Digital adoption platform

A digital adoption platform is an interface between users and a digital application. A DAP provides automated in-app user guidance with the help of interactive walkthroughs, step-by-step overlays, self-help menus, and contextual information as the user navigates through the application. DAP captures user engagement and workflow information on the backend, which can then be accessed by the organization using analytics.{{cite news |title=Overlay technologies – opportunities and limits {{!}} insights. magazine |url=https://insights.tt-s.com/en/overlay-technologies-opportunities-and-limits |access-date=28 March 2022 |work=insights.tt-s.com |language=en}}

DAP helps new employees learn how to use the application on the job while they complete tasks using real-time, in-app guidance.{{Cite book |last=Sundarason |first=Raj |title=The DAP Strategy: A New Way of Working to De-Risk & Accelerate Your Digital Transformation |publisher=Dap Publishing Pte Limited |year=2021 |isbn=9789811816499 |publication-date=October 27, 2021}} DAP can also be considered when an application is newly introduced, upgraded, or consolidated. Customized and contextual automated support provided by a DAP reduces manual support and offline training dependency.{{cite news |title=Adding a digital adoption platform for enterprise software users: What you need to know |url=https://msdynamicsworld.com/story/adding-digital-adoption-platform-enterprise-software-users-what-you-need-know |access-date=28 March 2022 |work=MSDynamicsWorld.com |language=en}}{{cite news |title=Digital Adoption Platform is essential to the new way of working |url=https://tech.hindustantimes.com/tech/news/digital-adoption-platform-is-essential-to-the-new-way-of-working-71628387527546.html |access-date=28 March 2022 |work=Hindustan Times |language=en}}{{cite news |last1=Alex |first1=Moira |title=How digital adoption solutions will improve employee usage, engagement, and productivity in 2021 |url=https://www.techrepublic.com/article/how-digital-adoption-solutions-das-will-improve-employee-usage-engagement-and-productivity-in-2021/ |access-date=28 March 2022 |work=TechRepublic |date=8 January 2021}}

The organization can obtain insights into the effectiveness and efficiency of its application ecosystem, enabling it to understand and fix the shortcomings in its workflows.{{cite news |title=Five must-known learnings from The Digital Adoption Drive report |url=https://www.unleash.ai/digital-adoption/five-must-known-learnings-from-the-digital-adoption-drive-report/ |access-date=2 October 2022 |work=UNLEASH |date=11 August 2022}} Businesses can identify application components resulting in sub-optimal employee experience and low productivity and then make the necessary reconfiguration or decide on further employee training. Usage of DAP has reportedly increased user retention and engagement rate, product adoption, and return on investment on internal applications.{{cite news |date=19 March 2021 |title=How Digital Adoption Platform Helps in Digital Transformation |url=https://www.expresscomputer.in/tech-pulse/how-digital-adoption-platform-helps-in-digital-transformation/73966/ |access-date=28 March 2022 |work=Express Computer}}

DAP helps new users of a digital product to achieve their Aha moment and help them get their job done (see Jobs to be done framework), using active guiding methods (such as Guided Product Walkthrough, User Onboarding Checklist) or passive guided methods (such as Hotspot Beacons).

The Return on investment is on increased Customer retention. On mobile applications, customer retention rate goes down to around 3% after 30 days post-installation.{{Cite web |date=2024-12-19 |title=5 Tips on Reducing the Customer Churn Rate with an Effective Onboarding Process |url=https://blog.usetiful.com/2020/12/5-tips-on-reducing-customer-churn-rate.html |access-date=2024-12-19 |website=Usetiful Blog}}{{Cite web |last=Ceci |first=Laura |date=January 2024 |title=Retention rate on day 30 of mobile app installs worldwide in 3rd quarter 2023, by category |url=https://www.statista.com/statistics/259329/ios-and-android-app-user-retention-rate/ |access-date=2024-12-19 |website=Statista}} Nearly 25% users will abandon a mobile application after using it just once.{{Cite web |last=Chapin |first=Bree |title=First Impressions: A Guide to Onboarding UX |url=https://www.toptal.com/designers/product-design/guide-to-onboarding-ux |access-date=2024-12-19 |website=Toptal}} This is an issue because there is a direct link between profitability of a company and the user churn rate.{{Cite web |last=Aurélie_1, Lemmens_2 |first=Lemmens_1, Gupta_2 |title=Managing Churn to Maximize Profits |url=https://www.hbs.edu/ris/Publication%20Files/14-020_2d6c9da0-94d3-4dd5-9952-d81feb432f61.pdf |access-date=2024-12-19 |website=Harvard Business School}}

Different employees of an organization may have different levels of experience in using enterprise software. The DAP, therefore, needs to deliver targeted and segmented guidance to ensure that the user experience does not get impacted by excessive or inadequate guidance information.{{cite book |last1=Lepofsky |first1=Alan |title=Digital Adoption Platforms |url=https://www.constellationr.com/research/digital-adoption-platforms |date=12 May 2017 |publisher=Constellation Research |access-date=17 April 2022}}

• Digital transformation
• User activity monitoring
• Robotic process automation
• Electronic performance support systems
• Web log analysis software

{{reflist}}

• [https://www.walkme.com/glossary/ Glossary of digital adoption terms]
• [https://eupnea.co.uk/digital-adoption-a-vital-step-in-business-transformation-to-achieve-higher-for-your-business/ Digital Adoption for Business Transformation]

Category:Business software

Category:Educational technology