-opens-policy-and-commercial-office-in-washington-dc-301900912.html |access-date=2024-10-02 |website=www.prnewswire.com |language=en |archive-date=16 August 2023 |archive-url=https://web.archive.org/web/20230816125311/https://www.prnewswire.com/news-releases/supernal-opens-policy-and-commercial-office-in-washington-dc-301900912.html |url-status=live }} its research and development facility is in Fremont, California,{{Cite web |last= |first= |date=2023-09-21 |title=Supernal Opens R&D Facility in Fremont |url=https://newsroom.supernal.aero/supernal-opens-r-d-facility-in-fremont-dd623532d729 |access-date=2024-10-02 |website=Supernal Newsroom |language=en}} and its engineering headquarters is in Irvine, California.{{Cite web |title=About us |url=https://www.supernal.aero/aboutus/#locations |access-date=2024-10-02 |website=www.supernal.aero |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002171239/https://www.supernal.aero/aboutus/#locations |url-status=live }}{{Cite web |last= |first= |date=2023-09-06 |title=Supernal Opens Engineering Headquarters in Irvine |url=https://newsroom.supernal.aero/supernal-showcases-future-of-work-mobility-with-irvine-office-335843f20e30 |access-date=2024-10-02 |website=Supernal Newsroom |language=en |archive-date=24 October 2023 |archive-url=https://web.archive.org/web/20231024015508/https://newsroom.supernal.aero/supernal-showcases-future-of-work-mobility-with-irvine-office-335843f20e30 |url-status=live }}

File:HyundaiAutoCanada2.JPG

In 1989, Hyundai Auto Canada Inc. opened a stamping and assembly plant in Bromont, Quebec, employing 800. The plant cost $387.7 million, with Quebec and Canadian federal government subsidies of $131 million.{{Cite news

|title = Hyundai to Add Quebec Plant

|work=The New York Times

|agency = AP

|url = https://www.nytimes.com/1989/07/05/business/hyundai-to-add-quebec-plant.html?pagewanted=1

|date = 5 July 1989

|access-date = 4 May 2010

|archive-date = 24 July 2016

|archive-url = https://web.archive.org/web/20160724174947/http://www.nytimes.com/1989/07/05/business/hyundai-to-add-quebec-plant.html?pagewanted=1

|url-status = live

}} The plant was designed to manufacture approximately 2000 Hyundai Sonatas per week. Subsequently, Chrysler and Hyundai considered a joint venture that would have Chrysler rebranding the Sonata manufactured at Bromont – only to later announce the deal had failed.{{Cite news

|title = Chrysler and Hyundai Venture Off

|work=The New York Times

|author = Doron P. Levin

|url = https://www.nytimes.com/1990/07/24/business/company-news-chrysler-and-hyundai-venture-off.html?scp=8&sq=Bromont%20hyundai&st=Search

|date = 24 July 1990

|access-date = 4 May 2010

|archive-date = 24 July 2016

|archive-url = https://web.archive.org/web/20160724174953/http://www.nytimes.com/1990/07/24/business/company-news-chrysler-and-hyundai-venture-off.html?scp=8&sq=Bromont%20hyundai&st=Search

|url-status = live

}} The Bromont plant was operational for four years before it closed – with Hyundai's sales unable to support the plant. With boost in sales in 2009, Hyundai Auto Canada Inc. is currently planning to build a new plant in Canada and resume production in Canada.{{Cite news

|title = Hyundai CEO wants Canadian car plant

|work = The Toronto Star

|author = Tony Van Alphen

|url = https://www.thestar.com/business/article/695146

|date = 14 September 2009

|access-date = 4 May 2010

|url-status = dead

|archive-url = https://web.archive.org/web/20091008032150/http://www.thestar.com/Business/article/695146

|archive-date = 8 October 2009

}} Hyundai subsequently sold the plant, which was eventually purchased by Olymbec inc, a Quebec real estate developer. Hyundai is the No. 1 import car brand in Canada without a local plant. Sales over 100,000 cars-per-year mark in 2012.{{Cite web |last=oldmotors |date=6 February 2021 |title=Hyundai Excel: From Small Beginnings |url=https://oldmotors.net/hyundai-excel-from-small-beginnings/ |access-date=5 July 2023 |website=Old Motors |language=en-US |archive-date=5 July 2023 |archive-url=https://web.archive.org/web/20230705105124/https://oldmotors.net/hyundai-excel-from-small-beginnings/ |url-status=live }}

Hyundai Motor México entered the Mexican market in 2014 with the imported vehicles such as Grand i10, the Elantra, and the ix35.{{cite web|url=http://noticias.autocosmos.com.mx/2014/04/25/hyundai-llega-a-mexico-te-decimos-todo-lo-que-hay-que-saber|title=Hyundai llega a México, te decimos todo lo que hay que saber|author=Rubén Hoyo|work=Autocosmos |date=25 April 2014|access-date=17 June 2015|archive-date=4 June 2014|archive-url=https://web.archive.org/web/20140604010515/http://noticias.autocosmos.com.mx/2014/04/25/hyundai-llega-a-mexico-te-decimos-todo-lo-que-hay-que-saber|url-status=live}} Soon afterwards, the Hyundai Sonata joined the lineup. Prior to the introduction of the Hyundai brand for non-commercial vehicles, Hyundai passenger vehicles, light-duty cargo vans, and passenger vans were distributed by Chrysler de México, branded as Dodge.{{Cite web |date=26 May 2011 |title=MEXICO: Hyundai Accent becomes 2012 Dodge Attitude |url=https://www.just-auto.com/news/mexico-hyundai-accent-becomes-2012-dodge-attitude/ |access-date=10 November 2022 |website=Just Auto |language=en-US}}{{Cite web |title=Hyundai, Chrysler to End Mexico Distribution Deal |url=https://www.gardnerweb.com/news/hyundai-chrysler-to-end-mexico-distribution-deal(2) |access-date=10 November 2022 |website=www.gardnerweb.com |date=18 August 2013 |language=en |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002172237/https://www.gardnerweb.com/news/hyundai-chrysler-to-end-mexico-distribution-deal(2) |url-status=live }}

{{Main|Hyundai Motor Brasil}}

File:Hyundai HB20 06 2016 BSB 2593.jpg, the first model exclusively introduced for the Brazilian market. 'HB' in HB20 stands for Hyundai Brasil.{{Cite web|title=Hyundai Launches Brazil-Exclusive Model, HB20|url=https://www.hyundai.com/worldwide/en/company/newsroom/hyundai-launches-brazil-exclusive-model%252C-hb20-0000001349|access-date=18 November 2020|website=HYUNDAI MOTORS|language=en|archive-date=28 November 2020|archive-url=https://web.archive.org/web/20201128082650/https://www.hyundai.com/worldwide/en/company/newsroom/hyundai-launches-brazil-exclusive-model%252C-hb20-0000001349|url-status=live}}]]

In October 2012, Hyundai launched a new small bi-fuel car, the HB20, designed specifically for the Brazilian mass-market. The car was developed under the "Projeto HB" (Hyundai Brazil) project, and is built at a new Hyundai factory in Brazil, located in Piracicaba, São Paulo.{{cite web|title=Brazil factory, the new standard-bearer of the Brazilian market|url=http://worldwide.hyundai.com/WW/Corporate/Network/Manufacturing/index.html|publisher=Hyundai Motor Company|access-date=31 January 2014|quote=Brazil factory, which began mass production in September 2012 and selling cars from October [...]|archive-date=1 February 2014|archive-url=https://web.archive.org/web/20140201205839/http://worldwide.hyundai.com/WW/Corporate/Network/Manufacturing/index.html|url-status=live}} The plant is the first wholly owned Hyundai plant in Latin America. With an investment of around R$1.2 billion, the plant has the capacity to produce 180,000 cars per year under three shifts.

Hyundai vehicles have also been produced in Brazil by local partner, Caoa Group at a plant located in Anápolis, Goiás. Production here started with the HR model in 2007, and continued with the Tucson in 2010, the HD78 truck in 2011, and the ix35 in 2013.{{cite web|title=Sobre a Hyundai CAOA do Brasil|url=https://hyundai-motor.com.br/sobre-a-hyundai-caoa/|publisher=Hyundai CAOA do Brasil|access-date=31 March 2016|language=pt|archive-date=12 April 2016|archive-url=https://web.archive.org/web/20160412000928/https://hyundai-motor.com.br/sobre-a-hyundai-caoa/|url-status=live}}

File:Hyundai Motor Sales in China.svg.]]

Hyundai cars, including those made by Hyundai's affiliate, Kia Motors, sold well in China until 2016, when sales fell by half, marking the start of a slump that continued into 2019, when the company announced plans to cut jobs in the region.{{Cite news|url=https://uk.reuters.com/article/uk-hyundai-motor-china-jobs-idUKKCN1PJ0KP|title=Hyundai Motor to cut China jobs after sales slump|date=25 January 2019|work=Reuters|access-date=5 March 2019|language=en|archive-date=6 March 2019|archive-url=https://web.archive.org/web/20190306044025/https://uk.reuters.com/article/uk-hyundai-motor-china-jobs-idUKKCN1PJ0KP|url-status=dead}}

Hyundai is currently working with its Chinese partner Beijing Automobile Industry Holding Co. to develop an electric car for sale only in China.{{cite news |url=https://www.wsj.com/articles/SB10001424053111903927204576572792003140116 |title=Road Gets Bumpy for GM in China |newspaper=The Wall Street Journal |date=16 September 2011 |first=Sharon |last=Terlep |access-date=3 August 2017 |archive-date=28 September 2017 |archive-url=https://web.archive.org/web/20170928103517/https://www.wsj.com/articles/SB10001424053111903927204576572792003140116 |url-status=live }}{{cite news |url=http://chinaautoweb.com/2010/10/hyundai-picks-sichuan-nanjun-for-commercial-vehicle-joint-venture/ |title=Hyundai Picks Sichuan Nanjun for Commercial Vehicle Joint Venture |publisher=ChinaAutoWeb.com |access-date=9 November 2010 |archive-date=4 March 2016 |archive-url=https://web.archive.org/web/20160304074400/http://chinaautoweb.com/2010/10/hyundai-picks-sichuan-nanjun-for-commercial-vehicle-joint-venture/ |url-status=live }} In September 2011, it was announced that Korean actor Lee Min-ho, who has enjoyed popularity in China, would promote Hyundai's new 'Veloster' in China.{{cite news |url=http://www.hancinema.net/lee-min-ho-chosen-to-model-for-hyundai-veloster-in-china-33421.html |title=Lee Min-ho chosen to model for Hyundai 'Veloster' in China |publisher=HanCinema |date=20 September 2011 |access-date=4 October 2011 |archive-date=27 September 2011 |archive-url=https://web.archive.org/web/20110927070158/http://www.hancinema.net/lee-min-ho-chosen-to-model-for-hyundai-veloster-in-china-33421.html |url-status=live }}

Hyundai and its sister company, Kia, were reported to have lost market share from 2017 because of their over-reliance on sedans, poor brand images and local Chinese automakers compete with price-competitive SUVs.{{cite news|title=South Korea carmakers see China sales plummet further amid political tension – sources|url=http://uk.reuters.com/article/uk-hyundai-motor-china-idUKKBN1800PP|access-date=6 May 2017|work=Reuters|date=4 May 2017|archive-date=4 May 2017|archive-url=https://web.archive.org/web/20170504104934/http://uk.reuters.com/article/uk-hyundai-motor-china-idUKKBN1800PP|url-status=dead}}

{{Main|Beijing Hyundai}}

Hyundai formed a 50-50 joint venture with Beijing Automotive Group since 2002 to produce cars in China.{{cite press release|url=http://worldwide.hyundai.com/web/news/View.aspx?ListNum=1&idx=92&page=1&strSearchColumn=&strSearchWord=Beijing%20Hyundai|title=Beijing Hyundai Opens New Plant, Adds New Model|publisher=Hyundai|archive-url=https://archive.today/20110712233807/http://worldwide.hyundai.com/web/news/View.aspx?ListNum=1&idx=92&page=1&strSearchColumn=&strSearchWord=Beijing%20Hyundai|archive-date=12 July 2011|access-date=28 January 2011|url-status=live}} The joint venture is called Beijing Hyundai, which also manufactures several models which are exclusive to the Chinese market.{{cite press release|url=http://worldwide.hyundai.com/web/news/View.aspx?ListNum=0&idx=185&page=1&strSearchColumn=&strSearchWord=Beijing%20Hyundai|title=Hyundai Reveals Three New Models at Shanghai Auto Show|publisher=Hyundai|archive-url=https://archive.today/20110712233812/http://worldwide.hyundai.com/web/news/View.aspx?ListNum=0&idx=185&page=1&strSearchColumn=&strSearchWord=Beijing%20Hyundai|archive-date=12 July 2011|access-date=28 January 2011|url-status=live}} It began operations in China by producing Sonata in December 2002.{{Cite web|title=Hyundai Motor In Brief|url=https://www.hyundai.com/worldwide/en/company/newsroom/hyundai-motor-in-brief-0000001084|access-date=14 December 2020|website=HYUNDAI MOTORS|language=en|archive-date=18 January 2021|archive-url=https://web.archive.org/web/20210118191027/https://www.hyundai.com/worldwide/en/company/newsroom/hyundai-motor-in-brief-0000001084|url-status=live}} The joint venture sold 700,000 passenger cars in 2010, 855,995 car sales in 2012, and 2014 saw the company sell 1,120,000 vehicles.{{cite web|date=17 January 2013|title=Hyundai Motor reveals goals for sales in China|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2965618|access-date=21 September 2013|work=Korean JoongAng Daily|publisher=JoongAng Ilbo|archive-date=26 September 2013|archive-url=https://web.archive.org/web/20130926131136/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2965618|url-status=live}}[http://joongangdaily.joins.com/article/view.asp?aid=2930430 Hyundai sells 1M cars in China] joongangdaily.com, (3 January 2011) {{webarchive|url=https://web.archive.org/web/20110713115606/http://joongangdaily.joins.com/article/view.asp?aid=2930430|date=13 July 2011}}{{cite web|url=http://osen.mt.co.kr/article/G1109633041|title=OSEN – 현대·기아차, 中 누적 생산·판매 700만 대 돌파|date=4 July 2013|access-date=17 June 2015|archive-date=9 August 2013|archive-url=https://web.archive.org/web/20130809204303/http://osen.mt.co.kr/article/G1109633041|url-status=live}} Currently, the company operates five plants, three which is located in Beijing, one in Hubei, and another in Chongqing.{{Cite web|date=30 July 2019|title=Hyundai Motor Transforming Chongqing Factory into Electric Vehicle Plant|url=http://www.businesskorea.co.kr/news/articleView.html?idxno=34410|access-date=24 December 2020|website=Businesskorea|language=ko|archive-date=12 October 2020|archive-url=https://web.archive.org/web/20201012223558/http://www.businesskorea.co.kr/news/articleView.html?idxno=34410|url-status=live}}

