Draft:Vero (Agency)
{{AFC submission|d|v|u=MMamac|ns=118|decliner=Fancy Refrigerator|declinets=20250604071257|reason2=corp|ts=20250604070418}}
{{AFC comment|1=Press releases are not reliable and not considered independent. Please cut back on them and instead add sources that are independent of the subject. Fancy Refrigerator (talk) 07:12, 4 June 2025 (UTC)}}
{{AFC comment|1=In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. MMamac (talk) 07:01, 4 June 2025 (UTC)}}
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{{Short description|Communications consultancy in Southeast Asia}}
{{Draft topics|southeast-asia|business-and-economics}}
{{AfC topic|org}}
Vero is a communications agency headquartered in Southeast Asia, with offices in Bangkok, Ho Chi Minh City, Jakarta, Manila, Malaysia, and Singapore. The company also maintains partnerships in Myanmar, Laos, and Cambodia. It was founded in 2007 by former journalist Brian Griffin{{Cite web |last=Koman |first=Prem |last2= |title=Brian Griffin: Power List 2014 |url=https://www.prweek.com/article/1312973/brian-griffin-power-list-2014 |access-date=2025-06-11 |website=PR Week |language=en}}.
Vero provides public relations, influencer marketing, and event management services. In 2024, the company launched Vero Advocacy, a government relations joint venture with operations in Thailand, Vietnam, and Malaysia, and partnerships in Indonesia and the Philippines. The agency is a member of Public Relations and Communications Association (PRCA), the largest trade association for public relations agencies and communications professionals.
Vero is recognized among the region's leading communications consultancies, having earned awards and Agency of the Year nominations from trade media and PR organizations, such as [https://www.campaignasia.com/ Campaign Asia], [https://www.provokemedia.com/ PRovoke Media], [https://prawardsasia.com/ PR Awards Asia], and [https://influencermarketinghub.com/ Influencer Marketing Hub.] Vero broke into the Global Top 250 PR Agency Ranking in 2023 after achieving a 46.8% revenue growth from 2021.{{Cite web |title=Top 250 |url=https://www.provokemedia.com/ranking-and-data/global-pr-agency-rankings/2023-pr-agency-rankings/top-250 |access-date=2025-06-11 |website=PRovoke Media |language=en}} The ranking was topped by Edelman, Weber Shandwick, and BCW.
Vero is among the pioneering signatories of the [https://cleancreatives.org/ Clean Creatives] Pledge in Asia, which commits agencies to avoiding work with fossil fuel companies, and is among the few communications consultancies in Southeast Asia to receive B Corporation certification.
{{Infobox company
| name = Vero
| logo =
| logo_caption = Vero logo
| logo_upright = 1
| type = Private
| industry = Communications
| founded = 2007
| founder = Brian Griffin
| hq_location_city = Bangkok
| hq_location_country = Thailand
| area_served = Southeast Asia
| services = Public relations, influencer marketing, government relations, and event management
| num_employees = 250{{cite web |title=About Vero: Communications Consultancy in Southeast Asia |url=https://vero-asean.com/about-vero/ |website=Vero |access-date=6 June 2025}}
| website = vero-asean.com
}}
History
Vero was founded in 2007 by Brian Griffin, a former director at the Thailand office of Hill & Knowlton, a global public relations firm.{{cite web |last=Koman |first=Prem |date=22 September 2014 |title=Brian Griffin: Power List 2014 |url=https://www.prweek.com/article/1312973/brian-griffin-power-list-2014 |website=PR Week}}
In 2008, the company began regional expansion with the establishment of a subsidiary in Vietnam, followed by an office in Myanmar in 2012. In 2016, Vero became a Google Agency Partner.{{Cite web |last= |first= |date=2016-06-24 |title=Vero PR now a Google Partner |url=https://vero-asean.com/vero-google-partner/ |access-date=2025-06-06 |website=Vero |language=en-US}}
In 2019, Vero expanded its regional presence by opening an office in Jakarta, Indonesia{{cite web |date=3 September 2019 |title=PR and digital agency Vero expands into Indonesia |url=https://www.marketing-interactive.com/pr-and-digital-agency-vero-expands-into-indonesia |website=Marketing Interactive}} and reestablishing its operations in Ho Chi Minh City, Vietnam, as a wholly owned office.{{Cite web |last= |first= |date=2019-06-26 |title=Vero Announces Wholly Owned Offer in Vietnam with Digital Focus |url=https://vero-asean.com/vietnam-relaunch/ |access-date=2025-06-06 |website=Vero |language=en-US}} Vero opened its fifth office in Manila, Philippines in 2022{{Cite web |last= |first= |date=2022-03-01 |title=Tuloy po kayo: Vero opens its doors in the Philippines |url=https://vero-asean.com/vero-opens-its-doors-in-the-philippines/ |access-date=2025-06-06 |website=Vero |language=en-US}} to establish a physical presence in the most populous countries of Southeast Asia.
