Crayola#Crayola Experience

{{Short description|American manufacturing and retail company}}

{{Use mdy dates|date=September 2020}}

{{Infobox company

| name = Crayola LLC

| logo = Crayola current logo.svg

| logo_size = 200px

| former_name = Binney & Smith Company (1885–2007)

| type = Subsidiary

| traded_as = {{NYSE was|Private}}

| industry = Art materials

| founded = {{Start date and age|1885|6|25}}

| founders = {{Plainlist|

}}

| hq_location_city = Forks Township, Pennsylvania

| hq_location_country = U.S.

| locations = 11

| area_served = Worldwide

| key_people = {{unbulleted list|

  • Smith Holland (president and CEO)
  • Steve Hoff (EVP & COO)
  • Peter Ruggiero (EVP, Operations)

}}

| products = {{hlist|Crayons|chalks|acrylics|watercolor|brushes|colored pencils|markers|modelling clay}}

| brands = {{unbulleted list|

}}

| num_employees = 2,000

| num_employees_year = 2018

| parent = Hallmark Cards (1984–present)

| website = {{URL|https://www.crayola.com/|crayola.com}}

| footnotes = {{cite web |url=http://www.crayola.com/about-us/company.aspx |title=About Us - Crayola}}

}}

Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing and retail company specializing in art supplies. It is known for its brand Crayola and best known for its crayons. The company is headquartered in Forks Township, Pennsylvania in the Lehigh Valley region of the state. Since 1984, Crayola has been a wholly owned subsidiary of Hallmark Cards.{{cite web|url=http://www.crayola.com/about-us/company.aspx |title=Company |website=Crayola.com |date=June 24, 2016 |access-date=November 19, 2016}}

Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children. Most Crayola crayons are manufactured in the United States.{{cite web|url=http://www.crayola.com/productsafety/index.cfm |title=Our Commitment to Crayola Product Safety |publisher=Crayola |access-date=June 24, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090417054652/http://www.crayola.com/productsafety/index.cfm |archive-date=April 17, 2009 }}

Crayola also produces Silly Putty and a line of professional art products under the 'Portfolio Series brand', including acrylics, watercolor, tempera, and brushes.

Crayola LLC claims the Crayola brand has 99% name recognition in U.S. consumer households, and says its products are marketed and sold in over 80 countries.

History

{{See also|Timeline of Crayola|History of Crayola crayons}}

{{multiple image

|align = left

|direction =

|total_width = 300

|perrow =

|header =

|image1 = Edwin binney portrait.jpg

|caption1 =

|image2 = C harold smith.jpg

|caption2 =

|footer = Crayola's founders Edwin Binney (left) and Charles Smith (right), {{circa|1900}}

}}

The company was founded by Edwin Binney and Harold Smith. Initial products were colorants for industrial use, including red iron oxide pigments used in barn paint and carbon black chemicals used for making tires black and extending their useful lifespan.{{cite web|url=http://pabook.libraries.psu.edu/palitmap/Crayola.html|title=Crayola Colors Children's Memories in 64 Shades and More|author=Kathryn DeVan|access-date=June 26, 2017|date=Fall 2017|publisher=Pennsylvania State University|archive-url=https://web.archive.org/web/20090727160247/http://www.pabook.libraries.psu.edu/palitmap/Crayola.html|archive-date=July 27, 2009|url-status=dead}} Austin's new process of creating inexpensive black colorants was entered into the chemistry industries competition at the 1900 Paris Exposition under the title "carbon gas blacks, lamp or oil blacks, 'Peerless' black" and earned the company a gold medal award in chemical and pharmaceutical arts.{{cite book |title= Catalogue of Exhibitors in the United States Sections of the International Universal Exposition Paris, 1900|year=1900|publisher=Société Anonyme des Imprimeries Lemercier|location=Paris |page= [https://archive.org/details/catalogueexhibi01unkngoog/page/n437 425]| url= https://archive.org/details/catalogueexhibi01unkngoog |quote= 1900 paris exposition binney smith.|access-date= June 22, 2009}}{{cite web|url=http://www.smithsonianmag.com/history-archaeology/object_nov99.html| work= Smithsonian Magazine |title=The Colors of Childhood|date=November 1999|access-date=June 22, 2009}} Also in 1900, the company added production of slate school pencils. Binney's experimentation with industrial materials, including slate waste, cement, and talc, led to the invention of the first dustless white chalk, for which the company won a gold medal at the 1904 St. Louis World's Fair.

