DXUR

{{Infobox radio station

| name = Halo Halo Davao

| callsign = DXUR

| logo =

| logo_size = 200px

| city = Davao City

| area = Metro Davao and surrounding areas

| branding = Halo Halo 97.1

| airdate = 1996

| frequency = 97.1 MHz

| format = OPM

| language = Cebuano, Filipino

| licensing_authority = NTC

| power = 10,000 watts

| erp = 50,000 watts

| class =

| callsign_meaning = Ultimate Radio (former branding)

| network = Halo Halo Radio

| former_names = {{ubl|UR97 Ultimate Radio (1996–2010)|Mango Radio (2010-2013)|Oomph Radio (January 2015-February 2017)}}

| owner = Viva South, Inc.

| licensee = Ultimate Entertainment Inc.

| website =

| webcast = [http://halohaloradiodavao.viva.ph Listen Live] (via Shoutcast)

}}

DXUR (97.1 FM), broadcasting as Halo Halo 97.1, is a radio station owned and operated by Viva South, Inc., a subsidiary of Viva Entertainment. The station's studio and transmitter are located at Unit 49, 4th Floor, Landco Corporate Center Bldg., J.P. Laurel Ave., Bajada, Davao City.{{Cite web |last=RadioOnlineNow |date=2017-05-02 |title=Listen to Halo Halo Radio 97.1 FM Davao Formerly Oomph Radio, Streaming Live |url=https://radioonlinenow.com/2017/05/02/listen-to-halo-halo-radio-97-1-fm-davao-formerly-oomph-radio-streaming-live/ |access-date=2023-09-27 |website=Radio Online Now |language=en}}

History

The station was launched in 1996 as UR97 Ultimate Radio, carrying a CHR/Top 40 format. In 2010, after the success of a daily Christian program, the station rebranded as Mango Radio and carried a christian radio format.

File:Oomph Radio.svg

In 2013, Viva South acquired the franchise of Ultimate Entertainment Inc., prompting Mango Radio to move its broadcasts online. In January 2015, the station went back on air as Oomph Radio with a CHR/Top 40 format. It was manned by jocks, most of them who used to work with the defunct Mix FM. In June 2016, the station rebranded back to UR97 and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned on air. In February 2017, the Oomph Radio brand was retired once again due to management decision.{{Cite web |date=2015-01-20 |title=Introducing Oomph Radio 97.1 |url=https://www.sunstar.com.ph/article/388818/introducing-oomph-radio-971 |access-date=2023-09-27 |website=SUNSTAR |language=en}}{{Cite web |last=DavaoBase.com |first=Chito {{!}} |date=2016-04-20 |title=Joey Sy-Domingo: The Signature Voice of Modern Davao Media |url=https://www.davaobase.com/2016/04/joey-sy-domingo-signature-voice-modern-davao-media/ |access-date=2023-09-27 |website=DavaoBase |language=en-US}}

On May 1, 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only Original Pilipino Music.{{Cite web |title=VIVA launches launches all-OPM radio station |url=https://www.pressreader.com/philippines/the-freeman/20170528/281986082506655 |access-date=2023-09-27 |via=PressReader}}[https://www.philstar.com/entertainment/2017/05/14/1699965/halo-halo-radio-boosts-pinoy-pop-south Halo Halo Radio boosts Pinoy pop in the south]

Halo Halo Stations

class="wikitable"
Branding ! Callsign ! Frequency ! Power (kW) ! Coverage
Halo Halo 97.1 \| DXUR \| 97.1 MHz \| 20 kW \| Davao City
Halo Halo 103.5 \| DXUE \| 103.5 MHz \| 10 kW \| Zamboanga City

class="wikitable"

Branding

! Callsign

! Frequency

! Power (kW)

! Coverage

Halo Halo 97.1

| DXUR

| 97.1 MHz

| 20 kW

| Davao City

Halo Halo 103.5