Colmar Brunton

There are two Colmar Brunton organizations, which operate in the Asia Pacific Region. The first Colmar Brunton was founded in New Zealand and operated with its head office in Auckland. Colmar Brunton Australia is an international market research agency split from Colmar Brunton New Zealand in the 1990s.

Colmar Brunton was formed by Dick Brunton and Pauline Colmar in 1986. Millward Brown bought a 20% stake in Colmar Brunton in 2005.{{cite news |title=Market research: WPP web spreads out to Colmar Brunton |first=John |last=Drinan |date=18 March 2005 |newspaper= National Business Review|via=New text}}

The brand was retired in 2021 after Colmar Brunton was merged with the Kantar Group.{{cite news |title=Kantar and Colmar Brunton Integrate |url=https://www.kantarnewzealand.com/colmar-brunton-poised-for-strategic-growth-with-kantar-integration/ |access-date=28 January 2022 |work=Kantar New Zealand |date=30 June 2021 |archive-url=https://web.archive.org/web/20230126231233/https://www.kantarnewzealand.com/colmar-brunton-poised-for-strategic-growth-with-kantar-integration/|archive-date=26 January 2023|url-status=live}}

Colmar Brunton Australia is Australia's largest independent market research agency. Its head office is in Sydney, with offices in the cities of Melbourne, Brisbane, Adelaide and Canberra. It specialises in qualitative and quantitative research, using a wide variety of research methodologies. Its sister companies also provide performance benchmarking and marketing consultancy services.

Colmar Brunton has undertaken work for the Government of Australia through various agencies and departments. In 2011. The firm provided services related to "Evaluation of Welfare Reform and Employment" in the NTER.{{Cite web|url=https://www.tenders.gov.au/?event=public.cn.view&CNUUID=454B83ED-DCF0-F4BB-9860B7909E5CFC63|title=AusTender: Contract Notice View - CN411485|website=www.tenders.gov.au|access-date=2016-11-20}} In 2015, Colmar Brunton provided services to the government agency Austrade.{{Cite web|url=https://www.tenders.gov.au/?event=public.cn.view&CNUUID=3164B79F-928C-41B1-F855C1AB8A29A305|title=AusTender: Contract Notice View - CN2848532-A1|website=www.tenders.gov.au|access-date=2016-11-20}}

Other agencies and departments that have engaged Colmar Brunton include the Department of Families, Housing, Community Services and Indigenous Affairs,{{Cite web|url=http://resources.fahcsia.gov.au/annualreport/2009/15_05.htm|title=FaHCSIA Annual Report 2008-2009|website=resources.fahcsia.gov.au|access-date=2016-11-20}} Medicare Australia, Department of Health, Attorney-General's Department, Australian Taxation Office,{{Cite web|url=http://ciswastewatch.org.au/taxation/what-price-for-reaffirmation|title=What price reaffirmation? {{!}} CIS Waste Watch|website=ciswastewatch.org.au|access-date=2016-11-20|archive-url=https://web.archive.org/web/20161120151842/http://ciswastewatch.org.au/taxation/what-price-for-reaffirmation|archive-date=20 November 2016|url-status=dead}} Family Court and Federal Circuit Court, Department of Immigration and Border Protection, Department of Finance, Department of Education, Department of the Treasury and the Australian Competition & Consumer Commission.

The Government of South Australia engaged Colmar Brunton to provide market research services for the Motor Accident Commission from 2008 to 2010{{Cite web|url=https://www.tenders.sa.gov.au/tenders/contract/view.do?id=4561|title=Consultancy Agreement REF NO: MAC0833 (Archived)|publisher=Government of South Australia|access-date=2016-11-20}} and 2011 until 2013.{{Cite web|url=https://www.tenders.sa.gov.au/tenders/contract/view.do?id=7318|title=Consultancy Agreement [MAC1149] (Archived)|publisher=Government of South Australia|access-date=2016-11-20}} In 2016, Colmar Brunton won a $1 million 6-month contract to provide Nuclear Fuel Cycle Research Services to the Department of the Premier and Cabinet of the Government of South Australia. In February. the work was awarded during the Nuclear Fuel Cycle Royal Commission, with work undertaken from June through December.{{Cite web|url=https://www.tenders.sa.gov.au/tenders/contract/view.do?id=11683|title=Nuclear Fuel Cycle Research Services Contract ID No:NCT16-0013|publisher=Government of South Australia|access-date=2016-11-20}}

