Christopher Eves
{{Short description|British inventor}}
{{EngvarB|date=April 2014}}
{{Use dmy dates|date=April 2014}}
Christopher Eves is a product designer and inventor. Eves, and his nephew Luke Booth, successfully participated in the BBC television show Dragons' Den and received investment to launch their packaging solutions{{solution-inline|date=June 2020}} for the FMCG{{What|date=November 2022}}, Retail & Leisure markets.{{cite news |last= Francis |first=Batt |title= Uncle and nephew to appear on Dragons' Den this weekend |url= http://www.sloughexpress.co.uk/Entertainment/Cinema/Film-News/Uncle-and-nephew-to-appear-on-Dragons-Den-this-weekend-23112012.htm |accessdate= 11 December 2012 |newspaper= Slough Express |date=23 November 2012}}
Background
Eves studied Product & Transport Design at the Coventry University and Industrial Design at the Central Saint Martins (CSM) in London.
Whilst at CSM, Eves was the overall winner of the Tetley Tea packaging award, exploring cultural values and rituals involved in tea drinking. He also designed and patented a 3-way Christmas cracker.{{cite web |last=Ben |first=Hughes |title=MAID |url=http://www.maindustrialdesign.com/archives/20052007Year/The%20Site/htm%20version/index.htm# |work=CSM |publisher=London College of Art |accessdate=11 December 2012 |archive-url=https://web.archive.org/web/20120825052341/http://www.maindustrialdesign.com/archives/20052007Year/The%20Site/htm%20version/index.htm |archive-date=25 August 2012 |url-status=dead }} Whilst in his final year, he explored the link between emotion and sustainability.{{cite web |last=Tran |first=Long |title= Courtship Jacket Looks Like Batman's Cousin |url= http://www.yankodesign.com/2007/07/20/courtship-jacket-looks-like-batmans-cousin/ |work=YD |date=20 July 2007 |publisher= Yanko Design |accessdate=11 December 2012}}
After graduating from CSM Eves worked at a start-up footwear company Sneakart. Dedicating time to the sneaker seeker program which aims to expose young kids to the wonders of sneakers through customisation, workshops and lectures. After a stint concept generating for the Lego concept lab he started work at Lotus cars.{{cite web |last= Freaker |first= Sneaker |title= SNEAKER SEEKER WORKSHOPS |url= http://www.sneakerfreaker.com/newsflash/Sneaker-Seeker-Workshops/ |work= Sneaker Freaker |publisher= Sneaker Freaker Magazine |accessdate= 11 December 2012}}
In 2011 Eves set up P4CK with Booth.
Dragons Den
Co-founders of P4CK, Eves and Luke Booth appeared on BBC's Dragons' Den Episode 11 Series 10.{{cite web |last=Zoe |first= Thorman |title= Dragons' Den Series 10 Episode 11 |url= http://www.bbc.co.uk/programmes/b01p51qs |work= BBC 2 Dragons' Den |publisher=BBC |accessdate= 11 December 2012}} Viewers saw the pair receive backing from TV star Theo Paphitis, after a nervous pitch. Paphitis committed to giving Booth and Eves £50,000 for 30% equity in their business.
The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. However, Paphitis liked the idea and said that he was willing to back "two young guys trying to make it work".{{cite news|last=Liz|first=Gyekye|title=P4CK gets backing from Dragons' Den star|url=http://www.packagingnews.co.uk/news/p4ck-dragons-den/|accessdate=11 December 2012|newspaper=Packaging News|date=26 November 2012}}{{cite journal|last=Rutherford|first=Melanie|author2=IOM3|title=Box Clever|journal=Packaging Professional Magazine|date=September–October 2012|volume=35|issue=5|pages=11–13|url=http://www.iom3.org/feature/box-clever-p4ck-bevbax?c=2756|accessdate=11 December 2012}}{{dead link|date=August 2017 |bot=InternetArchiveBot |fix-attempted=yes }}{{cite web |last=Nye |first=Jason |title=P4CK – Our Story |url=http://p4ck.co.uk/whos-who/ |work=P4CK |publisher=P4CK Ltd |accessdate=11 December 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20121204090925/http://p4ck.co.uk/whos-who/ |archivedate=4 December 2012 |df=dmy-all }}
References
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