Initially formed as a partnership, Binney & Smith incorporated in 1902, and in that year Binney & Smith developed and introduced the Staonal marking crayon. Then Edwin Binney, working with his wife, Alice Stead Binney, developed his own famous product line of wax crayons beginning on June 10, 1903,{{cite book

|title= The Official Gazette of the United States Patent Office

|volume= 105

|publisher= Government Printing Office

|location= Washington, DC

|date= July–August 1903

|page= 968

|url= https://books.google.com/books?id=cMt8AAAAMAAJ&q=Crayola&pg=RA1-PA968}} which it sold under the brand name Crayola. The Crayola name was coined by Alice Binney who was a former schoolteacher. It comes from craie (French for "chalk") and ola for "oleaginous" or "oily."{{cite book

|last=Kitchel

|first=A. F.

|title=The Story of a Rainbow

|publisher=Crayola LLC

|location=Easton, PA

|year=1961

}} The suffix "-ola" was also popular in commercial use at the time, lending itself to products such as granola (1886),{{cite web|title=Granola|url=http://www.etymonline.com/index.php?term=granola&allowed_in_frame=0|website=Online Etymology Dictionary|access-date=October 6, 2014}} pianola (1901),{{cite web|title=Pianola|url=http://www.etymonline.com/index.php?term=pianola&allowed_in_frame=0| website= Online Etymology Dictionary|access-date=October 6, 2014}} Victrola (1905),{{cite web| title= Victorola| url= http://www.etymonline.com/index.php?term=Victrola&allowed_in_frame=0|website=Online Etymology Dictionary|access-date=October 6, 2014}} Shinola (1907),{{cite news |url=http://www.adweek.com/news/advertising-branding/how-shinola-went-shoe-polish-coolest-brand-america-165459 |title=How Shinola Went From Shoe Polish to the Coolest Brand in America |first=Robert |last=Klara |work=AdWeek |date=June 22, 2015}} and Mazola (1911).{{cite web|title=Ingredion: About Us, History|url=http://www.ingredion.com/about-us/history/|access-date=October 6, 2014|url-status=dead|archive-url=https://web.archive.org/web/20141006133709/http://www.ingredion.com/about-us/history/|archive-date=October 6, 2014}} Crayola introduced its crayons not with one box, but with a full product line. By 1905, the line had expanded to offering 18 different-sized crayon boxes{{cite book

|title=New York Teachers Monographs

|volume=7

|edition=No 1

|publisher=American Book Company

|location=New York

|date=March 1905

|page=125

|url= https://books.google.com/books?id=0dxNAAAAMAAJ&q=Crayola&pg=RA1-PA125

}} with five different-sized crayons, only two of which survive today—the "standard size" (a standard sized Crayola crayon is {{cvt|3+5/8|×|5/16|in|mm}}) and the "large size" (large sized Crayola crayons are {{cvt|4|×|7/16|in|mm}}). The product line offered crayon boxes containing 6, 7, 8, 12, 14, 16, 18, 24, 28, or 30 different color crayons. Some of these boxes were targeted for artists and contained crayons with no wrappers, while others had a color number printed on the wrapper that corresponded to a number on a list of color names printed inside the box lid, but some boxes contained crayons with their color names printed on their wrappers.

The Rubens Crayola line, started in 1903,{{cite book

|title=The Art of "Crayola" Painting

|publisher=Binney & Smith

|location=Easton, PA

|year=1904

}} was directly targeted at artists and designed to compete with the Raphael brand of crayons from Europe. The crayon boxes sold from five cents for a No.6 Rubens box containing six different-colored crayons to $1.50 for the No. 500 Rubens Special Artists and Designers Crayon box containing 24 different-colored, larger ({{cvt|4+1/4|×|1/2|in|mm}}) crayons.{{cite book

|title=The Youth's Companion

|publisher=Perry Mason & Co.

