Desamuduru

{{Infobox film

| name = Desamuduru

| image = Desamuduru_Poster.jpg

| caption = Theatrical release poster

| director = Puri Jagannadh

| producer = D. V. V. Danayya

| writer = Puri Jagannadh

| starring = Allu Arjun
Hansika Motwani

| music = Chakri

| cinematography = Shyam K. Naidu

| editing = Marthand K. Venkatesh

| studio = Universal Media

| distributor = Universal Media

| released = {{film date|df=y|2007|01|12}}

| runtime = 148 minutes

| country = India

| language = Telugu

| budget =

| gross = {{INR|26 crore}} distributors' share{{cite web|url = https://t2blive.com/tollywood-top-10-box-office-collection-movies-in-2007/|title = Tollywood Top 10 Box Office Collection Movies in 2007|date = 19 February 2019|access-date = 19 July 2021|archive-date = 1 May 2021|archive-url = https://web.archive.org/web/20210501211903/https://t2blive.com/tollywood-top-10-box-office-collection-movies-in-2007/|url-status = live}}

}}

Desamuduru ({{Translation|Cunning Lad}}) is a 2007 Indian Telugu-language romantic action film{{cite web|url=https://www.bbfc.co.uk/release/desamudhuru-q29sbgvjdglvbjpwwc00mtc0odk|title=Desamudhuru|website=British Board of Film Classification|access-date=7 June 2021|archive-date=7 June 2021|archive-url=https://web.archive.org/web/20210607080947/https://www.bbfc.co.uk/release/desamudhuru-q29sbgvjdglvbjpwwc00mtc0odk|url-status=live}} directed by Puri Jagannadh and produced by DVV Danayya under Universal Media. The film stars Allu Arjun and Hansika Motwani (in her Telugu debut) , alongside Pradeep Rawat, Ali, Devan, Telangana Shakuntala and Subbaraju.

Desamuduru was released on 12 January 2007, It was met with positive reviews from critics and audiences. It became a hit at the box office.{{cite web| title=indiaglitz.com| work= Desamuduru set for release in 400 theatres|url= http://www.indiaglitz.com/channels/telugu/article/28391.html

|archive-url= https://web.archive.org/web/20070114195511/http://www.indiaglitz.com/channels/telugu/article/28391.html

|url-status= dead

|archive-date= 14 January 2007

|access-date=11 January 2007}}

Plot

Bala Govind is a program director in Maa TV, whose fights for justice regularly get him into trouble. During one of these incidents, Bala saves a person from goons, while severely thrashing Murugesan, the son of a notorious smuggler Tambi Durai. Fearing retribution from Tambi Durai, the Maa TV crew sends Bala's team to Kullu Manali to shoot a travel episode. After reaching Manali, Bala sees Vaishali, a sannyasin, and soon falls in love with her. Though initially apprehensive of Bala, Vaishali reciprocates his feelings. The ashram's head sannyasin Rama Prabha also accepts their relationship. Before Bala is able to return to Hyderabad with Vaishali, Tambi Durai's henchmen kidnap her and take her to his home. The person, who was saved by Bala, reveals that Vaishali is the daughter of Narayan Patwari, a businessman. In order to grab Patwari's properties, Tambi Durai killed her parents, and his wife Andal fixed Vaishali's marriage with Murugesan, but Vaishali escapes and reached Kullu Manali. Bala seeks the help of Inspector Prasad to save Vaishali from their clutches, where he eventually succeeds in arresting Tambi Durai and marries Vaishali.

Cast

{{Cast listing|

Allu Arjun as Bala Govind
Hansika Motwani as Vaishali (Voice dubbed by Sowmya Sharma)
Ali as Shankar / Himalayan Baba
Paruchuri Venkateswara Rao as Venkatachalam
Chandra Mohan as Chandra Mohan, Bala's father
Devan as Narayan Patwari, Vaishali's father
Pradeep Rawat as Tambi Durai
Telangana Shakuntala as Andal, Tambi Durai's wife
Subbaraju as Murugesan, Tambi Durai's son
Ahuti Prasad as A. Prasad
Rama Prabha as Rama Prabha
Ajay as Tambi Durai's henchman
G. V. Sudhakar Naidu as Tambi Durai's henchman
Kovai Sarala as Shivani
Raghu Babu as Compounder
Gundu Sudharshan as Sudarshan
Srinivasa Reddy as Ravi
Raja Ravindra as the person Bala saved
Satyam Rajesh as Rajesh, Bala's colleague
Jeeva as Ponnuswamy, Tambi Durai’s younger brother
Hema as Ponnuswamy's wife
Uttej as Radio Mirchi Reporter
Narsing Yadav as Police Inspector
Venu Madhav as Tea Seller
Gautam Raju as Apples Exporter
Shankar Melkote as Doctor
Saptagiri as Bala's colleague
Sandra as Bala's colleague
Sony Raj as Bala's colleague
Phani as Bala's colleague
Junior Relangi as Bala's colleague
Vamsi Krishna
Rambha in the item number "Attaantode Ittaantode"{{cite web| website=Telugucinema.com| title= Rambha's item number in Desa Muduru|url= http://www.telugucinema.com/tc/news/desamuduru_dec1306.php

