Corona (beer)#Packaging

In July 1922 German immigrant and brewmaster, Adolph H. Schmedtje joined Cerveceria Modelo Sociedad Anónima (S.A.) to oversee production and created the Corona brew. Corona was officially introduced in 1925. In 1932 Cerveceria Modelo S.A. changed ownership and after a period of acquisition consolidated into Grupo Modelo. With the reduction of tariffs on the import of Mexican beer to the United States when NAFTA came into effect in 1994, along with an increase in immigration between the two countries, Corona grew in popularity in the United States.{{cite web |title=Corona |url=https://europecareers.ab-inbev.com/brands/corona |website=ABInBev |access-date=28 July 2024}}{{cite web |title=What Type of Beer is Corona? |url=https://www.foodie.com/1599247/what-type-beer-corona/ |website=Foodie |access-date=28 July 2024}}

File:Corona truck.jpg

According to Sinebrychoff, a Finnish company owned by the Carlsberg Group, Corona Extra contains barley malt, corn, hops, yeast, antioxidants (ascorbic acid), and propylene glycol alginate as a stabilizer.{{cite web|url=http://www.sinebrychoff.fi/juomamme/Selaajuomia/Pages/CoronaExtra.aspx |title=Corona Extra |publisher=Sinebrychoff |language= fi|archive-url=https://web.archive.org/web/20160511113712/http://www.sinebrychoff.fi/juomamme/Selaajuomia/Pages/CoronaExtra.aspx |archive-date=11 May 2016}}

The label and logo of Corona was designed by Eduardo Cataño working under the advertising company Galas de México for {{lang|es|Grupo Modelo}} brewery, around 1935.{{Cite book|title=Mexican Calendars|last=|first=|publisher=Museo Soumaya Fundación Carlos Slim|year=2014|isbn=9786077805083}}

Corona beer is available in a variety of bottle presentations, ranging from the {{convert|207|ml|U.S.oz impoz|1|abbr=on|adj=on|lk=on}} ampolleta (labeled Coronita and just referred as the cuartito) up to the {{convert|940|ml|U.S.oz impoz|1|abbr=on|adj=on}} Corona Familiar (known as the familiar, Litro or Mega). A draught version also exists, as does canned Corona in some markets.{{cn|date=October 2024}}

Since the 80s, Corona had been branded as {{lang|es|Coronita}} (literally, 'little crown') in Spain, as winemaker Bodegas Torres had owned the trademark for "Coronas" since 1907.{{cite web|url=https://www.torres.es/en/we-are/our-history |title=Our history |publisher=Familia Torres|access-date=2 March 2020}} The packaging was otherwise the same in Spain as in Mexico and the United States. AB InBev resolved{{cite web|url=https://www.elconfidencial.com/empresas/2016-01-08/la-cerveza-coronita-pasara-a-llamarse-corona-en-espana-este-mes-de-junio_1131937/|title=La cerveza Coronita pasará a llamarse Corona en España este mes de junio|date=8 January 2016 |publisher=El Confidencial}} the branding issues with Torres in 2016, with the beer starting to be sold as Corona in Spain from June of that year. In Mexico, the United Kingdom, Canada, Australia, and the United States, smaller, {{convert|210|mL|impoz|abbr=on}} bottles of the beer are also branded as "Coronita".

File:Corona-6Pack.JPG = {{convert|330|ml|U.S.oz impoz|1|abbr=on}} bottle and carton that is marked 6 × 0.33 L (partially visible). This bottle features eight languages for export to the Common Market.]]

{{More citations needed section|date=April 2020}}

Corona was a longtime sponsor of boxing in Mexico, then the United States in the cable age, including sponsorship of Saturday night fights on Televisa, but reduced its sponsorship after Anheuser-Busch InBev took full control of the brand.{{cite magazine|last=Ochoa|first=Raúl|url=https://www.proceso.com.mx/406699/desastre-en-el-box-mexicano-por-el-retiro-de-grupo-modelo|title=Desastre en el box mexicano por el retiro de Grupo Modelo|magazine=Proceso|date=6 June 2015|access-date=2 March 2020|language=es|archive-date=25 July 2019|archive-url=https://web.archive.org/web/20190725210052/https://www.proceso.com.mx/406699/desastre-en-el-box-mexicano-por-el-retiro-de-grupo-modelo|url-status=dead}} In the United States, Constellation Brands continues to sponsor boxing through Corona, most notably with undefeated featherweight champion Floyd Mayweather Jr.

Corona was the title sponsor of the LPGA Tour tournament Corona Championship (later Tres Marias Championship) from 2005 to 2009,{{Citation needed|date=June 2018}} and of the NASCAR Mexico Corona Series (now NASCAR PEAK Mexico Series) from 2004 to 2011, the most followed stock car racing series in Mexico.{{cite encyclopedia|last=Kerno|first=Steven J. Jr. |editor-last1=Wherry|editor-first1=Frederick F. |editor-last2=Schor|editor-first2=Juliet |editor-link2=Juliet Schor |chapter-url=https://books.google.com/books?id=g3xZDwAAQBAJ&pg=PA1147|chapter=NASCAR (National Association for Stock Car Auto Racing) |encyclopedia=The SAGE Encyclopedia of Economics and Society|publisher=SAGE Publications|year=2015|page=1147 |isbn=978-1-4522-2643-9}}

