Compacta (typeface)

{{Short description|Sans-serif typeface}}

{{Infobox font

| name = Compacta

| familyname =

| image = Compacta typeface specimen.png

| style = Sans-serif

| classifications =

| creator = Fred Lambert

| foundry = Letraset

| creationdate = 1963

| releasedate =

| trademark =

| based_on =

| aka =

| variations = Light, Regular, Bold, Black
Obliques{{cite web|url=http://www.linotype.com/276/Compacta-family.html |title=Download Compacta font family |accessdate=2013-05-02}}

}}

Compacta is a condensed sans-serif typeface designed by Fred Lambert for Letraset in 1963.{{cite web|url=http://www.myfonts.com/fonts/letraset/compacta/ |title=Compacta - Webfont & Desktop font |accessdate=2013-05-02}} It is visually similar to the typefaces Impact and Haettenschweiler, though Compacta has a distinctively square shape in comparison. Letraset was a dry transfer system, widely used by amateur or small-scale lettering projects, although many professional designers used it as well.{{cite web|last1=Lamacraft|first1=Jane|title=Rub-down revolution|url=http://www.eyemagazine.com/feature/article/rub-down-revolution|website=Eye|accessdate=22 August 2015}} Compacta was Letraset's first original typeface design, and proved widely popular.{{cite book|last1=Loxley|first1=Simon|title=Type: the secret history of letters|isbn=9780857730176|pages=186}} Rights to it were acquired by Linotype and others, leading to it becoming available in other formats such as digitally.

File:Compacta Bold Letraset transfers.jpg

Compacta was reportedly designed to be similar to stencilled alphabets of the 1920s and to the 'much lusted-after' Schmalfette Grotesk, an upper-case only predecessor to Haettenschweiler, which had tended to attract attention among British designers but was not available in the United Kingdom.{{cite web|title=ITC Compacta|url=http://www.fonts.com/font/itc/compacta|website=fonts.com|accessdate=23 August 2015}}{{cite web|last1=Dempsey|first1=Mike|title=Schmalfette: Tall, dark and handsome|url=http://mikedempsey.typepad.com/graphic_journey_blog/2013/04/schmalfette-tall-dark-and-handsome.html|website=Graphic Journey|accessdate=22 August 2015}}{{cite web|last1=Dempsey|first1=Mike|title=Frederick Lambert: Graphic Design Britain|url=http://mikedempsey.typepad.com/graphic_journey_blog/2010/12/fredrick-lambert.html|website=Design Journey|accessdate=22 August 2015}} Impact was released slightly later for similar reasons.{{cite web|last1=Lee |first1=Geoffrey |title=Comments on Typophile thread |url=http://typophile.com/node/7921 |website=Typophile (archived) |accessdate=27 October 2014 |url-status=dead |archiveurl=https://web.archive.org/web/20050826182110/http://typophile.com/node/7921 |archivedate=August 26, 2005 }} Lambert taught typography at the London College of Printing as well as working for Letraset; he also curated the Graphic Design Britain anthology, as well as a book on lettering.{{cite web|last1=Dempsey|first1=Mike|title=Frederick Lambert|url=http://mikedempsey.typepad.com/graphic_journey_blog/2010/12/fredrick-lambert.html|website=Design Journey|accessdate=23 August 2015}}{{cite book|last1=Menten|first1=Frederick Lambert ; edited by Theodore|title=Letter forms : 110 complete alphabets|date=1972|publisher=Dover Publications|location=New York|isbn=048622872X|edition=American|url-access=registration|url=https://archive.org/details/letterforms110co0000lamb}}{{cite book|last1=Lambert|first1=Fred|title=Graphic design Britain 70|date=1970|publisher=Studio Vista|location=London|isbn=0289798418}} The style of lettering Compacta is based on has been called gaspipe.{{cite web|title=Tungsten|url=http://www.typography.com/fonts/tungsten/overview/|publisher=Hoefler & Frere-Jones|accessdate=24 August 2015}} It is also quite similar to the masthead of Private Eye (which is caps-only), designed by Matthew Carter around the same time.{{cite web|last1=Walters|first1=John|title=Matthew Carter's timeless typographic masthead for Private Eye magazine|url=http://www.eyemagazine.com/blog/post/type-tuesday26|website=Eye|accessdate=24 August 2015}}{{cite web|last1=Carter|first1=Matthew|title=Carter's Battered Stat|url=http://www.eyemagazine.com/feature/article/carters-battered-stat|website=Eye|accessdate=5 February 2016}} Carter would later design Helvetica Compressed for similar reasons.{{cite book |last1=Drucker |first1=Margaret. Re: essays by Johanna |last2=Mosley |first2=James |title=Typographically speaking : the art of Matthew Carter |date=2003 |publisher=Princeton Architectural |location=New York |isbn=9781568984278 |page=53 |url=https://www.flickr.com/photos/nicksherman/16656369014/in/photolist-976eu9-9769qL-rnSfd7-mkF5g8-cJepi3 |edition=2.}}

Popular media

File:WWF SmackDown Logo (1999-2001).svg's television program logo of SmackDown!, used from April 29, 1999, and August 26, 1999, to August 9, 2001.]]

The dense, industrial appearance of Compacta was a popular genre in the early 1960s, and Rolling Stones albums such as Aftermath and 12 X 5 and the Who's I Can See For Miles either use Compacta or are in a similar style, as does the first edition of The Bell Jar.{{cite book|last1=Raimes|first1=Jonathan|last2=Bhaskaran|first2=Lakshmi|title=Retro graphics : a visual sourcebook to 100 hundred years of graphic design|date=2007|publisher=zChronicle Books|location=San Francisco|isbn=9780811855082|page=132}} Compacta has remained popular on album covers, being used by The KLF on all their albums. British punk band Buzzcocks used modified Letraset Compacta lettering to create their logo. American ska-punk band Streetlight Manifesto used the font on their debut album Everything Goes Numb and has been using the typeface on their social media account.

From 1968 until 1981 in the UK, this font was used on Westward Television.

Outside the UK, it was used as on-screen by NBC Sports from 1991 to 1995, in the TV series Baywatch, the logotype to Devo's 2010 album Something for Everybody,{{cite web |url= http://www.discogs.com/viewimages?release=2407937 |title=Images for Devo - Something for Everybody |website=Discogs |accessdate=2013-05-02}} and in the logo of Team Fortress 2. This font has been used by the Seattle Mariners Major League Baseball team since 1993 as well as the logo typeface for WWF SmackDown! from 1999 to 2001.

{{clear}}

Notes

{{Reflist|2}}