Coles Supermarkets

George Coles learned the retail trade working for his father's 'Coles Store' business from 1910 to 1913. (The store continued operating as "The Original Coles" at Wilmot, Tasmania until it was destroyed by a fire on 24 January 2014.{{cite web|url=http://www.examiner.com.au/story/2043642/north-west-store-gutted-in-blaze/|publisher=The Examiner|access-date=2014-01-24|title=North-West store gutted in blaze|date=23 January 2014 }}) Coles itself was founded when George Coles opened the Coles Variety Store on 9 April 1914 on Smith Street in the Melbourne suburb of Collingwood. Further expansion occurred and Coles' interest in food retailing was spurred in 1958 when it acquired 54 John Connell Dickins grocery stores. It then acquired the Beilby's chain in South Australia in 1959 and 265 Matthews Thompson grocery stores in New South Wales in 1960.{{cite web|publisher=Encyclopedia of Business|title=Coles Myer Limited|url=http://www.referenceforbusiness.com/history2/9/Coles-Myer-Ltd.html|access-date=2009-06-24}}

In 1960, the first supermarket (trading under the Dickins name) was opened in the Melbourne suburb of Balwyn North, at the corner of Burke and Doncaster Roads where a modernised version continues to operate. By 1973, Coles had established stores in all Australian capital cities. From 1962, its supermarkets were branded Coles New World with accompanying Space Age-themed imagery.{{cite web|title=Coles|url=http://www.emelbourne.net.au/biogs/EM00373b.htm|publisher=eMelbourne – The Encyclopaedia of Melbourne Online|access-date=7 July 2010}} In 1991, the stores were rebranded Coles Supermarkets and from 1998, simply as Coles.

File:OIC hawthorn east Coles HQ from Tooronga Rd.jpg in Hawthorn East, Melbourne]]

In 2004, the liquor division office (Coles Liquor Group), was moved from Chullora in Sydney to the company head office in Hawthorn East, Melbourne. With Coles Myer CEO John Fletcher citing the move for better efficiency between the food and liquor departments. It also resulted in Craig Watkins (35-year veteran and director of Coles Liquor) retiring from the company.{{cite news|url=http://www.theage.com.au/articles/2004/03/10/1078594405532.html|title=Coles Myer re-locate liquor group office to Melbourne|date=2004-03-10|access-date=2016-06-10|newspaper=The Age}}

From mid 2006, many Bi-Lo supermarkets were badged as Coles Supermarkets. Newmart supermarkets, under which Bi-Lo traded in Western Australia, were badged as Coles Supermarkets in 2002–2003. Newmart stores co-located with Coles in the same area or shopping centre were sold to Foodland and re-branded as the now-defunct Action Supermarkets chain. The conversion program was put on hold at Easter 2007.{{cite news|url=http://www.smh.com.au/news/business/coles-supermarket-sales-drop/2007/05/17/1178995276828.html|title=Coles Supermarket Sales Drop|date=2007-05-17|access-date=2007-08-23|newspaper=Sydney Morning Herald}} In July 2007, Wesfarmers agreed terms to purchase Coles Group for $22 billion. The purchase was completed in early 2008.{{cite news |title=Coles sold for $22 billion |date=2007-07-02 |access-date=2007-08-01 |publisher=Herald Sun|url=http://www.news.com.au/business/story/0,23636,22003301-14334,00.html |archive-url=https://web.archive.org/web/20070706033113/http://news.com.au/business/story/0%2C23636%2C22003301-14334%2C00.html |archive-date=2007-07-06 |url-status=dead }}

In August 2007, as Wesfarmers foreshadowed its plans for the restructuring of Coles Group following its anticipated takeover, it stated that one of three planned divisions would comprise supermarkets, liquor and convenience stores.{{cite news|title=Wesfarmers plans Coles investment, restructuring|work=Reuters|date=2007-08-16|access-date=2007-08-16|url=https://www.reuters.com/article/innovationNews/idUSSYD11087920070816?sp=true}}

From 2008 to 2014, Coles was run by UK retailer Ian McLeod.{{Cite web|last=Greenblat|first=Eli|date=2014-02-18|title=Coles boss Ian McLeod steps down|url=https://www.smh.com.au/business/companies/coles-boss-ian-mcleod-steps-down-20140218-32y69.html|access-date=2021-02-07|website=The Sydney Morning Herald|language=en}}