|access-date=21 December 2006 |archive-url = https://web.archive.org/web/20070102175032/http://www.telugucinema.com/tc/news/desamuduru_dec1306.php |archive-date = 2 January 2007}}

}}

Production

After the release of Happy (2006), Allu Arjun was reported to be keen to act in the Telugu remake of Sivakasi (2005) starring Vijay and Asin.{{cite web|url=https://www.indiaglitz.com/allu-arjuns-plans-telugu-news-22045|title=Allu Arjun's plans|website=IndiaGlitz|date=26 April 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221014806/http://www.indiaglitz.com/allu-arjuns-plans-telugu-news-22045|archive-date=21 December 2014}} He later accepted to act in a film directed by Puri Jagannadh and produced by DVV Danayya under the banner Universal Media.{{cite web|url=https://www.indiaglitz.com/allu-arjun-gets-ready-telugu-news-22341|title=Allu Arjun gets ready|website=IndiaGlitz|date=10 May 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221014822/http://www.indiaglitz.com/allu-arjun-gets-ready-telugu-news-22341|archive-date=21 December 2014}} The title was confirmed as Desamuduru.{{cite web|url=https://www.indiaglitz.com/allu-arjun-is-quot-desa-muduru-quot--telugu-news-22923|title=Allu Arjun is "Desa Muduru"|website=IndiaGlitz|date=8 June 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221014956/http://www.indiaglitz.com/allu-arjun-is-quot-desa-muduru-quot--telugu-news-22923|archive-date=21 December 2014}} Puri Jagannadh worked on the film's script at Bangkok and returned to Hyderabad on 16 June 2006.{{cite web|url=http://www.idlebrain.com/news/2000march20/news273.html|title=Desamuduru Script at Bangkok|publisher=Idlebrain.com|date=10 June 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221015010/http://www.idlebrain.com/news/2000march20/news273.html|archive-date=21 December 2014}} The film had its official launch at the office of Puri Jagannadh's production company Vaishno Academy on 19 June 2006.{{cite web|url=https://www.indiaglitz.com/allu-arjuns-movie-launched-telugu-news-23141|title=Allu Arjun's movie launched|website=IndiaGlitz|date=19 June 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221015119/http://www.indiaglitz.com/allu-arjuns-movie-launched-telugu-news-23141|archive-date=21 December 2014}}

= Casting =

{{multiple image

| align = left

| direction = horizontal

| footer = Hansika Motwani (left) was cast as the lead actress while Rambha (right) was cast as the item number alongside Allu Arjun.