Between 2002 and 2010,[http://chinaautoweb.com/2010/08/a-new-bentley-no-it-is-a-hawtai-b11/ A New Bentley? No, It Is a Hawtai B11] {{Webarchive|url=https://web.archive.org/web/20110708144604/http://chinaautoweb.com/2010/08/a-new-bentley-no-it-is-a-hawtai-b11/ |date=8 July 2011 }} chinaautoweb.com, (17 August 2010)[http://www.chinacartimes.com/2010/11/15/hawtai-to-launch-b35-suv-at-years-end/ Hawtai to launch B35 SUV at years end] {{Webarchive|url=https://web.archive.org/web/20131026161418/http://www.chinacartimes.com/2010/11/15/hawtai-to-launch-b35-suv-at-years-end/|date=26 October 2013}} China Car Times (15 November 2010) Hawtai Motor had produced Chinese-market versions of the Hyundai Matrix,[http://autonews.gasgoo.com/china-news/huatai-automobile-to-manufacture-hyundai-matrix-080806.shtml Huatai Automobile to manufacture Hyundai matrix] {{Webarchive|url=https://web.archive.org/web/20160304115722/http://autonews.gasgoo.com/china-news/huatai-automobile-to-manufacture-hyundai-matrix-080806.shtml |date=4 March 2016 }} gasgoo.com, 06, 2008 the Hyundai Santa Fe{{cite book|title=World of Cars 2006·2007|publisher=Media Connection Sp. z o.o.|year=2006|location=Warsaw, Poland|page=226}} and the Hyundai Terracan. The Santa Fe was the fifth most-purchased SUV in China in 2010,[http://chinaautoweb.com/2011/01/top-10-best-selling-sedans-and-suvs-in-2010/ Top 10 Best-Selling Sedans and SUVs in 2010] {{Webarchive|url=https://web.archive.org/web/20110708144733/http://chinaautoweb.com/2011/01/top-10-best-selling-sedans-and-suvs-in-2010/ |date=8 July 2011 }} chinaautoweb.com, 14 January 2011 and some of Hawtai's versions may greatly differ from those sold in other markets.{{cite news|date=11 October 2007|title=Huatai-Hyundai and Roewe hook up to stick 1.8T in {{sic|Sant|eFe|hide=y}}|work=China Car Times|url=http://www.chinacartimes.com/2007/10/11/huatai-hyundai-and-roewe-hook-up-to-stick-18t-in-santefe/|archive-url=https://web.archive.org/web/20120401031845/http://www.chinacartimes.com/2007/10/11/huatai-hyundai-and-roewe-hook-up-to-stick-18t-in-santefe/|archive-date=1 April 2012}} Hyundai ended its partnership with Hawtai in 2010.[http://www.chinacartimes.com/2010/11/15/hawtai-to-launch-b35-suv-at-years-end/ Hawtai to launch B35 SUV at years end] {{Webarchive|url=https://web.archive.org/web/20131026161418/http://www.chinacartimes.com/2010/11/15/hawtai-to-launch-b35-suv-at-years-end/|date=26 October 2013}} chinacartimes.com, 15 November 2010 at 4:22 pm

In October 2010, Hyundai signed an agreement with Sichuan Nanjun Automobile on setting up a commercial vehicle joint venture—Sichuan Hyundai Motor Co. Ltd.

{{Main|Hyundai Motor India}}

File:HyundaiChennai.JPG

Hyundai Motor India Limited (HMIL) was formed on 6 May 1996. During the entry of Hyundai in 1996, fellow South Korean Daewoo had entered the Indian automobile market just three years before, while Ford, Opel and Honda had entered less than a year back. Hyundai's first car in the country, the Hyundai Santro was launched on 23 September 1998 and was considered a success. It became the second best-selling car in the country from 2000.{{Cite web|last=Gasnier|first=Matt|date=11 October 2018|title=India 1958–2019: More detailed Historical Data now available|url=https://bestsellingcarsblog.com/2018/10/india-1950-2009-historical-info-now-available/|access-date=30 October 2020|website=Best Selling Cars Blog|language=en-US|archive-date=31 January 2021|archive-url=https://web.archive.org/web/20210131114014/https://bestsellingcarsblog.com/2018/10/india-1950-2009-historical-info-now-available/|url-status=live}}

Hyundai Motor India Limited is currently the second largest auto exporter from India.{{Cite news|url=http://www.thehindu.com/business/Industry/hyundai-plans-to-enter-three-new-segments/article17362515.ece|title=Hyundai plans to enter three new segments|work=The Hindu|access-date=9 March 2017|language=en|archive-date=29 March 2021|archive-url=https://web.archive.org/web/20210329103856/https://www.thehindu.com/business/Industry/hyundai-plans-to-enter-three-new-segments/article17362515.ece|url-status=live}}{{Cite news|url=https://www.wsj.com/articles/SB124987846149018819|title=Vehicle Sales in India Surge 31%, the Fastest Pace in Over Two Years|last1=Gulati|first1=Nikhil|last2=Choudhury|first2=Santanu|date=11 August 2009|work=The Wall Street Journal|access-date=11 August 2009|archive-date=8 March 2018|archive-url=https://web.archive.org/web/20180308042102/https://www.wsj.com/articles/SB124987846149018819|url-status=live}} It is making India the global manufacturing base for small cars.{{Cite news |date=2 February 2008 |title=Hyundai makes India its biggest foreign production site |work=The Economic Times |url=https://economictimes.indiatimes.com/hyundai-makes-india-its-biggest-foreign-production-site/articleshow/2751160.cms?from=mdr |access-date=5 July 2023 |issn=0013-0389 |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002172719/https://economictimes.indiatimes.com/hyundai-makes-india-its-biggest-foreign-production-site/articleshow/2751160.cms?from=mdr |url-status=live }}

Hyundai has two manufacturing plants in India located at Sriperumbudur in the Indian state of Tamil Nadu. Both plants have a combined annual capacity of 600,000 units. In the year 2007, Hyundai opened its R&D facility in Hyderabad, employing now nearly 450 engineers from different parts of the country. Hyundai Motor India Engineering (HMIE) gives technical & engineering support in vehicle development to Hyundai's main R&D centre in Namyang, Korea.

File:Hyundai India 2018 stamp.jpg

In June 2017, The Competition Commission of India imposed ₹87 crore ($13.6 million) penalty for unfair business practices with respect to providing discounts for cars.{{cite news|title=Competition Commission slaps Rs 87 crore fine on Hyundai Motor India|url=http://timesofindia.indiatimes.com/auto/miscellaneous/competition-commission-slaps-rs-87-crore-fine-on-hyundai-motor-india/articleshow/59147459.cms|newspaper=The Times of India|date=14 June 2017|access-date=15 June 2017|archive-date=21 December 2017|archive-url=https://web.archive.org/web/20171221004454/https://timesofindia.indiatimes.com/auto/miscellaneous/competition-commission-slaps-rs-87-crore-fine-on-hyundai-motor-india/articleshow/59147459.cms|url-status=live}}

Bangladesh

Fair Technology in Bangladesh inaugurated the first Hyundai car manufacturing plant in partnership with Hyundai in Bangabandhu Hi-Tech Park on 19 January 2023. The current focus is on importing Completely Knocked Down (CKD) parts and assembling those in the facility. The plant is expected to manufacture 10,000 cars per year.{{Cite web |date=2023-01-19 |title=First Hyundai car manufacturing plant in Bangladesh inaugurated |url=https://www.tbsnews.net/bangladesh/first-hyundai-car-manufacturing-plant-bangladesh-inaugurated-570862 |access-date=2024-03-14 |website=The Business Standard |language=en}}

Hyundai started to market its vehicles in 2001.{{cite web | url=https://www.reuters.com/business/autos-transportation/south-koreas-hyundai-motor-take-fresh-crack-japan-sales-2022-02-08/ | title=South Korea's Hyundai Motor to take a fresh crack at Japan sales | work=Reuters }}

Despite having growing sales worldwide, Hyundai struggled in Japan, having sold only 15,095 passenger cars from 2001 to 2009.{{Cite web |url=http://www.caradvice.com.au/49477/hyundai-suspends-japanese-sales/ |title=Hyundai suspends Japanese sales |first=Matt |last=Brogan |website=CarAdvice |access-date=4 July 2011 |date=30 November 2009 |archive-date=13 October 2011 |archive-url=https://web.archive.org/web/20111013020700/http://www.caradvice.com.au/49477/hyundai-suspends-japanese-sales/ |url-status=live }}{{cite web |url=https://www.motor1.com/news/18960/hyundai-pulls-out-of-japanese-market/ |title=Hyundai Pulls Out of Japanese Market |first=Michael |last=Gauthier |website=Motorsport Network |date=1 December 2009 |access-date=3 September 2019 |archive-date=16 June 2018 |archive-url=https://web.archive.org/web/20180616194824/https://www.motor1.com/news/18960/hyundai-pulls-out-of-japanese-market/ |url-status=live }} Following an announcement in November 2009, Hyundai pulled their passenger car division out of the Japanese market and focused on their commercial vehicle division instead. The company said that it is possible for them to come back to Japan fully if market conditions continue to improve.{{cite news|url=http://articles.economictimes.indiatimes.com/2009-11-28/news/27642563_1_passenger-vehicle-vehicle-sales-hyundai-motor|title=Hyundai suspends passenger vehicle sales in Japan|date=28 November 2009|access-date=4 July 2011|work=The Times of India|archive-date=9 May 2012|archive-url=https://web.archive.org/web/20120509210554/http://articles.economictimes.indiatimes.com/2009-11-28/news/27642563_1_passenger-vehicle-vehicle-sales-hyundai-motor|url-status=dead}}

According to the newspaper The Chosun Ilbo, the reason for Hyundai's failure in the car market was due to the company's inability to recognize the value of small cars due to parking spaces. For instance, actor Bae Yong-joon was hired to endorse the mid-sized Sonata in Japan to appeal to housewives who watched the drama Winter Sonata. The marketing campaign backfired, as large sedans are driven primarily by middle-aged men, while housewives prefer compact cars.{{Citation needed|date=December 2020}} In addition, the Sonata was priced too similarly to its Japanese rivals, which resulted in poor sales.{{cite news |url=http://english.chosun.com/site/data/html_dir/2006/11/27/2006112761009.html |title=Why Hyundai Failed to Conquer Japan |newspaper=The Chosun Ilbo |date=27 November 2006 |access-date=3 September 2019 |archive-date=13 November 2017 |archive-url=https://web.archive.org/web/20171113113608/http://english.chosun.com/site/data/html_dir/2006/11/27/2006112761009.html |url-status=live }}

On 9 February 2022, Hyundai announced a comeback to Japan by marketing eco-friendly vehicles like the Ioniq 5 and Nexo with pre-orders from May 2022 for delivery beginning in July 2022 under the company name Hyundai Mobility Japan.{{Cite web|url=https://english.kyodonews.net/news/2022/02/7a8e4c100a02-south-koreas-hyundai-returns-to-japan-car-market-with-green-vehicles.html|title=South Korea's Hyundai returns to Japan car market with green vehicles|first=KYODO|last=NEWS|website=Kyodo News+|access-date=9 February 2022|archive-date=2 October 2024|archive-url=https://web.archive.org/web/20241002172722/https://english.kyodonews.net/news/2022/02/7a8e4c100a02-south-koreas-hyundai-returns-to-japan-car-market-with-green-vehicles.html|url-status=live}} As of 2022, Hyundai Mobility Japan operates an office and R&D center in Yokohoma.{{cite web|url=https://www.hyundai.com/worldwide/en/onepage/country.jp|title=Hyundai Japan|access-date=26 December 2022|archive-date=2 October 2024|archive-url=https://web.archive.org/web/20241002172722/https://www.hyundai.com/worldwide/en/onepage/country.jp|url-status=live}} In addition, they only operate their sales through online means only.

Hyundai first entered the Philippine market with the Hyundai Excel compact car and the Hyundai Grace van in the early 1990s, later introducing the Hyundai Starex and the second generation Hyundai Elantra towards the end of the decade. Their assembly plant in Santa Rosa, Laguna produced the Hyundai Accent, Hyundai H100, and the Hyundai H350.{{cite web|title=Hyundai Assembly Center|url=https://www.hyundai.ph/corporate/about-us/assembly-center|access-date=28 January 2021|website=www.hyundai.ph/corporate/|archive-date=6 February 2021|archive-url=https://web.archive.org/web/20210206083753/https://www.hyundai.ph/corporate/about-us/assembly-center|url-status=live}} {{As of|June 2022}}, there are 39 dealerships around the country but it will be expected to increase to 44 by the end of the year.{{cite news |last=Geronimo |first=Alain Louise |date=7 June 2022 |title=New Hyundai PH execs promise to rebuild brand |url=https://www.manilatimes.net/2022/06/07/fast-times/new-hyundai-ph-execs-promise-to-rebuild-brand/1846367/ |website=Manilatimes.net |publisher=The Manila Times |location=Philippines |access-date=26 June 2022 |archive-date=26 June 2022 |archive-url=https://web.archive.org/web/20220626052424/https://www.manilatimes.net/2022/06/07/fast-times/new-hyundai-ph-execs-promise-to-rebuild-brand/1846367/ |url-status=live }} HARI currently focuses on Jeepneys, Trucks and Buses, while HMPH focuses on Cars, SUVs and Passenger Vans.

Hyundai Asia Resources, Inc. (HARI) was the distributor of Hyundai passenger cars and currently the official distributor of Hyundai commercial vehicles in the country.{{cite news |last=Pornelos |first=Vince |date=8 February 2022 |title=What is going on with Hyundai Philippines? |url=https://www.autoindustriya.com/editors-note/what-is-going-on-with-hyundai-philippines.html |website=AutoIndustriya.com |publisher=AutoIndustriya |location=Philippines |access-date=11 April 2022 |archive-date=11 April 2022 |archive-url=https://web.archive.org/web/20220411035855/https://www.autoindustriya.com/editors-note/what-is-going-on-with-hyundai-philippines.html |url-status=live }} They were appointed by Hyundai Motor Company of South Korea in August 2001 as the official distributor of Hyundai vehicles in the Philippines. It had earned its spot as the third top player in the Philippine automotive industry. But due to the outrage of COVID-19 pandemic, they decided to abandon the passenger car market which resulted to their sales decline and the numerous of controversies surrounds them even before the pandemic. HARI has expected sales to be further boosted by its Hyundai Modern Jeepneys with the implementation of the Public Utility Vehicle Modernization Program. HARI targets to sell more modern jeepneys as the government pushes for the Public Utility Vehicle Modernization Program to replace the country's aging jeepneys.