In February 2011, Coles acquired National Australia Bank's 50 per cent interest in Australia's largest loyalty program Flybuys, giving it 100% ownership.{{cite news|publisher=Inside Retail|url=http://www.insideretailing.com.au/Latest/tabid/53/ID/10102/Coles-buys-out-FlyBuys.aspx|title=Coles buys out FlyBuys|access-date=16 February 2011|date=16 February 2011|url-status=dead|archive-url=https://web.archive.org/web/20110219134620/http://www.insideretailing.com.au/Latest/tabid/53/ID/10102/Coles-buys-out-FlyBuys.aspx|archive-date=19 February 2011}} In September 2011, Coles commenced stocking private-label clothing in its stores with several stores receiving refits to accommodate the range.{{cite news|url=http://www.heraldsun.com.au/entertainment/fashion/coles-turns-into-a-one-stop-shop/story-e6frf8o6-1226121550572|title=Coles fashion line revealed |last=Collier|first=Karen|date=25 August 2011|newspaper=Herald Sun|access-date=7 October 2011|location=Melbourne}}

In 2018 Wesfarmers announced its intention to demerge the Coles business, seeking to retain only a 20% interest going forward.{{cite web |last=Letts |first=Stephen |date=16 March 2018 |title=Coles is being spun off for what could be a billion less than it was bought for |url=https://www.abc.net.au/news/2018-03-16/wesfarmers-to-demerge-its-coles-supermarket-chain/9554658 |access-date=11 February 2025 |website=ABC News}} In 2018, Steven Cain was appointed as CEO of the Coles Supermarket brand as part of the demerger of Coles from Wesfarmers.

Coles deployed its first electric truck in April 2022.{{Cite web |last=Pattabiraman |first=Rakshnna |date=2022-04-27 |title=Linfox deploys its first electric delivery truck for Coles |url=https://insidefmcg.com.au/2022/04/27/linfox-deploys-its-first-electric-delivery-truck-for-coles/ |access-date=2024-11-11 |website=Inside FMCG |language=en-AU}} The first fully electric delivery vans followed in August 2023.{{Cite web |last=Pattabiraman |first=Rakshnna |date=2023-08-10 |title=Coles adds a fully electric van to its online delivery fleet |url=https://insidefmcg.com.au/2023/08/10/coles-adds-a-fully-electric-van-to-its-online-delivery-fleet/ |access-date=2024-11-11 |website=Inside FMCG |language=en-AU}}

In April 2023, Coles opened its first Witron-powered automated distribution centre in Redbank, Queensland.{{Cite web |last=Weber |first=Kate |date=2023-04-27 |title=Coles opens first automated distribution centre |url=https://www.itnews.com.au/news/coles-opens-first-automated-distribution-centre-593739 |access-date=2024-11-11 |website=iTnews}} In the second half of 2024, two highly-automated {{Convert|87000|m2|adj=on}} customer fulfilment centres powered by Ocado technology were opened in Truganina, Victoria and Wetherill Park, New South Wales.{{Cite web |last=Settineri |first=Hailey |date=2024-09-22 |title=Coles opens first CFC in Victoria |url=https://retailworldmagazine.com.au/coles-opens-first-cfc-in-victoria/ |access-date=2024-10-13 |website=Retail World Magazine |language=en-AU}}{{Cite news |last=Siddeek |first=Amaani |date=2024-10-11 |title=Coles launches revolutionary customer fulfilment centre in Wetherill Park |url=https://www.dailytelegraph.com.au/newslocal/fairfield-advance/coles-launches-revolutionary-customer-fulfilment-centre-in-wetherill-park/news-story/15009048b8b19dddacb9286f29b02051 |url-access=subscription |access-date=2024-10-13 |work=Fairfield Advance}} A second Witron distribution centre was opened in Kemps Creek, New South Wales in August 2024,{{Cite web |last=Crozier |first=Ry |date=2024-08-07 |title=Coles Group opens automated distribution centre in Sydney's west |url=https://www.itnews.com.au/news/coles-group-opens-automated-distribution-centre-in-sydneys-west-610438 |access-date=2024-11-11 |website=iTnews}} and construction of a third in Truganina was announced in October 2024.{{Cite web |last=Crozier |first=Ry |date=2024-10-31 |title=Coles to build a third automated distribution centre |url=https://www.itnews.com.au/news/coles-to-build-a-third-automated-distribution-centre-612743 |access-date=2024-11-11 |website=iTnews}} In the same month, Coles deployed their fully electric prime mover truck.{{Cite web |last=Mccleery |first=Adam |date=2024-11-01 |title=Coles adds electric truck to its delivery network |url=https://www.foodmag.com.au/coles-adds-electric-truck-to-its-delivery-network/ |access-date=2024-11-11 |website=Food & Beverage Industry News |language=en-AU}}

