Chipita#7DAYS

Chipita is a Greek snack food company established in 1973. In 1991, Chipita introduced one of its flagship products, the 7DAYS croissant—an individually packaged baked snack with long shelf life. Currently, Chipita products are manufactured in plants located in 11 different countries and marketed to consumers in a total of 56 countries, either directly or through strategic partnerships.

The Group has 13 privately owned plants in the Netherlands, Greece, Germany, Bulgaria, Austria, Belgium, the United Kingdom, Poland, Russia, Romania, Turkey, Slovakia and Switzerland (2024). Additionally, six more plants operate through strategic partnerships in Saudi Arabia, Mexico, Malaysia and India. Since this period, Chipita has also set up commercial offices in 15 countries: the Netherlands, Austria, the Czech Republic, Germany, Hungary, Switzerland, Serbia, Slovakia, Croatia, the Baltics, Georgia, Ukraine, Belarus, Belgium and the United Kingdom. Chipita's goods, produced in 16 manufacturing plants in 11 different countries, are delivered to consumers in a total of 56 countries, either directly or indirectly through strategic partnerships.

Chipita employs more than 5,800 people from over 30 different nationalities. Approximately 4,700 {{Cite web|url=https://www.chipita.com/el-en/|title=Background|website=www.chipita.com|language=en|access-date=2020-01-22|archive-date=2020-06-27|archive-url=https://web.archive.org/web/20200627110808/https://www.chipita.com/el-en/|url-status=dead}} of them are employed directly by Chipita and the rest through strategic partner companies.

In May 2021, Mondelēz International acquired Chipita for €2 billion.{{Cite news|title=Chipita Acquisition|url=https://www.moneyreview.gr/business-and-finance/33389/chipita-apo-ta-garidakia-ston-kifiso-stin-agkalia-tis-mondelez/|work=Money Review|access-date=2021-05-27|language=el}} The transaction was completed on January 3, 2022.{{Cite web|url=https://www.globenewswire.com/en/news-release/2022/01/03/2359959/35903/en/Mondel%C4%93z-International-Completes-Acquisition-of-Chipita-Global-S-A-High-Growth-European-Leader-in-Croissants-and-Baked-Snacks.html|title=News release of Chipita's acquisition by Mondelēz.|work=Globe Newswire|language=en|access-date=2022-02-05}}

Despite the ongoing war following the Russian invasion of Ukraine, Chipita has chosen to maintain its operations in Russia. This decision has drawn criticism, particularly as many other companies have suspended their activities in response to the situation.{{Cite web |date=January 28, 2024 |title=Over 1,000 Companies Have Curtailed Operations in Russia—But Some Remain |url=https://som.yale.edu/story/2022/over-1000-companies-have-curtailed-operations-russia-some-remain |access-date=December 6, 2024 |website=Yale School of Management}}{{Cite web |date=February 22, 2023 |title=Вони фінансують війну: перелік компаній, які через рік після повномасштабного вторгнення в Україну, не вийшли з РФ |url=https://biz.censor.net/resonance/3401471/vony_finansuyut_viyinu_perelik_kompaniyi_yaki_cherez_rik_pislya_povnomasshtabnogo_vtorgnennya_v_ukrayinu |access-date=December 6, 2024 |website=censor.net}}

File:Tomaszowska fabryka greckiej Chipity producenta rogalików 7 days.jpg, Poland]]

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7DAYS: A range of sweet and savory flour-based products

Products:

Sweet: 7DAYS Single Serve Croissant, 7DAYS mini croissants, 7DAYS Cakes, 7DAYS Biscuits

Savory: Bake Rolls, Mini Bake Rolls, Fruit & Nuts, Pizzeti

Fineti: Chipita's confectionery line{{Cite web|url=https://www.chipita.com/el-en/|title=Our Brands|website=www.chipita.com|language=en|access-date=2020-01-22|archive-date=2020-06-27|archive-url=https://web.archive.org/web/20200627110808/https://www.chipita.com/el-en/|url-status=dead}}