In early 2022, Hyundai Motor Philippines, Inc. (HMPH) became the official distributor of Hyundai passenger cars in the country after the company was able to take over its passenger car operations from HARI,{{cite news |last=Pornelos |first=Vince |date=6 April 2022 |title=The new company name of Hyundai in PH is...|url=https://www.autoindustriya.com/auto-industry-news/the-new-company-name-of-hyundai-in-ph-is.html|website=AutoIndustriya.com |publisher=AutoIndustriya |location=Philippines |access-date=11 April 2022}} Audrey Byun is the CEO, while Lee Dong-wook is the President and Victor Jose Vela is the Deputy General Manager of the company.{{cite news |last=Pornelos |first=Vince |date=5 April 2022 |title=Korean lady to drive new Hyundai PH distributor? |url=https://www.autoindustriya.com/auto-industry-news/korean-lady-to-drive-new-hyundai-ph-distributor.html |website=AutoIndustriya.com |publisher=AutoIndustriya |location=Philippines |access-date=11 April 2022 |archive-date=11 April 2022 |archive-url=https://web.archive.org/web/20220411035320/https://www.autoindustriya.com/auto-industry-news/korean-lady-to-drive-new-hyundai-ph-distributor.html |url-status=live }}{{Cite web|date=31 May 2022|title=Hyundai Motor Philippines brings the Korean brand back to PH market|url=https://visor.ph/industry/hyundai-motor-philippines-brings-the-korean-brand-back-to-ph-market/|access-date=26 June 2022|website=Visor|language=en}} They started their operations on 1 June 2022,{{cite news|url=https://philkotse.com/market-news/hyundai-ph-staria-tucson-creta-12772|title=Hyundai PH set to relaunch with new models (and outgoing ones)|work=Philkotse|date=1 June 2022|access-date=7 July 2022|archive-date=6 June 2022|archive-url=https://web.archive.org/web/20220606023458/https://philkotse.com/market-news/hyundai-ph-staria-tucson-creta-12772|url-status=live}} and also, they have unveiled 4 new models, which are the following: the Creta subcompact crossover, the Tucson compact crossover, the Santa Fe mid-size crossover and the Staria passenger van through a dealer conference on 20 June 2022.{{cite news |last=Pornelos |first=Vince |date=24 March 2022 |title=New Hyundai PH distributor to launch 2022 Staria in June? |url=https://www.autoindustriya.com/auto-industry-news/new-hyundai-ph-distributor-to-launch-2022-staria-in-june.html|website=AutoIndustriya.com |publisher=AutoIndustriya |location=Philippines |access-date=11 April 2022}}{{Cite web|date=20 June 2022|title=Hyundai PH displays 4 vehicles at dealer conference|url=https://visor.ph/cars/hyundai-ph-displays-4-vehicles-at-dealer-conference/|access-date=26 June 2022|website=Visor|language=en|archive-date=7 October 2022|archive-url=https://web.archive.org/web/20221007164804/https://visor.ph/cars/hyundai-ph-displays-4-vehicles-at-dealer-conference/|url-status=live}} Meanwhile, the sales of these cars in dealerships will begin in July 2022.{{cite news|url=https://www.topgear.com.ph/news/car-news/2022-hyundai-tucson-santa-fe-creta-venue-prices-a962-20220624?ref=home_featured_1|title= Full list: Tentative PH prices of the 2022 Hyundai Tucson, Santa Fe, Creta, and Venue|work=Top Gear Philippines|date=24 June 2022}}

{{Main|Hyundai Motor Manufacturing Indonesia}}

File:Hyundai Motor Manufacturing Indonesia (HMMI) 2023.jpg, the largest manufacturing plant in South East Asia]]

In November 2019, Hyundai announced that it is building the first wholly owned Southeast Asian car plant located in Indonesia.{{Cite news|url=https://www.reuters.com/article/us-hyundai-motor-indonesia-plant-idUSKBN1Y00TP|title=Hyundai Motor to invest $1.55 billion in first Indonesia car plant|date=26 November 2019|work=Reuters|access-date=26 November 2019|language=en|archive-date=26 November 2019|archive-url=https://web.archive.org/web/20191126104542/https://www.reuters.com/article/us-hyundai-motor-indonesia-plant-idUSKBN1Y00TP|url-status=live}} Known as Hyundai Motor Manufacturing Indonesia (HMMI), it is built in Cikarang, Bekasi and will fully operate in the second half of 2021 with the annual capacity of 150,000 vehicles.{{Cite web|date=26 November 2019|title=Resmi! Hyundai Motor Bangun Pabrik Pertama di Cikarang|url=https://www.suara.com/otomotif/2019/11/26/163544/resmi-hyundai-motor-bangun-pabrik-pertama-di-cikarang|access-date=11 February 2020|website=suara.com|language=id|archive-date=28 March 2020|archive-url=https://web.archive.org/web/20200328041554/https://www.suara.com/otomotif/2019/11/26/163544/resmi-hyundai-motor-bangun-pabrik-pertama-di-cikarang|url-status=live}} Half of the output would be exported to the neighbouring countries in Southeast Asia.{{Cite web |title=Hyundai Motor Company Inaugurates Its First Manufacturing Plant in Southeast Asia |url=https://www.hyundaimotorgroup.com/news/CONT0000000000016127 |access-date=5 July 2023 |website=Hyundai Motor Group |language=en}} A total of US$1.55 billion (Rp 21.7 trillion) would be invested to the plant along with the future product developments until 2030.{{Cite web|last=Siregar|first=Efrem|title=Di Depan Jokowi, Hyundai Siap Bangun Pabrik Mobil Rp 21 T|url=https://www.cnbcindonesia.com/news/20191126160922-4-118143/di-depan-jokowi-hyundai-siap-bangun-pabrik-mobil-rp-21-t|access-date=11 February 2020|website=news|language=id-ID|archive-date=28 March 2020|archive-url=https://web.archive.org/web/20200328041555/https://www.cnbcindonesia.com/news/20191126160922-4-118143/di-depan-jokowi-hyundai-siap-bangun-pabrik-mobil-rp-21-t|url-status=live}} HMMI would produce a region-specific compact MPV among other models.

At Vietnam, Hyundai Motor operates as a joint venture with Thanh Cong Group, establishing Hyundai Thanh Cong Vietnam (HTV).{{Cite web |last=Trí |first=Dân |title=Tin tức, hình ảnh, sự kiện với nhất về Hyundai Thành Công |url=https://dantri.com.vn/chu-de/hyundai-thanh-cong-4136.htm |access-date=2024-01-25 |website=Báo điện tử Dân Trí |language=vi |archive-date=25 January 2024 |archive-url=https://web.archive.org/web/20240125120029/https://dantri.com.vn/chu-de/hyundai-thanh-cong-4136.htm |url-status=live }}{{Cite web |last=tcct |date=2019-01-25 |title=Hyundai Motor sẽ thành lập một liên doanh với Tập đoàn Thành Công |url=https://tapchicongthuong.vn/bai-viet/hyundai-motor-se-thanh-lap-mot-lien-doanh-voi-tap-doan-thanh-cong-59699.htm |access-date=2024-01-25 |website=Tạp chí Công Thương |language=vi |archive-date=25 January 2024 |archive-url=https://web.archive.org/web/20240125120033/https://tapchicongthuong.vn/bai-viet/hyundai-motor-se-thanh-lap-mot-lien-doanh-voi-tap-doan-thanh-cong-59699.htm |url-status=live }}{{Cite web |last=Vietnam+ (VietnamPlus) |date=2017-09-28 |title=Ra mắt liên doanh sản xuất và phân phối xe Hyundai tại Việt Nam |url=https://www.vietnamplus.vn/post-468315.vnp |access-date=2024-01-25 |website=Vietnam+ (VietnamPlus) |language=vi}} According to the data of the Vietnam Association of Automobile Manufacturers (VAMA), the sales of the entire Vietnamese auto market last year was the Hyundai car brand with 67,450 vehicles,{{Cite web |date=2024-01-10 |title=Doanh số Hyundai tăng gần 40% trong tháng 12/2023 nhưng cả năm vẫn giảm |url=https://vov.vn/o-to-xe-may/o-to/doanh-so-hyundai-tang-gan-40-trong-thang-122023-nhung-ca-nam-van-giam-post1070832.vov |access-date=2024-01-25 |website=VOV.VN |language=vi}}{{Cite web |date=2024-01-13 |title=Lí do ôtô Hàn Quốc ngày càng được người dùng Việt ưa chuộng |url=https://laodong.vn/xe/li-do-oto-han-quoc-ngay-cang-duoc-nguoi-dung-viet-ua-chuong-1291975.ldo |access-date=2024-01-25 |website=laodong.vn |language=vi |archive-date=25 January 2024 |archive-url=https://web.archive.org/web/20240125120030/https://laodong.vn/xe/li-do-oto-han-quoc-ngay-cang-duoc-nguoi-dung-viet-ua-chuong-1291975.ldo |url-status=live }}{{Cite web |last=VCCorp.vn |date=2024-01-12 |title=Thương hiệu nào là vua doanh số ô tô tại Việt Nam? |url=https://cafef.vn/thuong-hieu-nao-la-vua-doanh-so-o-to-tai-viet-nam-188240112100355015.chn |access-date=2024-01-25 |website=cafef |language=vi |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173303/https://cafef.vn/thuong-hieu-nao-la-vua-doanh-so-o-to-tai-viet-nam-188240112100355015.chn |url-status=live }}{{Cite web |title=Hyundai Thành Công bán được 67.450 xe trong năm 2023 |url=https://tiepthigiadinh.vn/hyundai-thanh-cong-ban-duoc-67450-xe-trong-nam-2023-d10378.html |access-date=2024-01-25 |website=Tiếp Thị Gia Đình |language=vi |archive-date=25 January 2024 |archive-url=https://web.archive.org/web/20240125120035/https://tiepthigiadinh.vn/hyundai-thanh-cong-ban-duoc-67450-xe-trong-nam-2023-d10378.html |url-status=live }} followed by Toyota with 57,414 vehicles.{{Cite web |last=cartimes.vn |date=2024-01-12 |title=Kết thúc 2023, doanh số thị trường ô tô Việt Nam sụt giảm mạnh |url=https://cartimes.tapchicongthuong.vn/bai-viet/ket-thuc-2023-doanh-so-thi-truong-o-to-viet-nam-sut-giam-manh-15226.htm |access-date=2024-01-25 |website=Cartimes |language=vi |archive-date=25 January 2024 |archive-url=https://web.archive.org/web/20240125120035/https://cartimes.tapchicongthuong.vn/bai-viet/ket-thuc-2023-doanh-so-thi-truong-o-to-viet-nam-sut-giam-manh-15226.htm |url-status=live }}{{Cite web |last=ONLINE |first=TUOI TRE |date=2024-01-24 |title=Toyota đối mặt thách thức đôi tại Việt Nam |url=https://tuoitre.vn/toyota-doi-mat-thach-thuc-doi-tai-viet-nam-2024012318151351.htm |access-date=2024-01-25 |website=TUOI TRE ONLINE |language=vi |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173308/https://tuoitre.vn/toyota-doi-mat-thach-thuc-doi-tai-viet-nam-2024012318151351.htm |url-status=live }} The next positions are Kia with 40,773 vehicles,{{Cite web |date=2024-01-10 |title=Thị trường ô tô trong nước giảm mạnh trong năm 2023 |url=https://60giay.com/thi-truong-o-to-trong-nuoc-giam-manh-trong-nam-2023-d32210.html |access-date=2024-01-25 |website=60giay.com |language=vi |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173309/https://60giay.com/ |url-status=live }}{{Cite web |date=2024-01-14 |title=Huyndai Miền Nam |url=https://hyundaimiennam.com/ |access-date=2024-01-25 |website=trithuccuocsong.vn |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173307/https://hyundaimiennam.com/ |url-status=live }} Ford with 38,322 vehicles,{{Cite web |date=2024-01-22 |title=Ford Việt Nam đạt kỷ lục doanh số trong năm 2023 |url=https://thethao247.vn/419-ford-viet-nam-dat-ky-luc-doanh-so-trong-nam-2023-d313111.html |access-date=2024-01-25 |website=Thể thao 247 |language=vietnamese |archive-date=25 January 2024 |archive-url=https://web.archive.org/web/20240125121531/https://thethao247.vn/419-ford-viet-nam-dat-ky-luc-doanh-so-trong-nam-2023-d313111.html |url-status=live }} Mazda with 35,632 vehicles,{{Cite web |date=2024-01-12 |title=Top thương hiệu ô tô ăn khách nhất Việt Nam năm 2023 |url=https://tienphong.vn/post-1603686.tpo |access-date=2024-01-25 |website=Báo điện tử Tiền Phong |language=vi |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173307/https://tienphong.vn/top-thuong-hieu-o-to-an-khach-nhat-viet-nam-nam-2023-post1603686.tpo |url-status=live }}{{Cite web |last=VnExpress |title=VinFast bám sát top 5 hãng ôtô bán chạy nhất Việt Nam |url=https://vnexpress.net/vinfast-bam-sat-top-5-hang-oto-ban-chay-nhat-viet-nam-4702558.html |access-date=2024-01-25 |website=vnexpress.net |language=vi |archive-date=19 January 2024 |archive-url=https://web.archive.org/web/20240119060140/https://vnexpress.net/vinfast-bam-sat-top-5-hang-oto-ban-chay-nhat-viet-nam-4702558.html |url-status=live }} Mitsubishi with 30,894 vehicles and Honda with 23,802 vehicles.{{Cite web |last=VietnamFinance |date=2024-01-12 |title=Thương hiệu ô tô bán nhiều xe nhất Việt Nam: Cuộc đấu tay đôi Hyundai - Toyota |url=https://vietnamfinance.vn/news-20180504224293977.htm |access-date=2024-01-25 |website=VietnamFinance |language=vi |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173318/https://vietnamfinance.vn/thuong-hieu-o-to-ban-nhieu-xe-nhat-viet-nam-cuoc-dau-tay-doi-hyundai--toyota-d105787.html |url-status=live }}

