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DB Breweries

{{Short description|Brewing company in Auckland, New Zealand}}

{{Use dmy dates|date=August 2015}}

{{Use New Zealand English|date=August 2015}}

{{Infobox company

| name = Dominion Breweries Limited

| logo = Db logo.png

| logo_size = 120px

| type = Subsidiary

| parent = Heineken Asia Pacific

| slogan =

| foundation = {{start date|1930}}

| location = Auckland, New Zealand

| industry = Beverages

| key_people =

| num_employees =

| products = Beers and lagers

| revenue =

| homepage = [https://www.db.co.nz/ https://www.db.co.nz/]

}}

DB Breweries is a New Zealand–based brewing company, owned by Heineken Asia Pacific. Founded in 1930 by Sir Henry Kelliher and W Joseph Coutts, the partners purchased Levers and Co. and the Waitemata Brewery Co. in Ōtāhuhu.{{cite news|url=http://kellihercharitabletrust.org.nz/sirhenrybio.htm |title=Sir Henry Kelliher |access-date=2007-07-05 |date=1997-09-06 |url-status=dead |archive-url=https://web.archive.org/web/20071209124924/http://www.kellihercharitabletrust.org.nz/sirhenrybio.htm |archive-date=9 December 2007 |df=dmy }}{{cite web|url=http://www.dbbreweries.co.nz/Files/DB_History_Timeline.pdf|title=DB History Timeline|access-date=17 October 2010|archive-url=https://web.archive.org/web/20100525211050/http://www.dbbreweries.co.nz/Files/DB_History_Timeline.pdf|archive-date=25 May 2010|url-status=dead}} Asia Pacific Breweries acquired DB Breweries in 2004,{{cite news| url=http://findarticles.com/p/articles/mi_m3469/is_34_55/ai_n6201009 | work=Modern Brewery Age | title=Asia Pacific completes takeover of DB Breweries | year=2004}} which in turn was bought-out by Heineken International in 2012. The company mainly produces pale lager, whilst its Tui brand is one of the better-known beers in New Zealand, partly due to strong advertising.

History

The company was founded in 1930 by Sir Henry Kelliher with the purchase of Levers and Co. and the Waitemata Brewery Co. in Ōtāhuhu, owned by W.J. Coutts, who became a director.

Coutts' son, Morton Coutts, took over as director in 1946, and later developed a new production process called "continuous fermentation", which enabled beer to be made continuously, without the need to stop and clean between batches. The system proved popular enough to be sold to other brewing companies.[http://www.businesshistory.auckland.ac.nz/db_breweries/timeline.html Timeline] {{Webarchive|url=https://web.archive.org/web/20081014085227/http://www.businesshistory.auckland.ac.nz/db_breweries/timeline.html |date=14 October 2008 }} Business History. DB Breweries.File:DB Bitter Beer.JPG

Breweries

File:Tui Brewery Tower.jpg

DB Breweries (original name was Dominion Brewery) owns and operates several breweries in New Zealand, including Waitemata Brewery (Ōtāhuhu, Auckland), and DB Draught Brewery (Timaru). Mainland Brewery was renamed to DB Draught Brewery in 2012 in honour of the brand's significance in the South Island. DB announced in 2020 that it would cease brewing at its Tui Brewery (Mangatainoka), and Monteith's Brewery (Greymouth).{{cite news |title=Tui brewery in Mangatainoka no longer producing beer after 130 years |first=Denise |last=Garland |date=25 August 2024 |url= https://www.rnz.co.nz/news/national/526119/tui-brewery-in-mangatainoka-no-longer-producing-beer-after-130-years |newspaper=RNZ |access-date=26 August 2024}}

The Tui Brewery was established in 1889 by Henry Wagstaff and Edward Russell. The main brand is Tui, a 4% abv pale lager, named after a common native New Zealand bird. The New Zealand Consumers' Institute criticised Tui for claiming to be an "East India Pale Ale" because it is a pale lager that bears little resemblance to the traditionally hoppy, bitter or malty India Pale Ale styles.{{cn|date=June 2023}}

