Company (Justin Bieber song)

File:Jungle City Studios.jpeg (pictured)]]

While working on the album, Bieber invited his personal friend, American songwriter and producer Poo Bear, to collaborate on the record – both had previously worked on Bieber's second compilation album, Journals, in 2013. They collaborated on the record, writing a lot of songs, until his label tried to set up writing camps for Bieber, but he declined and kept on working with Boyd. As declared by Boyd during an interview for The Fader, "We're just thinking about making sure that [the music] it's not negative, but uplifting. Even the music that talks about his relationships, it's feel-good music. It's nothing that will make you depressed. [...] We're so in tune with each other, that it's easy to know what we're both gonna love, what he would love to sing. We worked really hard on this project. We really honest with ourselves." While being asked if there were any songs that he was especially excited about, Boyd claimed that one of them was "Company".{{cite news|last1=Golden|first1=Zara|title=How Justin Bieber Grew Into Himself, According To Poo Bear|url=http://www.thefader.com/2015/11/11/justin-bieber-poo-bear-purpose-journals|accessdate=May 26, 2016|publisher=The Fader|date=November 11, 2015}}

In early February 2016, it was reported that Def Jam Recordings, Bieber's label, was eyeing to release "Company" as the follow-up to his previous successful single, "Love Yourself". The label's promotional team informally tipped radio professionals the week of February 16, 2016, as reported by Headline Planet.{{cite news|last1=Cantor|first1=Brian|title=Def Jam Eyeing Justin Bieber's "Company" As Next Single|url=http://headlineplanet.com/home/2016/02/16/def-jam-eyeing-justin-biebers-company-as-next-single/|accessdate=May 26, 2016|publisher=Headline Planet|date=February 16, 2016}} A week later, Billboard confirmed that "Company" would serve as the album's fourth single, and that it would impact both rhythmic contemporary and contemporary hit radio stations on March 8, 2016.{{cite magazine|url=https://www.billboard.com/articles/columns/pop/6890297/justin-bieber-single-purpose-company|title=The Next Justin Bieber Single From 'Purpose' Is ...|last=Trust|first=Gary|date=February 25, 2016|magazine=Billboard|publisher=Prometheus Global Media|accessdate=April 10, 2016}} On April 7, 2016, a remix by the Knocks was posted on the band's SoundCloud account, as they announced they would be the opening act on selected dates of Bieber's Purpose World Tour.{{cite news|last1=Grebey|first1=James|title=The Knocks Remix Justin Bieber's 'Company,' Will Open Two of His Tour Dates|url=http://www.spin.com/2016/04/the-knocks-remix-justin-bieber-company-open-purpose-concert-tour-dates/|accessdate=May 26, 2016|work=Spin|date=April 7, 2016}}

"Company" was written by Justin Bieber, Poo Bear, James Abrahart, Andreas Schuller, Thomas Troelsen, James Wong and Leroy Clampitt. It was produced by Axident, Gladius and Big Taste, and co-produced by Boyd. According to the sheet music published at Musicnotes.com by Alfred Publishing Company, the song is composed in the key of E minor with a moderately R&B groove of 95 beats per minute. Bieber's vocals range from the note of D₃ to B₄.{{cite web|title=Justin Bieber - "Company" - Digital Sheet Music| date=14 March 2016 |url=http://www.musicnotes.com/sheetmusic/mtd.asp?ppn=MN0161497|publisher=Musicnotes.com. Alfred Publishing Company|id=MN0161497|accessdate=May 26, 2016}} It is an electropop and R&B song, with bass guitar, guitar and percussion in its instrumentation. The song has "a mellow, calm yet sparkly mood, which was noted to be reminiscent from his previous album, Journals (2013).{{cite news|title=Justin Bieber 'Purpose' Album Review, Track-by-Track|url=http://www.umusic.ca/news/justin-bieber-purpose-album-review-track-by-track/|archive-url=https://web.archive.org/web/20160527025900/http://www.umusic.ca/news/justin-bieber-purpose-album-review-track-by-track/|url-status=dead|archive-date=May 27, 2016|accessdate=May 27, 2016|publisher=Universal Music Canada|date=November 13, 2015}} Lyrically, "Company" talks about seeking surface-level companionship on the dance floor.{{cite news|last1=Pearce|first1=Sheldon|title=Review: Justin Bieber's New Album Will Almost Make You Forgive Him for His Troubled Past|url=http://www.complex.com/music/2015/11/review-justin-bieber-purpose|accessdate=January 31, 2016|work=Complex|date=November 16, 2015}}