On December 31, 2022 Vero gifted all shares in Vero’s Myanmar business to local team members, who continue to run a profitable agency serving numerous global brands such as Samsung, Tiger Beer and Pepsi, among others.
While structured as an independent consultancy designed to serve tech-focused companies, Rover was launched in October 2023 under the Vero Group umbrella. Offering a range of PR and creative services to clients in a variety of industries, Rover utilizes AI-powered tools to improve efficiency, the quality of digital content, and accuracy.{{Cite web |title=Vero launches Rover, an AI-first PR agency {{!}} News |url=https://www.campaignasia.com/article/vero-launches-rover-an-ai-first-pr-agency/492220 |access-date=2025-06-11 |website=Campaign Asia}}
In the same year, Vero launched VeroXperience, a specialist arm dedicated to redefining brand event experiences in the region. VeroXperience offers a wide array of services, including brand and product launches, conferences and networking, pop-up displays, immersive experiences, fan meets and masterclasses.{{Cite web |last=Team |first=Vero |date=2023-11-02 |title=Vero Launches New Business Unit to Expand Event Management Capabilities |url=https://vero-asean.com/vero-expands-event-management-capabilities/ |access-date=2025-06-11 |website=Vero |language=en-US}}
In 2024, Vero launched Vero Advocacy, a government relations consultancy with operations in Thailand, Vietnam, and Malaysia, and partnerships in Indonesia and the Philippines. Specializing in public policy and stakeholder engagement, Vero Advocacy helps businesses in Southeast Asia keep abreast of changing laws and political shifts, providing advice, practical solutions, and campaigns that can help brands connect with government bodies and key partners.{{cite web |date=5 September 2024 |title=Vero Advocacy Launches to Champion Key and Emerging Industries in Southeast Asia |url=https://vero-asean.com/vero-advocacy-launches-in-southeast-asia/ |website=Vero}}
In 2025, Vero launched the Creators Association of Southeast Asia (CASA), together with Creative Growth Entertainment, DKCIndo, and Mantappu Corp, to support content creators, advocate for industry standards, and drive cross-border collaborations within the region.{{Cite web |date=2025-03-14 |title=Content creators, agencies launch regional alliance to boost creative industry |url=https://www.marketing-interactive.com/content-creators-agencies-launch-regional-alliance-to-boost-creative-industry |access-date=2025-06-11 |website=Marketing-Interactive |language=en}}
Clients and Services
Vero offers a comprehensive suite of services across disciplines: public relations, influencer marketing, government relations, and events management. The consultancy advises clients across a diverse range of industries.{{Cite web |title=Services |url=https://vero-asean.com/services/ |access-date=2025-06-11 |website=Vero |language=en-US}}
Some of Vero's most notable clients include TikTok,{{Cite web |title=TikTok Philippines Food Fest {{!}} Video Campaign |url=https://vero-asean.com/case-study/tiktok-food-fest-video-campaign/ |access-date=2025-06-11 |website=Vero |language=en-US}} Unilever,{{Cite web |title=Fluocaril Fun Fest {{!}} Event Management |url=https://vero-asean.com/case-study/fluocaril-fun-fest/ |access-date=2025-06-11 |website=Vero |language=en-US}} Nestle,{{Cite web |title=Introducing Milo's Paper Straws |url=https://vero-asean.com/work/introducing-milos-paper-straws/ |access-date=2025-06-11 |website=Vero |language=en-US}} Lululemon,{{Cite web |title=Lululemon Thailand Store Opening {{!}} Brand Experience |url=https://vero-asean.com/case-study/lululemon-thailand-store-opening/ |access-date=2025-06-11 |website=Vero |language=en-US}} and Changi Airport.{{Cite web |title=Singapore Changi Airport {{!}} Social Stunt |url=https://vero-asean.com/case-study/singapore-changi-airport-social-stunt/ |access-date=2025-06-11 |website=Vero |language=en-US}} In 2024, Microsoft Philippines tapped Vero's Manila team to support AI education and the promotion of Microsoft Copilot in the country.{{Cite web |title=Microsoft Brings In Vero To Support AI Innovation In The Philippines |url=https://www.provokemedia.com/latest/article/microsoft-brings-in-vero-to-support-ai-innovation-in-the-philippines |access-date=2025-06-11 |website=PRovoke Media |language=en}}