| width =

| image1 = Hansika Motwani celebrates her birthday at Arth Bar (06).jpg

| width1 = 150

| alt1 =

| caption1 =

| image2 = Rambha_quick_gun_murugun.jpg

| width2 = 156

| alt2 =

| caption2 =

}}

Allu Arjun played the role of a crime reporter working for MAA TV in the film.{{cite web|url=https://www.indiaglitz.com/allu-arjun-to-be-the-desamuduru-telugu-news-28225|title=Allu Arjun to be the 'Desamuduru'|website=IndiaGlitz|date=3 January 2007|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221161817/http://www.indiaglitz.com/allu-arjun-to-be-the-desamuduru-telugu-news-28225|archive-date=21 December 2014}} For his role, Allu Arjun sported a long hairdo and built six pack abs.{{cite web|url=http://www.sify.com/movies/allu-arjun-goes-salman-way-news-telugu-kkfvhhjfajbsi.html|title=Allu Arjun goes Salman way!|website=Sify|date=22 November 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161901/http://www.sify.com/movies/allu-arjun-goes-salman-way-news-telugu-kkfvhhjfajbsi.html|archive-date=21 December 2014}} Hansika Motwani was selected as the female lead which marked her debut in Telugu cinema as an actress at a very young age of 15.{{cite web|url=http://www.sify.com/movies/i-am-no-more-a-babe-says-hansika-news-telugu-kkftrfgiebbsi.html|title="I am no more a babe", says Hansika|website=Sify|date=2 July 2008|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161913/http://www.sify.com/movies/i-am-no-more-a-babe-says-hansika-news-telugu-kkftrfgiebbsi.html|archive-date=21 December 2014}} She played the role of a sanyasin in the film.{{cite web|url=http://www.sify.com/movies/hansika-charges-50-lakhs-news-telugu-kkfvhaebjcdsi.html|title=Hansika charges 50 lakhs!|website=Sify|date=23 November 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221161951/http://www.sify.com/movies/hansika-charges-50-lakhs-news-telugu-kkfvhaebjcdsi.html|archive-date=21 December 2014}} Rambha was selected for an item number in the film, despite initial reports stated that Charmee Kaur would dance in the song.{{cite web|url=http://www.sify.com/movies/rambha-as-item-girl-news-telugu-kkfvgIhfgbgsi.html|title=Rambha as item girl!|website=Sify|date=15 December 2006|access-date=21 December 2014|url-status=dead|archive-url=https://web.archive.org/web/20141221162019/http://www.sify.com/movies/rambha-as-item-girl-news-telugu-kkfvgIhfgbgsi.html|archive-date=21 December 2014}}{{cite web|url=https://www.indiaglitz.com/charmi-to-do-an-item-number-in-desa-muduru-telugu-news-26345|title=Charmi to do an item number in 'Desa Muduru'|website=IndiaGlitz|date=25 October 2006|access-date=21 December 2014|archive-url=https://web.archive.org/web/20141221162526/http://www.indiaglitz.com/charmi-to-do-an-item-number-in-desa-muduru-telugu-news-26345|archive-date=21 December 2014}}

File:Himalayas from Kullu Valley, Himachal Pradesh.jpg as seen from Kullu Valley, Himachal Pradesh]]

= Filming =

Filming began on 14 July 2006 at Hyderabad where the film's first schedule was shot. The next schedule began in Himachal Pradesh.{{cite web|url=https://www.indiaglitz.com/-desa-mudhuru-from-28th-telugu-news-23911|title='Desa Mudhuru' from 28th|website=IndiaGlitz|date=21 July 2006|access-date=22 December 2014|archive-url=https://web.archive.org/web/20141222030219/http://www.indiaglitz.com/-desa-mudhuru-from-28th-telugu-news-23911|archive-date=22 December 2014}} Few action sequences were shot at Manali in early September 2006.{{cite web|url=https://www.indiaglitz.com/desa-muduru-shoot-at-manali-telugu-news-25037|title=Desa Muduru shoot at Manali|website=IndiaGlitz|date=4 September 2006|access-date=22 December 2014|archive-url=https://web.archive.org/web/20141222030321/http://www.indiaglitz.com/desa-muduru-shoot-at-manali-telugu-news-25037|archive-date=22 December 2014}} Weeks later, few scenes between the lead pair were shot in Uttaranchal and Himachal Pradesh. This schedule was planned to be wrapped up on 5 December 2006.{{cite web|url=https://www.indiaglitz.com/key-scenes-being-shot-for-desa-muduru-tamil-news-25501|title=Key scenes being shot for 'Desa Muduru'|website=IndiaGlitz|date=21 September 2006|access-date=22 December 2014|archive-url=https://web.archive.org/web/20141222030323/http://www.indiaglitz.com/key-scenes-being-shot-for-desa-muduru-tamil-news-25501|archive-date=22 December 2014}} However the schedule was completed on 10 October 2006.{{cite web|url=https://www.indiaglitz.com/desa-muduru-completes-himachal-pradesh-schedule-telugu-news-25978|title='Desa Muduru' completes Himachal Pradesh schedule|website=IndiaGlitz|date=10 October 2006|access-date=22 December 2014|archive-url=https://web.archive.org/web/20141222030345/http://www.indiaglitz.com/desa-muduru-completes-himachal-pradesh-schedule-telugu-news-25978|archive-date=22 December 2014}} Some crucial action sequences were shot at Aluminium Factory in Gachibowli in early December 2006.{{cite web|url=https://www.indiaglitz.com/desa-muduru-shooting-in-progress-telugu-news-27423|title=Desa Muduru shooting in progress|website=IndiaGlitz|date=2 December 2006|access-date=22 December 2014|archive-url=https://web.archive.org/web/20141222030200/http://www.indiaglitz.com/desa-muduru-shooting-in-progress-telugu-news-27423|archive-date=22 December 2014}}