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File:Coles Warwick entrance.jpg]]

File:SouthCity Shopping Centre.jpg, New South Wales]]

File:Stockland Tooronga Coles entrance NW.jpg]]

File:Coles, Engadine - panoramio.jpg]]

Coles' original slogan was "nothing over 2/6", when it was primarily operating variety stores. The slogan "You'll find the best value is at Coles New World" was used in the 1980s. The red/orange orb was used from 1991 to 2005, although store signs continued to use the orb up until the early 2010s. "Serving you better" was used as a slogan from 1998 to 2003, replaced by "save everyday", endorsed by actress Lisa McCune. A circled tick was used as a logo device from 2003 to 2007, replacing the orb as a primary device in 2005.{{Citation needed|date=July 2010}} "Save everyday" was later changed to the grammatically correct "save every day".{{Cite web |last=admin |date=2023-04-13 |title=Latest Coles Catalogue - Discounts & Savings |url=https://finderhub.com.au/coles-catalogue/ |access-date=2023-04-18 |website=Finder Hub |language=en-US}}

In 2007, the slogan and circle tick were discontinued with simply the Coles name used in preparation for a new red ball logo to match proposed Coles Group livery, which was shelved later in the year as the business was sold. A number of tag lines were employed in the next few years: "Something better every day", "Proudly Australian since 1914" (introduced with its TV sponsorship of the 2008 Summer Olympics),{{cite magazine | last = Downes | first = Stephen | title = Coles and Red Rooster lead Olympics cash in | magazine = Crikey | date = 2008-08-12 | url = http://www.crikey.com.au/Media-Arts-and-Sports/20080812-Coles-and-Red-Rooster-front-runners-in-Olympics-cash-in.html | access-date = 2009-01-04 | archive-url = https://web.archive.org/web/20090415100935/http://www.crikey.com.au/Media-Arts-and-Sports/20080812-Coles-and-Red-Rooster-front-runners-in-Olympics-cash-in.html | archive-date = 15 April 2009 | url-status = dead }} "Cutting the cost of your shopping", "Quality food costs less at Coles" and "It all counts".{{cite news |newspaper=The Australian |title=Plan to replace axed shopping site |url=http://www.theaustralian.news.com.au/business/story/0,28124,25704942-5017996,00.html |archive-url=https://web.archive.org/web/20090906113237/http://www.theaustralian.news.com.au/business/story/0%2C28124%2C25704942-5017996%2C00.html |url-status=dead |archive-date=2009-09-06 |date=2009-06-29 |access-date=2009-07-01 }} The slogan "Good things are happening at Coles" was rolled out in 2018, and its current slogan "Value the Australian way" was employed in 2020.

In the 1960s, Coles sponsored a general knowledge quiz show, Coles £3000 Question (later Coles $6000 Question and Coles $7000 Question) which aired on Channel 7.

In 2010, Coles launched a new sub-slogan, "Down Down, Prices Are Down", featuring a large red cartoon hand pointing downwards to symbolise the chain's low-price policy. The slogan incorporated the tune of "Down Down", a 1975 hit by British rockers Status Quo.{{cite news |date=18 April 2011 |title=Woolworths sees shake-up in discretionary retail |url=http://www.businessspectator.com.au/bs.nsf/Article/Woolworths-sees-shake-up-in-discretionary-retail-pd20110418-G25J4?OpenDocument&src=hp3 |url-status=dead |access-date=11 July 2011 |newspaper=Business Spectator}}

In 2011, the campaign was revised to the fit the tune of Petula Clark's 1964 hit "Downtown".{{cite news|last=Collier|first=Karen|title=Coles' annoying 'Down Down' jingle here to stay|url=http://www.heraldsun.com.au/news/more-news/stores-jingle-jangle-a-real-downer/story-fn7x8me2-1226088389618|access-date=11 July 2011|newspaper=Herald-Sun|date=6 July 2011}} but reverted to "Down Down" later in the year.