During the track, the protagonist is looking forward to getting to know someone attractive, but also sets some healthy boundaries for doing so, which can be seen in the lyrics: "You ain't gotta be my lover for you to call me baby/ … Just wanna have a conversation."{{cite web|last1=Holz|first1=Adam R.|title=Purpose Album Review (2015)|url=http://www.pluggedin.com/music-reviews/album/justin-bieber-purpose/|publisher=Plugged In (publication). Focus on the Family|accessdate=May 27, 2016}}

The song received critical acclaim. Patrick Ryan of USA Today called it a "pulsing come-hither."{{cite news|last1=Ryan|first1=Patrick|title=Album of the week: Justin Bieber finds 'Purpose'|url=https://www.usatoday.com/story/life/music/2015/11/13/justin-bieber-purpose-album-review/75557464/|accessdate=February 1, 2016|work=USA Today|date=November 13, 2015}} Amy Davidson of Digital Spy opined that "'Company' is basically what happens when Justin Bieber feels like a non-committal hook-up during a stop on his gruelling tour and writes a cool R&B serenade to convince you it's a good idea."{{cite news|last1=Davidson|first1=Amy|title=Justin Bieber Purpose review: Track-by-track with his best album yet|url=http://www.digitalspy.com/music/album-reviews/review/a773815/justin-bieber-new-album-purpose-track-by-track-first-listen-review-his-best-album-yet/|accessdate=January 31, 2016|work=Digital Spy|date=November 12, 2015}} Sheldon Pearce of Complex called it "a strutting electropop tune [that] project[s] emotional availability." Brennan Carley of Spin named it "the triumphant Grecian sunrise that is the mid-album highlight."{{cite news|last1=Carley|first1=Brennan|title=Justin Bieber's 'Purpose': SPIN's Impulsive Reviews|url=http://www.spin.com/2015/11/justin-bieber-purpose-impulsive-reviews/|accessdate=May 27, 2016|work=Spin|date=November 12, 2015}} For Al Horner of NME, "the funk-laced 'Company' is a hit-in-waiting,"{{Cite web|title = NME Reviews – Justin Bieber – 'Purpose' {{!}} NME.COM|url = https://www.nme.com/reviews/justin-bieber/16332|last=Horner|first=Al|date=November 12, 2015|website = NME|accessdate = November 14, 2015|language = en-GB}} while Megan Downing of MTV UK labelled it "an easy-listening track oozing with coolness."{{cite news|last1=Downing|first1=Megan|title=A Track-by-Track Guide to Justin Bieber's Purpose|url=https://www.mtv.co.uk/news/mn19jh/a-trackbytrack-guide-to-justin-biebers-purpose|access-date=May 27, 2016|publisher=MTV UK|date=November 13, 2015}} Casey Lewis of Teen Vogue thought that the song "sounds like the comeback track Usher wishes he had, which is to say that it's good, just absolutely nothing like the quartet of singles he released while hyping this album."{{cite news|last1=Lewis|first1=Casey|title=Purpose Is the Comeback Album Justin Bieber Needed|url=http://www.teenvogue.com/story/justin-bieber-purpose-album-review|accessdate=January 31, 2016|work=Teen Vogue|date=November 13, 2015}}

Commercially, "Company" charted after the release of Purpose in a number of countries. In the United States, the song debuted at number 53 on the Billboard Hot 100, along with other sixteen tracks of the album.{{cite magazine|last1=Trust|first1=Gary|title=Justin Bieber Breaks the Beatles & Drake's Record for Most Simultaneous Hot 100 Hits|url=https://www.billboard.com/articles/columns/chart-beat/6770428/justin-bieber-breaks-beatles-drake-record-hot-100|accessdate=May 10, 2016|magazine=Billboard|date=November 23, 2015}} After being released as a single, "Company" re-entered at number 89,{{cite magazine|title=Music: Top 100 Songs - March 26, 2016|url=https://www.billboard.com/charts/hot-100/2016-03-26|magazine=Billboard|accessdate=May 27, 2016}} and it peaked once again at number 53.{{cite magazine|title=Music: Top 100 Songs - April 23, 2016|url=https://www.billboard.com/charts/hot-100/2016-04-23|magazine=Billboard|accessdate=May 27, 2016}} It was later certified gold by the Recording Industry Association of America. In New Zealand, the song debuted at number 30, after the album's release, reaching the top-twenty the following week, at number 18, which became its peak position. Later, the song re-entered at number 36, when it was released as a single, but only went to reach number 27 as its highest position. In Australia, the song entered at number 41, on the week of April 3, 2016, peaking two weeks later at number 34, becoming Bieber's first single to miss the top-twenty since "Hold Tight" (2013).

