Duty Now for the Future

Both Duty Now for the Future and its predecessor, Q: Are We Not Men? A: We Are Devo! (1978), contained material from a backlog of songs the band had written between 1974 and 1977.{{cite web |url=https://www.rhino.com/article/interview-gerald-casale-of-devo |last=Harris |first=Will |title=Interview: Gerald Casale of Devo |website=Rhino |date=June 18, 2015 |access-date=November 8, 2022}} By December 1976, Devo were already performing "Clockout", "Timing X" and "Blockhead" live, following the expansion of the band's line-up from a quartet to a quintet, with the addition of drummer Alan Myers (replacing Jim Mothersbaugh) and multi-instrumentalist Bob Casale.{{cite AV media notes |title=Devo Live: The Mongoloid Years |author=Devo |author-link=Devo |publisher=Rykodisc |type=CD liner notes |date=1990 |id=RCD 20209}} "Clockout" took advantage of this newly expanded line-up and featured Bob Casale playing bass instead of Gerald Casale.{{cite AV media |title=Hardcore Devo Live! |author=Devo |author-link=Devo |date=2015 |type=Concert film |publisher=MVD Visual}} "Smart Patrol/Mr. DNA" was already being performed by November 1977.

While the song selections for the band's first two albums were devised ahead of time, Mark Mothersbaugh brought in three new compositions ("The Day My Baby Gave Me a Surprize", "S.I.B. (Swelling Itching Brain)" and "Triumph of the Will") for the second album's sessions and elected to abandon some of the previously chosen songs.{{cite web |last=Amorosi |first=A.D. |date=December 15, 2016 |title=MAGNET Classics: The Making Of Devo's "Freedom Of Choice" |url=https://magnetmagazine.com/2016/12/15/magnet-classics-the-making-of-devos-freedom-of-choice/ |access-date=March 31, 2023 |website=Magnet}} Bob Mothersbaugh later stated that "We had been touring extensively after the first album; maybe we rushed to get another album out." In a 2015 interview, Gerald Casale said that the new material "was kind of still incubating and probably wasn't ready" at the time of recording.

"Devo Corporate Anthem" and its accompanying video were a nod to the 1975 film Rollerball, in which the titular sport is preceded by players and the audience standing solemnly while listening to a regional "corporate hymn".{{cite book|last=Reynolds|first=Simon|date=2010|title=Totally Wired: Postpunk Interviews and Overviews|url=https://books.google.com/books?id=wQRFAAAAQBAJ&q=devo+corporate+anthem+rollerball&pg=PT51|publisher=Soft Skull Press|isbn=9781593763947|access-date=January 29, 2015}}{{Dead link|date=February 2024 |bot=InternetArchiveBot |fix-attempted=yes }} "Triumph of the Will" takes its title from Leni Riefenstahl's Nazi propaganda film of the same name, although the song is about desire. Music historian Andy Zax stated that, "On the surface, 'The Day My Baby Gave Me a Surprize' seems like one of Devo's happiest, bounciest pop confections, but a closer look reveals peculiar things lurking beneath." The band's cover of Johnny Rivers' "Secret Agent Man" features a rare lead vocal from Bob Mothersbaugh.

Duty Now for the Future was produced by Ken Scott. Like Brian Eno, who had produced Q: Are We Not Men? A: We Are Devo!, Scott had also worked with David Bowie, most notably on The Rise and Fall of Ziggy Stardust and the Spiders from Mars (1972) and Aladdin Sane (1973). According to Scott, Devo were "quite professional in the studio" and he "loved every minute" of the sessions.{{cite web |title=Ken Scott – Devo – Duty Now For The Future |last=Scott |first=Ken |author-link=Ken Scott |date=July 2, 2007 |website=Steve Hoffman Music Forums: Music Corner |url=http://forums.stevehoffman.tv/threads/ken-scott-devo-duty-now-for-the-future.118432/page-2#post-2688270 |access-date=January 31, 2015}}

Recording for the album began in September 1978, a month after the release of their first album.{{cite book |last=Reynolds |first=Simon |author-link=Simon Reynolds |date=2005 |title=Rip It Up and Start Again: Postpunk 1978–1984 |publisher=Penguin Books |isbn=0-14-303672-6 |page=81}} Scott discussed his role in the recordings and how Devo came to choose him for the album: "I know they chose me because of the Bowie records I did, but I don't know if it was a direct recommendation from Mr. Jones. Devo always wanted to learn. That's why they worked with each producer only once."{{cite web |title=Ken Scott – Devo – Duty Now For The Future |last=Scott |first=Ken |author-link=Ken Scott |date=July 2, 2007 |website=Steve Hoffman Music Forums: Music Corner |url=http://forums.stevehoffman.tv/threads/ken-scott-devo-duty-now-for-the-future.118432/page-3#post-2695101 |access-date=January 31, 2015}}

