DigitalMR
{{Infobox company
| name = DigitalMR Ltd. dba listening247
| logo = DMR logo.png
| logo_caption = New logo after rebranding to DMR
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| industry = Digital Media Agency
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| foundation = 2010
| founder = Michalis Michael (CEO)
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| location_city = London
| locations =
| area_served = Worldwide
| key_people = Michalis Michael, Dr. Nicos Rossides, Peter Nathanial, Darren Kramer, Justin Stead
| products = listening247, engaging247, communities247
| production =
| services = Audience targeting and social Ad creation, Social Media Listening, Social Media Management, Private Online Communities, Co-creation, Influencer Marketing
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| num_employees = Employees and external associates in the UK, Poland, Serbia, Thailand, Cyprus, and South Africa.
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| location_country = UK
| homepage = listening247.com
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}}
DigitalMR rebranded in August 2021 to DMR and in September 2024 to listening247. listening247 is a tech company specialised in using Artificial Intelligence to create intelligent datasets and automating social media Ad creation targeting brand relevant conversations.[http://beta.greenbook.org/company/digitalmr DigitalMR] {{Webarchive|url=https://web.archive.org/web/20140714205454/http://beta.greenbook.org/company/digitalmr# |date=2014-07-14 }} GreenBook.org With its headquarters in London - UK, parent company in Cyprus, and team members in multiple countries, it offers its SaaS and DaaS solutions globally. The company was founded in 2010 and began full operations in 2012, emerging as a tech-driven solution for consumer insights. It company has corporate and individual staff memberships, with [https://www.ypo.org/ YPO], ESOMAR, MRS (Market Research Society), Insights Association .{{cite web|title=Esomar Directory of Research|url=http://directory.esomar.org/country180_UK/r3520_DigitalMR.php?id=3520|publisher=Esomar.org}}
History
In August 2010 when DigitalMR was established, founder, Michalis Michael, had been MD for Western Europe at Masmi, and prior to that, head of the global online division at Synovate, a multinational in market research ranking number 6 globally at the time. Masmi - a current client - has supported the company from the start, in fact DigitalMR was incubated from within Masmi in London.{{cite web|last=Verrinder |first=James |title=Masmi backs MD Michalis Michael in DigitalMR agency launch |url=http://www.research-live.com/news/news-headlines/masmi-backs-md-michalis-michael-in-digitalmr-agency-launch/4003355 |publisher=Research-live.com }}{{dead link|date=December 2016 |bot=InternetArchiveBot |fix-attempted=yes }} August 2010 The first advisory board was made up of the following individuals: Dr.Nicos Rossides; CEO at Masmi, Steve Alexander; president at Symmetrics, Stavros Hadjiyiangou; Managing Partner at A.T.A Associates LLP, Simon Preston; CEO at risebeyond.org and former Young Presidents' Organization international chairman, Peter Nathanial; partner at Impala partners and former Group Chief Risk Officer for RBS, and Neil Everitt; investor and entrepreneur.Verrinder, James. [http://www.research-live.com/news/people/digitalmr-announces-advisory-board/4003873.article "DigitalMR announces advisory board"]"Research-live.com. October 2010
In August 2011, Michalis Michael participated in an online debate on research and privacy in relation to social media, hosted by GreenBook blog.Tarran, Brian. [http://www.research-live.com/genning-up-on-the-big-data-privacy-debate/4005855.blog "Genning up on the big data privacy debate"] Research-live.com. August 2011 Michael supported that if the new ESOMAR and MRS guidelines on privacy, anonymity, and consent were to be implemented, software development companies would probably prevail in the sector. He was the first one to respond in this discussion through a blog post, questioning the Market Research Society's position on the subject,Murphy, Leonard. [http://www.greenbookblog.org/2011/08/07/the-data-privacy-debate-defining-the-future-of-an-industry/ "The Data Privacy Debate:Defining the Future of an Industry"] GreenBookBlog.org. August 2011 and argued that people posting online actually want to be heard, and are aware of the potential consequences.Bain, Robert. [http://www.research-live.com/features/time-to-rewrite-the-rules-of-research?/4005880.article "Time to rewrite the rules of research?"] Research-live.com. August 2011
In 2012, the company headquarters moved from their previous location to a larger space at Westminster Business Square in Vauxhall.{{cite web|title=New Office for Expanding DigitalMR|url=http://www.mrweb.com/drno/news16271.htm|publisher=MrWeb.com}} October 2012
This is when the company pivoted to becoming a technology company after winning its first R&D grant from the Technology Strategy Board in the UK - now called Innovate UK. listening247 focussed on purposeful R&D for the next 7 years having won another 5 grants from Innovate UK and one from the EU.{{Cite web |title=Diversity Enhancements for SIEMs {{!}} DiSIEM Project {{!}} Fact Sheet {{!}} H2020 |url=https://cordis.europa.eu/project/id/700692 |access-date=2024-07-28 |website=CORDIS {{!}} European Commission |language=en}}
In May 2020 the company which was already a "remore first" kind of company - nudged by the COVID-19 situation - went fully distributed with its new office address at Henry Wood House in Oxford Circus in Central of London. Its current office location is at the Liberty House, on Regents str in London.