Soundtrack

{{Infobox album

| name = Desamuduru

| type = Soundtrack

| image =

| artist = Chakri

| alt =

| released = 25 December 2006

| recorded =

| venue = Rock Gardens, Madhapur, Hyderabad

| studio =

| genre = Feature film soundtrack

| length = {{Duration|m=28|s=03}}

| label = Aditya Music

| producer = Chakri

| prev_title = Chukkallo Chandrudu

| prev_year = 2006

| next_title = Dhee

| next_year = 2007

}}

The film has six songs composed by Chakri. Music of the film was launched on 25 December 2006. The song "Ninne Ninne" was the most popular song in the soundtrack among music lovers.{{cite web| title=greatandhra.com| work= Ninne Ninne Rocking Music Lovers|url= http://www.greatandhra.com/movies/news/jan2007/desa_music.php

|access-date=18 January 2007 |archive-url = https://web.archive.org/web/20070112214317/http://www.greatandhra.com/movies/news/jan2007/desa_music.php |archive-date = 12 January 2007}}

{{Track listing

| all_writing =

| extra_column = Singer(s)

| total_length = 28:03

| title1 = Ninne Ninne

| extra1 = Chakri, Kousalya

| lyrics1 = Kandikonda

| length1 = 4:40

| title2 = Gili Giligaa

| extra2 = Devan, Andrea Jeremiah

| lyrics2 = Bhaskarabhatla

| length2 = 4:32

| title3 = Satte E Godavaa Ledu

| extra3 = Ranjith, Rita

| lyrics3 = Bhaskarabhatla

| length3 = 4:18

| title4 = Gola Pettinaadiro

| extra4 = Raghu Kunche, Kousalya

| lyrics4 = Bhaskarabhatla

| length4 = 4:39

| title5 = Manasuley

| extra5 = Chakri, Kousalya

| lyrics5 = Kandikonda

| length5 = 4:51

| title6 = Attaantode Ittaantode

| extra6 = Ravi Varma, Suchitra

| lyrics6 = Bhaskarabhatla

| length6 = 5:03

}}

Release

The film was released on 500 screens, including 424 in Andhra Pradesh, 32 in Karnataka, 8 in Orissa, 2 in Chennai, 3 in Mumbai and 31 overseas.{{cite web |title=Desamuduru release centers |url=http://www.superhit.co.in/releasecenters.asp?release=desamudurureleasecenters |url-status=dead |archive-url=https://web.archive.org/web/20071018040026/http://superhit.co.in/releasecenters.asp?release=desamudurureleasecenters |archive-date=18 October 2007 |access-date=12 September 2007 |work=superhit.co.in |df=dmy-all}}

Box office

Desamuduru ran for more than 175 days. The film grossed {{INR}}12.58 crore{{cite web|title=greatandhra.com| work= Desamuduru First Week Collections|url=http://www.greatandhra.com/movies/news/jan2007/desa_first_week.php|access-date=19 January 2007 |archive-url = https://web.archive.org/web/20070121103302/http://www.greatandhra.com/movies/news/jan2007/desa_first_week.php |archive-date = 21 January 2007}} and a share of {{INR}}9.5 crore.{{cite web|title=nonstopcinema.com|url=http://www.nonstopcinema.com/nsc/headlines/news_content.php?fileName=229|archive-url=https://web.archive.org/web/20070122154434/http://www.nonstopcinema.com/nsc/headlines/news_content.php?fileName=229 |archive-date=22 January 2007|access-date=19 January 2007|work=Desamuduru worldwide 7-day gross – 25.8 million}} worldwide in the first week of its release. The film grossed {{INR}}20 crore in four weeks.{{cite web |title=greatandhra.com |url=http://www.greatandhra.com/movies/news/feb2007/desa_collect.php |archive-url=https://web.archive.org/web/20070216004638/http://www.greatandhra.com/movies/news/feb2007/desa_collect.php |archive-date=16 February 2007 |access-date=14 February 2007 |work=Desamuduru Collected Rs. 9,63,00,655 in 4 Weeks}} It ran for more than 365 days.

The film was the highest grossing film in Allu Arjun's career at the time of its release and the third highest-grossing Telugu movie of 2007.