{{Main|Hyundai Assan Otomotiv}}

In September 1997, Hyundai opened a manufacturing plant in Turkey, located in İzmit, Kocaeli Province. The facility, named Hyundai Assan Otomotiv, was built as a 50-50% joint venture between the Hyundai Motor Company and the Kibar Holding of Turkey, the first stage investment raising to US$180 million.{{cite web|title=Hyundai Assan|url=http://www.hyundai.com/tr/tr/Aboutus/LocalCompany/index.html|publisher=Hyundai Assan Otomotiv|access-date=7 April 2013|archive-date=31 March 2013|archive-url=https://web.archive.org/web/20130331072454/http://www.hyundai.com/tr/tr/Aboutus/LocalCompany/index.html|url-status=live}} It currently has an annual production capacity of 125,000 units and it manufactured the Accent, the H-100, the Starex, the Matrix and since 2010, the i20.{{cite web|title=Hyundai Türkiye fabrikasi 500 bininci aracini üretti|url=http://www.hyundai.com/tr/tr/MediaCenter/LocalNews/DF_TR_LOCALNEWSVIEW_090421_01.html?testValue=DF_TR_LOCALNEWS&title=DF_TR_LOCALNEWSVIEW_090421_01&Row=62&selx2=|publisher=Hyundai Assan Otomotiv|access-date=7 April 2013|date=21 August 2009|archive-date=1 March 2017|archive-url=https://web.archive.org/web/20170301141408/http://www.hyundai.com/tr/tr/MediaCenter/LocalNews/DF_TR_LOCALNEWSVIEW_090421_01.html?testValue=DF_TR_LOCALNEWS&title=DF_TR_LOCALNEWSVIEW_090421_01&Row=62&selx2=|url-status=live}} In May 2013, Hyundai Turkey Izmit plant capacity was increased to up to 200,000 units with 470 million Euro investment. The i10 and i20 were started to be produced in the plant.{{cite web|url=http://www.fnnews.com/view?ra=Sent0601m_View&corp=fnnews&arcid=201304190100197510011639&cDateYear=2013&cDateMonth=04&cDateDay=18|script-title=ko:증설공사 마무리단계 현대차 터키공장 가보니..|access-date=17 June 2015|date=18 April 2013|archive-date=17 October 2013|archive-url=https://web.archive.org/web/20131017030415/http://www.fnnews.com/view?ra=Sent0601m_View&corp=fnnews&arcid=201304190100197510011639&cDateYear=2013&cDateMonth=04&cDateDay=18|url-status=live}}

On 25 November 2024, it was reported that Hyundai Motor will be investing RM2.16 billion to set up a manufacturing plant in Kulim, Kedah. This is the largest investment by the South Korean automakers in the country to date. The plant is anticipated to produce 7 models within the space of 5 years and is scheduled to open for business next year.{{Cite web |last=Bernama |date=2024-11-25 |title=Hyundai to invest RM2.16 bil to set up a plant in Kulim {{!}} New Straits Times |url=https://www.nst.com.my/business/corporate/2024/11/1139538/hyundai-invest-rm216-bil-set-plant-kulim |access-date=2024-11-26 |website=NST Online |language=en}}

{{See also|Hyundai Motor Europe}}

Hyundai has been operating an R&D centre in Frankfurt, Germany since 1994,{{cite web|title=Korean Automotive Industry in Transition|url=http://dspace.mit.edu/bitstream/handle/1721.1/1453/163a.pdf|publisher=Kia Economic Research Institute|access-date=6 April 2013|author=Daechang Lee|page=23|date=July 1997|archive-date=18 May 2013|archive-url=https://web.archive.org/web/20130518103802/http://dspace.mit.edu/bitstream/handle/1721.1/1453/163a.pdf|url-status=live}} that has been responsible for monitoring technology developments in Europe and designing and engineering new cars for the European market.{{cite journal |doi=10.1287/orsc.9.4.506 |citeseerx=10.1.1.137.2033|title=Crisis Construction and Organizational Learning: Capability Building in Catching-up at Hyundai Motor|journal=Organization Science|volume=9|issue=4|pages=506–521|year=1998|last1=Kim|first1=Linsu}} In September 2003, the company opened its new European headquarters in Rüsselsheim, after an investment worth 50 million euro.{{cite web|title=New European Hyundai Motor Headquarters in Rüsselsheim|url=http://www.presseportal.de/pm/40743/479080/new-european-hyundai-motor-headquarters-in-ruesselsheim|publisher=Presseportal|access-date=7 April 2013|date=8 September 2003|archive-url=https://web.archive.org/web/20130521225104/http://www.presseportal.de/pm/40743/479080/new-european-hyundai-motor-headquarters-in-ruesselsheim|archive-date=21 May 2013|url-status=dead}} The site became the new location for the R&D centre and for the world rally team of the company.{{cite web|title=Annual Report 2003|url=http://worldwide.hyundai.com/wcm/idc/groups/sggeneralcontent/@hmc/documents/sitecontent/mdaw/mdi2/~edisp/hw026556.pdf|publisher=Hyundai Motor Company|access-date=7 April 2013|page=29|date=26 June 2004|quote=As part of the reorganization, the company will establish a new World Rally Team Headquarters at the Design and Technical Centre in Russelsheim, Germany|archive-date=16 October 2015|archive-url=https://web.archive.org/web/20151016064606/http://worldwide.hyundai.com/wcm/idc/groups/sggeneralcontent/@hmc/documents/sitecontent/mdaw/mdi2/~edisp/hw026556.pdf|url-status=live}}

{{Main|Hyundai Motor Manufacturing Czech}}

In November 2008, Hyundai opened its European plant in Nošovice, Czech Republic, following an investment of over 1 billion euros and over two years of construction.{{Cite news|url=http://www.industryweek.com/articles/hyundai_considers_czech_auto_plant_11336.aspx|title=Hyundai Considers Czech Auto Plant|author=Agence France-Presse|publisher=IndustryWeek|date=25 January 2006|access-date=12 December 2009|url-status=dead|archive-url=https://web.archive.org/web/20110713030424/http://www.industryweek.com/articles/hyundai_considers_czech_auto_plant_11336.aspx|archive-date=13 July 2011}}{{Cite news|url=http://www.automobilesreview.com/auto-news/mass-production-officially-launched-at-the-new-hyundai-plant-in-the-czech-republic/6821/|title=Mass Production Officially Launched at the New Hyundai Plant in the Czech Republic|publisher=Automobiles Review|date=15 November 2008|access-date=12 December 2009|archive-date=2 June 2009|archive-url=https://web.archive.org/web/20090602062014/http://www.automobilesreview.com/auto-news/mass-production-officially-launched-at-the-new-hyundai-plant-in-the-czech-republic/6821/|url-status=live}} The plant, which mainly manufactures the i30, ix20, ix35 for the European market, has an annual capacity of 300,000 cars.{{Cite news|url=http://praguemonitor.com/2008/11/07/first-czech-made-hyundai-cars-leaving-no%C5%A1ovice-plant|title=First Czech-made Hyundai Cars Leaving Nošovice Plant|author=Kalab, Vladimir|publisher=Prague Daily Monitor|date=4 November 2008|access-date=12 December 2009|archive-date=10 December 2008|archive-url=https://web.archive.org/web/20081210093831/http://praguemonitor.com/2008/11/07/first-czech-made-hyundai-cars-leaving-no%C5%A1ovice-plant|url-status=live}} The new Hyundai plant is 90 kilometres north of Kia Motors' Žilina Plant in Slovakia.Cite web|url=http://www.kia.sk/en/date{{dead link|date=May 2023 |bot=InternetArchiveBot |fix-attempted=yes }} of access=2022-07-30

{{Main|Hyundai Motor Manufacturing Rus}}

In Russia, the production of the Hyundai Accent, Sonata, Elantra and Santa Fe models has been taking place at the TagAZ plant,{{cite web|title=Модельный ряд|trans-title=Model line-up|url=http://www.tagaz.ru/brands/|publisher=TagAZ|access-date=14 April 2013|archive-date=5 April 2013|archive-url=https://web.archive.org/web/20130405033401/http://tagaz.ru/brands/|url-status=live}} located in Taganrog, since 2001,{{cite web|title=Hyundai Truck & Bus Newsletter|url=http://worldwide.hyundai.com/wcm/idc/groups/sggeneralcontent/@hmc/documents/sitecontent/mdaw/mdmy/~edisp/hw032615.pdf|publisher=Hyundai Motor Company|access-date=14 April 2013|page=11|date=17 March 2006|quote=RZGA is an affiliate of TAGAZ, a Russian automobile company that has assembled CKD kits of HMC's passenger cars since 2001.|archive-date=11 July 2012|archive-url=https://web.archive.org/web/20120711042205/http://worldwide.hyundai.com/wcm/idc/groups/sggeneralcontent/@hmc/documents/sitecontent/mdaw/mdmy/~edisp/hw032615.pdf|url-status=live}} in the form of complete knock-down kits assembly.{{cite web|title=Global Production Systems|url=http://worldwide.hyundai.com/wcm/idc/groups/sggeneralcontent/@hmc/documents/sitecontent/mdaw/mdm5/~edisp/hw039016.pdf|publisher=Hyundai Motor Company|access-date=14 April 2013|page=39|date=29 June 2012|archive-date=31 October 2013|archive-url=https://web.archive.org/web/20131031182937/http://worldwide.hyundai.com/wcm/idc/groups/sggeneralcontent/@hmc/documents/sitecontent/mdaw/mdm5/~edisp/hw039016.pdf|url-status=live}} Since 2006, the factory has also been assembling the Hyundai Porter, County, Aero Town and the HD 500 commercial vehicles.

In June 2008, Hyundai started the construction of a new manufacturing plant in Saint Petersburg with a planned yearly capacity of 100,000 cars,{{cite web|title=Под Петербургом началось строительство завода Hyundai|trans-title=Near St. Petersburg the construction of the Hyundai plant began|url=http://motor.ru/news/2008/06/05/hyundai/|publisher=Motor.ru|access-date=14 April 2013|language=ru|date=5 June 2008|archive-date=15 March 2014|archive-url=https://web.archive.org/web/20140315013242/http://motor.ru/news/2008/06/05/hyundai/|url-status=live}} that will eventually be increased to 200,000 units. It started mass production in January 2011,{{cite web|title=Manufacturing – Russia Plants|url=http://worldwide.hyundai.com/WW/Corporate/Overview/Profile/Manufacturing/index.html|publisher=Hyundai Motor Company|access-date=14 April 2013|archive-date=25 April 2013|archive-url=https://web.archive.org/web/20130425023659/http://worldwide.hyundai.com/WW/Corporate/Overview/Profile/Manufacturing/index.html|url-status=live}} with two models: the Hyundai Solaris and the Kia Rio.{{cite web|title=2013 Quick Facts|url=http://globalpr.hyundai.com/prCenter/MainDown.do|publisher=Hyundai Motor Company|access-date=14 April 2013|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304001657/http://globalpr.hyundai.com/prCenter/MainDown.do|url-status=live}}

In September 2021, Hyundai Wia division opened a car engine manufacturing plant in Saint Petersburg, the biggest in Russia and the fifth in the world. The new plant is designed to produce about 330.000 engines for Hyundai Solaris and Creta as well as for Kia Rio by the end of the year 2021. The construction of the plant began in December 2019.{{Cite web|url=https://tass.ru/ekonomika/12344323|title=Hyundai открыл в Петербурге крупнейший завод по производству двигателей|language=ru|date=9 September 2021|publisher=Интерфакс|access-date=9 September 2021|archive-date=9 September 2021|archive-url=https://web.archive.org/web/20210909150226/https://tass.ru/ekonomika/12344323|url-status=live}} In 2022, the company's revenue amounted to 112 billion rubles.{{Cite web |title=ООО "Хендэ Мотор СНГ" |url=https://www.rusprofile.ru/id/2139407 |access-date=2023-12-26 |website=www.rusprofile.ru |language=ru |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173308/https://www.rusprofile.ru/id/2139407 |url-status=live }}

In January 2024 Hyundai sold its two plants in Russia, enabling the company to exit the Russian market at a cost of $214.7 million.{{cite web |title=Hyundai finalizes Russia exit as local firm buys its two car plants |website=CNBC |url=https://www.cnbc.com/2024/01/26/hyundai-finalizes-russia-exit-as-local-firm-buys-its-two-car-plants.html |date=26 January 2024 |access-date=26 January 2024 |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173317/https://www.cnbc.com/2024/01/26/hyundai-finalizes-russia-exit-as-local-firm-buys-its-two-car-plants.html |url-status=live }}

{{Unreferenced section|date=December 2020}}

In Botswana, the assembly of Hyundai Accent, Sonata, and Elantra models was undertaken by the Motor Company of Botswana at their Gaborone plant, since February 1993, in the form of complete knock-down kits. Almost all of the finished vehicles were exported across Botswana's border to South Africa, where the vast majority of dealerships are situated.

Hyundai cars are also manufactured in Egypt, the local manufacturer is the Ghabbour Group, which is located in Cairo. They have a big model range and offers sports models of some car models which are only offered on the Egypt market. Formerly, the company had assembled vehicles such as the Verna.

{{Further|List of Hyundai vehicles}}Hyundai produces sedans, hatchbacks, crossover SUVs, vans, pickups, heavy trucks and buses in numerous plants worldwide.

Its top-selling sedan, according to the company's sales data in 2021 was the Elantra (Avante in South Korea), which recorded 380,907 units. This model was produced in several plants, including in South Korea, United States, China, among others. Another popular sedan model is the Accent/Verna, which is popular in emerging markets including China, India, Middle East, as well as developed markets like North America. This model ceased to be produced in South Korea in 2019, as its production base were moved to Mexico and India.{{Cite news|last=Jin|first=Hyunjoo|date=12 January 2016|title=Exclusive: Hyundai plans to shift some small car output to Mexico next year – sources|language=en|work=Reuters|url=https://www.reuters.com/article/us-hyundai-motor-mexico-idUSKCN0UQ1BI20160112|access-date=15 February 2021|archive-date=15 February 2017|archive-url=https://web.archive.org/web/20170215035154/http://www.reuters.com/article/us-hyundai-motor-mexico-idUSKCN0UQ1BI20160112|url-status=live}}

Other sedan models are the mid-size Sonata, executive Grandeur, and several China-oriented models which consist of Reina, Celesta, Lafesta, and Mistra.