Two music videos were made for the song. The first was released along with the "Purpose: The Movement" project on November 14, 2015. As stated by Bustle's Claire Landsbaum, "[It] follows a group of women who meet a group of guys in a diner. One member of each party leaves the restaurant and does a sexy couple's dance in front of a lit-up Hard Rock Café, but at 3:17 [the] protagonists are replaced by lots of gyrating women behind a mysterious hotel room door."{{cite news|last1=Landsbaum|first1=Claire|title=Which of Justin Bieber's Purpose Music Videos to Watch, and Which to Skip|url=http://www.slate.com/blogs/browbeat/2015/11/17/justin_bieber_s_13_new_purpose_music_videos_a_guide.html|accessdate=May 27, 2016|publisher=Slate|date=November 17, 2015}}

On May 16, 2016, Bieber revealed that another music video for the song was going to be released.{{cite news|title=Purple Hair? Hailey? Here's Everything We Know About Justin Bieber's 'Company' Music Video|url=http://www.capitalfm.com/artists/justin-bieber/news/company-music-video/|accessdate=May 27, 2016|publisher=Capital FM|date=May 23, 2016}} The official music video was directed by Bieber's personal videographer Rory Kramer and released on June 8, 2016, and features cameo appearances from Floyd Mayweather, Daisy Ridley, Ken Watanabe, Josh Gad, Ralph Fiennes, Mark Hamill and Kevin Bacon.{{cite magazine|last1=Kickham|first1=Nick|title=Justin Bieber shares documentary-style music video for 'Company'|url=https://www.ew.com/article/2016/06/08/justin-bieber-documentary-video-company|accessdate=June 15, 2016|magazine=Entertainment Weekly|date=June 8, 2016}} It's a documentary-style compilation of clips of the singer on his world travels.{{cite magazine|last1=Bruner|first1=Raisa|title=Justin Bieber Just Wants 'Company' In His New Music Video|url=https://time.com/4361928/justin-bieber-company-new-music-video/|access-date=June 15, 2016|magazine=Time|date=June 8, 2016}}

In the workshop "The Creative Process with Rory Kramer" by the Canon Creator Lab, Kramer said, that he started editing the music video for Company on his own initiative from material that he had recorded at the time. When he showed his work to Bieber and Scooter, the two were thrilled and wanted it to be the official music video for Company.{{Cite web|title=The Creative Process with Rory Kramer|url=https://www.eventbrite.ca/e/144291482709?aff=efbneb|access-date=2021-04-05|website=Eventbrite|language=en-ca}} According to Bieber in a statement, "Personally, I love this video because it's an honest look at my journey. The process of putting together this album and this tour — surrounded by people I love to be with — has been really special. I'm proud of it, it's been a lot of fun and lot of hard work, and I think that really shows in video. I hope my fans like it as I much as I do, because it's really all for you."

The video starts out with Bieber pensive, shirtless and downcast as he gazes over the calm waters of the Santorini basin and sits alone in the dark on a child's swing. Later, the video also features footage from the Purpose World Tour, as well as clips of Bieber in the studio recording the album, and snippets of him on the set of his Calvin Klein photo shoot. Interspersed are sweeping images of Bieber looking out over nature, reminiscent of his earlier 'I'll Show You' video."

"Company" was first performed on April 3, 2016, at the 3rd iHeartRadio Music Awards after an acoustic rendition of "Love Yourself".{{cite magazine|last1=Billboard Staff|title=Justin Bieber Performs 'Love Yourself' & 'Company' at the 2016 iHeartRadio Music Awards|url=https://www.billboard.com/articles/news/dance/7318855/justin-bieber-love-yourself-company-iheartradio-music-awards-2016|accessdate=March 26, 2016|magazine=Billboard|date=April 3, 2016}} Sporting blond dreadlocks, gold chains and a loose-fitting red jacket, Bieber went into the crowd and danced with a fan during the performance.{{cite magazine|last1=Rosen|first1=Christopher|title=Justin Bieber performs 'Love Yourself,' 'Company' at iHeartRadio Awards 2016|url=https://www.ew.com/article/2016/04/03/iheartradio-awards-2016-justin-bieber|accessdate=May 27, 2016|magazine=Entertainment Weekly|date=April 3, 2016}} The song was also performed on the 2016 Billboard Music Awards, before Bieber performed "Sorry". The performance featured jets of fire and a wash of lights.{{cite magazine|last1=Rys|first1=Dan|title=Justin Bieber Brings 'Company' & 'Sorry' to 2016 Billboard Music Awards|url=https://www.billboard.com/articles/news/bbma/7378387/justin-bieber-company-sorry-billboard-music-awards-2016|accessdate=May 27, 2016|magazine=Billboard|date=May 22, 2016}} It was also added to the setlist of his Purpose World Tour. During the performance, "a hidden platform anchored to the ceiling begins to descend and it turned out to be a giant, suspended trampoline, on which the singer completed a couple of backflips."{{cite magazine|last1=Rupert|first1=Dylan|title=Justin Bieber Finds New 'Purpose' at Seattle Tour Kickoff|url=https://www.billboard.com/articles/columns/pop/7023207/justin-bieber-purpose-tour-seattle-concert|accessdate=March 30, 2016|magazine=Billboard|date=March 10, 2016}}

;Recording

• Recorded at Jungle City Studios, New York.
• Mixed at Record Plant Studios, California.

