Eat This, Not That
{{Short description|Media franchise owned by David Zinczenko}}
{{Multiple issues|
{{tone|date=July 2022|section 1}}
{{Advert|date=November 2022}}
{{Morerefs|date=December 2022}}
}}
{{Infobox book
| name = Eat This, Not That!
| author = David Zinczenko with Matt Goulding
| language = English
| country = United States
| publisher = Galvanized Media
| isbn = 1-59486-854-9
| image = ETNT Original.jpg
| image_size = 285px
| caption = First edition cover
| cover_artist = George Karabotsos
| subject = Nutrition
| media_type = Print (Paperback), Digital
| dewey= 613.2 22
| congress= RA784 .Z563 2008
| oclc= 177062677
}}
Eat This, Not That! is a media franchise owned and operated by co-author David Zinczenko.{{Cite news|url=https://www.nytimes.com/2014/12/01/business/media/popular-eat-this-not-that-brand-to-start-quarterly-magazine.html|title=Popular 'Eat This, Not That!' Brand to Start Quarterly Magazine|last=Haughney|first=Christine|date=2014-11-30|newspaper=The New York Times|issn=0362-4331|access-date=2016-06-17}} It bills itself as "The leading authority on food, nutrition, and health."{{Cite web |date=November 17, 2023 |title=Eat This, Not That |url=https://www.eatthis.com/ |website=EatThis}} No independent authority has verified that claim.
The original book series was developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding. The franchise now includes a website, quarterly magazine, videos, e-books and downloadable PDFs.
Eat This, Not That! brands itself as the "No-diet weight loss solution" and provides recommendations regarding food choices with the aim of improving health. Criteria for unhealthy dishes center on its levels of calories, fat, saturated fat, trans fat, sodium, and/or sugar content. The healthier alternatives often include higher levels of fiber and/or protein.
A quarterly magazine, Eat This, Not That!, was launched in 2015 and is distributed by Meredith nationwide.
Reviews
The original Eat This, Not That! was reviewed by Tara Parker-Pope of The New York Times. Well Blog writes, "The comparisons are always interesting and often surprising." However, critics did not agree with every comparison. Parker-Pope went on to write, "Chances are you won't agree with every item. For instance, in a comparison of choices for a child's Easter basket, I can't figure out why Jelly Belly Jelly Beans, with {{convert|150|Cal}}, are an 'eat this' while Marshmallow Peeps, with {{convert|140|Cal}}, are a 'not that.{{'"}}{{cite news| author= Tara Parker-Pope | date=2008-03-18 | title=Worst Foods in America | work=The New York Times | url = http://well.blogs.nytimes.com/2008/03/18/the-worst-foods-in-america/?scp=1&sq=%22eat%20this%20not%20that%22%20review&st=cse | accessdate=2009-06-11}}
Dawn Jackson Blatner, the spokeswoman for the American Dietetic Association, said in USA Today, "There are several healthful options for the restaurants. These are real changes people can make to save hundreds of calories."{{cite news| author= Nanci Hellmich | date=2008-01-21 | title='This, Not That' practical for fast food diners (Review) | work=USA Today | url = https://www.usatoday.com/news/health/weightloss/2008-01-20-eat-this_N.htm | accessdate=2009-06-11}}