In November 2023 listening247 raised its first institutional funding round and launched a typical start-up journey as an automated audience targeting and content creation company for brands.
Networking
= Partners =
listening247 had through the years a number of agency partners offering its products to clients in their own countries,[http://www.mrweb.com/drno/news16946.htm "HoraCore to Bring DigitalMR eCommunities to Turkey"] MrWeb.com. March 2013 including Cocedal, MindTake, Aha Moments, Masmi, Nielsen, NielsenIQ, Blauw, Merlin Communications, Values, IOA in Europe, Asia, Africa and LATAM, as well as Decision Analyst in the USA.
Competitions and awards
In late 2011, the listening247 blog was nominated for the 'Top New Market Research Blogs of 2012' annual competition.Copeland, Sean. [http://abacusinsider.com/marketing-advertising/full-list-nominees-for-top-new-market/ "The Full List of Nominees for the Top New Market Research Blogs of 2012"] {{Webarchive|url=https://web.archive.org/web/20130919010600/http://abacusinsider.com/marketing-advertising/full-list-nominees-for-top-new-market/ |date=2013-09-19 }} AbacusInsider.com. September 2011 The blog had also received a badge from Next Generation Market Research as one of the most influential in research.H.C. Anderson, Tom. [http://www.tomhcanderson.com/next-gen-market-research-top-blogs/ "Next Gen Market Research Top Blogs"] TomHCAnderson.com. January 2011 During the same year, Michalis Michael was one of the individual finalists for the 'Next Gen Market Research Innovation Award'.H.C. Anderson, Tom. [http://www.tomhcanderson.com/2011/10/24/2011-ngmr-disruptive-innovation-finalists/ "2011 NGMR Disruptive Innovation Finalists"] TomHCAnderson.com. October 2011
In 2013, the listening247 online communities platform won the ‘Best Implementation of Enterprise Gamification’ award by Ovum for the use of gamification in market research.{{cite web|last=Jennings |first=Tim |title=Ovum announces winners of inaugural "On the Radar" awards |url=http://ovum.com/press_releases/ovum-announces-winners-of-inaugural-on-the-radar-awards/ |publisher=Ovum.com |url-status=dead |archiveurl=https://archive.today/20140606233521/http://ovum.com/press_releases/ovum-announces-winners-of-inaugural-on-the-radar-awards/ |archivedate=2014-06-06 }} May 2013
In early 2014, listening247 was announced as a finalist for the Digital Innovation-Advertising contest in the category of Next Generation Social Media Analytics.{{cite web|last=Arnold|first=Sophie|title=Digital Innovation Contest-Advertising: Finalists|url=https://ictomorrow.innovateuk.org/article-view/-/blogs/digital-innovation-contest-advertising-finalists-announced?p_p_auth=CLHux8dK|publisher=ictomorrow.innovateuk.org}} Also, listening247 was a runner up in a competition to win a place at the UK Trade & Investment Pavilion at CeBIT 2014.Hamacher, Adriana.[https://connect.innovateuk.org/web/ictktn/article-view/-/blogs/cebit-competition-the-winners-/hu "CeBit competition: the winners"] connect.innovateuk.org. Both were supported by IC tomorrow, a Technology Strategy Board programme.
Media attention
listening247 made several news reportsGun, Matt.[http://www.banktech.com/business-intelligence/uk-study-shows-net-sentiment-affected-by/229201198 "bank tech"] banktech.com. regarding their research done on customers' social media posts about five major banks. They brought to light the importance of checking criticisms on newer platforms such as social media. They revealed the top 10 unknown problems, such as customer service, that were going unnoticed in the banking world.
Since then numerous articles, TV interviews and podcasts were published about listening247 around its innovations and data stories derived from its listening247 platform. Here are some links to those publications:
- https://www.youtube.com/watch?v=FdBDeaQF2-0&ab_channel=KalkineMedia
- https://open.spotify.com/episode/0QJL87LQBf4O85A7cwbwgZ?si=QsyxVCaFQr2yZesptR6RiQ
- https://www.globalbankingandfinance.com/multilingual-ai-analytics-are-key-to-unlocking-the-power-of-cx-for-business-growth/
- https://www.globalbankingandfinance.com/the-impact-of-big-data-on-the-insurance-industry/
- https://londonlovestech.com/are-unstructured-data-related-businesses-the-next-big-thing-for-early-investors/
- https://www.information-age.com/distinguishing-insight-actionable-information-intelligent-data-19047/
- https://www.information-age.com/is-net-promoter-score-ripe-for-replacement-18754/
- https://www.analyticsinsight.net/marketing-strategies-can-benefit-from-ai-based-unstructured-data-analysis/