Some hatchback models developed by Hyundai have been divided into models developed to cater to the Indian market and the European market. Both the i10 and i20 are models built in India and Europe, with several changes between the Indian and European versions to ensure the model could fit according to each market. Other hatchback models include the entry-level Santro first introduced in 1998 for the Indian market, i30 C-segment car for developed markets, the HB20 for the Brazilian market, and the hatchback version of Accent for markets outside India and Europe.

File:Hyundai Tucson (NX4) IMG 3676.jpg is currently the best-selling Hyundai vehicle.]]

Hyundai entered the crossover SUV market early with the Santa Fe in 2000, followed by the smaller Tucson in 2004. The Santa Fe was a huge hit with American and European markets, despite receiving criticism in the past for Hyundai's obscure looks. It quickly became Hyundai's best seller and was one of the reasons Hyundai survived despite having their sales declined.{{Cite web|date=16 May 2017|title=A Brief History of Hyundai {{!}} OSV {{!}} Learning Centre|url=https://www.osv.ltd.uk/brief-history-hyundai/|url-status=live|archive-url=https://web.archive.org/web/20210117092018/https://www.osv.ltd.uk/brief-history-hyundai/|archive-date=17 January 2021|access-date=15 February 2021|website=OSV|language=en-GB}} As of 2020, Hyundai has sold more than 5,260,000 units of Santa Fe globally.{{Cite web|title=Two decades of the Hyundai Santa Fe: evolution of an automotive icon {{!}} Automotive World|url=https://www.automotiveworld.com/news-releases/two-decades-of-the-hyundai-santa-fe-evolution-of-an-automotive-icon/|access-date=16 February 2021|website=www.automotiveworld.com|date=19 May 2020|archive-date=1 June 2020|archive-url=https://web.archive.org/web/20200601154654/https://www.automotiveworld.com/news-releases/two-decades-of-the-hyundai-santa-fe-evolution-of-an-automotive-icon/|url-status=live}}

The first-generation Tucson shared its Elantra-based platform with the Kia Sportage. In most countries apart from South Korea and the United States, the Tucson was retired for the Hyundai ix35 from 2009 to 2015. However, the Tucson name was restored for the third generation, where it was to be used across all markets. It was unveiled at the Geneva Motor Show in 2015. The Tucson is the fourth best-selling SUV in the world in 2020, with a total sales of 451,703 units, below the Toyota RAV4, Honda CR-V, and Volkswagen Tiguan.{{Cite web|last=carlo|date=15 January 2021|title=Focus2move{{!}} World Best Selling SUV – The Top in 2020|url=https://www.focus2move.com/world-best-selling-suv/|access-date=23 February 2021|website=Focus2Move|language=en-US|archive-date=28 April 2019|archive-url=https://web.archive.org/web/20190428141123/https://focus2move.com/world-best-selling-suv/|url-status=live}}{{Cite web|title=Hyundai Tucson, Kia Sportage join global top 10 best-selling SUV list 2020 – Pulse by Maeil Business News Korea|url=https://pulsenews.co.kr/view.php?year=2021&no=82602|access-date=23 February 2021|website=pulsenews.co.kr|language=ko|archive-date=12 February 2021|archive-url=https://web.archive.org/web/20210212104113/https://pulsenews.co.kr/view.php?year=2021&no=82602|url-status=live}}

By mid-2010s, Hyundai moved into developing smaller crossover SUV models, starting from the Creta (ix25 in China) from 2014, and the Kona in 2017. The Kona is also consisted of a hybrid electric and a pure battery electric variant. By 2019, both model became the third and fourth-best selling vehicle of the brand, while the Creta has been the best-selling SUV in Russia since 2016,{{Cite web|title=Top 25 best-selling cars in 2019 in Russia|url=https://automechanika.ru.messefrankfurt.com/moscow/en/press/News/News/top-25-best-selling-cars-in-2019-in-russia.html|access-date=3 December 2020|website=automechanika.ru.messefrankfurt.com|language=en|archive-date=19 January 2021|archive-url=https://web.archive.org/web/20210119063226/https://automechanika.ru.messefrankfurt.com/moscow/en/press/News/News/top-25-best-selling-cars-in-2019-in-russia.html|url-status=live}}{{Cite web|title=TOP-10 of best-selling SUVs in Russia in 2018|url=https://eng.autostat.ru/news/16428/|access-date=3 December 2020|website=eng.autostat.ru|language=en|archive-date=20 September 2020|archive-url=https://web.archive.org/web/20200920075325/https://eng.autostat.ru/news/16428/|url-status=live}}{{Cite web|date=16 January 2018|title=Industry. The Hyundai Creta became the best seller in the SUV segment in 2017|url=https://www.oreanda.ru/en/promyshlennost/The_Hyundai_Creta_became_the_best_seller_in_the_SUV_segment_in_2017/article1225240/|access-date=3 December 2020|website=www.oreanda.ru|language=en|archive-date=20 January 2021|archive-url=https://web.archive.org/web/20210120221116/https://www.oreanda.ru/en/promyshlennost/The_Hyundai_Creta_became_the_best_seller_in_the_SUV_segment_in_2017/article1225240/|url-status=live}} and India in 2020.{{Cite web|date=11 January 2021|title=2020 SUV Sales – Hyundai & Kia contribute to 49% of the SUVs sold in India|url=https://www.autopunditz.com/2020-suv-sales-hyundai-kia-contribute-to-49-of-the-suvs-sold-in-india/|access-date=12 January 2021|website=Auto Punditz|language=en|archive-date=3 February 2021|archive-url=https://web.archive.org/web/20210203052855/https://www.autopunditz.com/2020-suv-sales-hyundai-kia-contribute-to-49-of-the-suvs-sold-in-india/|url-status=live}} In 2021, Hyundai released its first crossover SUV model in the South Korean light car segment, the Casper. It is the first venture of the brand in the segment in 15 years, and also the smallest automobile the brand produces of any kind.{{Cite web|title=Tiny new Hyundai Casper downsizes the SUV|url=https://www.autoexpress.co.uk/hyundai/355882/tiny-new-hyundai-casper-downsizes-suv|access-date=1 September 2021|website=Auto Express|language=en|archive-date=31 July 2022|archive-url=https://web.archive.org/web/20220731095302/https://www.autoexpress.co.uk/hyundai/355882/tiny-new-hyundai-casper-downsizes-suv|url-status=live}}

Currently, Hyundai produces 12 crossover SUV models for different markets.

{{See also|Hyundai E-GMP|Ioniq}}

{{Update|type=section|date=November 2020|reason=this section did not include newer hybrid models}}

Hyundai Motor Company began developing flexible-fuel vehicles (FFVs) in 1988. The test vehicle was 1991 MY Scoupe FFV.{{cite news |url=http://papers.sae.org/931986 |title=Performance and Exhaust Emissions of Hyundai Flexible Fuel Vehicle (FFV) |agency=Society of Automotive Engineers, Inc. |access-date=6 January 2015 |date=1 November 1993 |archive-date=15 March 2014 |archive-url=https://web.archive.org/web/20140315051936/http://papers.sae.org/931986/ |url-status=live }} Since March 1992, in Seoul, Korea, through at least November 1993, field trials of several FFVs had been performed over more than 30,000 miles.

File:2011 Hyundai Sonata Hybrid -- 07-20-2011.jpg uses a lightweight lithium polymer battery.]]

The new hybrid-electric FGV-1 was unveiled at the Seoul Motor Show in 1995 which featured full-time electric drive technology.{{cite news |url=http://hyundainews.com/us/en-us/Media/PressRelease.aspx?mediaid=28751&title=hyundais-clean-green-machine-the-tb-hev-hybrid-electric-vehicle |title=Hyundai's Clean Green Machine: The TB HEV (Hybrid Electric Vehicle) |agency=Hyundai News |access-date=28 December 2012 |date=31 October 2003 |url-status=dead |archive-url=https://web.archive.org/web/20130703143611/http://hyundainews.com/us/en-us/Media/PressRelease.aspx?mediaid=28751&title=hyundais-clean-green-machine-the-tb-hev-hybrid-electric-vehicle |archive-date=3 July 2013 }} The 1995 FGV-1 was the result of Hyundai's first experiments with hybrid propulsion systems in 1994. The FGV-2 was the second vehicle to be produced. The company is using the "parallel" type design, which utilizes either the internal combustion engine or the electric motor. Others are the Elantra HEV and the Hyundai Accent HEV, which were unveiled in 1999 and 2000, respectively.

The first pure electric car developed by Hyundai was the Sonata Electric Vehicle in 1991. The car started as a Sonata sedan-based model.{{cite news|date=1 November 2000|title=Hyundai Among Leaders in Development of Environmentally Friendly Vehicles for the 21st Century|agency=Hyundai News|url=http://hyundainews.com/us/en-us/Media/PressRelease.aspx?mediaid=29073&title=hyundai-among-leaders-in-development-of-environmentally-friendly-vehicles-for-the-21st-century|url-status=dead|access-date=29 December 2012|archive-url=https://web.archive.org/web/20130703143628/http://hyundainews.com/us/en-us/Media/PressRelease.aspx?mediaid=29073&title=hyundai-among-leaders-in-development-of-environmentally-friendly-vehicles-for-the-21st-century|archive-date=3 July 2013}} Hyundai planned to have six electric vehicles available for testing by the end of 1992.{{cite news|date=11 September 1992|title=Nuts & Bolts – Toyota tackling door lock problem|publisher=The Atlanta Journal and The Atlanta Constitution|url=http://nl.newsbank.com/nl-search/we/Archives?p_product=AT&p_theme=at&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB7D467645421AE&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM|access-date=29 December 2012|archive-date=13 May 2013|archive-url=https://web.archive.org/web/20130513141638/http://nl.newsbank.com/nl-search/we/Archives?p_product=AT&p_theme=at&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB7D467645421AE&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM|url-status=live}}

Hyundai began mass-producing hybrid electric vehicles in 2008. The company is using Hybrid Blue Drive, which includes lithium polymer batteries, as opposed to lithium-ion.{{cite web|title=LA 2008: Hyundai announces Blue Drive efficiency strategy, 2010 Sonata hybrid|date=19 November 2008 |url=http://www.autoblog.com/2008/11/19/la-2008-hyundai-announces-blue-drive-efficiency-strategy-2010|publisher=Autoblog.com|access-date=30 March 2015|archive-date=4 September 2015|archive-url=https://web.archive.org/web/20150904041534/http://www.autoblog.com/2008/11/19/la-2008-hyundai-announces-blue-drive-efficiency-strategy-2010/|url-status=live}}{{cite web|date=3 September 2008|title=Green Car Congress site|url=http://www.greencarcongress.com/2008/09/hyundai-says-it.html|access-date=17 December 2010|publisher=Greencarcongress.com|archive-date=1 December 2008|archive-url=https://web.archive.org/web/20081201081038/http://www.greencarcongress.com/2008/09/hyundai-says-it.html|url-status=live}}{{cite web|title=Hyundai reveals hybrid blue drive architecture in Los Angeles|url=http://www.worldcarfans.com/9081120.002/hyundai-reveals-hybrid-blue-drive-architecture-in-la|access-date=8 November 2011|publisher=Worldcarfans.com|archive-date=18 December 2008|archive-url=https://web.archive.org/web/20081218222350/http://www.worldcarfans.com/9081120.002/hyundai-reveals-hybrid-blue-drive-architecture-in-la|url-status=live}} The new hybrid Sonata made its debut at the Los Angeles International Auto Show in November 2008.{{cite news |url=https://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSN2048157320080820 |title=report |work=Reuters |access-date=17 December 2010 |date=20 August 2008 |archive-date=21 October 2020 |archive-url=https://web.archive.org/web/20201021104209/https://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSN2048157320080820 |url-status=live }} The 2011 Sonata Hybrid sales in the U.S. began in February 2011.

In 2009, Hyundai released the Avante LPI Hybrid in the South Korean domestic market in July.{{cite web|title=Hyundai Elantra LPI Hybrid|url=http://www.auto-power-girl.com/cars-2009/hyundai-specifications/hyundai_elantra_lpi_hybrid_electric_vehicle-3513|access-date=18 December 2014|work=Auto-Power-Girl.com|archive-date=19 December 2014|archive-url=https://web.archive.org/web/20141219195911/http://www.auto-power-girl.com/cars-2009/hyundai-specifications/hyundai_elantra_lpi_hybrid_electric_vehicle-3513|url-status=live}} Hyundai showcased also the Hyundai BlueOn, an electric prototype of i10, was first unveiled at the Frankfurt Motor Show in 2009. At the 2010 Geneva Motor Show, Hyundai unveiled the i-flow, a concept car using a variant of the BLUE-WILL hybrid system.{{cite web |url=http://www.automoblog.net/2010/03/04/hyundai-i-flow-concept-revelead-at-geneva/ |title=Hyundai i-flow Concept Revealed at Geneva |work=Automoblog |publisher=Automoblog.net |date=4 March 2010 |access-date=17 December 2010 |archive-date=14 November 2010 |archive-url=https://web.archive.org/web/20101114113401/http://www.automoblog.net/2010/03/04/hyundai-i-flow-concept-revelead-at-geneva/ |url-status=live }}

{{As of|2014|03}}, cumulative global sales of hybrid models totaled 200,000 units, including both Hyundai Motors and Kia Motors hybrid models.{{cite web|url=https://technology.ihs.com/500797/hyundai-kia-reports-cumulative-global-hybrid-sales-of-200000-units|title=News – Hyundai-Kia reports cumulative global hybrid sales of 200,000 units|author=IHS Inc.|publisher=IHS Technology|date=16 May 2014|access-date=5 October 2014|author-link=IHS Inc|archive-url=https://web.archive.org/web/20141006094302/https://technology.ihs.com/500797/hyundai-kia-reports-cumulative-global-hybrid-sales-of-200000-units|archive-date=6 October 2014|url-status=dead}}

