Digiday

Digiday provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, Social Media: A Reference Handbook (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, Influencer Marketing For Dummies (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support from Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel.Mediaweek (2008), Vol. 18, Issues 33–45, p. 14. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from advertising, branded content, sponsored content, and career listings, and the other half coming from hosting events and conducting awards programs.{{cite web|url=https://www.wsj.com/articles/digiday-media-launches-fashion-focused-publication-called-glossy-1462186801|title=Digiday Media Launches Fashion-Focused Publication Called Glossy|first=Nathalie|last=Tadena|work=The Wall Street Journal|date=May 2, 2016|url-status=live|archive-url=https://web.archive.org/web/20161111132104/http://www.wsj.com/articles/digiday-media-launches-fashion-focused-publication-called-glossy-1462186801|archive-date=November 11, 2016}} It further claims that these sources have provided "double-digit revenue growth" in the mid-to-late 2010s. Digiday also has a podcast series covering client, agency, and media perspectives.Robert Cluley, Essentials of Advertising (2017), p. 81.

Fortune magazine wrote of Digiday, "[y]ou might not have heard of an online publication called Digiday—unless you spend all of your time reading about the media industry, and specifically the marketing side of the digital media industry, in which case you probably read it all the time". Bloomberg View describes Digiday{{'}}s "running series on 'confessions' from digital marketing insiders" as "a good source of frank and cynical, though anonymous, descriptions of a deeply dysfunctional business",{{cite web|url=https://www.bloomberg.com/view/articles/2017-03-30/only-advertisers-can-fix-the-digital-ad-industry|title=Only Advertisers Can Fix the Digital Ad Industry|first=Leonid|last=Bershidsky|work=Bloomberg View|date=March 30, 2017|url-status=live|archive-url=https://web.archive.org/web/20171005224937/https://www.bloomberg.com/view/articles/2017-03-30/only-advertisers-can-fix-the-digital-ad-industry|archive-date=October 5, 2017}} for example, interviewing "a female ex-creative agency executive who talks about the diversity issues that still plague the industry".{{cite web|url=https://www.wsj.com/articles/cmo-today-amazons-ad-influence-reddit-raises-200-million-pandoras-advertising-boost-1501589363|title=CMO Today: Amazon's Ad Influence; Reddit Raises $200 Million|first=Lara|last=O'Reilly|work=The Wall Street Journal|date=August 1, 2017|url-status=live|archive-url=https://web.archive.org/web/20170829193656/https://www.wsj.com/articles/cmo-today-amazons-ad-influence-reddit-raises-200-million-pandoras-advertising-boost-1501589363|archive-date=August 29, 2017}} In February 2015, Fast Company named Digiday on its list of "The World’s Top 10 Most Innovative Companies of 2015 In Media", describing the company as "an important resource and authority in the world of digital media", and citing its "summits on the future of digital advertising".{{cite web|url=https://www.fastcompany.com/3041669/the-worlds-top-10-most-innovative-companies-of-2015-in-media|title=The World's Top 10 Most Innovative Companies of 2015 In Media|work=Fast Company|date=February 9, 2015|url-status=live|archive-url=https://web.archive.org/web/20170812134437/https://www.fastcompany.com/3041669/the-worlds-top-10-most-innovative-companies-of-2015-in-media|archive-date=August 12, 2017}} From 2008 to 2017, Digiday hosted over 250 events, such as the annual Digiday Mobile conference held in New York City.Rachel Pasqua, Noah Elkin, Mobile Marketing: An Hour a Day (2012), p. 324. Digiday also has a podcast series covering client, agency, and media perspectives. In 2018, Digiday provoked controversy with an article titled "Why agencies are skipping SXSW this year", which was criticized by local business figures as underestimating the relevance of the SXSW festival.Omar L. Gallaga, "SXSW 2018: Crowds, Crankiness--and Maybe a Lesser Role for Music", Austin American-Statesman (March 4, 2018) p. A1, A9.

