Cisco Eos
Cisco Eos was a software platform for Media & Entertainment (M&E) companies developed by the Cisco Media Solutions Group.White, Bobby. [https://www.wsj.com/articles/SB123128575997659063?mod=googlenews_wsj Cisco Intensifies Wooing of Entertainment Firms]. The Wall Street Journal. 2009-01-07. Retrieved on 2009-06-23.
Unlike the Canon EOS product, Cisco says that "Eos" is not an acronym, but is pronounced as a word (i.e., EE-oss)Brown, Scott (2009-01-21). [http://blogs.cisco.com/media/comments/cisco_eos_whats_in_a_name/ Cisco Eos: What's in a Name?] Cisco Systems, Inc. Retrieved on 2009-06-23.
Eos is reported to be focused on helping M&E companies connect with online fans experiencing the disruptive technology known as the digitization of content.Reardon, Marguerite. [http://news.cnet.com/8301-1023_3-10133792-93.html Cisco Adds Social Networking to its Forte]. CNET. 2009-01-06. Retrieved on 2009-06-23.
Overview
Cisco Eos is a hosted Software as a service platform that integrates features from multiple point solutions that enable M&E companies to "create, manage, and grow online communities" built around branded entertainment content.
Eos supports all entertainment genres and incorporates social networking, content management, site administration, and audience analytics features into a single operating environment, using CMS similar to Joomla! or Wordpress.
=Leadership=
Cisco Eos is developed by the Cisco Media Solutions Group, led by Cisco employee Dan Scheinman.Duffy, Jim. [http://www.networkworld.com/news/2006/120606-cisco-scheinman.html?nlhtc=1211ciscoalert1&%3Bcompany=Cisco%2520/%2520Sprint Cisco taps scheinman to oversee media group] {{Webarchive|url=https://web.archive.org/web/20130628054302/http://www.networkworld.com/news/2006/120606-cisco-scheinman.html?nlhtc=1211ciscoalert1&%3Bcompany=Cisco%2520%2F%2520Sprint |date=2013-06-28 }}. [http://www.networkworld.com/ Network World]. 2006-12-06. Retrieved on 2009-06-24.
History
Cisco concerns manufacturing network devices. In 2003, Cisco acquired Linksys and its line of home networking products.Shim, Richard and Spooner, John. [http://news.cnet.com/Cisco-heads-home-with-Linksys-buy/2100-1035_3-993457.html Cisco heads home with Linksys buy]. [http://www.cnet.com CNET]. 2003-03-20. Retrieved on 2010-07-01. Cisco acquired Scientific Atlanta in 2006 Reardon, Marguerite. [http://news.cnet.com/Cisco-closes-Scientific-Atlanta-buy/2110-1036_3-6043542.html Cisco closes Scientific-Atlanta buy]. [http://www.cnet.com CNET]. 2006-02-27. Retrieved on 2010-07-01. and Pure Digital (the maker of Flip video cameras) in 2009.Schonfeld, Erick. [https://techcrunch.com/2009/03/19/its-official-cisco-buys-pure-figital-flip-video-for-590-million/ It's Official: Cisco Buys Pure Digital (Flip Video) For $590 Million]. TechCrunch. 2009-03-19. Retrieved on 2010-07-01.
Eos was launched as a homegrown addition to Cisco’s Consumer portfolio in January 2009 at the Consumer Electronics Show (CES).Levine,Barry. [http://www.crm-daily.com/story.xhtml?story_id=63950&full_skip=1 Cisco Goes Social with New Eos Platform]. [http://www.crm-daily.com/ CRM Daily]. 2009-01-08. Retrieved on 2009-06-24.
At CES 2010, Cisco announced Eos 2.0. Eos 2.0 includes Facebook Connect integration, migration tools for companies with existing sites and communities, and public APIs for third party developers to expand and use the platform.Kerner, Sean Michael. [http://www.internetnews.com/infra/article.php/3856956 Cisco Advances Social Media Platform]. 2010-01-06. Retrieved on 2010-01-28. Eos 2.0 also features member group management to enhance fan engagement and monetization.Spangler, Todd. [http://www.multichannel.com/article/442621-CES_2010_Travel_Channel_Gets_Social_With_Cisco_Eos.php CES 2010: Travel Channel Gets Social With Cisco Eos]. MultiChannel News. 2010-01-06. Retrieved on 2010-07-01.
=Closure=
In April 2011 it was announced that Cisco will be closing down the EOS team.
