DoneDeal

Cars are the primary focus of DoneDeal's platform, particularly those offered by verified dealerships. The site features listings from over [https://www.donedeal.ie/cars?sellerType=pro 90% of car dealerships in Ireland], making it the most comprehensive digital source for professionally sold vehicles. While [https://www.donedeal.ie/cars?sellerType=private private car listings are also available], the platform places a strong emphasis on dealer inventory, offering buyers access to a wide selection of thoroughly reviewed and warrantied vehicles.

A cornerstone of this effort is the [https://www.donedeal.ie/cars?verifications=trustedDealer DoneDeal Trusted Dealer Program], which showcases dealerships that meet standards for reliability, service, and customer satisfaction. These dealers often provide warranties, aftercare, and strong review histories—giving buyers added confidence when purchasing a vehicle.

To further support buyers, DoneDeal offers:

• [https://www.donedeal.ie/cars?verifications=trustedDealer Verified dealer profiles with ratings and reviews]
• Vehicle history checks and trust indicators
• Content moderation to ensure listing quality
• [https://www.donedeal.ie/cars?sellerType=pro Advanced search and filter tools tailored to dealership inventory]
• [https://www.youtube.com/user/DoneDealers Car reviews], Educational content and pricing guides

These features are aimed at simplifying the car-buying process and helping users make informed, secure purchases from trusted sources.

DoneDeal’s platform is built around principles of trust and security. Its approach to safety includes:

• Ratings and Reviews: Dealerships are rated by buyers, providing social proof and accountability.
• Content Review: Listings undergo moderation to prevent misleading or inappropriate content.
• Dealer Verification: Through the [https://www.donedeal.ie/cars?verifications=trustedDealer Trusted Dealer Program], professional sellers are screened and highlighted for meeting high standards.

These safeguards are designed to create a trusted environment where users can buy and sell with peace of mind.

And while the Ireland DoneDeal serves has evolved, so has DoneDeal. They are the brand people know - working hard to be the one they trust. Today, DoneDeal helps people to find exactly the right car for them and feel good about it.

Second only to cars is our deep connection with Ireland’s farming community. For farmers, trading is a vital part of life. DoneDeal Agri offers a dedicated marketplace for all things agricultural,where people find what they need, connect with sellers, and support their working lives. Finally, in their marketplace, As Ireland’s favourite place to buy and sell, DoneDeal is committed to building the country’s safest marketplace.

DoneDeal has grown into an iconic part of Irish digital life, particularly in the automotive space. Known and trusted across the country, it plays a central role in how Irish consumers discover, evaluate, and purchase vehicles. With its strong reputation, focus on verified dealerships, and commitment to safe and informed transactions, DoneDeal remains a pillar of the online car buying experience in Ireland.

The site was founded in May 2005 by Fred Karlsson, a native of Sweden, and his Irish wife Geraldine.{{cite news |title=Growth a done deal for recession-busting website |url=http://www.independent.ie/business/media/growth-a-done-deal-for-recessionbusting-website-1901111.html | work=Irish Independent}}

The founders were inspired to set up the site after returning to Ireland from Sweden where they had used similar websites. Initially, the ads included their own belongings before real users started placing ads. By late 2008, DoneDeal was experiencing a notable growth in visitor figures – monthly visitors to the site had jumped from 175,000 per month in November 2007 to 561,000 in November 2008.{{cite web|title= Second hand gifts prove popular|url=http://www.irishexaminer.com/archives/2008/1216/ireland/second-hand-gifts-prove-popular-80164.html}} The site became so popular in Ireland that €1bn worth of goods were sold through the site in 2011, a €300m increase from 2010.{{cite web|title= DoneDeal appoints new marketing manager|url=http://www.irishexaminer.com/breakingnews/business/donedeal-appoints-new-marketing-manager-540498.html}} Following an independent ABC audit in 2011, it was found that DoneDeal had the most visited motoring classifieds website in Ireland.{{cite web|title= DoneDeal.ie now Ireland’s most visited for buying and selling cars|url=http://www.siliconrepublic.com/new-media/item/23667-donedeal-ie-now-irelands-m}} By late 2011 "DoneDeal" had become the fastest growing search term in Ireland for 2011 according to Google.{{cite web|title= Google reveals most popular searches in Ireland|url=http://www.irishexaminer.com/breakingnews/ireland/google-reveals-most-popular-searches-in-ireland-532307.html}} In 2016, there were over almost 1 million ads placed in the motor section of DoneDeal.{{cite web|title= Value of vehicles on DoneDeal|url=http://www.irishtimes.com/business/transport-and-tourism/value-of-vehicles-on-donedeal-s-site-was-5-4bn-in-2016-1.2993516}}