In 2014, Digiday created "What the Fuck is my Twitter Bio?", a site that generates random absurd Twitter bios followed by profanity-laced commentary, as a way to mock the tendency of Twitter users to employ certain kinds of self-promotional phrases.{{cite web|url=http://www.cnn.com/2014/02/10/tech/social-media/best-twitter-bios/index.html|title=Twitter bios: Don't be a 'rock star guru'|first=Doug|last=Gross|publisher=CNN|date=February 13, 2014|url-status=live|archive-url=https://web.archive.org/web/20171202092244/http://www.cnn.com/2014/02/10/tech/social-media/best-twitter-bios/index.html|archive-date=December 2, 2017}}{{cite web|url=https://www.dailydot.com/unclick/what-the-f-is-my-twitter-bio/|title=Website that churns out terrible Twitter bios is a real time-saver|first=Miles|last=Klee|publisher=The Daily Dot|date=January 30, 2014|url-status=live|archive-url=https://web.archive.org/web/20171229072349/https://www.dailydot.com/unclick/what-the-f-is-my-twitter-bio/|archive-date=December 29, 2017}}

In May 2016, Digiday launched a new website named Glossy, helmed by Digiday staff and intended to provide coverage of fashion and luxury brands, and the impact of technology on these areas, similar to the coverage of media sites provided by Digiday.{{cite web|url=http://www.adweek.com/digital/digiday-media-launches-fashion-site-glossy/|title=Digiday Media Launches Fashion Site 'Glossy'|first=Chris|last=O'Shea|work=Adweek|date=September 29, 2015}}{{cite web|url=http://www.niemanlab.org/2016/05/hoping-to-redefine-trade-publication-digiday-launches-glossy-a-vertical-to-cover-disruption-in-fashion/|title=Hoping to redefine "trade publication," Digiday launches Glossy, a vertical to cover disruption in fashion|first=Laura Hazard|last=Owen|publisher=Nieman Foundation for Journalism|date=May 2, 2016|url-status=live|archive-url=https://web.archive.org/web/20170113110501/http://www.niemanlab.org/2016/05/hoping-to-redefine-trade-publication-digiday-launches-glossy-a-vertical-to-cover-disruption-in-fashion/|archive-date=January 13, 2017}} Friese stated that he "plans to take the same approach to Glossy as it took with Digiday", beginning with news reporting and eventually expanding to conferences and other events to drive revenue.

Since October 2020, Jim Cooper, former editorial director of Adweek, has been editor in chief of Digiday.{{Cite web|date=2020-10-20|title=Cooper named editor in chief of Digiday|url=https://talkingbiznews.com/they-talk-biz-news/cooper-named-editor-in-chief-of-digiday/|access-date=2021-09-26|website=Talking Biz News|language=en-US}} He succeeded Brian Morrissey, who joined Digiday from Adweek in 2011. Josh Sternberg was a senior editor from January 2012 to July 2014, when he left Digiday for a position with The Washington Post.{{cite web|url=http://www.adweek.com/digital/digidays-sternberg-to-run-sponsored-content-for-the-washington-post/|title=Digiday's Sternberg to Run Sponsored Content for The Washington Post|first=Patrick|last=Coffee|work=Adweek|date=July 9, 2014}} In October 2013, Digiday hired HBO marketing manager Emily Wilcox as its first marketing director.{{cite web|url=http://www.businessinsider.com/5-restaurants-with-great-ads-the-brief-2013-10|title=THE BRIEF|first=Aaron|last=Taube|work=Business Insider|date=October 17, 2013|url-status=live|archive-url=https://web.archive.org/web/20140411142420/http://www.businessinsider.com/5-restaurants-with-great-ads-the-brief-2013-10|archive-date=April 11, 2014}} In September 2015, Digiday hired Paul Kontonis, formerly senior VP of strategy for Collective Digital Studio, and president of the Global Online Video Association, as its new chief marketing officer and chief communications officer.{{cite web|url=http://www.adweek.com/digital/digiday-names-chief-marketing-officer/|title=Digiday Names Chief Marketing Officer|first=Chris|last=O'Shea|work=Adweek|date=September 29, 2015}}{{cite web|url=http://www.politico.com/media/tipsheets/media-pro/2015/09/politico-media-pro-blocking-the-blockers-blodget-and-dopfner-on-the-big-acquisition-000755|title=POLITICO Media Pro: Blocking the blockers; Blodget and Döpfner on the big acquisition|first=Kelsey|last=Sutton|work=Politico|date=September 30, 2015|url-status=live|archive-url=https://web.archive.org/web/20171229072349/https://www.politico.com/media/tipsheets/media-pro/2015/09/politico-media-pro-blocking-the-blockers-blodget-and-dopfner-on-the-big-acquisition-000755|archive-date=December 29, 2017}} In September 2020, founding editor-in-chief Brian Morrissey announced his departure from the company.{{cite web|url=https://talkingbiznews.com/they-talk-biz-news/digiday-editor-in-chief-morrissey-is-departing/ |title=Digiday editor in chief Morrissey is departing|first1=Chris|last1=Roush|publisher=Talking Biz News|date=September 22, 2020}}

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Category:Online magazines published in the United States

Category:Magazines established in 2008

Category:Mass media trade magazines

Category:Internet properties established in 2008