Duty Now for the Future found the band bringing synthesizers more into the forefront than before.{{Cite web|url={{AllMusic|class=album|id=r5602|pure_url=yes}} |title=AllMusic (((Duty Now for the Future > Overview))) |website=AllMusic |access-date=June 4, 2008 |author=Mark Deming}} Additionally, guitar sounds were often manipulated; in a 1979 interview with BAM magazine, Gerald Casale stated, "A guitar can only do what a guitar does. It's like only one tiny piece of a synthesizer. On this album, we did much more with the guitars, too. Sometimes you don't know that they're guitars."{{cite news |last=McMahon |first=Regan |work=BAM |title=The Gospel According to Devo |date=May 18, 1979}} According to Scott, to record the solo for "Secret Agent Man", they "overloaded mic amps and fed the signal through headphones which were taped to the mic."

Several band members voiced dissatisfaction with the sound of the album in retrospect. Gerald Casale has stated that "Scott wanted something processed. We wanted something aggressive." Bob Mothersbaugh felt that Scott did not understand the band's "ideas and vision." Mark Mothersbaugh recalled that, at the time, he thought Scott had erred in recording the album one instrument at a time to a click track—to emphasize the band's tight, robotic qualities—rather than recapturing their live sound.{{cite AV media |title=How Music Carries Us through Life - Mark Mothersbaugh - Game Maker's Notebook |author=Mark Mothersbaugh |author-link=Mark Mothersbaugh |url=https://www.youtube.com/watch?v=q9hFf0nbpgQ |format=YouTube video |type=interview |publisher=Austin Wintory |date=October 12, 2021|language=en |access-date=November 21, 2021}} Mothersbaugh ultimately felt that the results were not as satisfying as playing the material on the following tour. However, Casale later stated that Mothersbaugh, who loved synthesizers, had already wanted to move the band away from guitars.

The band were excluded from the final mixing process, with Casale later stating that they "barely knew how bland it sounded", and that, for the most part, Scott did not take their suggestions.

The artwork was designed by Janet Perr, based on a concept by Devo.{{sfn|Devo|2018|p=57}} Universal Product Codes were a then-new phenomenon and the band devised a satirical fake code for the front cover.{{sfn|Devo|2018|p=58}} The cover also featured a punch-out postcard, which according to Mark Mothersbaugh was "a piece of art that you could take away, a repurposed album cover."{{sfn|Devo|2018|p=58}} Although Warner Bros. originally rejected the idea, saying it was too costly, Devo instructed the label to use the band's own money to pay for it.{{sfn|Devo|2018|p=58}}

The cover photograph of the band was taken by photographer Allan Tannenbaum for the SoHo Weekly News in New York City. It was used in the album artwork by simply taking it from the front page of the newspaper in the exact same dimensions, unbeknownst to the photographer. When he discovered this, he contacted the record company and was paid for its use.{{citation needed|date=November 2022}}

The "Science Boy" logo was designed by George L. Kaufman in 1956 for the Cleveland Press newspaper's "Science Emblem" contest.{{Cite Instagram |user=Club Devo |postid=C8SCJ23Jydx |title=Do you know the true origin of DEVO's 'Science Boy' logo? |date=June 16, 2024 |access-date=June 17, 2024 |website=Instagram}} The logo was rediscovered by Gerald Casale and Mark Mothersbaugh in 1976 on a pamphlet in Akron{{sfn|Devo|2018|p=61}} and the two began using it in their own art, accompanied by the phrase "Duty Now for the Future", coined by Casale. After first using it on a promotional item for Virgin Records, the band were contacted by the owners of the logo, which resulted in them acquiring the rights to the image.{{sfn|Devo|2018|p=61}} Casale was seemingly unaware of the author of the design until being contacted by Kaufman's son in 2024, after which a post was made to Devo's social media to commemorate him for his work.

The inner sleeve included the lyrics of all the songs printed in a single block of closely printed text. The sleeve also featured a West Hollywood address from which one could request information and news about the band. In addition, an address was included to allow purchasers to order a copy of the Devo-vision videocassette from Time Life. This tape was never actually made available and was issued a few years later under the title The Men Who Make the Music via Warner Home Video.{{citation needed|date=November 2022}}

The artwork used on Virgin pressings of the album in the UK, which prominently featured the "Science Boy" logo on the cover, was created by John Zabrucky, again based on a concept by Devo, with graphic co-ordination by Malcolm Garrett.{{cite AV media notes |title=Duty Now for the Future |author=Devo |author-link=Devo |publisher=Virgin Records |type=LP liner notes |id=V 2125}} Initial pressings of the Virgin album also featured the US cover postcard as an insert.