In 2016, Hyundai revealed the Ioniq five-door liftback to rival the Toyota Prius. The nameplate Ioniq is a portmanteau of ion and unique.{{cite web|last=Cobb|first=Jeff|date=1 February 2016|title=Who Else Besides Toyota Will The Hyundai Ioniq Threaten?|url=http://www.hybridcars.com/who-else-besides-toyota-will-the-hyundai-ioniq-threaten/|access-date=20 February 2016|work=HybridCars.com|archive-date=21 October 2017|archive-url=https://web.archive.org/web/20171021133858/http://www.hybridcars.com/who-else-besides-toyota-will-the-hyundai-ioniq-threaten/|url-status=live}} It is the first automobile to be offered in hybrid, plug-in hybrid, and all-electric variants with no "standard" internal combustion engine only version.[https://www.extremetech.com/extreme/244708-2017-hyundai-ioniq-platform-hybrid-ev-plug-no-gas-engines 2017 Hyundai Ioniq first drive review: hybrid, EV, plug-in, no gas-only engines] {{Webarchive|url=https://web.archive.org/web/20210122132911/https://www.extremetech.com/extreme/244708-2017-hyundai-ioniq-platform-hybrid-ev-plug-no-gas-engines |date=22 January 2021 }}, accessed 9 January 2019{{cite web|last=Joseph|first=Noah|date=14 January 2016|title=Hyundai Ioniq launches in Korea before challenging Prius in US [w/video]|url=http://www.autoblog.com/2016/01/14/hyundai-ioniq-phev-launch-south-korea-official/|url-status=live|archive-url=https://web.archive.org/web/20201115012652/https://www.autoblog.com/2016/01/14/hyundai-ioniq-phev-launch-south-korea-official/|archive-date=15 November 2020|access-date=20 February 2016|work=Autoblog.com}}{{cite news|author=Park Jin-hai|date=14 January 2016|title=Hyundai launches Ioniq hybrid compact|work=The Korea Times|url=https://www.koreatimes.co.kr/www/news/biz/2016/02/127_195469.html|url-status=live|access-date=2 March 2016|archive-url=https://web.archive.org/web/20160306124100/http://www.koreatimes.co.kr/www/news/biz/2016/02/127_195469.html|archive-date=6 March 2016}} The hybrid variant launched in its home market in February 2016, followed by the electric model in July 2016.{{cite news|date=12 September 2016|title=Hyundai's Ioniq EV sales top 1,000 units|work=Yonhap News Agency|url=http://english.yonhapnews.co.kr/business/2016/09/12/0503000000AEN20160912002500320.html|access-date=22 September 2016|archive-date=22 January 2017|archive-url=https://web.archive.org/web/20170122153400/http://english.yonhapnews.co.kr/business/2016/09/12/0503000000AEN20160912002500320.html|url-status=live}} The plug-in hybrid version followed in February 2017.{{cite web|last1=Szostech|first1=Michael|title=Hyundai IONIQ Availability|url=http://myioniq.com/hyundai-ioniq-availability/|access-date=28 January 2017|publisher=My Electric Car Forums|archive-date=2 February 2017|archive-url=https://web.archive.org/web/20170202052457/http://myioniq.com/hyundai-ioniq-availability/|url-status=live}}

File:Hyundai Ioniq 5 Uniq-Paket – f 27062021.jpg is the first Hyundai model developed on the E-GMP platform.]]

In August 2020, the company announced the launch of Ioniq as its own new electric brand and confirmed three new electric cars that will be sold under the sub-brand. Ioniq is Hyundai's second stand-alone brand after the Genesis. The new brand is going to utilise Hyundai's Electric Global Modular Platform (E-GMP), which they claims will enable "fast charging capability and plentiful driving range."{{Cite web|last=Lambert|first=Fred|date=10 August 2020|title=Hyundai launches IONIQ as new EV brand, confirms 3 new electric cars|url=https://electrek.co/2020/08/10/hyundai-ioniq-ev-brand/|access-date=16 February 2021|website=Electrek|language=en-US|archive-date=15 February 2021|archive-url=https://web.archive.org/web/20210215152636/https://electrek.co/2020/08/10/hyundai-ioniq-ev-brand/|url-status=live}} The automaker said the first of the three new global models will be the Ioniq 5, a midsize crossover, arriving in early 2021. It will be followed by the Ioniq 6 sedan in late 2022, and then by the Ioniq 7, a large SUV, in early 2024. New models will be named numerically, with even numbers for sedans, and odd numbers for SUVs.{{Cite web|date=10 August 2020|title=Hyundai is spinning off Ioniq into its own new electric vehicle brand|url=https://driving.ca/hyundai/auto-news/news/hyundai-is-spinning-off-ioniq-into-its-own-new-electric-vehicle-brand|access-date=16 February 2021|website=Driving|language=en-US|archive-date=2 March 2021|archive-url=https://web.archive.org/web/20210302192917/https://driving.ca/hyundai/auto-news/news/hyundai-is-spinning-off-ioniq-into-its-own-new-electric-vehicle-brand|url-status=live}}

In December 2020, Hyundai Motor Group announced details about its E-GMP platform that will be the underpinning of new Hyundai and Kia electric vehicles starting in 2021. Apart from Hyundai, Ioniq, and Kia brands, it will also be used for future Genesis electric cars.{{Cite web|title=Hyundai to lead charge into electric era with EV platform 'E-GMP'|url=https://www.hyundai.news/eu/brand/hyundai-to-lead-charge-into-electric-era-with-ev-platform-e-gmp/|access-date=16 February 2021|website=Hyundai Media Newsroom|language=en|archive-date=11 February 2021|archive-url=https://web.archive.org/web/20210211200913/https://www.hyundai.news/eu/brand/hyundai-to-lead-charge-into-electric-era-with-ev-platform-e-gmp/|url-status=live}} The platform's main components is a battery pack under the cabin and an all-in-one motor, transmission, and inverter designed and developed by Hyundai. By bundling the components, Hyundai said, it raised the maximum speed of the motor by up to 70 percent compared to existing motors, despite its small size. The company claimed that it is capable to handle power output up to {{cvt|600|hp|PS kW|0|abbr=on}} from the system.{{Cite web|last=Baldwin|first=Roberto|date=2 December 2020|title=Hyundai Unveils EV Platform, Will Have 23 Global Electric Vehicles by 2025|url=https://www.caranddriver.com/news/a34836228/hyundai-ev-platform-e-gmp/|access-date=16 February 2021|website=Car and Driver|language=en-US|archive-date=10 February 2021|archive-url=https://web.archive.org/web/20210210095535/https://www.caranddriver.com/news/a34836228/hyundai-ev-platform-e-gmp/|url-status=live}}

In February 2020, Hyundai launched its first vehicle built above the E-GMP platform, the Ioniq 5. It is the first product to be marketed under the Ioniq sub-brand.{{cite news|author1=Joey Capparella|date=13 January 2021|title=2022 Hyundai Ioniq 5 Production EV Previewed before February Reveal|url=https://www.caranddriver.com/news/a35196654/2022-hyundai-ioniq-5-preview/|access-date=15 January 2021|archive-date=29 March 2021|archive-url=https://web.archive.org/web/20210329110807/https://www.caranddriver.com/news/a35196654/2022-hyundai-ioniq-5-preview/|url-status=live}} At its introduction, it is the most advanced electric vehicle produced by Hyundai. Its battery can be charged from 10 to 80 percent in 18 minutes with its 800 V charging capabilities by using a 350-kW charger. A five minutes charge will add {{convert|100|km|mi|0|abbr=on}} to its range by WLTP standards.{{Cite web|last=Gitlin|first=Jonathan M.|date=23 February 2021|title=Here's the first of Hyundai's new 800-volt EVs—the Ioniq 5|url=https://arstechnica.com/cars/2021/02/this-crisp-looking-crossover-is-hyundais-next-ev-the-ioniq-5/|access-date=23 February 2021|website=Ars Technica|language=en-us|archive-date=23 February 2021|archive-url=https://web.archive.org/web/20210223103405/https://arstechnica.com/cars/2021/02/this-crisp-looking-crossover-is-hyundais-next-ev-the-ioniq-5/|url-status=live}} Its claimed maximum range is {{convert|480|km|mi|0|abbr=on}} for the rear-wheel-drive 72.6 kWh variant.{{Cite web|title=2022 Ioniq 5 revealed: Retro-styled electric car leads a New Wave of EVs|url=https://www.greencarreports.com/news/1131361_2022-ioniq-5-revealed-retro-styled-electric-car-leads-a-new-wave-of-evs|access-date=23 February 2021|website=Green Car Reports|date=23 February 2021 |language=en|archive-date=23 February 2021|archive-url=https://web.archive.org/web/20210223094136/https://www.greencarreports.com/news/1131361_2022-ioniq-5-revealed-retro-styled-electric-car-leads-a-new-wave-of-evs|url-status=live}}

In July 2022, Hyundai announced its new automotive factory in South Korea, solely dedicated for electric vehicles and with production set to begin in 2025. It will be the first Hyundai plant to open in South Korea since 1996.{{cite news|url=https://europe.autonews.com/automakers/hyundai-will-build-its-first-south-korean-ev-factory|date=12 July 2022|title=Hyundai will build its first South Korean EV factory|work=Automotive News Europe}}

Hyundai is currently expanding its full-electric lineup by adding the Ioniq 6 to its lineup, which debuted in Europe in the second half of 2022, and in the United States in spring of 2023. Hyundai is also expanding its full-electric lineup with the Ioniq 7, which is projected to hit the market in 2024.

File:Hyundai Nexo – f 16032019.jpg]]

File:Seoul 405 Hydrogen fuel ElecCity.jpg]]

In March 2018, Hyundai launched a hydrogen powered crossover SUV the Nexo.{{cite press release |title=Hyundai Begins Sales of NEXO Fuel Cell Electric Vehicle Amid Wide Public Interest |url=https://www.hyundainews.com/en-us/releases/2504 |website=Hyundai News |access-date=1 April 2021 |date=27 March 2018 |archive-date=24 November 2020 |archive-url=https://web.archive.org/web/20201124152241/https://www.hyundainews.com/en-us/releases/2504 |url-status=live }} In October 2020, South Korean domestic sales of the Nexo exceeded 10,000 vehicles.{{cite press release |title=Popularizing FCEVs: NEXO Sales over 10,000 Units |url=https://news.hyundaimotorgroup.com/Article/Popularizing-FCEVs-NEXO-Sales-over-10000-Units |website=Hyundai Motor Group |access-date=1 April 2021 |date=20 November 2020 |archive-date=7 March 2021 |archive-url=https://web.archive.org/web/20210307111057/https://news.hyundaimotorgroup.com/Article/Popularizing-FCEVs-NEXO-Sales-over-10000-Units |url-status=dead }} As of July 2020, Hyundai had exported only 769 vehicles to the United States and Europe with supply limited due to domestic demand.{{cite news |last1=Jung |first1=Jun-ho |title=Sales of hydrogen-powered car 'Nexo' surpass 700 units in July, posting over 10,000 units in cumulative sales |url=http://www.koreaittimes.com/news/articleView.html?idxno=99711 |access-date=1 April 2021 |work=The Korea IT Times |date=17 August 2020 |archive-date=1 April 2021 |archive-url=https://web.archive.org/web/20210401123425/http://www.koreaittimes.com/news/articleView.html?idxno=99711 |url-status=live }}{{cite news |last1=Holder |first1=Jim |title=Hyundai's hydrogen boss predicts sales growth will continue |url=https://www.autocar.co.uk/car-news/new-cars/hyundais-hydrogen-boss-predicts-sales-growth-will-continue |access-date=5 April 2021 |work=Autocar |date=17 September 2019 |archive-date=19 April 2021 |archive-url=https://web.archive.org/web/20210419032638/https://www.autocar.co.uk/car-news/new-cars/hyundais-hydrogen-boss-predicts-sales-growth-will-continue |url-status=live }}

In 2020, Hyundai launched a hydrogen powered version of its Xcient truck the Xcient Fuel Cell delivering seven vehicles to customers in Switzerland.{{cite press release |title=Hyundai XCIENT Fuel Cell Heads to Europe for Commercial Use |url=https://www.hyundai.news/eu/brand/hyundai-xcient-fuel-cell-heads-to-europe-for-commercial-use/ |website=Hyundai News |access-date=5 April 2021 |date=6 July 2020 |archive-date=25 September 2020 |archive-url=https://web.archive.org/web/20200925040152/https://www.hyundai.news/eu/brand/hyundai-xcient-fuel-cell-heads-to-europe-for-commercial-use/ |url-status=live }} The Xcient Fuel Cell is the world's first production hydrogen fuel cell truck.{{cite press release |title=Hyundai today delivered the first seven units of its XCIENT Fuel Cell |url=https://www.hyundai.news/eu/brand/hyundai-today-delivered-the-first-seven-units-of-its-xcient-fuel-cell/ |website=Hyundai News |access-date=5 April 2021 |date=7 October 2020 |archive-date=27 February 2021 |archive-url=https://web.archive.org/web/20210227020153/https://www.hyundai.news/eu/brand/hyundai-today-delivered-the-first-seven-units-of-its-xcient-fuel-cell/ |url-status=dead }} In 2019, Hyundai formed Hyundai Hydrogen Mobility (HHM) together with Swiss company H2 Energy to lease trucks to Swiss customers with plans to deliver 50 trucks by 2020. Hyundai chose to launch in Switzerland as its road tax does not apply to zero-emission trucks and for its ability to produce hydrogen using hydropower. HHM formed a partnership with Hydrospider, a joint venture of H2Energy, Alpiq and Linde to produce hydrogen and to build hydrogen refuelling infrastructure in Switzerland.{{cite press release |title=Hyundai and Hydrospider to build industrial hydrogen ecosystem |url=https://www.hyundai.news/eu/brand/hyundai-and-hydrospider-to-build-industrial-hydrogen-ecosystem/ |website=Hyundai News |access-date=5 April 2021 |date=25 September 2019 |archive-date=17 January 2021 |archive-url=https://web.archive.org/web/20210117094420/https://www.hyundai.news/eu/brand/hyundai-and-hydrospider-to-build-industrial-hydrogen-ecosystem/ |url-status=dead }} The 34-ton Xcient Fuel Cell has a 190 kW fuel cell supported by a 73 kW battery pack that stores energy from the fuel cell and from braking, seven hydrogen tanks, a maximum speed of {{convert|85|km/h|mph|abbr=on}}, a driving range of about {{convert|400|km}} and a refueling time of between 8 and 20 minutes.

