Chooks-to-Go

Chooks-to-Go is a brand of Bounty Agro Ventures, Inc. (BAVI), a company established in 1997{{cite news |title=Chooks never stops |url=https://businessmirror.com.ph/2020/10/08/chooks-never-stops/ |access-date=3 April 2022 |work=BusinessMirror |date=8 October 2020}} that was originally engaged in selling raw poultry products.{{cite news |title=How Chooks to Go built a business bigger than GMA Network |url=https://www.rappler.com/business/166551-chicken-bounty-agro-ventures-chooks-to-go-asean/ |access-date=3 April 2022 |work=Rappler |date=6 May 2017}} The influx of cheaper raw poultry goods from other Southeast Asian countries with the implementation of the ASEAN Free Trade Area in the late 1990s led BAVI to set up Chooks-to-Go, a retail chain that sells roast chicken products.

Chooks-to-Go was launched by BAVI in 2008.{{cite news |last1=Arceo-Dumlao |first1=Tina |title=A big success that has gone unnoticed |url=https://business.inquirer.net/3930/a-big-success-that-has-gone-unnoticed |accessdate=June 12, 2020 |publisher=Philippine Daily Inquirer |date=June 11, 2011}} Its name combines "chooks" (the Australian casual term for chicken) with "to-go" to indicate its take-out-only format.

File:Chooks-to-Go, now a Superbrand.JPG

File:0311jfCuisine_Breads_Town_Baliuag_Landmarks_Bulacanfvf_48.jpg store with Gilas-#Manok Ng Bayan van]]

Store personnel are trained and constantly evaluated to maintain high standards of operation and quality of service. Recent results from a UAI study by Consumer Vibe Asia[http://www.consumer-vibe.com/ Consumer Vibe Asia Incorporated | Full-Service Boutique Market Research Company in the Philippines]{{Dead link|date=July 2020 |bot=InternetArchiveBot |fix-attempted=yes }} (2012 Project Seneca) showed a satisfaction score of 7.5 out of 10, for Chooks-to-Go in the food services arena. To keep quality at the desired level, the brand established the BAVI Academy, which provides in-house training for outlet personnel, and other areas of operations.

Chooks-to-Go has a delivery service for certain areas for a minimal fixed delivery fee of ₱30. Customer Service Associates take telephone orders and relay these to hubs, with software automatically determining the nearest hub based on customer location.

For marketing, Chooks-to-Go periodically conducts promotions, which may be on a national or local level. Site selection guidelines are strictly observed, while pre-opening campaigns for new stores are held and in-store merchandising is standardized.{{cite news | url=http://business.inquirer.net/3930/a-big-success-that-has-gone-unnoticed | title=A big success that has gone unnoticed | newspaper=Philippine Daily Inquirer | date=June 11, 2011 | accessdate=13 February 2014 | author=Arceo-Dumlao, Tina}}

In 2024, Chooks-to-Go has 1,800 take-out stores with 37 dine-in restaurants nationwide. CEO Kenneth Cheng announced its expansion with additional 100 take-out stores and 40 more dine-in stores, in line with its "Food Made Better" and #Manok Ng Bayan advertising campaigns.{{cite news |last1= Cordero|first1= Ted|title=Bounty Group eyes expanding Chooks-to-Go to 1,900 stores|url=https://www.gmanetwork.com/news/money/companies/912106/bounty-group-eyes-expanding-chooks-to-go-to-1-900-stores/story/ |accessdate=July 3, 2024 |publisher=GMA Integrated News |date=July 2, 2024}}

• Chooks-to-Go Pilipinas
• Tacloban Fighting Warays
• List of restaurant chains in the Philippines

{{Reflist}}

• {{commonscat-inline}}
• {{Official website|http://www.chookstogo.com.ph}}

{{Food chains in the Philippines}}

Category:Brand name meats

Category:Fast-food chains of the Philippines

Category:Fast-food poultry restaurants

Category:Philippine brands

Category:Restaurant chains in the Philippines

Category:Restaurants established in 2008