=''Yeah right''=

Tui was promoted through a humorous advertising campaign which used stereotypes, heavy irony and the phrase Yeah Right. The billboard campaign lasted from 1997 until 2016.{{Cite news |last=Dallas |first=Matthew |date=2023-10-22 |title=Why 'stroke of genius' Tui ads faded away and likely won't come back |language=en |work=Stuff |url=https://www.stuff.co.nz/national/300988817/why-stroke-of-genius-tui-ads-faded-away-and-likely-wont-come-back |access-date=2023-10-22}} These advertisements caused some controversy, such as a billboard in Wellington stating 'Camilla for Queen? Yeah Right' and one stating 'Aucklanders are people too. Yeah Right'. Others to have made the news include "Dad's new husband seems nice - Yeah right" (after New Zealand legalised same-sex marriage);{{cite news| url= http://www.3news.co.nz/Controversy-over-homophobic-ad/tabid/423/articleID/295848/Default.aspx| work= 3 News NZ| title= Controversy over 'homophobic' ad| date= 29 April 2013| access-date= 29 April 2013| archive-url= https://web.archive.org/web/20140201194851/http://www.3news.co.nz/Controversy-over-homophobic-ad/tabid/423/articleID/295848/Default.aspx| archive-date= 1 February 2014| url-status= dead}} "I nvr txt whl drvn - yeah right";{{cite news| url= http://www.3news.co.nz/Tui-texting-billboard-pulled-down-after-complaint/tabid/423/articleID/104204/Default.aspx| work= 3 News NZ| title= Tui texting billboard pulled down after complaint| date= 14 May 2009| access-date= 29 April 2013| archive-url= https://web.archive.org/web/20140201194948/http://www.3news.co.nz/Tui-texting-billboard-pulled-down-after-complaint/tabid/423/articleID/104204/Default.aspx| archive-date= 1 February 2014| url-status= dead}} "When Winston says no, he means no - Yeah right";{{cite news| url= http://www.3news.co.nz/Tui-plans-to-keep-Winston-billboards/tabid/423/articleID/65296/Default.aspx| work= 3 News NZ| title= Tui plans to keep Winston billboards| date= 1 August 2008| access-date= 29 April 2013| archive-url= https://web.archive.org/web/20140201194857/http://www.3news.co.nz/Tui-plans-to-keep-Winston-billboards/tabid/423/articleID/65296/Default.aspx| archive-date= 1 February 2014| url-status= dead}} "Captain, I know a short cut to the port – Yeah right" (after {{ship|MV|Rena}} ran aground near Tauranga);{{cite news| url= http://www.radiolive.co.nz/Latest-Tui-billboard-takes-aim-at-Rena/tabid/479/articleID/23744/Default.aspx| work=Radio Live| title= Latest Tui billboard takes aim at Rena}} "Our father in Heaven, Tamaki be your name – Yeah right";{{cite news| url= http://www.3news.co.nz/Brian-Tamaki-is-God-Yeah-right/tabid/423/articleID/267369/Default.aspx| work= 3 News NZ| title= Brian Tamaki is God? Yeah, right| date= 30 August 2012| access-date= 29 April 2013| archive-url= https://web.archive.org/web/20140201194854/http://www.3news.co.nz/Brian-Tamaki-is-God-Yeah-right/tabid/423/articleID/267369/Default.aspx| archive-date= 1 February 2014| url-status= dead}} "She clearly married Dotcom for his body – Yeah right".{{cite news| url= http://www.3news.co.nz/Dotcom-billboard-complaint-upheld/tabid/423/articleID/277907/Default.aspx| work= 3 News NZ| title= Dotcom billboard complaint upheld| date= 23 November 2012| access-date= 29 April 2013| archive-url= https://web.archive.org/web/20140201194950/http://www.3news.co.nz/Dotcom-billboard-complaint-upheld/tabid/423/articleID/277907/Default.aspx| archive-date= 1 February 2014| url-status= dead}}

In 2010 a church was threatened with legal action after parodying the Tui billboard campaign with the slogan, "Atheists have nothing to worry about – Yeah Right".{{cite news| url= http://www.3news.co.nz/DB-to-buy-church-a-new-billboard/tabid/423/articleID/159193/Default.aspx| archive-url= https://archive.today/20130703160707/http://www.3news.co.nz/DB-to-buy-church-a-new-billboard/tabid/423/articleID/159193/Default.aspx| url-status= dead| archive-date= 3 July 2013| work= 3 News NZ| title= DB to buy church a new billboard| date= 3 June 2010}}