|location=Boston, MA

|date=October 18, 1906

|page=524

}}

{{multiple image

|perrow = 2

|align = right

|direction = horizontal

|total_width = 400

|header =

|image1 = Rubens500 inside.jpg

|caption1 = Rubens No. 500 box, {{circa|1904–12}}

|image2 = Munsell Crayons.jpg

|caption2 = Original Munsell crayons box

|image3 = Crayola No 8 (first two).jpg

|caption3 = The first two Gold Medal line 8-count boxes

|image4 = Crayola No52.jpg

|caption4 = No. 52 box, {{circa|1939–44}}

|footer =

}}

In April 1904 at the St. Louis World's Fair, Binney & Smith won the Golden Medal for their An-Du-Septic dustless chalk.{{cite web|url=http://www.tlaupp.com/goldMedal.html |title=Terry's 1904 World's Fair Page -- Gold Medals |access-date=March 2, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100822175649/http://www.tlaupp.com/goldmedal.html |archive-date=August 22, 2010 }}{{Cite web |last=Blandford |first=Joanne |date=2021-10-13 |title=Local history: Crayola founder Edwin Binney, one of Fort Pierce's early benefactors |url=https://www.tcpalm.com/story/news/history/2021/10/13/crayola-crayons-edwin-binney-benefactor-shipping-channel-ft-pierce-history/6093845001/ |access-date=2022-06-21 |website=TCPalm |language=en}} Subsequently, Crayola used the opportunity to develop a new packaging strategy by emphasizing their gold medal on the front of many of their products and crayon boxes. This strategy turned out to be so successful and recognizable to their brand that they phased out nearly all of their other Crayola line box designs to adapt to the gold medal format, which appeared on their packaging for the next 50-plus years.

In 1905, the prototype offering of their new No. 8 crayon box (with eight crayons) featured a copy from the side of the medal with an eagle on it. This was changed to the other side of the medal with the 1904 date on it in Roman numerals.

Binney & Smith purchased the Munsell Color Company crayon product line in 1926, and inherited 22 new colors, 11 in the maximum and 11 in the middle hue ranges.{{cite web|url=https://www.americanscientist.org/article/charting-color-from-the-eye-of-the-beholder |title=American Scientist Online |website=Americanscientist.org |date=February 6, 2017 |access-date=April 25, 2021}}{{cite book

|title=Crayons Chalk Water Colors

|pages=13–14

|publisher=Binney & Smith Co.

|location=New York

|year=1927

}} They retained the Munsell name on products such as “Munsell-Crayola” and “Munsell-Perma” until 1934, and then incorporated their colors into their own Crayola Gold Medal line of boxes.{{cite book

|title=Crayons Chalk Water Colors

|publisher=Binney & Smith Co.

|location=New York

|year=1934

}}

In 1939, Crayola, by combining its existing crayon colors with the Munsell colors, introduced its largest color assortment product to date; a "No. 52 Drawing Crayon 52 Color Assortment", which was retired by the 1944 price list.

In 1949, Crayola introduced the "Crayola No. 48" containing 48 color crayons in a non-hangable floor box.

Further expansion took place in 1958 with the introduction of the 64-color pack that included the company's first crayon sharpener built into the box.{{cite web|url=http://www.smithsonianmag.com/history-archaeology/object_nov99.html|title=The Colors of Childhood}} The 64-color box was called "a watershed" moment in the history of the Crayola crayon by Smithsonian National Museum of American History curator David Shayt.

{{cite web

| url = http://www.crayonCollecting.com/ContainerList.xls

| title = Known Binney & Smith crayon products

| access-date = July 5, 2022

| archive-date = November 13, 2019

| archive-url = https://web.archive.org/web/20191113074519/http://www.crayoncollecting.com/ContainerList.xls

| url-status = dead

}}

The corporation became a publicly traded company under the symbol BYS on the American Stock Exchange in 1963, and later moved to the New York Stock Exchange under the same symbol in 1978.

In 1977, Binney & Smith acquired the rights to Silly Putty, a stretchy, bouncy silicon rubber compound.{{cite web|url=http://www.crayola.com/mediacenter/index.cfm?display=press_release&news_id=164|publisher=Crayola|title=Silly Putty History|access-date=June 26, 2009|archive-url=https://web.archive.org/web/20100409130422/http://www.crayola.com/mediacenter/index.cfm?display=press_release&news_id=164|archive-date=April 9, 2010|url-status=dead}} Crayola markers were introduced in 1978 to coincide with the 75th anniversary of Crayola crayons. In 1984, the company was acquired by Hallmark Cards, a privately held corporation. Colored pencils and a line of washable markers were added in 1987.

In August 1997, Crayola collaborated with Alliance Atlantis and the entertainment arm of Hallmark Cards to release three direct-to-video adaptations of famous children's novels under the name Crayola Kids Adventures.

