Draft:VWO (software)

VWO's creator and Wingify founder Paras Chopra, a gold medalist from Delhi College of Engineering with a background in machine learning, began marketing the initial version, then only an A/B testing software, in early 2010. Prior to that during 2009, Chopra gave away a free version to select users in order to obtain feedback with which to improve it and began selling a beta version in 2010.{{cite web | title = How Wingify bootstrapped to $20M in revenue! |date = 29 June 2022 |publisher = buildd | url = https://buildd.co/product/wingify-success-story |access-date = 19 April 2025}} Initial users included Microsoft, Rackspace Technology, and Vendio .{{cite web |last = Rao|first = Leena |title = Visual Website Optimizer: Another Way To Run A/B Tests On Your Site |publisher = TechCrunch| date = 2 September 2010 |url = https://techcrunch.com/2010/09/02/visual-website-optimizer-another-way-to-run-ab-tests-on-your-site/?guccounter=1|access-date = 18 April 2025}} In 2014, Wingify's acquisition of Feedback, a 27,000-member community of web design and user experience (UX) experts, added significant expertise in these areas for incorporation into VWO.{{cite web |last = Rogers|first = Stewart|title = Wingify acquires Concept Feedback so your website can stand on the shoulders of giants|publisher = VentureBeat| date = 23 September 2014 |url = https://venturebeat.com/marketing/wingify-acquires-concept-feedback-so-your-website-can-stand-on-the-shoulders-of-giants/| access-date = 18 April 2025}}

In 2014, Wingify released a version of VWO that was accessible to nonprogrammers, e.g., members of an organization's marketing team or product managers, could use.{{cite web |last = Shu|first = Catherine |title = Wingify Launches A New A/B Testing Platform For People Without Coding Experience|publisher = TechCrunch| date = 25 June 2014|url = https://techcrunch.com/2014/06/25/wingify-launches-a-new-ab-testing-platform-for-people-without-coding-experience/|access-date = 21 May 2025 }}

In 2015, Wingify's acquisition of US-based Navilytics, a visitor analytics solution, added such new capabilities to VWO as heat maps, click maps, scroll maps, visitor session recordings, and form analysis, all in a single integrated package. Navilytics's acquisition was cited as marking a significant milestone "in [VWO's] transformation from first a ‘no-coding required’ A/B testing tool in 2010 to the first full-featured conversion optimization platform globally."{{cite web |last = Singh |first = Vishal |title = Wingify Acquires US Based Navilytics; To Become A Full Featured Conversion Optimization Platform|publisher = Inc42| date = 30 November 2015|url = https://inc42.com/flash-feed/wingify-acquires-navilytics/| access-date = 18 April 2025}} In 2019, Bayesian statistical analysis was added to VWO's A/B testing tool.{{cite web |last = O'Malley|first = Deborah|title = All About Bayesian: A Look At A New Statistical Model For A/B Testing|publisher = GuessTheTest| date = 2019|url = https://guessthetest.com/all-about-bayesian/| access-date = 18 April 2025}}

In 2022, Wingify launched VWO Data360, its custom AI data platform dedicated to providing users a '360-degree look' at their customers.{{cite web |last = MTS Staff Writer |title = VWO Launches Data360, Its Customer Data Platform |publisher = MarTechSeries, Marketing Technology Insights| date = 15 September 2022 |url = https://martechseries.com/analytics/customer-data-platforms/vwo-launches-data360-its-customer-data-platform/| access-date = 19 April 2025}}

In 2023, when Google announced that it was discontinuing Google Optimize and Optimize 360, Wingify offered Optimize users a free starter plan and special discounts. Included were agencies that had relied on Optimize to run conversion rate optimization (CRO) analyses for their own clients.{{cite web |last = EINPresswire|title = VWO announces the launch of VWO Testing Starter, A Free Plan for Google Optimize Users|publisher = DC News Now| date = 23 January 2023 |url = https://www.dcnewsnow.com/business/press-releases/ein-presswire/612869853/vwo-announces-the-launch-of-vwo-testing-starter-a-free-plan-for-google-optimize-users/| access-date = 20 April 2025}} To replace Optimize, Google began offering a seamless integration between VWO and Google Analytics 4 (GA4), making URL splitting and A/B testing a standard part of GA4 available across different use cases in Google Ads, retargeting, and any other application of standard GA4.

In 2024, Wingify entered into a strategic partnership with Acquia to incorporate VWO into the services it offered clients.{{cite web |last1 = Weston|first1 = Scott|last2 = Patil|first2 = Ponaam|title = The Future of Experimentation: Acquia Convert |publisher = Bounteous |date = 23 July 2024 |url = https://www.bounteous.com/insights/2024/07/23/future-experimentation-acquia-convert/| access-date = 20 April 2025}} Also in 2024, Wingify introduced two new platforms: VWO Copilot, an AI-powered facility to aid clients in "streamlin[ing] and automat[ing] various aspects of the conversion rate optimization (CRO) process"{{cite web |last = |first = |title = Unlocking the Power of AI with VWO Copilot and SmartStats|publisher = AiDOOS| date = 2024 |url = https://www.aidoos.com/kb/products-vwo-unlocking-the-power-of-ai-with-vwo-copilot-and-smartstats/?srsltid=AfmBOophjsJ8DSoq9hozN92efM-2W18L4SVa2xIOhxJ-Mw5v0Mo0GRKz| access-date = 20 April 2025}} and VWO Feature Management & Experimentation (FME), which was .

• 2023 - VWO was overall leader in G2 Summer Reports' A/B Testing, Personalization, Mobile App Optimization, Personalization Engines, and Feature Management categories based on user reviews, winning 15 total Leader Badges.{{cite web |last = |first = |title = VWO Claims Top Spot in A/B Testing Space, Securing 15 Leader Badges Across 6 Categories in G2's Spring Reports '23|publisher = Newswires| date = 3 May 2023 |url = https://www.einnews.com/pr_news/631532886/vwo-claims-top-spot-in-a-b-testing-space-securing-15-leader-badges-across-6-categories-in-g2-s-spring-reports-23| access-date = 19 April 2025}}

{{Reflist}}