While the site was originally free to use, a €3 charge was introduced after about a year.{{cite news|title= Growth a done deal for recession-busting website |url=http://www.independent.ie/business/media/growth-a-done-deal-for-recessionbusting-website-1901111.html | work=Irish Independent}} The site featured a system where people could place ads and pay by calling a special number which would bill to their phone, as well as credit or debit card and PayPal account.{{cite web|title= Second hand gifts prove popular|url=http://www.irishexaminer.com/archives/2008/1216/ireland/second-hand-gifts-prove-popular-80164.html}} In 2012, the DoneDeal pricing model changed – with some ads reduced to €1 and others increased to €5.{{cite web|title=DoneDeal advertising fees|url=https://www.donedeal.ie/payment/advertising-fees}} In 2015, free ads were re-introduced in the Clothes and Lifestyle, Baby & Kids, Music & Education, Sports & Hobbies and House & DIY sections with the remaining sections incurring a charge of between €1 and €5.{{cite web|title=DoneDeal advertising fees|url=https://www.donedeal.ie/payment/advertising-fees}}

In 2011, Oslo international media group Schibsted Media Group took a 50.09%{{cite news|title=Norwegian group invests in DoneDeal|url=http://www.rte.ie/news/2011/0930/donedeal-business.html|publisher=RTE.ie | date=30 September 2011}} stake in the company. In July 2015, the Irish-owned Distilled Media Group and the Schibsted Media Group announced the establishment of a combined business, Distilled SCH,{{cite web|title=Distilled SCH|url=https://distilledsch.ie/}} which brings together the three iconic Irish brands: DoneDeal.ie, Daft.ie and Adverts.ie.{{cite web|title=Daft and DoneDeal merge in new venture|url=http://www.irishtimes.com/business/retail-and-services/daft-ie-and-donedeal-ie-merge-in-new-venture-1.2278241}}

Apps have played a part in the accessibility of DoneDeal with an iPhone app{{cite web|title=DoneDeal app on iTunes Store|url=https://apps.apple.com/ie/app/donedeal-ie/id428330596}} launched in 2011, followed by an Android app{{cite web|title=DoneDeal app on Google Play|url=https://play.google.com/store/apps/details?id=ie.donedeal.android}} in 2012.{{cite web|title= DoneDeal launch new app|url= http://insideireland.ie/2012/07/18/donedeal-launch-new-app-77257/|url-status= dead|archiveurl= https://web.archive.org/web/20120924000030/http://insideireland.ie/2012/07/18/donedeal-launch-new-app-77257/|archivedate= 2012-09-24}} DoneDeal ventured into television advertising for the first time in 2012 with a popular and amusing ad featuring a woman who sells her husband on DoneDeal.{{cite web|title=Woman sells her husband in DoneDeal ad campaign|url=http://www.digitaltimes.ie/2012/05/woman-sells-her-husband-in-donedeal-advert/|url-status=dead|archiveurl=https://web.archive.org/web/20120518161559/http://www.digitaltimes.ie/2012/05/woman-sells-her-husband-in-donedeal-advert/|archivedate=2012-05-18}} This was at a time where the number of monthly unique visitors to the site had increased to almost three million.

Since 2010, DoneDeal raised €1.3million for charity{{cite web|title=DoneDeal charity blog|url=https://blog.donedeal.ie/charity/}} by donating a portion of ad revenue to causes selected by its staff.{{cite web|title=DoneDeal’s charity initiative raises €250,000|url=http://www.digitaltimes.ie/2012/02/donedeals-charity-initiative-raises-e250000/|publisher=Digital Times|url-status=dead|archiveurl=https://archive.today/20130217181613/http://www.digitaltimes.ie/2012/02/donedeals-charity-initiative-raises-e250000/|archivedate=2013-02-17}} The company is ABC audited{{cite web|title=DoneDeal ABC Certificate|url=http://www.abc.org.uk/Products-Services/Product-Page/?tid=22389|publisher=ABC}}{{cite web|title=Top of the pile – easy as ABC for Done Deal|url=http://www.digitaltimes.ie/2011/09/abc-done-dea/|publisher=Digital Times|url-status=dead|archiveurl=https://web.archive.org/web/20120625144009/http://www.digitaltimes.ie/2011/09/abc-done-dea/|archivedate=2012-06-25}} and is a member of the Interactive Advertising Bureau in Ireland.{{cite news|title=Internet ad company spins its web wider|url=http://www.independent.ie/business/media/internet-ad-company-spins-its-web-wider-2095127.html|publisher=Irish Independent}}

{{reflist}}

• {{Official website|https://www.donedeal.ie/}}

Category:Internet properties established in 2006

Category:Online auction websites of Ireland

Category:Online automotive companies of Ireland