ETV Andhra Pradesh
{{Short description|Indian Telugu-language TV news network}}
{{Use dmy dates|date=December 2022}}
{{Use Indian English|date=January 2022}}
{{Infobox television channel
| name = ETV Andhra Pradesh
| logo =
| logo_size =
| logo_alt =
| country = India
| area =
| network = ETV Network
| headquarters =
| language = Telugu{{Cite book |last=Prasad |first=Kiran |url=https://books.google.com/books?id=5wJiAAAAMAAJ&q=etv2 |title=Women and Media: Challenging Feminist Discourse |year=2005 |publisher=Women's Press |isbn=978-81-89110-05-5 |pages=164 |language=en}}{{Cite book |last=Gripsrud |first=Jostein |url=https://books.google.com/books?id=k84q2Ems18MC&dq=etv2&pg=PA91 |title=Relocating Television: Television in the Digital Context |year=2010 |publisher=Routledge |isbn=978-0-415-56452-6 |pages=91 |language=en}}
| owner = Ramoji Group
| parent =
| key_people =
| sister_channels = ETV
ETV Telangana
ETV Plus
ETV Cinema
ETV Life
ETV Abhiruchi
ETV Bal Bharat
| founder = Ramoji Rao
| launch_date = {{launch date and age|28 December 2003|paren=yes}}
| website = {{url|www.etvwin.com|ETV Win}}
}}
ETV Andhra Pradesh (formerly ETV2) is an Indian Telugu-language 24-hour news channel focusing on the state of Andhra Pradesh.{{Cite web |date=2 August 2011 |title=Talk of Sony buying ETV lifts JM Fin |url=https://www.thehindubusinessline.com/markets/stock-markets/Talk-of-Sony-buying-ETV-lifts-JM-Fin/article20313779.ece |access-date=17 October 2022 |website=Business Line |language=en}}{{Cite web |date=27 August 2020 |title=ETV Network completes 25 years |url=https://www.exchange4media.com/media-tv-news/etv-network-completes-25-years-107133.html |access-date=17 October 2022 |website=Exchange4media |language=en}} The channel was launched by the media conglomerate ETV Network owned by Ramoji Group on 28 December 2003 as ETV2.{{Cite book |last=Singh |first=Dr. Paramveer |url=https://books.google.com/books?id=Ncg7EAAAQBAJ&dq=etv2+renamed+telugu+channel&pg=PA199 |title=Indian Silver Screen |publisher=K. K. Publications |year=2021 |pages=199, 301, 303 |language=en}} Along with its rival TV9 Telugu, it is the oldest 24-hour news channel in Telugu.{{Cite web |date=14 June 2004 |title=Five's not a crowd for Telugu news channels |url=https://www.indiantelevision.com/special/y2k4/telugu_news.htm |access-date=17 October 2022 |website=Indiantelevision.com}}{{Cite book |last=Dhar |first=Upinder |url=https://books.google.com/books?id=emgtOx2sIWMC&dq=etv2+telugu+channel&pg=PA359 |title=New Age Marketing: Emerging Realities |year=2008 |publisher=Excel Books India |isbn=978-81-7446-587-0 |pages=376 |language=en}}{{Cite web |date=26 February 2004 |title=Telugu tackled; TV9 keen on Kannada news channel next |url=https://www.indiantelevision.com/headlines/y2k4/feb/feb238.htm |access-date=17 October 2022 |website=Indiantelevision.com}} In May 2014, after the bifurcation of Andhra Pradesh, the channel was renamed as ETV Andhra Pradesh, while the then recently launched ETV3 channel was renamed as ETV Telangana.{{Cite web |date=7 May 2014 |title=ETV2 and ETV3 renamed to ETV Andhra Pradesh and ETV Telangana |url=https://www.indiantelevision.com/television/tv-channels/regional/etv2-and-etv3-renamed-to-etv-andhra-pradesh-and-etv-telangana-140507 |access-date=17 October 2022 |website=Indiantelevision.com}}
History
ETV Andhra Pradesh was launched on 28 December 2003 as ETV2 by the media conglomerate Ramoji Group as a 24-hour news channel focusing on the state of Andhra Pradesh which then also included present-day Telangana. It already had a test launch 10 days prior to that. At its launch it had an exclusive team of 150 staff reporters and 100 news contributors.{{Cite web |date=24 December 2003 |title=24-hr Telugu news channel to launch 28 December |url=https://www.indiantelevision.com/headlines/y2k3/dec/dec220.htm |access-date=17 October 2022 |website=Indiantelevision.com}}