Vero’s recent work includes a corporate social responsibility campaign with energy drink producer TCP for the creation of 20 community sports yards across Vietnam, providing social media, public relations, and influencer marketing support.{{cite web |title=TCP Community Sports Yards - CSR Campaign |url=https://vero-asean.com/case-study/tcp-community-yards/ |website=Vero |access-date=9 June 2025}} In its first year, the campaign resulted in the conversion of nine underused spaces into community facilities, featuring football, basketball, volleyball, and pickleball courts, and was recognized as one of the most influential social media campaigns in Vietnam.{{cite web |last1=Van |first1=Thanh |title=TCP Vietnam CSR initiatives among top 10 most influential social media campaigns |url=https://vir.com.vn/tcp-vietnam-csr-initiatives-among-top-10-most-influential-social-media-campaigns-128542.html |website=Vietnam Investment Review }}
Other recent initiatives include support for the "Duolingo English Test: Empowering Dreams, Defying Boundaries" campaign, which connected Duolingo with Indonesian government agencies, scholarship-giving bodies, and aspiring international scholars;{{cite web |title=Duolingo English Test - Empowering Dreams, Defying Boundaries |url=https://vero-asean.com/case-study/duolingo-english-test-vero-indonesia/ |website=Vero}} as well as the Thai Foodie Map project, developed in collaboration with Booking.com and the Tourism Authority of Thailand with a goal of promoting lesser-known tourist destinations.{{cite web |title=Booking.com and Tourism Authority of Thailand - #ExploreThaiTaste |url=https://news.booking.com/th-th/bookingcom-and-tourism-authority-of-thailand-supercharge-explorethaitaste-campaign-with-thai-foodie-map-20-unveiling-culinary-journeys-and-hidden-gem-cities-across-thailand-en/ |website=Booking.com}}
People and Governance
Vero is led by founder and CEO Brian Griffin. For more than eight years, Raphael Lachkar served as Chief Operating Officer based in the firm's Vietnam office before he exited in early 2025.{{Cite web |title=Raphael Lachkar Steps Down As ASEAN COO At Vero |url=https://www.provokemedia.com/latest/article/raphael-lachkar-steps-down-as-asean-coo-at-vero |access-date=2025-06-11 |website=PRovoke Media |language=en}}
In May 2024, Vero formed its board of management with key leadership appointments.{{Cite web |title=Move and win roundup: Week of May 6, 2024 {{!}} News |url=https://www.campaignasia.com/gallery/move-and-win-roundup-week-of-may-6-2024/495849 |access-date=2025-06-11 |website=Campaign Asia}} Sasha Alwani holds the Chief Strategy Officer role. A former Account Director at AKA Singapore, Alwani won the SEA Young Lions PR Competition in 2019.{{Cite web |last=Munis |first=Tara |date=2019-04-08 |title=AKA Asia's Sasha Alwani and Chan Jia En win SEA Young Lions PR Competition 2019 |url=https://apac.prca.global/aka-asias-sasha-alwani-and-chan-jia-en-win-sea-young-lions-pr-competition-2019/ |access-date=2025-06-11 |website=PRCA Asia Pacific |language=en-US}}{{Cite web |last=Kumar |first=Nikki |date=2024-10-29 |title=Sasha Alwani, the Chief Strategy Officer, ASEAN at Vero, stays ahead of the curve in Thailand’s dynamic creative landscape. |url=https://www.masalathai.com/business/sasha-alwani-the-chief-strategy-officer-asean-at-vero-stays-ahead-of-the-curve-in-thailands-dynamic-creative-landscape |access-date=2025-06-11 |website=Masala Magazine Thailand |language=en}} Umaporn Whittaker-Thompson serves as Chief Commercial Officer and leads the firm's regional influencer marketing practice.