;Personnel

{{col-begin}}

{{col-2}}

• Justin Bieber – writing, vocals.
• Jason "Poo Bear" Boyd – writing, co-production.
• James Abrahart – writing, production.
• Andreas Schuller – writing, percussion.
• Thomas Troelsen – writing
• James Wong – writing, production, guitar.

{{col-2}}

• Leroy Clampitt – writing, production, bass guitar.
• Andrew Wuepper – mixing
• Josh Gudwin – mixing, recording.
• Brandon Harding – mixing assistant.
• Henrique Andrade – mixing assistant.
• Zeke Mishanec – recording assistant.

{{col-end}}

Credits adapted from the liner notes of Purpose, Def Jam Recordings.{{cite AV media notes|others=Justin Bieber|title=Purpose|year=2016|type= inlay cover|publisher= Def Jam Recordings}}

{{Certification Table Top|caption=Certifications for "Company"}}

{{Certification Table Entry|region=Australia|artist=Justin Bieber|title=Company|award=Platinum|number=2|type=single|relyear=2016|certyear=2024|access-date=February 8, 2024}}

{{Certification Table Entry|region=Brazil|artist=Justin Bieber|title=Company|award=Diamond|type=single|relyear=2016|certyear=2024|access-date=February 9, 2024}}

{{Certification Table Entry|region=Canada|artist=Justin Bieber|title=Company|award=Platinum|number=2|type=single|relyear=2016|certyear=2023|access-date=February 26, 2025}}

{{Certification Table Entry|region=Denmark|artist=Justin Bieber|title=Company|award=Platinum|type=single|relyear=2016|certyear=2020|id=8973|access-date=July 3, 2021}}

{{Certification Table Entry|region=Italy|artist=Justin Bieber|title=Company|award=Gold|type=single|relyear=2016|certyear=2016|access-date=November 2, 2016|id=3870}}

{{Certification Table Entry|region=Mexico|artist=Justin Bieber|title=Company|award=Platinum|type=single|relyear=2016|certyear=2017|date=February 23, 2017|access-date=February 24, 2017}}

{{Certification Table Entry|region=New Zealand|type=single|artist=Justin Bieber|title=Company|award=Platinum|number=2|relyear=2016|certyear=2023|source=radioscope|access-date=December 14, 2024}}

{{Certification Table Entry|region=Poland|artist=Justin Bieber|title=Company|award=Gold|type=single|relyear=2016|certyear=2024|access-date=November 22, 2024}}

{{Certification Table Entry|region=Portugal|artist=Justin Bieber|title=Company|award=Gold|type=single|relyear=2016|certyear=2022|id=file_2022-05-13-15-04-29.pdf|access-date=May 19, 2022}}

{{Certification Table Entry|region=Spain|artist=Justin Bieber|title=Company|award=Gold|type=single|relyear=2016|certyear=2024|id=justin-bieber-company|access-date=December 25, 2024}}

{{Certification Table Entry|region=Sweden|artist=Justin Bieber|title=Company|award=Gold|type=single|relyear=2016|certyear=2016|certweek=40|position=85|access-date=November 13, 2017}}

{{Certification Table Entry|region=United Kingdom|certyear=2023|relyear=2015|artist=Justin Bieber|title=Company|type=single|award=Platinum|access-date=June 5, 2023|id=13745-2321-1}}

{{Certification Table Entry|region=United States|artist=Justin Bieber|title=Company|award=Platinum|number=2|type=single|relyear=2016|certyear=2021|access-date=April 22, 2021}}

{{Certification Table Bottom|nosales=true|noshipments=true|streaming=true}}

• List of number-one singles of 2016 (South Africa)

{{Reflist|30em}}

{{Justin Bieber songs|state=collapsed}}

{{authority control}}

Category:2015 songs

Category:2016 singles

Category:Def Jam Recordings singles

Category:Electropop songs

Category:Justin Bieber songs

Category:Songs written by Justin Bieber

Category:Songs written by Poo Bear

Category:Songs written by James Abrahart

Category:Songs written by Axident

Category:Songs written by Thomas Troelsen

Category:South African Airplay Chart number-one singles

Category:Songs written by Leroy Clampitt