Crayola Crayons were inducted into the National Toy Hall of Fame at The Strong in Rochester, New York, in 1998. On January 1, 2007, Binney & Smith reorganized as Crayola LLC, to reflect the company's number one brand.{{cite web| url= http://www.crayola.com/corporate/index.cfm|title=Crayola company profile|website=Crayola.com|access-date=June 26, 2009}}{{cite web|url=http://www.binney-smith.com/|website= binney-smith.com| publisher=Binney & Smith|title= Binney & Smith becomes Crayola LLC| access-date= June 26, 2009}}

In 2011, My First Crayola was launched. Products include triangular crayons and flat-tipped markers.

In 2015, Crayola announced "Color Escapes" for adults to help them relieve stress. The kit includes four collections, such as geometric, garden, natural, and kaleidoscope.{{cite magazine|last1=Rhodan|first1=Maya|title=Crayola Now Has Coloring Books for Adults|url=https://time.com/4106154/crayola-coloring-book-adults-color-escapes/| magazine= Time |access-date= November 10, 2015}}

Crayons

{{multiple image

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| header = Crayons

| image1 = Crayola 1st No64.jpg

| caption1 = First version of the Crayola No. 64 box

| image2 = Crayola-64.jpg

| caption2 = 64-crayon pack sporting built-in sharpener

| image3 = Crayola-Tower-Pack.jpg

| caption3 = Crayola telescoping 150 crayon tower

| footer =

| image4 = Crayola 120 box.jpg

| caption4 = Crayola 120 count box from 2016

}}

Crayola crayon packs vary in package counts of just a few crayons sold to establishments such as hotels and restaurants, to hand out to their young guests,{{cite web|url=http://www.hotelfun4kids.com/hoteProducts/craft/crayon.htm#CRAYONS|title=Crayons — Hospitality packs, regular crayons, and bulk packs|publisher=hotelfun4kids.com}}{{Dead link|date=November 2019 |bot=InternetArchiveBot |fix-attempted=yes }} to 832-crayon "Classpack" bulk boxes marketed to schools.{{cite web|url=http://www.dickblick.com/products/crayola-crayon-classpacks/|title=Crayola Crayon Classroom Packs|publisher=Dick Blick Art Materials|access-date=June 26, 2009}} The colors contained in a package have ranged from two to 200 (although a 200-color package includes "special effect" crayons such as glitters, neons, etc).

The most common retail packages are multiples of eight, with 8, 16, 24, 48, 64, 96 and 120 packs being marketed today.{{cite web|url=http://www.crayolaStore.com/product_list.asp?SKW=DRAWCRAYONS&NAV=DRAW&.|title=Draw & Color Crayons|publisher=CrayolaStore.com|access-date=July 11, 2019|archive-url=https://web.archive.org/web/20120414122311/http://www.crayolastore.com/product_list.asp?SKW=DRAWCRAYONS&NAV=DRAW&.|archive-date=April 14, 2012|url-status=dead}}{{cite web|url=https://www.giftLandOfficeMax.com/School-Supplies/Crayola-Crayons-32-Pack-5901/|title=Crayola crayons 32 pack|publisher=OfficeMax|access-date=June 26, 2009|archive-url=https://web.archive.org/web/20110711092449/https://www.giftlandofficemax.com/School-Supplies/Crayola-Crayons-32-Pack-5901/|archive-date=July 11, 2011|url-status=dead}}{{cite web|url=https://www.amazon.com/Binney-Smith-52-6920-Crayola-Original/dp/B00000J0NT|title= Crayola 120ct Original Crayons|website= Amazon}} A 150-crayon pack featuring a plastic telescope-like case was introduced in 2006, and includes 118 regular color crayons, 16 glitter crayons, and 16 "Metallic FX" crayons, as well as a built-in sharpener at the apex of the tower.{{cite web|url=http://www.crayolaStore.com/product_detail.asp?T1=CRA+52%2D0029&.|title=Crayola Telescoping Crayon Tower – 150ct. (52-0029)|publisher=CrayolaStore.com|access-date=June 26, 2009|archive-url=https://web.archive.org/web/20090505202228/http://www.crayolastore.com/product_detail.asp?T1=CRA+52-0029&.|archive-date=May 5, 2009|url-status=dead}} This was succeeded by a 152-crayon set in a plastic yellow carrying case in 2013, with all the colors from the 150-crayon set plus the standard colors Piggy Pink and Blue Bell.