Products: Fineti Chocolates, Fineti Dips & Sticks, Fineti Wafer Sticks, Fineti Spread

Chipicao: Geared towards children, Chipicao is a sweet snack brand that includes an additional item, such as a sticker or toy

Products: Chipicao single serve croissants, Chipicao mini croissants, Chipicao Biscuits, Chipicao Cakes

Local Greek brands

Source:

• Molto Croissants
• SpinSpan Jam
• Chipita and Tsipers potato chips
• Extra extruded snacks: Extra Cheesy Curls, Extra Spicy Stars, Extra with Peanut

Chipita S.A. has formed the following joint venture partnerships:

Established in 2017, CCP is a Joint Venture between Chipita, Catamo and Mr. Alberto Romo of Proan. CCP handles marketing, sales and distribution of mini croissants designed for kids under the brand Vuala.

Britchip Foods Limited was set up in 2017 in India as a joint venture partnership between Chipita and Britannia Industries. Britchip office is based in Bengaluru while its manufacturing plant is located in Pune.{{Cite news |last=Bhushan |first=Ratna |last2=Maheshwari |first2=Richa |date=2017-02-21 |title=Britannia signs MoU with Greece’s Chipita for joint venture in India |url=https://economictimes.indiatimes.com/industry/cons-products/food/britannia-signs-mou-with-greeces-chipita-for-joint-venture-in-india/articleshow/57261591.cms?from=mdr |access-date=2024-12-05 |work=The Economic Times |issn=0013-0389}}{{Cite news |date=2017-03-28 |title=Britannia forms joint venture with Chipita of Greece |url=https://economictimes.indiatimes.com/industry/cons-products/fmcg/britannia-forms-joint-venture-with-chipita-of-greece/articleshow/57873174.cms?from=mdr |access-date=2024-12-05 |work=The Economic Times |issn=0013-0389}} The share capital of Britchip Foods is made up of 40% of ST Bakery, Chipita Foods' successor that supports croissant production by offering development and know-how, and 60% of Britannia Industries.{{Cite web |last=Paul |first=Antonopoulos |date=2024-12-06 |title=How Greek Expertise In Croissants Helped Conquer The Indian Market |url=https://greekcitytimes.com/2024/12/06/greek-expertise-croissants-india/ |access-date=2024-12-05 |website=Greek City Times |language=en-GB}} During the first months of 2019 it introduced croissant of cocoa and vanilla flavors in India under the brand name Treat.{{Cite news |date=5 April 2019 |title=Britannia launches Treat Croissant, a center- filled delight for on- the- go snacking |url=https://www.uniindia.com/britannia-launches-treat-croissant-a-center-filled-delight-for-on-the-go-snacking/east/news/1553464.html |access-date=5 December 2024 |work=uniindia.com}}

Modern Food Industries (MFI) was set up in 2009 in Saudi Arabia as a joint venture between Chipita, Almarai and The Olayan Group. Based in Riyadh, it has manufacturing plants in Jeddah, Al-Kharj and Ha'il. In 2009 it introduced the 7DAYS croissant in Saudi Arabia. Subsequently, also entered the cakes market with its 7DAYS Swiss Rolls and 7DAYS Cake Bars, while in 2018 it launched 7Days Bake Rolls in the market. Modern Food Industries is also present in the United Arab Emirates, Kuwait, Oman, Bahrain.

Established in 2016, Muchico Bakery SDN BHD is a joint venture in Malaysia between Chipita and the Tan Family.

Muchico Bakery commenced local manufacturing of the products and introduced the 7DAYS croissant as of 2017 in the market of Malaysia and as of 2018 in Singapore.

{{Reflist}}

• {{CC-notice|bysa3|Chipita|otrs=1}}

• {{official website|http://www.chipita.com}}

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Category:Mondelez International

Category:Food and drink companies of Greece

Category:Food and drink companies established in 1973

Category:Greek companies established in 1973

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Category:Multinational companies headquartered in Greece

Category:Greek brands

Category:2021 mergers and acquisitions