Down in the DM
{{Use mdy dates|date=December 2024}}
{{Infobox song
| name = Down in the DM
| cover = DownInTheDM.jpg
| alt =
| type = single
| artist = Yo Gotti
| album = The Art of Hustle
| released = {{start date|2015|10|27}}
| recorded = 2015
| studio =
| venue =
| genre = Trap{{cite web|url=http://www.top100songscharts.com/yogotti-down-in-the-dm/|title=YOGOTTI – DOWN IN THE DM|access-date=August 22, 2016}}
| length = 3:01
| writer = {{hlist|Mario Mims|Khaled Khaled|Onika Maraj {{small|(Remix only)}}|Benjamin Diehl|Ian Lewis}}
| producer = {{hlist|Ben Billions|Schife}}
| chronology = Yo Gotti
| prev_title = Rihanna
| prev_year = 2015
| next_title = Order More
| next_year = 2016
| misc = {{Extra chronology
| artist = Nicki Minaj
| type = singles
| prev_title = Back Together
| prev_year = 2015
| title = Down in the DM
| year = 2016
| next_title = No Broken Hearts
| next_year = 2016
}}
}}
"Down in the DM" is a song by American rapper Yo Gotti. Released on October 27, 2015,{{cite web|url=http://www.allmusic.com/album/down-in-the-dm-mw0002899539|title=Down in the DM - Yo Gotti - Songs, Reviews, Credits - AllMusic|website=AllMusic |access-date=July 1, 2016}} as the lead single from his fifth studio album, The Art of Hustle (2016), it was produced by Ben Billions and Schife. The song was officially credited as featuring Nicki Minaj on US charts due to her remix version. The song peaked at number 13 on the US Billboard Hot 100, making it Yo Gotti's first top 40 entry.
Critical reception
Rolling Stone named the remix of "Down in the DM" one of the 30 best songs of the first half of 2016: "On paper, a 34-year-old Southern rap lifer talking about his social media game should be embarrassing, but Yo Gotti has the right amount of bounce, humor and R-rated come-ons. Meanwhile, Nicki Minaj shows up to point out who's really in charge."{{cite web|url=https://www.rollingstone.com/music/pictures/30-best-songs-of-2016-so-far-20160622|title=30 Best Songs of 2016 So Far|author=Christopher R. Weingarten|date=June 22, 2016|publisher=Rolling Stone|access-date=June 23, 2016}}
Chart performance
Down in the DM debuted at number 87 on the US Billboard Hot 100 for the chart dated December 19, 2015. Following the release of the Nicki Minaj-assisted remix, the song climbed from number 31 to a new peak at number 18 on the chart. The Hot 100 lift came largely thanks to a 154% increase in weekly sales. The song shifted 51,349 paid US downloads during the February 5–11 tracking period and ranked as that week’s number 12 digital song.{{cite web|title=Hot 100: Yo Gotti & Nicki Minaj's "Down In The DM" Reaches #21|date=February 17, 2016 |url=http://headlineplanet.com/home/2016/02/17/hot-100-yo-gotti-nicki-minajs-down-in-the-dm-enters-top-25/|access-date=February 17, 2016}} The arrival of the remix additionally soared streams for the song by 59% to 7.2 million, with Spotify leading with 38% of overall plays across streaming providers.{{cite magazine|title=Beyonce Earns Highest R&B/Hip-Hop Airplay Chart Debut With 'Formation'|magazine=Billboard |url=http://www.billboard.com/articles/columns/chart-beat/6882412/beyonce-formation-rbhip-hop-charts|access-date=February 18, 2016}} On May 29, 2020, the single was certified triple platinum by the Recording Industry Association of America (RIAA) for combined sales and streaming units of over three million units in the United States.{{cite web|url=https://www.riaa.com/gold-platinum/?tab_active=default-award&ar=yo+gotti&ti=&lab=&genre=&format=&date_option=release&from=&to=&award=&type=&category=&adv=SEARCH#search_section|title=RIAA Certifications - Yo Gotti|website=Recording Industry Association of America |access-date=June 1, 2020}}