Colmar Brunton has worked for the Victorian Government{{Cite web|url=https://www.tenders.vic.gov.au/tenders/contract/view.do?id=17250&returnUrl=%252Fcontract%252Flist.do%253FshowSearch%253Dfalse%2526amp%253Baction%253Dcontract-search-submit%2526amp%253BissuingBusinessId%253D8%2526amp%253BissuingBusinessIdForSort%253D8%2526amp%253BawardDateFromString%253D01%252F05%252F2011|title=Home|last=Valladares|website=www.tenders.vic.gov.au|access-date=2016-11-20}} and the Queensland Government.{{Cite web|url=https://www.hpw.qld.gov.au/qtenders/contract/view.do?id=23609&returnUrl=%252Fcontract%252Flist.do%253FshowSearch%253Dfalse%2526amp%253Baction%253Dcontract-search-submit%2526amp%253BissuingBusinessId%253D46864%2526amp%253BissuingBusinessIdForSort%253D46864%2526amp%253BawardDateFromString%253D08%252F03%252F2016|title=QLD Tenders & Contracts|last=Works|first=Department for Housing and Public|website=www.hpw.qld.gov.au|language=EN|access-date=2016-11-20}}

Colmar Brunton's private sector clients include Fuji Xerox,{{Cite web|url=http://www.alpma.com.au/_literature_210178/Streamlining_the_Law_Firm|title=Streamlining the Law Firm|publisher=Fuji Xerox|access-date=2016-11-20}} Canstar Blue,{{Cite web|url=http://www.canstarblue.com.au/energy/gas/natural-gas-suppliers-sa/|title=Compare Gas Suppliers in South Australia - Canstar Blue|website=Canstar Blue|language=en-GB|access-date=2016-11-20}} the Australian Farmers Markets Association,{{Cite web|url=http://www.ausfoodnews.com.au/2014/03/24/more-australians-shopping-for-fresh-vegetables-at-farmers%E2%80%99-markets-%E2%80%98local%E2%80%99-food-trend-grows.html|title=More Australians shopping for fresh vegetables at farmers' markets, 'local' food trend grows {{!}} Australian Food News|website=www.ausfoodnews.com.au|access-date=2016-11-20}} the Bavarian Beer Cafe,{{Cite news|url=https://www.brewsnews.com.au/2016/01/bavarian-group-gets-into-craft-beer/|title=Bavarian group gets into craft beer|date=2016-01-07|newspaper=Australian Brews News|language=en-US|access-date=2016-11-20}} and others.

In December 2019, the Kantar Group acquired Colmar Brunton as part of its acquisition of WPPAUNZ's Data Investment Management division. In February 2020, Colmar Brunton in Australia was fully integrated into Kantar, and the Colmar Brunton brand retired in Australia.{{cite web |url= https://www.kantar.com/company-news/kantar-announces-strategic-steps-to-scale-client-impact-in-australia/ |title=Kantar announces strategic steps to scale client impact in Australia |date=4 February 2020 |publisher=Kantar |access-date=1 December 2020|archive-url=https://web.archive.org/web/20221002060347/https://www.kantar.com/company-news/kantar-announces-strategic-steps-to-scale-client-impact-in-australia/|archive-date=2 October 2022|url-status=live}}

{{Reflist}}

• [http://www.colmarbrunton.co.nz/ Colmar Brunton Market Research NZ]
• [http://www.colmarbrunton.com.au/ Colmar Brunton Market Research Australia]

Category:Market research companies of Australia

Category:Market research companies of New Zealand

Category:1981 establishments in New Zealand

Category:2021 disestablishments in New Zealand