In 2012, it used Status Quo, which originally recorded the song in 1975, singing and speaking in the newest ad in the series. In February 2016, Coles updated the "Down Down" campaign again, to the tune of "That's Amore" ("it's a Down Down"). In May 2017 the "Down Down" campaign was again refreshed with Australian Idol and reality-TV contestant Casey Donovan with a new disco version of the advertisement.{{cite web|url=https://mumbrella.com.au/casey-donovan-coles-down-down-442005|title=Casey Donovan latest celeb to front Coles' Down Down campaign|website=Mumbrella|date=3 May 2017}} This was ultimately dropped in March 2018, with Coles commercials (mostly on its in-store radio known as Coles Radio) using "Best of My Love" by The Emotions, a hit disco song from 1977, instead.{{Cite web|url=https://mumbrella.com.au/coles-moves-strategy-away-from-down-down-to-good-things-503164|title=Coles moves strategy away from 'Down, down' to 'Good things' platform|last=Dawson|first=Abigail|date=2018-03-06|website=Mumbrella|language=en-US|access-date=2019-04-10}}

Coles Radio is the brand name for the in-store radio station heard across all Coles' supermarkets. It is owned and operated in partnership with broadcaster Nova Entertainment and adopts a hot adult contemporary format, featuring a playlist consisting of pop hits from the 1980s, '90s, 2000s and current hits. The station has one announcer, Meg Alexander, throughout the workday from 9 a.m. to 4 p.m. The station is also available outside stores via Coles' website, the Nova Player app and on DAB+ digital radio, making it accessible in many newer car models.

{{Main|Coles Online}}

Coles has been accused by suppliers of using heavy-handed tactics when dealing with its suppliers.{{Cite web|date=2014-05-05|title=ACCC takes action against Coles for alleged unconscionable conduct towards its suppliers|url=https://www.accc.gov.au/media-release/accc-takes-action-against-coles-for-alleged-unconscionable-conduct-towards-its-suppliers|access-date=2020-10-17|website=Australian Competition & Consumer Commission|language=en}} A 2004 investigation by the Australian Competition & Consumer Commission did not result in any action being brought against Coles and Woolworths. A 2012 investigation in which suppliers were offered anonymity is believed to have uncovered unethical practices.{{cite web|last=Greenblat|first=Eli|url=http://www.smh.com.au/business/accc-to-investigate-coles-woolies-20130214-2eg16.html|publisher=SMH|title=ACCC to investigate Coles and Woolies|date=14 February 2013 |access-date=7 May 2013}} In 2013, the ACCC was investigating both Coles and Woolworths over accusations that they used improper market practices to force down prices from suppliers. These accusations further intensified on a February 2024 episode of news program Four Corners, which exposed accusations of price gouging between both Coles and Woolworths Supermarkets, which form an alleged duopoly colloquially known as Colesworth.{{Cite AV media |url=https://www.youtube.com/watch?v=yoo6XVxpiU8 |title=The cost of living with Coles and Woolworths {{!}} Four Corners |language=en |access-date=2024-03-30 |via=youtube.com}}

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Coles and Woolworths, the two largest supermarket chains in Australia responsible for controlling over two thirds of the market share, have recently come under fire on accusations of price gouging. They have also been accused of allegedly forcing suppliers to increase their supplies in order to buy goods at lower prices, during a time which the economy is at the brink of entering a recession and people are facing a cost of living crisis. In a Senate Inquiry,{{cite web |last1=Barrett |first1=Jonathan |last2=Remeikis |first2=Amy |name-list-style=and |date=2024-05-07 |title=Supermarkets inquiry: forcibly break up major retailers in cases of anti-competitive behaviour, report says |url=https://www.theguardian.com/australia-news/article/2024/may/07/senate-supermarkets-inquiry-findings-results-woolworths-coles-australia-government |access-date=2024-08-24 |website=The Guardian}} Greens Senator Nick McKim, the chair of the committee, highlighted that the actions of Coles and Woolworths resulted in serious harm to the people of Australia, off the profiteering these supermarket chains have done manipulating food prices. One of the key recommendations that was made in this enquiry is to ensure that price gouging will be made illegal.{{cite web | last=Barrett | first=Jonathan | title=Coles posts $1.1bn profit amid grocery price surge and cost-of-living crisis | website=the Guardian | date=2023-08-22 | url=https://www.theguardian.com/business/2023/aug/22/coles-supermarket-annual-profit-rise-grocery-price-rise | access-date=2024-08-24}}