Along with TV9 (now TV9 Telugu) which was also launched around the same time period, ETV2 is the oldest 24-hour news channel in Telugu.{{Cite book |last1=Bel |first1=Bernard |url=https://books.google.com/books?id=z8WGAwAAQBAJ&dq=Gemini+TV+etv&pg=PA333 |title=Media and Mediation |last2=Brouwer |first2=Jan |last3=Das |first3=Biswajit |last4=Parthasarathi |first4=Vibodh |last5=Poitevin |first5=Guy |date=13 December 2005 |publisher=SAGE Publications India |isbn=978-81-321-0269-4 |pages=333 |language=en}} The 2004 Andhra Pradesh Assembly elections and the Indian general elections helped ETV2 and its rival TV9 to become established in the market.{{Cite web |date=13 August 2005 |title=Telugu TV Market: The Undercurrents |url=https://www.indiantelevision.com/special/y2k5/telugu2.htm |access-date=17 October 2022 |website=Indiantelevision.com}}
In February 2006, ETV Network had taken its two Telugu channels ETV and ETV2 to pay mode at a combined price of {{Indian Rupee}}10. However, its non-Telugu channels remained free-to-air (FTA).{{Cite web |date=11 February 2006 |title=ETV and ETV2 switched to pay mode |url=https://www.indiantelevision.com/headlines/y2k6/feb/feb142.htm |access-date=17 October 2022 |website=Indiantelevision.com}}
As per TAM Media Research data, for the time period from April to June 2006, ETV2 was among the top 10 news channels in India in viewership share across languages.{{Cite book |last=Thussu |first=Daya Kishan |url=https://books.google.com/books?id=pRiiYoanw6kC&dq=etv2+telugu+channel&pg=PA98 |title=News as Entertainment: The Rise of Global Infotainment |publisher=SAGE |year=2008 |isbn=978-1-84787-506-8 |pages=98 |language=en}}{{Cite book |url=https://books.google.com/books?id=H9jsAAAAMAAJ&q=etv2 |title=The Indian Journal of Commerce |year=2007 |publisher=Department of Applied Economics & Commerce, Patna University |pages=24 |language=en}}
It was reported in January 2014 that Network18 Group had bought 24.5 percent stake in the Telugu channels ETV and ETV2 along with acquiring 100 percent stake in the regional Hindi news channels of the ETV Network.{{Cite news |date=22 January 2014 |title=Network18 finishes Rs 2,053-cr deal to acquire ETV stakes |work=The Economic Times |url=https://economictimes.indiatimes.com/industry/media/entertainment/media/network18-finishes-rs-2053-cr-deal-to-acquire-etv-stakes/articleshow/29215772.cms?from=mdr |access-date=17 October 2022}}{{Cite book |last=Singh |first=Dr. Paramveer |url=https://books.google.com/books?id=Ncg7EAAAQBAJ&dq=etv2+renamed+telugu+channel&pg=PA199 |title=Indian Silver Screen |publisher=K. K. Publications |year=2021 |pages=157 |language=en}}{{Cite book |last=Ravi |first=Bheemaiah Krishnan |url=https://books.google.com/books?id=DRxBDwAAQBAJ&dq=etv2+telugu+channel&pg=PT46 |title=Modern Media, Elections and Democracy |publisher=SAGE Publishing India |year=2017 |isbn=978-93-86602-39-8 |language=en}}
In May 2014, after the bifurcation of Andhra Pradesh, the channel was renamed as ETV Andhra Pradesh, while the then recently launched ETV3 channel was renamed as ETV Telangana.
Programming
The programming at its launch included four half-hour news bulletins covering national, international, business and sports news. Also, there were four regional bulletins called Andhravani, and 13 hourly news bulletins of five minutes each.
The channel also has regular infotainment shows like Sukhi Bhava dedicated to health, Maya Bazar, a political satire; Telugu Velugu a perspective on the Telugu language;{{Cite news |last=Murthy |first=Neeraja |date=21 April 2011 |title='Telugu vaibhavam will be back' |language=en-IN |work=The Hindu |url=https://www.thehindu.com/features/friday-review/history-and-culture/lsquoTelugu-vaibhavam-will-be-back/article14691488.ece |access-date=17 October 2022 |issn=0971-751X}} Pratidhwani an interactive show on consumer rights and law and order.
See also
References
{{reflist}}
{{Television news in India}}
{{Telugu Language Television}}