Devo produced one music video for this album. "The Day My Baby Gave Me a Surprize" combined animation with blue screen effects of the band performing. In this video, Devo chiefly wore white shirts and pants and silver 3D glasses. The video also features Alex Mothersbaugh, the daughter of Bob Mothersbaugh.{{cite AV media |author=Devo |author-link=Devo |title=The Complete Truth About De-evolution |date=2003 |type=DVD commentary track |publisher=Rhino Home Video |location=Los Angeles |id=R2 970107}} Alex would later be featured on the back cover of Devo's 1984 album Shout.{{cite AV media notes |title=Shout |author=Devo |author-link=Devo |date=1984 |type=LP liner notes |publisher=Warner Bros. |id=1-25097}}

A short clip of the band standing at attention and then saluting was filmed to accompany "Devo Corporate Anthem", which was used in concert performance.{{cite web|url=https://www.youtube.com/watch?v=kf4eu5y0418 |archive-url=https://ghostarchive.org/varchive/youtube/20211213/kf4eu5y0418 |archive-date=2021-12-13 |url-status=live|title=Devo Corporate Anthem|last=bruskimon|date=April 9, 2006|via=YouTube}}{{cbignore}}{{better source needed|date=July 2024}}

{{Music ratings

| rev1 = AllMusic

| rev1score = {{Rating|3.5|5}}[{{AllMusic|class=album|id=r5602|pure_url=yes}} AllMusic Review]

| rev2 = Christgau's Record Guide

| rev2score = B−{{cite book|last=Christgau|first=Robert|author-link=Robert Christgau|year=1981|title=Christgau's Record Guide: Rock Albums of the Seventies|publisher=Ticknor & Fields|isbn=089919026X|chapter=Consumer Guide '70s: D|chapter-url=https://www.robertchristgau.com/get_chap.php?k=D&bk=70|access-date=February 24, 2019|via=robertchristgau.com|title-link=Christgau's Record Guide: Rock Albums of the Seventies}}

| rev3 = The Daily Vault

| rev3score = A{{cite web |url= http://dailyvault.com/toc.php5?review=1171 |title=The Daily Vault Music Reviews : Duty Now for the Future |first=Mark |last=Feldman |work=dailyvault.com |year=2019 |access-date=February 16, 2019}}

| rev4 = The Encyclopedia of Popular Music

| rev4score = {{rating|3|5}}{{cite book |last1=Larkin |first1=Colin |title=The Encyclopedia of Popular Music |date=2011 |publisher=Omnibus Press}}

| rev5 = MusicHound Rock: The Essential Album Guide

| rev5score = {{rating|2|5}}{{cite book |title=MusicHound Rock: The Essential Album Guide |date=1996 |publisher=Visible Ink Press |page=199}}

| rev6 = Pitchfork

| rev6score = 6.6/10{{cite web|url=https://pitchfork.com/reviews/albums/devo-duty-now-for-the-future/|title=Devo: Duty Now for the Future Album Review|website=Pitchfork|last=Roberts|first=Phillipe|date=August 28, 2022|access-date=August 28, 2022}}

| rev7 = The Rolling Stone Album Guide

| rev7score = {{rating|3|5}}{{cite book |title=The Rolling Stone Album Guide |date=1992 |publisher=Random House |page=193}}

| rev8 = Smash Hits

| rev8score = 6/10{{cite journal|last=Starr|first=Red|title=Albums|journal=Smash Hits|issue=June 28 – July 11, 1979|page=25}}

| rev9 = Spin Alternative Record Guide

| rev9score = 8/10{{cite book |title=Spin Alternative Record Guide |date=1995 |publisher=Vintage Books |page=110}}

}}

Duty Now for the Future was on the Billboard charts for 10 weeks, peaking at No. 73.{{cite magazine |url=https://www.billboard.com/artist/devo |title=Devo - Chart History |magazine=Billboard |access-date=November 8, 2022}} In Canada, the album reached number 87.{{cite web|url=http://www.collectionscanada.gc.ca/obj/028020/f2/nlc008388.4547b.pdf| title=RPM Top 100 Singles - July 28, 1979}}

Dave Marsh, writing in Rolling Stone, condemned the album, feeling that "inspired amateurism works only when the players aspire to something better."{{Cite magazine|url=https://www.rollingstone.com/artists/devo/albums/album/161853/review/5942032/duty_now_for_the_future|archive-url=https://web.archive.org/web/20060827055849/http://www.rollingstone.com/artists/devo/albums/album/161853/review/5942032/duty_now_for_the_future|url-status=dead|archive-date=August 27, 2006|title=Duty Now for the Future – Review|access-date=June 4, 2008|magazine=Rolling Stone|author=Dave Marsh|date=September 20, 1979}} Robert Christgau of The Village Voice panned side one as "dire" and "arena-rock", but felt that "The Day My Baby Gave Me a Surprize" and "Secret Agent Man" were "as bright as anything on the debut, and the arrangements offer their share of surprizes." Red Starr of Smash Hits described it as "unimpressive", but noted that the "change of style definitely grows on you". They went on to say that, although the album was more accessible, it was "lacking the zany magic of old".