Music video
The song's accompanying music video premiered on February 4, 2016, via Yo Gotti's Vevo channel. The video features cameo appearances by CeeLo Green, Machine Gun Kelly, YG, Rae Sremmurd and DJ Khaled.{{cite web|url=https://www.youtube.com/watch?v=YXSpXO4N-tI|title=Yo Gotti - Down In the DM|last=yogottiVEVO|date=February 4, 2016|access-date=July 1, 2016|via=YouTube}} Rap-Up ranked it at number 20 on their list of 20 Best Music Videos of 2016.{{cite web|url=http://www.rap-up.com/2016/12/16/rap-up-20-best-music-videos-of-2016/|title=Rap-Up's 20 Best Music Videos of 2016|work=Rap-Up|date=December 16, 2016|access-date=January 31, 2017}}
Remixes
On February 4, 2016, the official remix of the song, featuring vocals from American rapper Nicki Minaj, was released.{{cite web|url=http://www.hotnewhiphop.com/yo-gotti-down-in-the-dm-remix-feat-nicki-minaj-new-song.1968416.html|title=Yo Gotti - Down In The DM (Remix) Feat. Nicki Minaj - Stream [New Song]|website=HNHH |date=February 4, 2016 |access-date=July 1, 2016}} "Down in the DM" has been also unofficially remixed several times by various artists, including Rick Ross,{{cite web|url=http://www.hotnewhiphop.com/rick-ross-down-in-the-dm-remix-new-song.1967009.html|title=Rick Ross - Down In The DM (Remix)|work=HotNewHipHop|date=October 31, 2015|access-date=January 31, 2017}} K. Michelle{{cite web|url=http://www.hotnewhiphop.com/k-michelle-down-in-the-dm-remix-new-song.1968502.html|title=K. Michelle - Down In The DM (Remix)|work=HotNewHipHop|date=February 10, 2016|access-date=January 31, 2017}} and Chrisette Michele.
Charts
{{col-begin}}
{{col-2}}
=Weekly charts=
| class="wikitable sortable plainrowheaders" |
| Chart (2015–16)
! Peak |
|---|
| {{single chart|Billboardcanadianhot100|59|artist=Yo Gotti|rowheader=true}} |
| {{single chart|Billboardhot100|13|artist=Yo Gotti|rowheader=true}} |
| {{single chart|Billboardrandbhiphop|3|artist=Yo Gotti|rowheader=true}} |
| {{single chart|Billboardrhythmic|4|artist=Yo Gotti|rowheader=true}} |
{{col-2}}
=Year-end charts=
| class="wikitable plainrowheaders sortable" style="text-align:center" |
| scope="col"| Chart (2016)
! scope="col"| Position |
|---|
| scope="row"| US Billboard Hot 100{{cite magazine|title=Hot 100 Songs - Year-End 2016|url=http://www.billboard.com/charts/year-end/2016/hot-100-songs|magazine=Billboard|publisher=Billboard|access-date=December 8, 2016}}
| 69 |
| scope="row"| US Hot R&B/Hip-Hop Songs (Billboard){{cite magazine|title=Hot R&B/Hip-Hop Songs – Year-End 2016|url=http://www.billboard.com/charts/year-end/2016/hot-r-and-and-b-hip-hop-songs|magazine=Billboard|access-date=August 23, 2019}}
| 21 |
| scope="row"| US Rhythmic (Billboard){{cite magazine|url=https://www.billboard.com/charts/year-end/2016/rhythmic-songs|title=Rhythmic Songs – Year-End 2016|magazine=Billboard|access-date=August 23, 2019}}
| 39 |
{{col-end}}
Certifications
{{Certification Table Top}}
{{Certification Table Entry|region=New Zealand|title=Down in the Dm|artist=Yo Gotti|type=single|award=Gold|relyear=2015|certyear=2019|source=radioscope|access-date=December 26, 2024}}
{{Certification Table Entry|region=United States|title=Down in the Dm|artist=Yo Gotti|type=single|award=Platinum|number=4|relyear=2015|certyear=2024}}
{{Certification Table Bottom|streaming=true|nosales=true|noshipments=true}}
References
{{reflist|30em}}
External links
- {{YouTube|YXSpXO4N-tI|Music video}}
{{Yo Gotti}}
{{Nicki Minaj singles}}
{{authority control}}
Category:Songs written by Yo Gotti
Category:Songs written by DJ Khaled