Coupon Mountain
{{Infobox company
| hq_location_city = Monrovia, California
| hq_location_country = United States
| founded = {{start date and age|2001}}
| founders = {{ubl|Harry Tsao|Talmadge O'Neill}}
| type = Division
| parent = {{ubl|MeziMedia (2001-2010)|ValueClick Brands (2010-2013)|IAC (2013-2014)}}
| defunct = {{end date|2014|10}}
}}
Coupon Mountain was an e-commerce website operated based in Monrovia, California, that displayed syndicated online deals. Founded in 2001 by Harry Tsao and Talmadge O'Neill, Coupon Mountain began as one of the two original website properties for MeziMedia, which was acquired by ValueClick for up to $352 million.{{Cite web|url=https://techcrunch.com/2007/07/16/valueclick-acquires-comparison-shopping-operator-mezimedia-for-up-to-352million/|title=ValueClick Acquires Comparison Shopping Operator MeziMedia For Up To $352million}} MeziMedia was renamed to ValueClick Brands in 2010.[https://web.archive.org/web/20091224010402/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=35386708 ValueClick Brands, Inc.: Private Company Information - Businessweek] In November 2013, ValueClick sold several of its online properties to IAC{{Cite web |url=http://iac.com/media-room/press-releases/valueclick-inc-signs-definitive-agreement-sell-owned-operated-websites-segment |title=ValueClick, Inc. Signs Definitive Agreement to Sell Owned & Operated Websites Segment | IAC |access-date=2014-05-20 |archive-date=2018-03-17 |archive-url=https://web.archive.org/web/20180317011140/http://iac.com/media-room/press-releases/valueclick-inc-signs-definitive-agreement-sell-owned-operated-websites-segment |url-status=dead }} which, in addition to Coupon Mountain, included price-comparison website PriceRunner and investment education site Investopedia for $80 million.{{cite news | url=https://www.bloomberg.com/news/articles/2013-12-10/iac-gets-a-bargain-in-buying-valueclick-websites | title=IAC Gets a Bargain in Buying ValueClick Websites | newspaper=Bloomberg.com | date=10 December 2013 }} Coupon Mountain, along with PriceRunner, were being actively shopped in 2016 after slumping sales attributed to a change in Google's search algorithm {{Cite web|url=https://news.sky.com/story/tech-tycoon-diller-to-sell-pricerunner-site-10161584|title=Tech Tycoon Diller To Sell PriceRunner Site|website=Sky News}} but only PriceRunner was sold in March 2016 to Swedish firm NS Intressenter {{Cite web |url=http://www.mannheimerswartling.se/en/news/news/iacinteractivecorp-avyttrar-pricerunner-till-ns-intressenter/ |title=IAC/InterActiveCorp divests PriceRunner to NS Intressenter | Mannheimer Swartling |access-date=2016-07-12 |archive-url=https://web.archive.org/web/20160817011129/http://www.mannheimerswartling.se/en/news/news/iacinteractivecorp-avyttrar-pricerunner-till-ns-intressenter/ |archive-date=2016-08-17 |url-status=dead }} for around $100 million.{{Cite web|url=http://news.sky.com/story/swedes-click-with-comparison-site-pricerunner-10207745|title = Swedes Click with Comparison Site PriceRunner}} That got fully acquired by Klarna in 2022.
At its peak in 2008, Coupon Mountain held 14% of the total market-share for coupon websites{{Cite web|url=https://www.bizreport.com/2008/06/americans_become_more_interested_in_coupons.html|title=Americans become more interested in coupons - Research archives - BizReport|website=www.bizreport.com|date=13 June 2008}} and has been offline since October 2014.
Products and services
Through affiliate marketing partnerships with retailers including Target, Walmart, Kohl's, HP, and Nordstrom, Coupon Mountain supplied coupon codes and printable coupons to online shoppers.
In addition to its primary United States-based site, Coupon Mountain maintained international versions in the United Kingdom, Germany, and China.
The website's services were available free of charge, without requiring registration.{{Cite news|url=https://www.marketwatch.com/story/where-to-find-coupons-online|title=Coupon clipping, online|first=Marshall Loeb|last=MarketWatch|website=MarketWatch}} On the Coupon Mountain website, users could subscribe to email notifications by store, a weekly newsletter, and RSS feeds. Coupon Mountain had 16 categories: arts & collectibles; automotive; babies & kids; books; music & video; clothing & shoes; computers; consumer electronics, flowers & gifts, food & beverages; health & beauty; home & garden; jewelry & watches; office& business; pet supplies; toys; games & sports; and travel.
Consumer response
In 2008, The Wall Street Journal and The Washington Post listed Coupon Mountain as one of the most popular coupons and deals sources online.Hoak, Amy (June 15, 2008). [https://www.wsj.com/articles/SB121348099776075271 "Surfing the Web to Save on Food."] [http://online.wsj.com The Wall Street Journal]. Accessed December 2011.[http://blog.washingtonpost.com/shoptoit/2008/07/tuesday_tips_using_coupons.html Tuesday Tips: Using Coupons - Shop To It] {{webarchive|url=https://web.archive.org/web/20100105235522/http://blog.washingtonpost.com/shoptoit/2008/07/tuesday_tips_using_coupons.html |date=2010-01-05 }} Coupon Mountain has received additional press coverage on CNN, MSNBC, and the Chicago Tribune.{{Cite web |title=How to get the best prices - CNN.com |url=http://edition.cnn.com/2008/LIVING/personal/03/28/getting.best.price/ |website=CNN}}{{Cite web|url=https://www.today.com/money/10-tips-be-better-coupon-sleuth-wbna32194597|title=10 tips to be a better coupon sleuth|website=TODAY.com|date=29 July 2009 }}{{Cite web |title=Chicago Tribune: Chicago news, sports, weather, entertainment |url=https://www.chicagotribune.com/news/ct-xpm-2004-02-01-0402010379-story.html |website=chicagotribune.com|date=February 2004 }}
References
{{Reflist}}
- {{cite web | url=http://www.internetnews.com/ec-news/article.php/3526456 | title=Shopping Search: Right on the Money | publisher=Internetnews.com | date=August 10, 2005 | accessdate=December 5, 2011 | author=Kuchinskas, Susan}}
- {{cite web | url=http://www.voucherism.uk/argos/ | title=eCommerce Done Right: CouponMountain | publisher=CNN.com | date=August 10, 2015 | accessdate=December 5, 2015 | author=Deboriah, Lucy }}{{Dead link|date=November 2019 |bot=InternetArchiveBot |fix-attempted=yes }}
{{IAC |state=collapsed}}