=Colors=

{{Further|List of Crayola crayon colors|History of Crayola crayons}}

As the size of Crayola crayon packs increased from the original 1903 crayon packs, the variety of colors available has also increased—reaching 120 colors by 1998. Since 1998, new colors have been added, but always replacing existing colors. On March 31, 2017, Crayola announced that Dandelion would be retired. On September 14, 2017, the replacement color "Bluetiful" was announced.{{cite web|url=http://www.crayola.com/splash/promos/newcolor|title=Meet Bluetiful - Crayola.com|website=crayola.com}} The color is reportedly a new hue realized after experiments done at Oregon State University. It was discovered while scientists were experimenting with electronics.{{cite web|url=http://www.torontosun.com/2017/09/14/its-bluetiful-crayola-announces-name-of-new-blue-hue|title=It's bluetiful! Crayola announces name of new blue hue|date=September 14, 2017|access-date=April 1, 2018}}

To date, 14 colors have been retired, bringing the total number of regular colors produced to 134.

According to Crayola, they currently manufacture 120 standard crayon colors which are all included in the regular 120-count box.{{cite web|url=http://www.crayola.com/faq/where-to-buy-your-products/what-is-the-largest-box-of-crayons-you-manufacture/|title=What is the largest box of crayons you manufacture?|website=crayola.com}} This does not include specialty crayons like the Metallic FX, Gel FX and the glitter crayons, but does include fluorescent crayons.

== Colors chart ==

The colors in the box below come in the packs of 8, 16, and 24:

class="wikitable"
colspan="2" | 8 pack (as of 1903)

! colspan="2" | +8 = 16 pack (as of 1930)

! colspan="2" | +8 = 24 pack (until October 2017)

Image:Crayola-Red.jpg
Red

| Image:Crayola-Orange.jpg
Orange

| Image:Crayola-Carnation-Pink.jpg
Carnation Pink

| Image:Crayola-Red-Orange.jpg
Red Orange

| Image:Crayola-Violet-Red.jpg
Violet Red

| Image:Crayola-Scarlet.jpg
Scarlet

Image:Crayola-Yellow.jpg
Yellow

| Image:Crayola-Green.jpg
Green

| Image:Crayola-Yellow-Orange.jpg
Yellow Orange

| Image:Crayola-Yellow-Green.jpg
Yellow Green

| Image:Crayola-Green-Yellow.jpg
Green Yellow

| Image:Crayola-Cerulean.jpg
Cerulean

File:Crayola Blue color sample.jpg
Blue

| File:Crayola-Violet-(purple).jpg
Violet (Purple)

| Image:Crayola-Blue-Green.jpg
Blue Green

| Image:Crayola-Blue-Violet.jpg
Blue Violet

| Image:Crayola-Dandelion.jpg
Dandelion

| Image:Crayola-Indigo.jpg
Indigo

Image:Crayola-Brown.jpg
Brown

| Image:Crayola-Black.jpg
Black

| Image:Crayola-Red-Violet.jpg
Red Violet

| Image:Crayola White color sample.jpg
White

| Image:Crayola-Apricot.jpg
Apricot

| Image:Crayola-Gray.jpg
Gray

File:Retired13.jpgIn 2020, Crayola introduced a new line of 24 colors named "Colors of the World" to reflect nearly 40 skin tones of people around the world. The box of these crayons included a gradient skin tone label, and for the first time color names were written in French, English, and Spanish.{{Cite web|title=Crayola Launches Box of Crayons with Diverse Skin Tones to 'Advance Inclusion in Creativity'|url=https://www.parents.com/syndication/crayola-launches-crayon-box-colors-of-world-skin-tone-diversity/|website=Parents|language=EN|access-date=May 24, 2020}}{{cite web | last=Robinson | first=Cheryl | title=How This Woman Spearheaded Crayola's 24 New Colors Representing 40 Global Skin Tones | website=Forbes | date=18 July 2021 | url=https://www.forbes.com/sites/cherylrobinson/2021/07/18/how-this-woman-spearheaded-crayolas-24-new-colors-representing-40-global-skin-tones/ | access-date=13 February 2025}}

Cultural impact

The Smithsonian National Museum of American History maintains a collection of Crayola crayons founded by an original 64-color box donated by Binney & Smith in 1998. The collection now includes more than 300 boxes of crayons.{{cite book|title=American Icons – Crayola Crayon|url=https://books.google.com/books?id=KlxHgYqgDswC&pg=PA180|author=Elizabeth Armstrong Hall|year = 2006|publisher=Dennis Hall|pages=180–183|isbn = 9780313027673}}

The Crayola crayon was inducted into the National Toy Hall of Fame as a founding member at its inception.