Customers
The first customer announced for Eos was Warner Music Group. The first two Atlantic Records sites powered by Cisco Eos were Laura Izibor and Sean Paul. Michael Nash, executive VP of digital strategy and development at WMG, said that they chose to partner with Cisco, because "we are not a technology company".Christman, Ed. [http://www.billboard.biz/bbbiz/content_display/industry/e3i8063110914089689614081af323a92fd Keynote Q&A: Cisco, WMG Discuss Online Strategy] {{Webarchive|url=https://web.archive.org/web/20090623135859/http://www.billboard.biz/bbbiz/content_display/industry/e3i8063110914089689614081af323a92fd |date=2009-06-23 }}. [http://www.billboard.biz/bbbiz/index.jsp Billboard.biz] {{Webarchive|url=https://web.archive.org/web/20130122051055/http://www.billboard.biz/bbbiz/index.jsp |date=2013-01-22 }}. 2009-03-05. Retrieved on 2009-06-23. According to Warner, with sites powered by Cisco Eos, the average unique user spends roughly 8.4 minutes on an artist site; this level of engagement is more than 25 percent higher than on non-Eos sites.Kramer, Staci D. [http://paidcontent.org/article/419-ciscos-eos-adds-music-partners-and-a-new-note-with-travel-channel Cisco’s Eos Adds Music Partners—And A New Note With Travel Channel]. PaidContent. 2010-01-06. Retrieved on 2010-01-28.
Additional customers announced at CES 2010 include Tenth Street Entertainment and Travel Channel.Kim, Ryan. [http://www.sfgate.com/cgi-bin/blogs/techchron/detail?entry_id=54124 CES2010: Cisco's Eos media platform gaining more momentum]. San Francisco Chronicle. 2010-01-06. Retrieved on 2010-01-28. It has been stated that "According to Allen Kovac, founder and CEO, The Eleven Seven Music Group/Tenth Street Entertainment, the relationship with Cisco and the Cisco Eos platform allows the company to expand its online presence... " Azuri, Calvin [http://cisco-news.tmcnet.com/cisco/articles/72217-cisco-eos-introduces-new-features-social-entertainment-platform.htm Cisco EOS Introduces New Features in Social Entertainment Platform]. 2010-01-08. Retrieved on 2010-01-28. Adam Sutherland, VP of strategy and business development at Travel Channel, said, "The Eos platform allows us to provide tools for our community to contribute, comment and rate content."Spangler, Todd. [http://www.multichannel.com/article/442621-CES_2010_Travel_Channel_Gets_Social_With_Cisco_Eos.php Travel Channel gets social with Cisco Eos]. Multichannel News. 2010-01-06. Retrieved on 2010-01-28.
In March 2010, Dogwoof became the first Cisco Eos customer in the U.K. Anna Godas, co-founder of Dogwoof, said "today's film industry requires Dogwoof to play a much more interactive role with both the audience and filmmakers ."Kemp, Stewart. [http://login.vnuemedia.com/hr/content_display/world/news/e3ic04432c02b789744e77cd4a4e1ade8b2 U.K.'s Dogwoof teams with CISCO for growth]. 2010-03-16. Retrieved on 2010-4-26. In May 2010, LOCOG became the second Eos customer in the U.K. and the first in the sports vertical.Sahota, Dawinderpal. [http://www.computing.co.uk/computing/news/2263395/london-olympics-gets-community London 2012 to boost web presence using Cisco SaaS platform]. 2010-05-20. Retrieved on 2010-6-3.
Partner program
Cisco announced its Eos Partner Program at CES 2010.[http://newsroom.cisco.com/dlls/2010/prod_010610b.html Cisco Eos Social Entertainment Platform Expands Footprint with New Customers, Features; Introduces Partner Ecosystem]. 2010-01-06. Retrieved on 2010-01-28. Initial partners include Hot Studio, The Wonder Factory, HCL, and Infosys.
Disadvantages
Eos is more expensive than most of its competitors. All data is stored on Cisco servers which creates potential problems if the site has to be transferred.
See also
References
External links
- [https://web.archive.org/web/20100110100338/http://newsroom.cisco.com/dlls/2006/corp_120606.html Cisco press release]
- [http://www.cisco.com/web/solutions/cmsg/platform.html Cisco Eos Platform page]
- [https://www.pcmag.com/encyclopedia_term/0,2542,t=point+solution&i=49447,00.asp PC Mag point solution definition]
- [http://www.cesweb.org Consumer Electronics Show (CES) site] {{Webarchive|url=https://web.archive.org/web/20100208034010/http://www.cesweb.org/ |date=2010-02-08 }}
- [https://www.allamericanspeakers.com/speakers/7649/Daniel-Scheinman Daniel Scheinman bio]