DZWR

{{Infobox radio station

| name = 99.9 Country

| callsign = DZWR

| logo = 99.9 Country Baguio logo.png

| logo_size = 250px

| city = Baguio

| area = Benguet, La Union and surrounding areas

| branding = 99.9 Country

| airdate = 1977

| frequency = 99.9 MHz

| format = Country, Religious Radio

| language = English, Filipino

| licensing_authority = NTC

| power = 5,000 watts

| erp = 10,000 watts

| class =

| callsign_meaning = WoRd of the God

| former_names = {{ubl|Super FM (???-1991)|WR Pinoy (1991-1995)|Magic (1995-2013)}}

| affiliations = Catholic Media Network

| owner = Mountain Province Broadcasting Corporation

| sister_stations = DZWT Radyo Totoo

| website =

}}

DZWR (99.9 FM), broadcasting as 99.9 Country, is a radio station owned and operated by the Mountain Province Broadcasting Corporation, the media arm of the Diocese of Baguio. The station's studio and transmitter are located at the MPBC Broadcast Center, #72 Fr. Carlos St., Bishop's House Compound, Brgy. Kabayanihan, Baguio. It is the only station in the Philippines airing a Country format.{{cite book|url=https://books.google.com/books?id=naY6DwAAQBAJ|last=Ryan|first=John Charles|title=Southeast Asian Ecocriticism|pages=91|date=November 8, 2017|publisher=Lexington Books|isbn=9781498545983|access-date=June 28, 2020|via=Google Books}}{{cite web|url=https://www.vice.com/en/article/why-police-in-the-philippines-are-using-a-country-song-for-an-anti-drug-campaign/|last=Kinosian|first=Sarah|title=Why Police in the Philippines Are Using a Country Song for an Anti-Drug Campaign|website=Vice|date=October 31, 2017|access-date=June 28, 2020}}{{cite web|url=https://ep.liu.se/ecp/025/013/ecp072513.pdf|last=Fong|first=Jimmy|title=Batawa: Constructing Identity through Country Music in the Philippine Cordillera|website=Linköping University|date=June 13, 2007|access-date=June 28, 2020}}

History

Established in 1977, DZWR was one of the pioneer FM stations in Baguio, along with DZYB and DWHB.{{cite book|url=https://books.google.com/books?id=SZ0xBwAAQBAJ|last1=Dai|first1=Xiaodong|last2=Chen|first2=Guo-Ming|title=Intercultural Communication Competence|pages=282|date=May 2, 2014|publisher=Cambridge Scholars Publishing|isbn=9781443859950|access-date=June 28, 2020|via=Google Books}} It was formerly located at the St. Louis University Compound along A. Bonifacio St. until 2013, when it moved to its present location. Its old studios are now occupied by The Halfway Home for Boys, an SLU-owned Foundation.{{cite web|url=https://nordis.net/2013/02/10/article/bishop-leads-inaugration-of-new-mpbc-building/|title=Bishop leads {{as written|inaug|ration [sic]}} of new MPBC building|website=Northern Dispatch|date=February 10, 2013|access-date=June 28, 2020 |last1=Dispatch |first1=Northern }}

It was formerly known as Super FM with a Soft AC format. In 1991, it rebranded as WR Pinoy and switched to an all-OPM format. In 1995, it rebranded as Magic 99.9 and switched to a Top 40 format. In the early 2000s, it shifted its format to Country under the helm of Rev. Fr. Paul C. Basilio. In 2013, the Magic branding was dropped and the station is simply known as 99.9 Country.{{cite web|url=http://www.baguiomidlandcourier.com.ph/baguio18_article.asp?mode=baguio_day2018/supplements/empian.txt|last=Empian|first=Ofelia|title=Baguio's folk and country sounds|website=Baguio Midland Courier|access-date=June 28, 2020}}

Its former famous jocks during Magic 99.9 years and early on includes the late Peter John (de Vera), Gloria Guinto, Ms. Em, Doctor J (Jay Guasch), Jorge Castro as Dark Man, Andrew Piñero as Daffy D., the "Big Mouth" Murphy, Bugs B., DJ Ariele, Chai Aquino, Lina Sotto, Brother Jim (up to the present), etc., were the best DJs in their generation that time with an all English spiels.

References

Category:Radio stations in Baguio

Category:Catholic radio stations

Category:Radio stations established in 1977