In 2020, Hyundai launched a hydrogen powered version of its Elec City bus the Elec City FCEV that has a capacity of 44 passengers with 24 seats and 20 standing seats.{{cite AV media |author=Hyundai Motor Group|title=ELEC CITY Hydrogen Bus: Newest hydrogen technology already part of our daily lives|medium=Television production|url=https://www.youtube.com/watch?v=7s7TAG6-n7w |archive-url=https://ghostarchive.org/varchive/youtube/20211211/7s7TAG6-n7w| archive-date=11 December 2021 |url-status=live|date=7 August 2020|access-date=5 April 2021}}{{cbignore}} The bus has a 180 kW fuel cell supported by a 156 kW battery pack, five hydrogen tanks, a driving range of {{convert|434|km}} and a refuelling time of 15 minutes.{{cite web |title=Hydrogen, Or Batteries, That Is The Question: Hyundai Elec City Bus |url=https://tech.hyundaimotorgroup.com/article/hydrogen-or-batteries-that-is-the-question-hyundai-elec-city-bus/ |website=Hyundai Motor Group |access-date=5 April 2021 |archive-date=29 April 2021 |archive-url=https://web.archive.org/web/20210429032631/https://tech.hyundaimotorgroup.com/article/hydrogen-or-batteries-that-is-the-question-hyundai-elec-city-bus/ |url-status=dead }} In 2020, Hyundai exported two buses to Saudi Arabian oil company Saudi Aramco for demonstration.{{cite news |last1=Do |first1=Byung-Uk |title=Hyundai exports hydrogen vehicles to world's No. 1 oil producer Saudi Aramco |url=https://www.kedglobal.com/newsView/ked202010100021 |access-date=5 April 2021 |work=The Korea Economic Daily |date=28 September 2020 |archive-date=28 October 2020 |archive-url=https://web.archive.org/web/20201028083452/https://www.kedglobal.com/newsView/ked202010100021 |url-status=live }}

In December 2021, Hyundai suspended development of its Genesis, and possibly its other, hydrogen cars.Dow, Jameson. [https://electrek.co/2021/12/29/hyundai-pauses-genesis-hydrogen-fuel-cell-project-just-days-after-ending-ice-engines "Hyundai pauses Genesis hydrogen fuel cell project just days after ending ICE engines"] {{Webarchive|url=https://web.archive.org/web/20211230053813/https://electrek.co/2021/12/29/hyundai-pauses-genesis-hydrogen-fuel-cell-project-just-days-after-ending-ice-engines/ |date=30 December 2021 }}, Electrek, 29 December 2021

{{Expand section|date=February 2021}}Hyundai Motor started production of the H350 van (also called Solati) in Turkey from 2015.{{Cite web|title=Hyundai Motor Starts Production of Its First Light Commercial Vehicle, the All-New H350, in Europe|url=https://news.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/Hyundai-Motor-Start-Production-All-New-H350-Europe-150515|access-date=15 February 2021|website=news.hyundaimotorgroup.com|language=ko|archive-date=13 August 2020|archive-url=https://web.archive.org/web/20200813021150/https://news.hyundaimotorgroup.com/MediaCenter/News/Press-Releases/Hyundai-Motor-Start-Production-All-New-H350-Europe-150515|url-status=live}}

{{Expand section|date=February 2021}}

File:Hyundai Xcient 6x2 tractor front side.jpg 6x2 truck]]

Under the Truck & Bus division, Hyundai produces several heavy trucks and buses. The company started selling trucks in 1969 with the D-750/800, followed by the R-182 as their first bus in 1970.{{Cite web |title=Commercial Vehicle History {{!}} Hyundai Truck & Bus |url=http://trucknbus.hyundai.com/global/brand/commercial-vehicle-history |access-date=15 February 2021 |website=trucknbus.hyundai.com|language=en|archive-date=8 August 2020|archive-url=https://web.archive.org/web/20200808044711/http://trucknbus.hyundai.com/global/brand/commercial-vehicle-history |url-status=live}}

A joint venture called the Daimler-Hyundai Truck Corporation was established between Hyundai and Daimler AG{{cite news |title=Hyundai Motor & DaimlerChrysler Unveil New Joint Truck Company |publisher=News World (Korea) |date=1 August 2001 |url=http://www.newsworld.co.kr/cont/0108/53.html |access-date=30 November 2006 |url-status=dead |archive-url=https://web.archive.org/web/20070928220943/http://www.newsworld.co.kr/cont/0108/53.html |archive-date=28 September 2007}} in 2000 to produce high-tech middle-range trucks and buses in the Korean market beginning in 2004.{{cite press release | title = Hyundai Motor and DaimlerChrysler Break Ground for New Commercial Vehicle Engine Plant | publisher = Hyundai Motor Co. | date = 14 November 2001 | url = http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-14-2002/0001841750&EDATE= | access-date = 30 November 2006 | archive-date = 29 September 2007 | archive-url = https://web.archive.org/web/20070929115200/http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-14-2002/0001841750&EDATE= | url-status = live }} However, after numerous delays and disputes,{{cite news | title = Hyundai wants end to Daimler's Beijing deal | url = http://english.people.com.cn/200310/15/eng20031015_126100.shtml | publisher = People's Daily (China) | date = 15 October 2003 | access-date = 30 November 2006 | archive-date = 2 October 2024 | archive-url = https://web.archive.org/web/20241002173325/http://en.people.cn/200310/15/eng20031015_126100.shtml | url-status = live }} the planned venture was cancelled in 2004, with DaimlerChrysler selling its 10.65 percent stake in Hyundai Motor.{{cite news | title = Daimler, Hyundai Separating | url = https://www.washingtonpost.com/wp-dyn/articles/A22726-2004May12.html | newspaper = The Washington Post | page = E02 | date = 13 May 2004 | access-date = 30 November 2006 | archive-date = 25 October 2012 | archive-url = https://web.archive.org/web/20121025014437/http://www.washingtonpost.com/wp-dyn/articles/A22726-2004May12.html | url-status = live }}

Hyundai Rotem is a subsidiary, for manufacturing rolling stock, military equipment, and plant engineering.{{cite news |last1=Mazuru |first1=Mircea |title=Hyundai Motor Group Aims for Space Exploration, Starts Building Advanced Lunar Rover |url=https://www.autoevolution.com/news/hyundai-motor-group-aims-for-space-exploration-starts-building-an-advanced-lunar-rover-213717.html |access-date=23 April 2023 |work=autoevolution |date=20 April 2023 |language=en}}

{{clear}}

On 23 April 2008, Hyundai Motor announced the beginning of a five-year project to turn 50 km² of infertile land into grassland by 2012. Hyundai is doing so with the help of the Korean Federation for Environmental Movement (KFEM).The project, named Hyundai Green Zone, is located 660 km north of Beijing. The goal of the project is to end the recurring dust storms in Beijing, block desertification and protect the local ecosystem. Local weeds will be planted in the region that have the ability to endure sterile alkaline soil. This is the first environmental project of the company's social contribution programme.

File:Am2 hyundai.jpg driving an Accent WRC at the 2001 Rally Finland]]

For the 2002 season, Hyundai hired the four-time world champion Juha Kankkunen, along with Freddy Loix and Armin Schwarz. Kankkunen's fifth place in New Zealand was the team's best result, but they managed to edge out Škoda and Mitsubishi by one point in the battle for fourth place in the manufacturers' world championship. In September 2003, after a season hampered by budget constraints, Hyundai announced withdrawal from the WRC and planned to return in 2006, which did not happen.{{Cite news | title=Hyundai to quit World Rally | work=BBC | url=http://news.bbc.co.uk/sport2/hi/motorsport/world_rally/3117802.stm | access-date=3 November 2008 | date=17 September 2003 | archive-date=12 October 2013 | archive-url=https://web.archive.org/web/20131012022848/http://news.bbc.co.uk/sport2/hi/motorsport/world_rally/3117802.stm | url-status=live }}

In 2006, following the announcement that Korea was scheduled to earn a Formula One Grand Prix, Hyundai planned to enter the sport.{{cite web |last=Lavrinc |first=Damon |url=http://www.autoblog.com/2006/10/23/hyundai-to-enter-f1-in-2010/ |title=Hyundai to Enter F1 in 2010 |publisher=Autoblog |date=23 October 2006 |access-date=17 December 2010 |archive-date=16 October 2009 |archive-url=https://web.archive.org/web/20091016034302/http://www.autoblog.com/2006/10/23/hyundai-to-enter-f1-in-2010/ |url-status=live }} The Korean Grand Prix was first held in 2010, but Hyundai have not entered the championship. Hyundai announced they would be revealing their future rally plans at the 2011 Chicago Auto Show, on 9 February.{{cite web|url=http://blog.roadandtrack.com/hyundai%E2%80%99s-getting-dirty/ |title=Hyundai's Getting Dirty |publisher=Blog.roadandtrack.com |date=4 February 2011 |access-date=24 April 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110209105741/http://blog.roadandtrack.com/hyundai%E2%80%99s-getting-dirty/ |archive-date=9 February 2011 }} The current plans for rallying are focused around the newest Hyundai release, the Veloster.{{cite web|url=http://www.hyundaiusa.com/vehicles/future-cars.aspx |title=Hyundai Future Cars |publisher=Hyundaiusa.com |access-date=24 April 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110423200819/http://www.hyundaiusa.com/vehicles/future-cars.aspx |archive-date=23 April 2011 }}

Hyundai i20 WRC

File:Hyundai i20 WRC (front quarter).JPG

The Hyundai i20 WRC is a World Rally Car built by Hyundai for use in the 2014 World Rally Championship.{{cite news|title=Hyundai World Rally Car makes European test debut|url=http://www.autosport.com/news/report.php/id/104846|first=David|last=Evans|work=Autosport.com|publisher=Haymarket Publications|date=17 December 2012|access-date=17 December 2012|archive-date=6 March 2017|archive-url=https://web.archive.org/web/20170306223234/http://www.autosport.com/news/report.php/id/104846|url-status=live}} It is based on the Hyundai i20 subcompact car, and was unveiled at the 2012 Paris Motor Show. The launch of the i20 marks Hyundai's return to the World Rally Championship after a ten-year absence.{{cite web|title=Hyundai|work=World Rally Archive|url=http://www.juwra.com/hyundai.html|access-date=27 September 2012|archive-date=10 November 2019|archive-url=https://web.archive.org/web/20191110042420/http://juwra.com/hyundai.html|url-status=live}} The car is scheduled to make its first competitive appearance at the 2014 Rallye Monte Carlo, but may compete during the 2013 season to aid development.{{cite news|title=Hyundai reveals new i20 World Rally Car|url=http://www.autosport.com/news/report.php/id/102871|first=David|last=Evans|work=Autosport.com|publisher=Haymarket Publications|date=27 September 2012|access-date=27 September 2012|archive-date=16 November 2016|archive-url=https://web.archive.org/web/20161116220407/http://www.autosport.com/news/report.php/id/102871|url-status=live}}

The car will be operated by Hyundai's performance division, Hyundai Motorsport from a base in Frankfurt, Germany.{{cite news|title=Hyundai's early WRC effort was more than just a show car|first=David|last=Evans|work=Motorsport News|date=19 December 2012}}

{{clear}}

In 2008, Hyundai Motors established a committee to oversee its Corporate Social Responsibility programme.Kim Yoo-chul

(4 June 2008). [https://www.koreatimes.co.kr/www/news/biz/2011/02/123_22015.html "Hyundai-Kia Will Upgrade Corporate Transparency"] {{webarchive|url=https://web.archive.org/web/20160403130900/https://www.koreatimes.co.kr/www/news/biz/2011/02/123_22015.html |date=3 April 2016 }}. The Korea Times Among the programme's initiatives have been the "Happy Move Global Youth Volunteers Program".ABS-CBN News and Current Affairs (13 January 2011). [http://www.abs-cbnnews.com/lifestyle/01/13/11/hyundai-brings-youth-volunteers-ph "Hyundai brings youth volunteers to PH"] {{Webarchive|url=https://web.archive.org/web/20111221063617/http://www.abs-cbnnews.com/lifestyle/01/13/11/hyundai-brings-youth-volunteers-ph |date=21 December 2011 }}.

The Hyundai Motors' India Foundation (HMIF) has invested more than 20 million rupees in various corporate social responsibility programmes in India. In 2011, it started the "Go Green" village adoption project in Tamil Nadu. Its aim was to promote environmentally friendly products, increase the forest cover in Tamil Nadu, and improve living and hygiene conditions in the region's villages. A number of schools have been adopted for improvement with the HMIF donating around 450 benches to government schools and drilling 10 bore wells.One India (21 July 2011). [https://archive.today/20120711101826/http://auto.oneindia.in/four-wheelers/2011/hyundai-initiatives-in-tn-210711-aid0152.html "Hyundai Foundation's New Initiatives In TN"]

In 2020, Hyundai Motors signed a contract with UN Development Programme and launched a campaign 'for Tomorrow' in 2021 to create and realize a solution for problems that global society faces. In 2022, the documentary film 'for Tomorrow' was released which contains the main story of the 'for Tomorrow' project.{{Cite news |title=Hyundai Motor documentary 'For Tomorrow' to be released Friday |work=Korea JoongAng Daily |url=https://koreajoongangdaily.joins.com/2022/09/15/entertainment/movies/hyundai-motor-sustainable-sustainability/20220915175827623.html |access-date=15 September 2022 |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173318/https://koreajoongangdaily.joins.com/2022/09/15/entertainment/movies/hyundai-motor-sustainable-sustainability/20220915175827623.html |url-status=live }}

File:Euro 2012 (8396952183).jpg]]