Scott Isler of Trouser Press stated that the album "doesn't score as many bull's-eyes as the first but includes two anthems of malaise, 'Blockhead' and 'S.I.B. (Swelling Itching Brain)'", and noted the band's "disturbing signs of portentousness".{{cite book |title=The Trouser Press Guide to New Wave Records |last=Isler |first=Scott |editor=Ira A. Robbins |date=1983 |publisher=Charles Scribner's Sons |page=79 |isbn=978-0684179445}}{{cite web |url=https://trouserpress.com/reviews/devo |last1=Isler |first1=Scott |last2=Robbins |first2=Ira |last3=Neugebauer |first3=Delvin |website=Trouser Press |title=Devo - Trouser Press |access-date=November 5, 2022}} The Boston Globe dismissed Duty Now for the Future as "largely a failure."{{cite news |last1=Sabulis |first1=Thomas |title=Review/Music |work=The Boston Globe |date=18 July 1980 |department=Arts |page=1}} Among positive reviews, The New York Times deemed the album "undeniably catchy and fun."{{cite news |last1=Rockwell |first1=John |title=The Pop Life |work=The New York Times |date=22 June 1979 |page=C25}}

In a retrospective review for AllMusic, reviewer Mark Deming opined that the album "captures the group in the midst of a significant stylistic shift", while contending that "Triumph of the Will" "embraces fascism as a satirical target without bothering to make it sound as if they disapprove."

{{Track listing

| headline = Side one

| title1 = Devo Corporate Anthem

| writer1 = Mark Mothersbaugh

| length1 = 1:16

| title2 = Clockout

| writer2 = Gerald Casale

| length2 = 2:48

| title3 = Timing X

| writer3 = M. Mothersbaugh

| length3 = 1:13

| title4 = Wiggly World

| writer4 = Bob Mothersbaugh, G. Casale

| length4 = 2:45

| title5 = Blockhead

| writer5 = B. Mothersbaugh, M. Mothersbaugh

| length5 = 3:00

| title6 = Strange Pursuit

| writer6 = G. Casale, M. Mothersbaugh

| length6 = 2:45

| title7 = S.I.B. (Swelling Itching Brain)

| writer7 = M. Mothersbaugh

| length7 = 4:27

}}

{{Track listing

| headline = Side two

| total_length = 38:56

| title1 = Triumph of the Will

| writer1 = M. Mothersbaugh, G. Casale

| length1 = 2:19

| title2 = The Day My Baby Gave Me a Surprize

| writer2 = M. Mothersbaugh

| length2 = 2:42

| title3 = Pink Pussycat

| writer3 = M. Mothersbaugh, B. Mothersbaugh

| length3 = 3:12

| title4 = Secret Agent Man

| writer4 = P. F. Sloan, Steve Barri; arr. M. Mothersbaugh

| length4 = 3:37

| title5 = Smart Patrol"/"Mr. DNA

| writer5 = G. Casale / G. Casale, M. Mothersbaugh

| length5 = 6:06

| title6 = Red Eye

| writer6 = M. Mothersbaugh, G. Casale

| length6 = 2:50

}}

Credits adapted from Pioneers Who Got Scalped: The Anthology CD liner notes:

Devo

• Mark Mothersbaugh – vocals, keyboards
• Gerald Casale – vocals, bass guitar
• Bob Mothersbaugh – lead guitar, vocals; lead vocals on "Secret Agent Man"
• Bob Casale – rhythm guitar, keyboards, vocals
• Alan Myers – drums

Credits adapted from the original album's liner notes,{{cite AV media notes |title=Duty Now for the Future |author=Devo |author-link=Devo |date=1979 |type=LP liner notes |publisher=Warner Bros. Records |id=BSK 3337}} except where noted:

Technical

• Ken Scott – producer, engineer
• Brian Leshon – assistant engineer
• Phil Jost – assistant engineer
• Bernie Grundman – mastering
• Janet Perr – cover art
• Devo Inc. – graphic concept, package design
• Yale Greenfield – dust sleeve production stills
• George L. Kaufman – "Science Boy" design

{{Reflist}}

Bibliography

• {{cite book|author=Devo|author-link=Devo|title=DEVO: The Brand|date=2018|publisher=Rocket 88 Books Publishing|location=London|isbn=9781910978016}}

• {{Discogs master|type=album|52668|name=Duty Now for the Future}}

{{Devo Discography}}

{{Authority control}}

Category:Albums produced by Ken Scott

Category:Devo albums

Category:1979 albums

Category:Warner Records albums

Category:Punk rock albums by American artists