A 2014 Federal Court of Australia case ruled that Coles "threatened harm to suppliers if they didn't meet their demands," and ordered the chain to pay $10 million in penalties.{{cite news |date=22 December 2014 |title=Coles ordered to pay $11.2 million in penalties, legal fees for mistreating suppliers |url=https://www.abc.net.au/news/2014-12-22/coles-ordered-to-pay-$10-million-for-mistreating-suppliers/5982848 |access-date=11 February 2025 |work=ABC News}}

In 2015, the Federal Court of Australia fined Coles $2.5 million for making misleading claims in relation to the sale of its par-baked bread products.{{cite web | url=https://jade.barnet.com.au/Jade.html#article=388667 | title=BarNet Jade - Find recent Australian legal decisions, judgments, case summaries for legal professionals (Judgments and Decisions Enhanced) }}

In September 2024, the Australian Competition and Consumer Commission brought legal action against Coles, accusing the supermarket of misleading customers on discounts through their Down Down promotions.{{Cite news |last1=Barrett |first1=Jonathan |last2=Butler |first2=Josh |name-list-style=and |date=2024-09-23 |title=ACCC sues Coles and Woolworths over allegations of 'illusory' discounts on common products |url=https://www.theguardian.com/australia-news/2024/sep/23/accc-suing-coles-woolworths-discounts-misleading |access-date=2024-09-24 |work=The Guardian |language=en-GB |issn=0261-3077}}

File:Coles Express Burwood Highway Vermont South.jpg petrol station]]

• 4-cents-per-litre fuel offer: When a customer spends $30 or more in a single transaction at a Coles, Bi-Lo, Pick'n'Pay or Liquorland, they receive a four-cent discount coupon on their receipt or flybuys account for use at Coles Express service stations. This practice has been criticised by competition law experts who argue that people pay higher petrol and grocery prices to fund these discounts.{{Cite news |last=Janda |first=Michael |date=16 October 2009 |title=Coles withdraws petrol discount at ACCC's behest |url=https://www.abc.net.au/news/2009-10-16/coles-withdraws-petrol-discount-at-acccs-behest/1106726 |access-date=11 February 2025 |newspaper=ABC News}}