Crayola has been featured in segments from the popular children's shows Sesame StreetArchived at [https://ghostarchive.org/varchive/youtube/20211211/HMU-wXsgyR8 Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20080306234756/http://www.youtube.com/watch?v=HMU-wXsgyR8 Wayback Machine]{{cbignore}}: {{cite web|url=https://www.youtube.com/watch?v=HMU-wXsgyR8|publisher=Children's Television Workshop|title=Sesame Street: How Crayons are Made}}{{cbignore}} and Mister Rogers' Neighborhood, with the official 100 billionth crayon molded by Fred Rogers himself in February 1996 at the plant in Easton.{{cite web|url=http://www.crayola.com/mediaCenter/index.cfm?display=press_release&news_id=76|access-date=July 14, 2009|title=Crayola Celebrates 100 Years — Did You Know...|publisher=Crayola|archive-url=https://web.archive.org/web/20100822160757/http://www.crayola.com/mediacenter/index.cfm?display=press_release&news_id=76|archive-date=August 22, 2010|url-status=dead}}

=Commemorative postage stamp=

In 1998, the United States Postal Service issued a 32-cent postage stamp to commemorate the cultural impact the product has had on almost all Americans.{{cite web|url=http://www.iRememberJFK.com/mt/2008/09/crayola_crayons.php|title=Crayola Crayons (I Remember JFK: A Baby Boomer's Pleasant Reminiscing Spot)|access-date=October 19, 2008|archive-url=https://web.archive.org/web/20081106003719/http://www.irememberjfk.com/mt/2008/09/crayola_crayons.php|archive-date=November 6, 2008|url-status=dead}}

The stamp is part of the 1900s decade sheet of the Celebrate the Century souvenir sheet series, and was designed by Carl Herrman, illustrated by Richard Waldrep and printed by Ashton-Potter USA using the offset/intaglio process.{{cite web|url=http://arago.si.edu/index.asp?con=1&cmd=1&tid=2041381|title=1900s Celebrate The Century Issues|publisher=Smithsonian National Postal Museum|access-date=June 16, 2009|archive-date=June 18, 2015|archive-url=https://web.archive.org/web/20150618202114/http://arago.si.edu/index.asp?con=1&cmd=1&tid=2041381|url-status=dead}}

=Crayola color census 2000=

In 2000, Crayola held the "Crayola Color Census 2000" promotion in which Americans were asked to vote for their favorite Crayola crayon color. Celebrity entrants George W. Bush chose "Blue Bell", Tiger Woods chose "Wild Strawberry", and Courteney Cox chose "Red".{{cite web|url=http://www.PRnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/08-07-2000/0001284896|date=August 7, 2000|access-date=June 23, 2009|publisher=PRNewswire|title=Crayola Color Census 2000; Make Your Color Count in Cyber-Search for America's Favorite Crayon Colors|archive-url=https://web.archive.org/web/20100822161726/http://www2.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=%2Fwww%2Fstory%2F08-07-2000%2F0001284896|archive-date=August 22, 2010|url-status=dead}} Overall, "Blue" came in first, with "Cerulean" second, and "Purple Heart" third.{{cite web |url=http://www.crayola.com/colorcensus/bureau/overall_view_120.cfm |title=Crayola Color Census 2000 |publisher=Crayola |access-date=June 26, 2009 |archive-url=https://web.archive.org/web/20080922164830/http://www.crayola.com/colorcensus/bureau/overall_view_120.cfm |archive-date=22 September 2008 |url-status=dead}}

=Crayola Experience=

{{multiple image

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|total_width = 400

|perrow =

|header =

|image1 = Crayola Experience in Easton, Pennsylvania.jpg

|caption1 =

|image2 = WorldsLargestCrayon.JPG

|caption2 =

|footer = Left: Crayola Experience in downtown Easton, Pennsylvania. Right: The "World's Largest Crayon" was made in 2003 from 123,000 used or broken blue crayons donated by people from across the USA. This was a world record until 2017 when Crayola made a larger crayon using the new color, bluetiful.{{cite web|url=http://mentalfloss.com/article/504474/meet-crayola%E2%80%99s-newest-crayon-color-bluetiful|title=Meet Crayola's Newest Crayon Color: Bluetiful|date=September 14, 2017|access-date=April 1, 2018}}