{{Cite web |date=2025-01-05 |title=Year Ahead: Why is PR here to stay? |url=https://www.telummedia.com/public/news/year-ahead-why-is-pr-here-to-stay/jldpoymql5 |access-date=2025-06-11 |website=Telum Media |language=en}} Supreeyaporn Sihawong manages the firm's human resources and culture as Chief People Officer. Thanpitcha Suksawad currently serves as Chief Financial Officer.{{Cite web |last= |first= |date=2024-05-10 |title=Vero Announces Leadership Appointments, Promotions Across Southeast Asia |url=https://vero-asean.com/vero-announces-leadership-appointments-promotions-across-southeast-asia/ |access-date=2025-06-11 |website=Vero |language=en-US}}
Vero's team in Singapore is managed by Lin Kuek, who was named among Innovator 25 Asia Pacific by PRovoke Media in 2024.{{Cite web |title=Innovator 25 Asia-Pacific 2024 |url=https://www.provokemedia.com/ranking-and-data/innovator-25/innovator-25-2024/innovator-25-asia-pacific-2024 |access-date=2025-06-11 |website=PRovoke Media |language=en}} Chatrine Siswoyo, who formerly led TikTok and Netflix's communications teams in Indonesia, joined Vero in 2024 as Senior Consultant for ASEAN.{{Cite web |last=28 January 2025 |title=Chatrine Siswoyo: Memetik Inspirasi Tiap Pertemuan |url=https://www.humasindonesia.id/profil/chatrine-siswoyo-memetik-inspirasi-tiap-pertemuan-2626 |access-date=2025-06-11 |website=Humas Indonesia |language=en-US}}
Publications and Reports
Vero regularly publishes white papers, playbooks, and thought leadership pieces based on proprietary regional consumer research and industry trends. Selected titles include:
= 2025 =
- À La Carte Luxury: Gen Z's Selective Indulgence Approach to Travel analyzes travel habits and spending behaviors of Gen Z travellers from the Asia-Pacific region. Produced in collaboration with Travel+Leisure and Kadence International, the findings of the white paper are set to be presented at the Luxury Summit Asia 2025 in Bangkok.{{Cite web |last=Jane |date=2025-06-11 |title=A Glance into Gen Z's Approach to Luxury Travel |url=https://www.burdaluxury.com/insights/a-glance-into-gen-zs-approach-to-luxury-travel/ |access-date=2025-06-11 |website=BurdaLuxury |language=en-US}}
- Political Conversations on the Philippines: A Social Listening Guide for Brands Ahead of the 2025 Elections is an analysis of online political discourse in the Philippines prior to the 2025 midterm elections, providing insights for brands navigating the highly polarized and engaged electoral landscape.{{Cite web |last=Songco |first=Pauline |date=2025-05-10 |title=Social media abuzz amid midterm elections |url=https://tribune.net.ph/2025/05/09/social-media-abuzz-amid-midterm-elections |access-date=2025-06-11 |website=Daily Tribune |language=en}}
= 2024 =
- Impact, Engagement, and the Future of Influencer Marketing in Southeast Asia is a survey-based study of content creators in Indonesia, Thailand, Singapore, the Philippines, and Vietnam, highlighting the motivations, challenges and aspirations of the key figures driving the creator economy in the region.{{Cite web |last=MCN |date=2025-01-06 |title=The Present and Future of Southeast Asian Influencer Marketing—According to Influencers {{!}} Metro Cebu News |url=https://metrocebu.news/the-present-and-future-of-southeast-asian-influencer-marketing-according-to-influencers/ |access-date=2025-06-11 |language=en-US}}
- Turning Hopes into Realities: Empowering Southeast Asia’s Youth Through Policy Change presents findings from a regional survey of 2,700 youth across Southeast Asian countries on their challenges and the public policies and government actions they prioritize.{{Cite web |title=Ramp up education spending next year, Congress told |url=http://www.pids.gov.ph/details/news/in-the-news/ramp-up-education-spending-next-year-congress-told |access-date=2025-06-11 |website=www.pids.gov.ph |language=en-US}} This study is co-developed with international research firm Kadence International.
