Diply
{{Infobox website
| name = Diply
| logo = Diply Logo.png
| screenshot = Diply homepage.PNG
| collapsible = yes
| caption =
| url = {{URL|diply.com}}
| commercial = Yes
| owner = GoViral Inc.
| author = Taylor Ablitt, Dean Elkholy, Gary Manning
| launch_date = {{Start date and age|2013}}
}}
Diply was a social news website published by the parent company GoViral which was based in London, Ontario,{{Cite web|url=https://lfpress.com/2014/11/14/the-downtown-you-dont-know--but-should|title=The downtown you don't know — but should|last=Dubinski|first=Kate|date=2014-11-14|website=The London Free Press|access-date=2017-11-22}} New York City{{cite press release|url=https://www.businesswire.com/news/home/20170503005209/en/Diply-Expands-U.S.-Direct-Sales-Team-Hires|last=LoCastro|first=Marc|date=2017-05-03|website=Business Wire|access-date=2018-09-24|title=Diply Expands U.S. Direct Sales Team with Three Hires}} and Toronto. It once ranked among the top-100 most popular websites in the world{{Cite web|url=https://www.alexa.com/siteinfo/diply.com|title=Diply.com Traffic, Demographics and Competitors|website=Alexa.com|access-date=2017-11-22|archive-date=2018-01-19|archive-url=https://web.archive.org/web/20180119175539/https://www.alexa.com/siteinfo/diply.com|url-status=dead}} and the top-20 websites in Canada. In April 2019, it was among the top 5000 most popular websites in Canada, and top 22000 in the world.{{Cite web|url=https://www.alexa.com/siteinfo/diply.com|title=Diply.com Traffic, Demographics and Competitors|website=Alexa.com|access-date=2019-04-26|archive-date=2019-04-13|archive-url=https://web.archive.org/web/20190413153144/https://www.alexa.com/siteinfo/diply.com|url-status=dead}}
History
Diply was founded in 2013 by Taylor Ablitt (CEO), Dean Elkholy, and Gary Manning.{{Cite news|url=https://www.usatoday.com/story/money/2015/11/26/diply-invest-more-value-added-content-traffic-surges/76283452/|title=Diply to invest more in 'value-added' content as traffic surges|last=Yu|first=Roger|date=2015-11-26|work=USA Today|access-date=2017-11-22}}
In September 2016, Diply hired Kirstine Stewart as chief strategy officer.{{Cite news|url=https://financialpost.com/technology/former-twitter-inc-vp-kirstine-stewart-joins-london-ont-based-lifestyle-site-diply|title=Former Twitter Inc VP Kirstine Stewart joins London, Ont.-based lifestyle site Diply|last=Craig|first=Sean|date=2016-09-20|work=Financial Post|access-date=2017-11-22}}{{Cite news|url=https://www.theglobeandmail.com/report-on-business/kirstine-stewart-to-join-content-website-diply/article31971726/|title=Kirstine Stewart joins content website Diply|last=Bradshaw|first=James|date=2016-09-20|work=The Globe and Mail|access-date=2017-11-22}}{{Cite web|url=https://lfpress.com/2016/09/20/kirstine-stewart-joins-diply-after-leaving-twitter-canada|title=Big name in online media joins Diply.com|last=De Bono|first=Norman|date=2016-09-20|website=The London Free Press|access-date=2017-12-14}} She left the company in late 2017. By 2016, Diply was also the fourteenth top website in Canada and 70th globally. The site averaged more than 20 million views per day by 2017.{{Cite news|url=https://lfpress.com/business/local-business/inside-the-rise-fall-and-recovery-of-london-tech-firm-diply|title=Inside the rise, fall and recovery of London tech firm Diply|last=De Bono|first=Norman|date=2020-07-25|work=The London Free Press|access-date=2024-04-17}}
In August 2018, Diply laid off 40 employees at its London, Toronto and New York offices.{{Cite news|url=https://www.cbc.ca/news/canada/london/diply-layoffs-digital-media-facebook-1.4773193|title=Layoffs at media company Diply blamed on changes at Facebook|work=CBC News|access-date=2018-11-13}}
In October 2018, another 35 employees were laid off.{{Cite news|url=https://www.cbc.ca/news/canada/london/diply-media-layoffs-london-1.4848036|title=More layoffs at London media company, Diply|work=CBC News|access-date=2018-11-13}}
As of 2021, Diply's Toronto office was shuttered.
References
{{Reflist}}