• Shoppers can collect flybuys loyalty program points at Coles Group businesses.
• Between 1991 and 1993, Coles Supermarkets ran a promotion in conjunction with Apple Inc. and 12 major suppliers entitled "Apples for Students", where students collected grocery dockets and returned them to their participating school, and once a certain value had been reached the school would be provided with a free Macintosh computer. Seventy per cent of Australia's schools and kindergartens participated and gained more than 25,000 computers, equipment and software worth $13.6 million.{{cite web|title=Developing and Protecting Brands and Trade Marks in Globalising Markets|url=http://www.dilanchian.com.au/component/option,com_docman/task,doc_download/gid,13/Itemid,57/.|author=Noric Dilanchian|date=2002-06-24|access-date=2007-08-23|publisher=Intellectual Property: Protection, Enforcement & Commercialisation 4th Annual National Conference, IES Conferences|archive-url=https://web.archive.org/web/20070904033150/http://www.dilanchian.com.au/component/option,com_docman/task,doc_download/gid,13/Itemid,57/|archive-date=4 September 2007|url-status=dead}}
• In 2010, Coles Supermarkets ran a similar program called "Sports for Schools" which customers collected coupons to hand in to their school in exchange for sports equipment. The program was run again in 2011, 2012, 2018{{cite web |title=Sports For Schools |url=https://www.coles.com.au/sfs}}{{full citation needed |date=March 2025}} and 2020.{{cite news|title=Coles Supermarkets|url=http://sportsforschools.coles.com.au/|website=sportsforschools.coles.com.audate=11 August 2011|access-date=13 September 2011|archive-url=https://web.archive.org/web/20110907052402/http://sportsforschools.coles.com.au/|archive-date=7 September 2011|url-status=dead}}
• In 2018, Coles ran a collectibles promotion called Little Shop featuring mini-sized grocery items. Competitor Woolworths stated the success of the promotion led to reduced customer visits to its stores.{{cite news |title=Woolworths blames plastic bag ban and Coles' Little Shop for drop in sales |url=https://au.news.yahoo.com/woolworths-blames-plastic-bag-ban-coless-little-shop-drop-sales-120953788.html |access-date=11 September 2018 |publisher=Yahoo!7 news |date=20 August 2018}} Due to the success of the campaign, Coles re-invigorated the promotion with the collectables returning for the Christmas period.{{Cite news |last=Carey |first=Alexis |date=27 November 2018 |title=Leaked email appears to reveal a limited Christmas edition |url=https://www.news.com.au/finance/business/retail/leaked-email-appears-to-reveal-limited-christmas-edition-launching-next-week/news-story/834262fb3c8ddab9b90dc4b2abbaa004 |access-date=11 February 2025 |work=news.com.au}}
• Coles actively supported the Yes case for the 2023 Australian Indigenous Voice referendum.{{Cite web |last=McIlroy |first=Tom |date=2023-06-15 |title=Majority of ASX 20 companies publicly support Voice |url=https://www.afr.com/politics/federal/majority-of-asx-20-companies-publicly-support-voice-20230612-p5dfwq |url-access=subscription |access-date=2023-09-12 |website=Australian Financial Review |language=en}}

Coles has several generic or private label brands:

• Coles: A mid-price line, replacing the 'You'll love Coles' brand. Designed to match established branded products.
• Coles Simply: A value brand{{Cite web |last=McNamara |first=Lauren |date=2024-06-26 |title=Coles launches budget-friendly 'Simply' range to win back consumer trust |url=https://mumbrella.com.au/coles-launches-budget-friendly-simply-range-to-win-back-consumer-trust-837111 |access-date=2024-11-01 |website=Mumbrella}}
• Coles Finest: A premium brand launched in 2006, with a small range of gourmet foods.{{Cite web |last=McCubbing |first=Gus |date=2024-10-31 |title=Home brands have had a makeover - and customers love it |url=https://www.afr.com/companies/retail/forget-no-frills-supermarket-home-brands-are-coming-into-their-own-20241031-p5kmv3 |url-access=subscription |access-date=2024-11-01 |website=Australian Financial Review |language=en}} Promoted as of greater quality than many well-known branded products and often more expensive.
• Coles Green Choice: A range of household products which claim to be environmentally responsible, with a donation being made to Clean Up Australia with every one of its products sold.
• Coles Organic: A range of products grown and processed without the use of synthetic chemicals, fertilisers, pesticides or herbicides, approved by official certified organisations.
• Coles Ultra: A range of higher-end cleaning products above the smart buy range.

In the past Coles had a variety of private labels including Smart Buy, Simply Less,{{Cite web |last=Chung |first=Frank |date=2016-03-29 |title=Woolworths kills off Homebrand |url=https://www.news.com.au/finance/business/retail/woolworths-kills-off-homebrand/news-story/47e5ac49ccb798ffd48ca79afe48a7bb |access-date=2024-11-01 |website=News.com.au}} Simply Gluten Free,{{Cite web |last=Best |first=Dean |date=2013-09-20 |title=AUS: Coles launches gluten-free own-label range |url=https://www.just-food.com/news/aus-coles-launches-gluten-free-own-label-range/ |access-date=2024-11-01 |website=Just Food |language=en-US}} Savings, Mix,{{Cite web |last=Chanthadavong |first=Aimee |date=2011-08-30 |title=Coles mixes groceries with fashion |url=https://www.retailbiz.com.au/offline-retailing/coles-mixes-groceries-with-fashion/ |access-date=2024-11-01 |website=retailbiz |language=en-US}} Farmland and Embassy.

==See also==

{{Portal|Companies|Supermarket}}

• List of supermarket chains in Oceania
• Pick n Pay Stores

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{{Coles Group}}

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{{Supermarkets in Australia}}

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Category:Supermarkets of Australia

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Category:Australian companies established in 1914

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