}}

Originally opening as the Crayola Factory, the Crayola Experience is located at 30 Centre Square, Easton, Pennsylvania, at Two Rivers Landing. Open to the public, the Crayola Experience is a roomy, crayon-centric warehouse including events, a café, a store, attractions, some familiarizing guests, and Crayola's history with products.{{cite web|url=http://www.crayola.com/factory/index.cfm|title=The Crayola EXPERIENCE at Two Rivers Landing|access-date=June 26, 2009}}

A "discovery center" was built that showcases the manufacturing process of crayons. There is also a "Crayola Hall of Fame" in which the retired crayon colors are displayed.{{cite web |url=http://www.crayola.com/Factory/exhibits.cfm |title=The Crayola FACTORY® at Two Rivers Landing - Exhibits |access-date=December 22, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20081222090422/http://www.crayola.com/Factory/exhibits.cfm |archive-date=December 22, 2008 }}

The Crayola Experience was featured in a Food Network episode of Dinner: Impossible. A dinner was held for 150 employees of the Crayola Experience to celebrate the 50th anniversary of the 64-box of crayons. Chef Michael Symon's mission was to create an eight-course tasting menu for this event, where all eight items of the menu had to match eight randomly chosen Crayola crayon colors.{{cite web |url=http://www.foodnetwork.com/dinner-impossible/crayon-craziness/index.html |title=Crayon Craziness : Dinner: Impossible : Food Network |access-date=January 29, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20081224141737/http://www.foodnetwork.com/dinner-impossible/crayon-craziness/index.html |archive-date=December 24, 2008 }}

On October 11, 2003, the Experience unveiled "The World's Largest Crayon", a {{convert|15|ft||adj=mid|-long}} crayon weighing {{convert|1,500|lb}}, as part of its celebration of 100 years of Crayola crayons. The giant crayon, {{convert|16|in}} in diameter, is blue, and was made of leftover crayon bits ("leftolas") sent in by children across the United States.{{cite web|url=http://www.roadsideAmerica.com/story/3644|publisher=RoadsideAmerica.com|title=Crayola Factory|access-date=June 26, 2009}}

It opened its first location in Two Rivers Landing, in Easton, Pennsylvania, in May 2013, its second location in The Florida Mall, Orlando, Florida, in June 2015, its third location in Mall of America, Bloomington, Minnesota, in February 2016, its fourth location in The Shops at Willow Bend, Plano, Texas, in March 2018, and its fifth location in Chandler Fashion Center, Chandler, Arizona, in May 2019.{{Cite web |title=Crayola Experience Locations |url=https://www.crayola.com/splash/the-crayola-experience |access-date=2024-05-07 |website=www.crayola.com}} With five new locations planned to open by 2027, their sixth location will open in 2025 in Pigeon Forge, Tennessee.{{Cite web |title=Newest Crayola Experience Press Release |url=https://www.crayolaexperience.com/press-room/20230815-crayola-experience-pigeon-forge |access-date=2024-05-07 |website=www.crayolaexperience.com |language=en}}

=Fine art=

Although marketed to children and amateur artists, several professional artists have specialized in using Crayola crayons as their primary medium. Don Marco, who works with Crayola crayons and construction paper, is one of the better known crayon artists, having sold over one million prints of his original artworks.{{cite web|url=http://www.cowboysIndians.com/art-entertainment/art-galleries/2009-04/gt-marco.jsp|title= Artist spotlight: crayon artist Don Marco|author=Ann Cathryn Orsinger|publisher=Cowboys & Indians Magazine|access-date=September 21, 2009}}

Other products

File:Crayola-Shelf-Products.jpg art supply store, July 2009|alt=A variety of Crayola products available for sale at a New York City art supply store, July 2009]]

Crayola LLC produces a broad range of products other than their famous crayons under the Crayola brand name. These include colored pencils, markers, inks and paints, modeling clays, coloring books, and artists' tools. As with all Crayola products, these are all marketed as non-toxic and safe for use by children.{{cite web|url=http://www.crayola.com/products/index.cfm?n_id=3|title=Crayola Products|access-date=June 26, 2009|archive-url=https://web.archive.org/web/20090702132149/http://www.crayola.com/products/index.cfm?n_id=3|archive-date=July 2, 2009|url-status=dead}}

=Other brands=

==Silly Putty==

{{Main | Silly Putty}}

Silly Putty is a silicone polymer children's toy used for various purposes. Silly Putty was inducted into the National Toy Hall of Fame in 2001.