{{Div col|colwidth=21em}}

• BCCI
• Jeonbuk Hyundai Motors FC
• FIFA (Since 1999, except the FIFA Club World Cup)
• International Cricket Council
• UEFA (from 2000 to 2017)
• Cricket World Cup (Until 2015)
• Korea Football Association
• A-League
• Inside the NBA
• National Football League{{cite web|url=https://www.nfl.com/news/hyundai-announces-official-nfl-automotive-sponsorship-0ap3000000499188|title=Hyundai announces official NFL automotive sponsorship|website=NFL.com|access-date=1 July 2015|archive-date=2 July 2015|archive-url=https://web.archive.org/web/20150702002739/http://www.nfl.com/news/story/0ap3000000499188/article/hyundai-announces-official-nfl-automotive-sponsorship|url-status=live}}
• Sun Bowl{{cite web|url=http://www.sunbowl.org/sponsors|title=Sponsors|access-date=17 June 2015|archive-date=23 October 2014|archive-url=https://web.archive.org/web/20141023220744/http://www.sunbowl.org/sponsors|url-status=live}}
• Hyundai Tournament of Champions
• Olympique Lyonnais (from 2013 to 2020)
• PFC CSKA Moscow
• Millonarios Fútbol Club
• Club Universitario de Deportes
• Tampines Rovers FC
• Al-Fateh SC
• Moroka Swallows F.C.{{cite web |url=http://www.morokaswallows.co.za/content/sponsors |title=Moroka Swallows Online |access-date=28 October 2014 |url-status=dead |archive-url=https://web.archive.org/web/20141028184200/http://www.morokaswallows.co.za/content/sponsors |archive-date=28 October 2014 }}
• Mandurah City FC{{cite web|url=http://mandurahhyundai.com.au/About-Us/Sponsorships/Sponsorships |title=Sponsorships – Mandurah Hyundai |access-date=28 October 2014 |url-status=dead |archive-url=https://web.archive.org/web/20141107140248/http://mandurahhyundai.com.au/About-Us/Sponsorships/Sponsorships |archive-date=7 November 2014 }}
• Park United FC{{cite web|url=http://www.parkutd.com/index.html|title=Park United|access-date=17 June 2015|archive-url=https://web.archive.org/web/20141028205202/http://www.parkutd.com/index.html|archive-date=28 October 2014|url-status=dead}}
• Carlton Football Club{{cite web|url=http://www.hyundai.com.au/about-hyundai/community/sponsorships|title=Sponsorships|access-date=17 June 2015|archive-date=28 October 2014|archive-url=https://web.archive.org/web/20141028193323/http://www.hyundai.com.au/about-hyundai/community/sponsorships|url-status=dead}}
• Brisbane Lions
• Brisbane Broncos
• AS Cannes Volley-Ball
• Hyundai Hockey Helpers{{cite web|url=http://hyundaihockey.ca/|title=Hyundai Hockey Helpers|access-date=17 June 2015|archive-url=https://web.archive.org/web/20141028201759/http://hyundaihockey.ca/|archive-date=28 October 2014|url-status=dead}}
• Rhys Millen{{cite web|url=http://www.hyundainews.com/us/en-us/Media/PressRelease.aspx?mediaid=35727|title=Hyundai Genesis Coupe and Rhys Millen Racing Partner to Compete In 2012 Formula Drift Series|access-date=17 June 2015|archive-date=28 October 2014|archive-url=https://web.archive.org/web/20141028174919/http://www.hyundainews.com/us/en-us/Media/PressRelease.aspx?mediaid=35727|url-status=live}}{{cite web|url=http://rhys-millen-racing.myshopify.com/pages/our-sponsors|title=Our Sponsors|work=Rhys Millen Racing|access-date=17 June 2015|archive-date=29 March 2021|archive-url=https://web.archive.org/web/20210329103916/https://rhys-millen-racing.myshopify.com/pages/our-sponsors|url-status=live}}
• Atlético Madrid{{Cite web |url=https://www.soccerex.com/insight/articles/2018/atl%C3%A9tico-madrid-park-up-with-hyundai |title=Atlético Madrid park up with Hyundai | website=Soccerex |access-date=13 December 2019 |archive-date=23 September 2020 |archive-url=https://web.archive.org/web/20200923182933/https://www.soccerex.com/insight/articles/2018/atl%C3%A9tico-madrid-park-up-with-hyundai |url-status=live }}
• Hertha BSC
• Chelsea FC
• AS Roma

{{Div col end}}

• Academy Awards
• CNN Worldwide
• Hyundai Auto Club Philippines

After an investigation in 2012, the EPA found that 35% of all 2011–2013 Hyundai and Kia vehicles had inflated fuel economy numbers; by as much as six miles per gallon. Currently, Hyundai and Kia have started a reimbursement program for the owners of the 2011–2013 affected vehicles.

{{cite magazine |url=https://www.forbes.com/sites/jimgorzelany/2012/11/02/epa-slams-hyundai-and-kia-for-overestimating-mpg/ |title=EPA Slams Hyundai and Kia for Overestimating MPG |last1=Gorzelany |first1=Jim |date=2 November 2012 |magazine=Forbes |access-date=11 December 2012 |archive-date=5 December 2012 |archive-url=https://web.archive.org/web/20121205051247/http://www.forbes.com/sites/jimgorzelany/2012/11/02/epa-slams-hyundai-and-kia-for-overestimating-mpg/ |url-status=live }}{{cite news |url=https://www.latimes.com/business/la-xpm-2012-nov-02-la-fi-mo-hyundai-kia-mpg-claims-20121102-story.html |title=Hyundai, Kia inflated fuel economy claims on 900,000 cars, EPA says |last1=Hirsch |first1=Jerry |date=2 November 2012 |newspaper=LA Times |access-date=11 December 2012 |archive-date=9 December 2012 |archive-url=https://web.archive.org/web/20121209202343/http://articles.latimes.com/2012/nov/02/business/la-fi-mo-hyundai-kia-mpg-claims-20121102 |url-status=live }}{{cite news |url=https://www.usatoday.com/story/money/cars/2012/11/02/hyundai-kia-false-mpg-reimburse/1677243/ |title=Hyundai/Kia false mpg may bring industry-wide EPA probe |last1=Healey |first1=James |date=4 November 2012 |newspaper=USA Today |access-date=11 December 2012 |archive-date=12 November 2012 |archive-url=https://web.archive.org/web/20121112214907/http://www.usatoday.com/story/money/cars/2012/11/02/hyundai-kia-false-mpg-reimburse/1677243/ |url-status=live }} In 2014 the company was issued $350 million in penalties by the US government, agreed to pay $395 million in 2013 to resolve claims from vehicles owners, and agreed to pay $41.2 million to cover the "investigative costs" of 33 US state attorneys general.{{cite news|last1=Shepardson|first1=David|title=Hyundai, Kia to pay $41.2 million to U.S. states over mileage claims|url=https://www.reuters.com/article/us-hyundai-motor-kia-motors-probe/hyundai-kia-to-pay-41-2-million-to-u-s-states-over-mileage-claims-idUSKCN12R2CT|access-date=12 March 2018|work=Reuters|date=27 October 2016|archive-date=13 March 2018|archive-url=https://web.archive.org/web/20180313031553/https://www.reuters.com/article/us-hyundai-motor-kia-motors-probe/hyundai-kia-to-pay-41-2-million-to-u-s-states-over-mileage-claims-idUSKCN12R2CT|url-status=live}}

Several consumers complained that the engine delivered with the Hyundai Veloster in Brazil was inferior to the one advertised.{{cite news|url=http://quatrorodas.abril.com.br/noticias/polemica-veloster-140-ou-128-cv-306175_p.shtml |title=A polêmica do Veloster: 140 ou 128 cv? |date=28 October 2011 |publisher=Revista Quatro Rodas |access-date=21 August 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140822085328/http://quatrorodas.abril.com.br/noticias/polemica-veloster-140-ou-128-cv-306175_p.shtml |archive-date=22 August 2014 }} Independent tests confirmed that it was not the same engine, and it delivered only {{Convert|121|CV|hp|abbr=on}} instead of the advertised {{Convert|140|CV|hp|abbr=on}}, with the car earning derogatory nicknames like Slowster in the Brazilian market.{{cite news |url=http://carros.uol.com.br/noticias/fullpower/2012/01/31/veloster-entra-no-dinamometro-e-mostra-rendimento-aquem-do-anunciado-pela-hyundai.htm |title=Veloster entra no dinamômetro e tem rendimento abaixo do anunciado |date=31 January 2012 |publisher=UOL Carros |access-date=21 August 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140904061830/http://carros.uol.com.br/noticias/fullpower/2012/01/31/veloster-entra-no-dinamometro-e-mostra-rendimento-aquem-do-anunciado-pela-hyundai.htm |archive-date=4 September 2014 }}

In April 2013, Hyundai Motors UK released a commercial depicting a man attempting to commit suicide via carbon monoxide poisoning in an ix35, only to fail to do so because of the vehicle's non-toxic emissions. The advert, produced by Hyundai's in-house agency Innocean Worldwide, received widespread criticism for promoting suicide.{{cite web |url=http://adage.com/article/news/hyundai-apologizes-u-k-ad-depicts-suicide-attempt/241119/ |title=Hyundai Apologizes for U.K. Ad That Depicts Suicide Attempt |author=Bunkley, Nick |publisher=Advertising Age |date=25 April 2013 |access-date=20 March 2016 |archive-date=1 April 2016 |archive-url=https://web.archive.org/web/20160401175224/http://adage.com/article/news/hyundai-apologizes-u-k-ad-depicts-suicide-attempt/241119/ |url-status=live }} Hyundai has since taken down the video and issued a formal apology.{{cite web |url=http://jalopnik.com/this-is-the-worst-car-ad-in-history-480853172 |title=This Is the Worst Car Ad in History (Update) |author=Okulski, Travis |publisher=Jalopnik |date=25 April 2013 |access-date=20 March 2016 |archive-date=2 April 2016 |archive-url=https://web.archive.org/web/20160402141101/http://jalopnik.com/this-is-the-worst-car-ad-in-history-480853172 |url-status=live }}

{{See also|Kia Challenge}}

Since October 2022, following a TikTok trend, Hyundai vehicles especially in North America are highly targeted for theft due to their weaker security systems. Hyundai vehicles manufactured from 2016 to 2021 for the U.S. market that are not equipped with optional key fob and a push-button start mechanism lack immobilizers, a system that prevent the engine from being started unless a proper key is inserted. A video posted on TikTok depicted the theft process, which involves inserting a USB connector on a naked key slot and successfully starts a car.{{cite news |last=List |first=Madeleine |date=July 25, 2022 |title=TikTok trend blamed for spike in car thefts. These brands are being targeted the most |url=https://www.miamiherald.com/news/nation-world/national/article263801328.html |access-date=October 30, 2022 |work=Miami Herald |location=Miami |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173321/https://www.miamiherald.com/news/nation-world/national/article263801328.html |url-status=live }} The vulnerability also affects vehicles produced by sister company Kia.

Hyundai and Kia acknowledged the vulnerability. Hyundai introduced a free anti-theft software patch starting February 14, 2023, with all eligible vehicles patched by June 23, 2023. Models that cannot be upgraded will have steering wheel lock reimbursements.{{Cite web |last=Robles |first=Christian |date=June 10, 2021 |title=Milwaukee has stepped up its response to reckless driving. With summer upon us, is it enough? |url=https://www.jsonline.com/story/news/2021/06/10/3-months-7-000-citations-curb-milwaukees-reckless-driving/7599922002/ |access-date=May 18, 2023 |work=Milwaukee Journal Sentinel |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173324/https://www.jsonline.com/story/news/2021/06/10/3-months-7-000-citations-curb-milwaukees-reckless-driving/7599922002/ |url-status=live }} Both companies also agreed to pay about $200 million to settle a U.S. class-action lawsuit, including up to $145 million for car owners' out-of-pocket losses. The settlement, announced on May 18, 2023, was rejected by a federal judge.{{Cite web |date=August 17, 2023 |title=Judge declines to approve Hyundai/Kia class action settlement, noting weak proposed remedies |url=https://apnews.com/article/hyundai-kia-settlement-tentative-rejection-f1ad760620101c55ac3b5cf934aab298 |website=AP News |access-date=31 May 2024 |archive-date=2 October 2024 |archive-url=https://web.archive.org/web/20241002173321/https://apnews.com/article/hyundai-kia-settlement-tentative-rejection-f1ad760620101c55ac3b5cf934aab298 |url-status=live }}

According to U.S. authority National Highway Traffic Safety Administration, the trend has led to eight fatalities in the country.{{Cite web |last=Hawkins |first=Andrew J. |date=2023-05-18 |title=Hyundai and Kia agree to $200 million settlement over TikTok car theft challenge |url=https://www.theverge.com/2023/5/18/23729229/hyundai-kia-settlement-car-theft-challenge-tiktok |access-date=2023-07-15 |website=The Verge |language=en-US |archive-date=15 July 2023 |archive-url=https://web.archive.org/web/20230715215744/https://www.theverge.com/2023/5/18/23729229/hyundai-kia-settlement-car-theft-challenge-tiktok |url-status=live }}

{{See also|Hyundai Alabama child labor allegations}}

In 2022, Hyundai and its parts suppliers in the U.S. were discovered to be illegally employing child labor, primarily involving refugees from Central America.{{Cite news |last1=Rosenberg |first1=Mica |last2=Cooke |first2=Kristina |last3=Schneyer |first3=Joshua |date=December 16, 2022 |title=Child workers found throughout Hyundai-Kia supply chain in Alabama |url=https://www.reuters.com/investigates/special-report/usa-immigration-hyundai/ |access-date=April 27, 2023 |work=Reuters |language=en |archive-date=30 September 2024 |archive-url=https://web.archive.org/web/20240930174658/https://www.reuters.com/investigates/special-report/usa-immigration-hyundai/ |url-status=live }}{{Cite news |last1=Rosenberg |first1=Mica |last2=Schneyer |first2=Joshua |last3=Cooke |first3=Kristina |date=April 27, 2023 |title=Special Report: How a fake ID let Hyundai suppliers use child labor in Alabama |url=https://www.reuters.com/world/us/how-fake-id-repeatedly-enabled-hyundai-suppliers-employ-child-labor-alabama-2023-04-27/ |access-date=April 27, 2023 |work=Reuters |language=en}} This issue involved parts suppliers, including Hyundai subsidiaries Hyundai Glovis and SMART, SL, Hwashin, and AJIN, many of which used temporary work agencies to recruit underage workers. These suppliers hired minors, some as young as 12, to operate heavy machinery, in direct violation of child labor laws. Following a Reuters report in July 2022, investigations confirmed these illegal practices, leading to fines and sanctions against several suppliers.{{Cite news |last1=Schneyer |first1=Joshua |last2=Rosenberg |first2=Mica |last3=Cooke |first3=Kristina |date=February 8, 2023 |title=Exclusive: Hyundai in talks with U.S. Labor Department over Alabama child labor |url=https://www.reuters.com/business/autos-transportation/hyundai-talks-with-us-labor-department-over-alabama-child-labor-2023-02-08/ |access-date=April 28, 2023 |work=Reuters |language=en}} In response to the scandal, Hyundai announced plans to divest its controlling stake in SMART.{{Cite news |last1=Schneyer |first1=Joshua |last2=Cooke |first2=Kristina |last3=Rosenberg |first3=Mica |date=February 24, 2023 |title=Exclusive: Hyundai to divest Alabama subsidiary following child labor revelations |url=https://www.reuters.com/business/autos-transportation/hyundai-divest-alabama-subsidiary-following-child-labor-revelations-2023-02-24/ |access-date=April 28, 2023 |work=Reuters |language=en}}

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