Radler trademark

DB trademarked the word Radler in 2003. This was contested in court by the Society of Beer Advocates who lost the case in 2011 when the Intellectual Property Office of New Zealand ruled in favour of DB breweries after a two-year court battle.{{cite web |url=http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10738427 |title=Battle of the brewers: DB can keep 'Radler' |date=14 July 2011 |work=The New Zealand Herald |access-date=12 September 2011}} The Society of Beer Advocates likened this trademark to being able to trademark the word 'Muesli' for cereal and was disappointed in this result as the word radler is commonly used in Europe.{{cite news|url=http://www.soba.org.nz/Home/tabid/39/vw/1/ItemID/54/Default.aspx |title=Society of Beer Advocates |access-date=2011-07-18 |date=2011-07-18 |url-status=dead |archive-url=https://web.archive.org/web/20110717165731/http://soba.org.nz/Home/tabid/39/vw/1/ItemID/54/Default.aspx |archive-date=17 July 2011 |df=dmy }} This ruling was also labelled as 'out of touch with reality' and condemned by some intellectual property experts in New Zealand.{{cite web |url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10739571 |title=Radler case sparks call to review law |date=20 July 2011 |work=The New Zealand Herald |access-date=12 September 2011}}

Beer

  • Amstel Light
  • Better Beer Company
  • Black Dog
  • DB Bitter{{cite web | url=https://www.canmuseum.com/Detail.aspx?CanID=26244 | title=DB-Beer-355mL-New Zealand }}
  • DB Draught{{cite web | url=https://www.canmuseum.com/Detail.aspx?CanID=64668 | title=DB-Beer-500mL-New Zealand }}
  • DB Export{{cite web | url=https://www.canmuseum.com/Detail.aspx?CanID=58186 | title=DB-Beer-340mL-New Zealand }}
  • DB Export Dry{{cite web | url=https://www.canmuseum.com/Detail.aspx?CanID=4624 | title=DB-Beer-375mL-New Zealand }}
  • Double Brown{{cite web | url=https://www.canmuseum.com/Detail.aspx?CanID=10622 | title=DOUBLE BROWN-Beer-355mL-New Zealand }}
  • Flame
  • Heineken
  • Kingfisher (beer)
  • Monteith's
  • Murphy's
  • Sol
  • Tiger
  • Tui
  • Tuatara

= Other brands =

  • Orchard Thieves

= Defunct brands =

  • DB Lager{{cite web | url=https://www.canmuseum.com/Detail.aspx?CanID=39997 | title=DB-Beer-460mL-LAGER (STRAIGHT STEE-New Zealand }}
  • DB Natural {{cite web | url=https://www.canmuseum.com/Detail.aspx?CanID=37736 | title=DB-Beer-355mL-New Zealand }}
  • Joseph Kuhtze{{cite web | url=https://www.canmuseum.com/Detail.aspx?CanID=109129 | title=JOSEPH KUHTZE-Beer-340mL-New Zealand }}
  • Kiwi Lager[http://www.getfrank.co.nz/lifestyle/drink/top-6-lost-kiwi-beers Top 6: Lost Kiwi Beers]
  • Mako, a low alcoholic beer (2.5% alcohol/volume){{cite web | url=https://www.canmuseum.com/Detail.aspx?CanID=24809 | title=MAKO-Beer-355mL-New Zealand }}

Most of the brand products (Export 33, Export Dry, Export Gold and Monteith's Single Source) have won a Gold Quality Award at the 2011 annual World Quality Selections, organised by Monde Selection.

References

{{Reflist}}

Further reading

  • {{cite book |last= McLauchlan |first= Gordon |title= The Story of Beer: Beer and Brewing-A New Zealand History |location= Auckland, NZ |publisher= Penguin |date= 1994|type= Paperback |isbn= 0670860921}}

External links

  • [https://web.archive.org/web/20060406154429/http://www.dbbreweries.co.nz/ DB Breweries]
  • [http://www.tui.co.nz Tui]
  • [https://web.archive.org/web/20081208173230/http://www.mychoicetuiad.co.nz/ My Choice Tui Ad]
  • [https://web.archive.org/web/20080828181709/http://www.exportgold.com/ Export Gold]

{{Heineken International}}

{{Authority control}}

{{DEFAULTSORT:Db Breweries}}

Category:Heineken subsidiaries

Category:Heineken brands

Category:Breweries of New Zealand

Category:Food and drink companies established in 1930

Category:New Zealand companies established in 1930