==Portfolio Series==

The Portfolio Series is a line of water-soluble oil pastels, watercolors, drawing pencils, colored pencils, and acrylic paints marketed to artists and educators.{{cite web|url=http://www.portfolioseries.com/product/|title=Portfolio Series Products|access-date=February 26, 2008}}

==Liquitex==

Binney & Smith acquired the Liquitex corporation, a producer of fine art supply products, in 1964, but sold it to the Colart company in 2000.{{cite web |url=http://www.liquitex.com/aboutliquitex/history.cfm |title=Liquitex - About Liquitex: History |access-date=July 18, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090620164547/http://www.liquitex.com/aboutliquitex/history.cfm |archive-date=June 20, 2009 }}

==Silly Scents==

Silly Scents is a line of scented crayons, markers, colored pencils, clay and paint.

==Staonal==

Marketed as a general (non-coloring)-use crayon for industrial purposes, Staonal was developed in 1902 and still continues {{as of|2018|lc=y}}.

==Scribble Scrubbie Pets==

Scribble Scrubbie Pets are animal figurines that can be written on with washable markers. Various 'digital pets' are available using the Scribble Scrubbie Pets App.

==Crayola Studios==

On August 3, 2023, Crayola launched a studio division that will produce content for kids and families. Victoria Lozano, Crayola’s executive VP marketing, will oversee the division.{{cite web | url=https://www.hollywoodreporter.com/business/digital/crayola-studios-kids-and-family-division-1235549955/ | title=Crayola Launches Kids and Family Studio Division | website=The Hollywood Reporter | date=August 3, 2023 }}

=Licensing=

Numerous products, ranging from bath and personal care items to bedding and electronics, are produced by other companies using the Crayola brand name under license.{{cite web|url=http://www.allbusiness.com/marketing-advertising/branding-brand-development/4686875-1.html|title=Licensing: Crayola Plans To Think Out Of The (Crayon) Box|publisher=All Business|access-date=July 15, 2009|date=June 7, 2004}} Firebrand Games developed a Crayola-themed video game, titled Crayola Treasure Adventures, which was published by Crave Entertainment for Nintendo DS in 2007.{{cite web|url=http://www.ign.com/articles/2007/10/20/crayola-treasure-adventures-review|website=IGN|date=October 19, 2007|last=Thomas|first=Lucas M.|title=Crayola Treasure Adventures Review: This virtual box of crayons is an impressive value.|access-date=January 29, 2014}} Climax Studios developed another Crayola-themed video game, titled Crayola Scoot, which was published by Outright Games for Microsoft Windows, Nintendo Switch, PlayStation 4, and Xbox One in 2018.{{Cite web|title=Crayola Scoot|url=https://outrightgames.com/games/crayola-scoot/|access-date=June 29, 2020|website=Outright Games|language=en-GB}}

In 2021, Kellogg's and Crayola teamed up to create a fruit-flavored cereal with a coloring book on the box. Kellogg's Crayola Jazzberry Cereal are rainbow-colored corn puffs, and the package included access to a digital pet in the Scribble Scrubbie Pets App.{{cite news |last=Fitzpatrick |first=Caitlyn |url=https://www.bestproducts.com/lifestyle/a35047515/kelloggs-crayola-jazzberry-cereal/ |title=KELLOGG'S IS RELEASING A CRAYOLA CEREAL WITH A BOX THAT DOUBLES AS A COLORING BOOK |work=Best |publisher=Hearst Magazine Media, Inc. |date=2020-12-20 |access-date=2021-02-01 }}

=Christmas lights=

In the 1996–1997 season, Crayola produced Christmas lights using its name with colors such as pink, orange, blue, gold, green, red, and more.{{cite web|url=https://www.crayola.ca/faq/where-to-buy-your-products/do-you-still-manufacture-crayola-christmas-lights/|title=Crayola website|date=2021-09-08}}

=Manufacturing=

Crayola has manufacturing plants in Forks Township, Pennsylvania; Bethlehem, Pennsylvania; Lindsay, Ontario; and Mexico City. The colored pencils are made by Faber-Castell in Brazilian plants.

References

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