In addition, Corona is a "second sponsor" for four of the top-flight professional football teams of Mexico's first division, Liga MX. The teams sponsored by Corona are Santos Laguna, América, Toluca, and Mazatlán.{{cite web|last=Montesinos|first=Débora |url=https://www.portada-online.com/sports-marketing/what-brands-are-sponsoring-mexican-soccer-in-mexico/|title=What Brands are Sponsoring Mexican Soccer (in Mexico)?|date=28 March 2017|work=Portada|access-date=2020-08-23}} Corona has sponsored the Mexico national football team since 2003, and has signed a contract to do so until 2026.{{When|date=June 2018}}{{Cite web |date=2022-09-15 |title=Corona renueva patrocinio con la Selección Nacional de México hasta 2026 |url=https://www.tvazteca.com/aztecadeportes/corona-renueva-patrocinio-con-la-seleccion-nacional-de-mexico-hasta-2026 |access-date=2024-03-10 |website=Azteca Deportes |language=es}}

Corona and the Association of Tennis Professionals (ATP) had a 5½–year sponsorship in which Corona was the ATP's premier worldwide sponsor.{{When|date=June 2018}}{{Cite web|title=ATP, Corona Extra sign sponsorship agreement|url=https://www.espn.com/sports/tennis/news/story?id=4935004|date=2010-02-22|website=ESPN.com|access-date=2020-05-22}} Corona was also the title sponsor of the SBK Superbike World Championship from 1998 until 2007.{{Citation needed|date=June 2018}}

Corona refers to itself as "La cerveza más fina."{{cn|date=October 2024}}

File:Beer on the beach (Unsplash).jpg

Corona commercials for both Corona Extra and Corona Light typically take place on a beach with the tagline "Miles Away From Ordinary" from 2000 to 2007. Since the early 2010s, the tagline "Find Your Beach" was used.{{cn|date=October 2024}}

In 1990, Corona introduced a Christmas-themed commercial called "O Tannenpalm". It features a whistling rendition of the popular Christmas song "O Tannenbaum" as a palm tree lights up with Christmas lights, with the caption "Feliz Navidad" (Merry Christmas). "O Tannenpalm", the longest-running beer ad, has aired every year during the month of December.{{cite news |last1=Schuster |first1=Blake |title=5 facts you didn't know about Corona's palm tree Christmas commercial that airs every year |url=https://ftw.usatoday.com/lists/5-facts-corona-palm-tree-christmas-commercial |access-date=December 14, 2023 |work=For The Win |date=November 30, 2023}}

Some bars and restaurants serve a "Coronarita", a beer cocktail that consists of a bottle of Corona upturned to drain into a margarita.{{cite web |url=http://www.chilis.com/en/pages/drinkmenu.aspx |title=Drink Menu |publisher=Chili's |access-date=27 January 2015 |url-status=dead |archive-url=https://web.archive.org/web/20141224090456/http://www.chilis.com/en/pages/drinkmenu.aspx |archive-date=24 December 2014 }}{{Failed verification|date=March 2020}}{{cite web|url=http://www.daveandbusters.com/menu/drinks/|title=Drinks |publisher=Dave & Buster's|access-date=16 April 2018|archive-url=https://web.archive.org/web/20120929002633/http://www.daveandbusters.com/menu/drinks/ |archive-date=29 September 2012}}

File:Kult, 3-Majówka 2022 12.jpg with a parodistic T-shirt using the company logo ("Corona Virus") in 2022]]

In early 2020, during the COVID-19 pandemic, CNN published an article falsely claiming that 38% of Americans would not buy Corona "under any circumstances" due to its similarity in name to coronaviruses. The claim was based on a press release by 5W Public Relations,{{cite web |last=Mikkelson |first=David |date=March 2, 2020 |title=Did Corona Beer Sales Drop Sharply Due to Fear About the Coronavirus? |url=https://www.snopes.com/fact-check/corona-beer-fear-coronavirus/ |access-date=26 March 2020 |work=Snopes}}{{cite magazine |last=Mounk |first=Yascha |author-link=Yascha Mounk |date=28 February 2020 |title=What the Dubious Corona Poll Reveals |url=https://www.theatlantic.com/ideas/archive/2020/02/about-corona-poll/607240/ |magazine=The Atlantic |access-date=2 March 2020}} whose customers include competitors of the maker of Corona.{{Cite web |last=Murphy |first=Dan |date=2025-01-25 |title=Corona Cans |url=https://www.danmurphys.com.au/product/DM_583624/corona-extra-beer-cans-10-pack-355ml |access-date=2023-12-13 |website=viuz.com |language=fr-FR}} 5WPR had done a phone poll of 737 American beer drinkers, and presented the results as related to the pandemic. However, the question responsible for the 38% statistic did not actually mention COVID-19 as a motivation, which might have instead simply indicated a preference for a different brand of beer. In The Atlantic, Yascha Mounk deemed 5WPR "unscrupulous" and "shameless".

Sales increased 8.9% in the first three months of 2020, and showed year-over-year growth of 24% in the first three weeks of March 2020, as American consumers were drinking more beer and alcoholic beverages while staying at home during the emerging pandemic.

• Beer in Mexico
• Cocktail garnish
• Compañía Cervecera de Puerto Rico
• Shandy

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Category:Products introduced in 1925

Category:Food and drink introduced in 1925