- AI and Journalism in Southeast Asia: A Survey of Opportunities and Challenges offers insights from journalists on the use of artificial intelligence in the newsroom.{{Cite web |last=VIR |first=Vietnam Investment Review- |date=2024-09-26 |title=Accuracy more vital than ever in dawn of AI |url=https://vir.com.vn/accuracy-more-vital-than-ever-in-dawn-of-ai-114818-114818.html |access-date=2025-06-11 |website=Vietnam Investment Review - VIR |language=en}}
= 2023 =
- Greenwatching: A Playbook for Authentic Sustainability Communication in Southeast Asia offers strategies for how brands maintain transparency, responsibility, and accountability in communicating their sustainability initiatives, goals, and progress.{{Cite web |last=Richter |first=Mat |date=2024-06-07 |title=Walk the talk: Vero shares ways to fight greenwashing |url=http://mb.com.ph/2024/6/7/walk-the-talk-vero-shares-ways-to-fight-greenwashing |access-date=2025-06-11 |website=Manila Bulletin |language=en}}
- How Brands Can Adapt to Filipinos’ Evolving Focus on Health and Wellness explores how the health, wellness, and F&B industries have changed post-COVID-19 pandemic. This study was co-authored with market research firm Decision Lab.{{Cite AV media |url=https://www.youtube.com/watch?v=brbOvPN5YjU |title=Vero PH: Filipinos generally health-conscious consumers, prefer home-cooked meals {{!}} ANC |date=2023-05-22 |last=ANC 24/7 |access-date=2025-06-11 |via=YouTube}}
= 2021 =
- Gaming and Esports in Vietnam: A New Arena for Brands.{{Cite web |title=Gaming and esports in Vietnam: A new arena for brands {{!}} WARC |url=https://www.warc.com/content/paywall/article/warc-research/gaming-and-esports-in-vietnam-a-new-arena-for-brands/en-GB/OGUrl |access-date=2025-06-11 |website=www.warc.com |language=en-GB}}
Sustainability
In 2021, Vero became the first public relations agency in Asia to sign the Clean Creatives pledge.{{cite web |last=Hicks |first=Robin |date=8 August 2022 |title=Communications in a climate crisis: Why Asian PR firm Vero cut ties with fossil fuel firms |url=https://www.eco-business.com/news/communications-in-a-climate-crisis-why-asian-pr-firm-vero-cut-ties-with-fossil-fuel-firms/ |website=Eco Business}} The pledge is an initiative in which companies commit to decline contracts with fossil fuel companies, industry trade associations, and affiliated front groups.{{cite web |last=Ormesher |first=Ellen |date=12 April 2023 |title=Over 500 agencies have now pledged to cut ties with world's biggest polluters |url=https://www.thedrum.com/news/2023/04/12/over-500-agencies-have-now-pledged-cut-ties-with-world-s-biggest-polluters |website=The Drum}}
In 2024, the company was awarded a B Corporation certification.{{cite web |title=Vero - Certified B Corporation - B Lab Global |url=https://www.bcorporation.net/en-us/find-a-b-corp/company/vero/ |website=B Lab Global}} The certification is intended to recognize companies with "high standards of verified performance, accountability, and transparency" with regard to their social, environmental, and governance practices.{{Cite web |title=B Corp Certification demonstrates a company's entire social and environmental impact. |url=https://www.bcorporation.net//en-us/certification/ |access-date=2025-06-06 |website=B Lab Global |language=en-us}}
Awards
Vero has received numerous accolades recognizing its excellence in public relations and communications across Southeast Asia:
{{Awards table|5}}
|-
! scope="row" | 2025
| Influencer Marketing Hub
| The World's Greatest 47 Influencer Marketing Agencies
| Vero
| {{won}}
|-
! scope="row" | 2025
| PRCA Asia-Pacific
| Medium Consultancy of the Year
| Vero (Indonesia)
| {{won}}
|-
! scope="row" | 2025
| PRCA Asia-Pacific
| CSR and Sustainability Award
| TCP Community Sports Yard
| {{Shortlisted}}
|-
! scope="row" | 2025
| PRCA Asia-Pacific
| Digital and Social Media Award
| In Your Era (Spotify Indonesia)
| {{Shortlisted}}
|-
! scope="row" | 2025
| PRCA Asia-Pacific
| Event / Launch of the Year Award
| My Spotify Party (Spotify Thailand)
| {{Shortlisted}}
|-
! scope="row" | 2025
| PRCA Asia-Pacific
| Travel and Lifestyle Award
| Thai Foodie Map 2.0 (Booking.com x Tourism Authority of Thailand)
| {{Shortlisted}}
|-
! scope="row" | 2025
| PRCA Asia-Pacific
| Very Large Consultancy of the Year
| Vero
| {{Shortlisted}}
|-
! scope="row" | 2024
| Campaign Asia-Pacific
| Influencer Marketing Agency of the Year (Southeast Asia)
| Vero
| {{won}}
|-
! scope="row" | 2024
| PRovoke Sabre Awards
| Best PR Consultancy Southeast Asia
| Vero
| {{Shortlisted}}
|-
! scope="row" | 2024
| PRovoke Sabre Awards
| Education and Cultural Institutions
| Duolingo English Test: Empowering Dreams, Defying Boundaries
| {{Shortlisted}}
|-
! scope="row" | 2023
| PRovoke Sabre Awards
| Best PR Consultancy Southeast Asia
| Vero
| {{Shortlisted}}
|-
! scope="row" | 2023
| PR Awards Asia-Pacific
| Mid-size Consultancy Award
| Vero (Vietnam)
| {{Won}}
|-
! scope="row" | 2023
| PR Awards Asia-Pacific
| Travel and Lifestyle Award
| Thai Foodie Map (Booking.com x Tourism Authority of Thailand)
| {{Won}}
|-
! scope="row" | 2023
| PRovoke Media
| Global Top 250 Agency Ranking
| Vero
| {{Won}}
|-
! scope="row" | 2022
| Marketing Interactive PR Awards
| Best PR Campaign: Healthcare and Pharmaceuticals
| Love is Hard, HIV Prevention is Easy
| {{Won}}
|-
! scope="row" | 2022
| PR Awards Asia
| Best Use of Digital
| TikTok's Save Small Business, Thailand
| {{Won}}
|-
! scope="row" | 2022
| PR Awards Asia
| Best Influencer Programs Endorsements (Paid)
| Year of the Tiger 2022 by Tiger Beer — Heineken Myanmar Limited
| {{Won}}
|-
! scope="row" | 2022
| FMCG Awards Asia
| Campaign of the Year – Myanmar
| Year of the Tiger 2022 by Tiger Beer — Heineken Myanmar Limited
| {{Won}}
|-
! scope="row" | 2022
| Best Places to Work - Asia-Pacific
| Small Company
| Vero (Myanmar)
| {{Won}}
|-
! scope="row" | 2021
| PRCA Asia-Pacific
| Best Crisis Communications Campaign in Response to COVID-19
| LINE Thailand COVID-19 response
| {{Won}}
|-
! scope="row" | 2021
| PRovoke SABRE Awards
| Southeast Asia PR Consultancy of the Year
| Vero
| {{Won}}
|-
! scope="row" | 2019
| Campaign Asia
| Cause-Related - Public Awareness
| 6 months mother’s milk is all you need Save the Children, UNICEF, Alive & Thrive)
| {{Won}}
|-
! scope="row" | 2019
| Campaign Asia
| Southeast Asia PR Campaign of the Year
| 6 months mother’s milk is all you need Save the Children, UNICEF, Alive & Thrive)
| {{Won}}
|-
! scope="row" | 2017
| Holmes Report
| Southeast Asia Consultancy of the Year
| Vero
| {{Won}}
|-
! scope="row" | 2015
| PRovoke SABRE Awards
| Southeast Asia PR Consultancy of the Year
| Vero
| {{Shortlisted}}
{{end}}
References
{{reflist}}
External links
- [https://vero-asean.com/ Official Website]
{{Draft categories|
Category:Public relations companies
Category:Companies established in 2007
Category:Business in Indonesia