Eggo
{{Short description|Brand of frozen waffles}}
{{Infobox brand
| name = Eggo
| logo = File:Eggo logo (2006-present).svg
| logo_size = 150
| image = Eggo toaster waffle.jpg
| image_size = 200
| caption =
| producttype = Waffle, pancake
| currentowner = Kellanova
| producedby =
| country = U.S.
| introduced = {{start date and age|1953}}
| discontinued =
| related =
| markets =
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{URL|https://www.leggowitheggo.com}}
| module =
| module1 =
| footnotes =
}}
{{Infobox nutritional value
| name = Nutritional info
| image =
| serving_size = 2 waffles (70 g)
| kcal = 190
| carbs = 27 g
| fat = 7 g
| satfat = 2 g
| transfat = 0 g
| cholesterol = 15 mg
| sodium = 360 mg
| potassium = 55 mg
| sugars = 2 g
| protein = 4 g
| note =
}}
Eggo is a brand of frozen waffles owned by Kellanova (formerly the Kellogg Company), and sold in North America. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, buttermilk, chocolate chip, and Thick & Fluffy.[https://www.leggomyeggo.com/en_US/products/waffles.html Eggo product varieties] {{Webarchive|url=https://web.archive.org/web/20171207191850/https://www.leggomyeggo.com/en_US/products/waffles.html |date=2017-12-07 }}. Retrieved July 28, 2016.
Other than waffles, Eggo also produces a selection of pancakes, French toast, and egg and cheese breakfast sandwiches, of which varieties include ham or sausage.
By mid-June 2009, Eggo had a 73% share of the frozen waffle market in the United States.Belsie, Laurent. Kellogg's Eggo (formerly Froffles) is a brand of frozen waffles sold in the United States. They have become an icon of Stranger Things due to Eleven's obsession with them.[http://features.csmonitor.com/economyrebuild/2009/11/17/eggo-waffles-facing-shortage-until-mid-2010/ Eggo Waffles Facing Shortage Until mid-2010] {{Webarchive|url=https://web.archive.org/web/20091120190146/http://features.csmonitor.com/economyrebuild/2009/11/17/eggo-waffles-facing-shortage-until-mid-2010/ |date=2009-11-20 }} The Christian Science Monitor (November 17, 2009). Retrieved on 11-18-2009
History
Eggo waffles were invented in 1953 by the American inventor Frank Dorsa, who developed a process by which waffles could be cooked, frozen, and packaged for consumers. Along with frozen waffles, the Dorsa brothers also produced Eggo potato chips (and Golden Bear potato chips) and Eggo syrup.{{cite magazine |last=Haney |first=Mark |date=20 July 2013 |title=Eggo: The waffle that revolutionized the food industry |url=https://issuu.com/content-magazine/docs/invent_5.2_digitalhr |magazine=Content Magazine |location=San Jose, CA |publisher= |access-date=1 June 2024}}
All of the products were produced at a sprawling plant and factory on Eggo Way in San Jose, California, near the intersection of US 101 and East Julian Street. The Dorsas were very involved in local community activities and donated extensively to school and community projects. For Halloween, instead of candy, Tony Dorsa would give out bags of Eggo potato chips to trick-or-treaters.
In 1968, as a means of diversification, the Kellogg Company purchased Eggo.Steinbreder, H. John. [https://money.cnn.com/magazines/fortune/fortune_archive/1988/08/29/70950/index.htm "How King Kellogg Beat the Blahs"] {{Webarchive|url=https://web.archive.org/web/20220214202143/https://money.cnn.com/magazines/fortune/fortune_archive/1988/08/29/70950/index.htm |date=2022-02-14 }}. Fortune (August 29, 1988). Retrieved on 7-18-09. Their advertising slogan—"L'eggo my Eggo"—developed by Leo Burnett in 1972 is well known through their television commercials.{{cite web|url=http://adage.com/article/cmo-strategy/kellogg-brings-back-l-eggo-eggo-tagline-waffles/295576/|title='L'Eggo My Eggo' Tagline Makes Comeback|last=Smiley|first=Minda|publisher=Advertising Age|date=October 27, 2014|access-date=July 18, 2017|archive-date=June 26, 2017|archive-url=https://web.archive.org/web/20170626134628/http://adage.com/article/cmo-strategy/kellogg-brings-back-l-eggo-eggo-tagline-waffles/295576/|url-status=live}} Due to similarity between the contraction leggo and the product name Lego, in the later 2000s Kellogg's collaborated with The Lego Group to produce Eggo waffles shaped like Lego bricks.{{cite web|url=https://www.csmonitor.com/Business/new-economy/2009/1117/eggo-waffles-facing-shortage-until-mid-2010|title=Eggo waffles facing shortage until mid-2010|last=Belsie|first=Laurent|publisher=The Christian Science Monitor|quote=In recent years, Kellogg has expanded its Eggo line, including Lego-shaped Eggos, and seen continued growth in its health-conscious waffle offering, the Nutri-Grain Eggo.|date=November 17, 2009|access-date=August 25, 2022|archive-date=May 20, 2021|archive-url=https://web.archive.org/web/20210520204910/https://www.csmonitor.com/Business/new-economy/2009/1117/eggo-waffles-facing-shortage-until-mid-2010|url-status=live}}
In fall 2009, there was a shortage of some Eggo products due to several problems. Among these were a listeria contamination which caused the Atlanta plant to be shut down for cleaning, severe flooding in the Atlanta area, and equipment repairs at the Kellogg plant in Rossville, Tennessee.{{Cite web |title=Listeria Forces Eggo Plant Closure |url=https://abcnews.go.com/Business/eggo-waffle-shortage-bacteria-forced-plant-closure/story?id=9117059 |url-status=live |archive-url=https://web.archive.org/web/20190719134146/https://abcnews.go.com/Business/eggo-waffle-shortage-bacteria-forced-plant-closure/story?id=9117059 |archive-date=2019-07-19 |access-date=2019-09-03 |website=ABC News}}{{Cite web |title=Eggo waffle shortage will last through part of 2010 - Nov. 18, 2009 |url=https://money.cnn.com/2009/11/18/news/companies/eggo_waffle_shortage/index.htm |url-status=live |archive-url=https://web.archive.org/web/20190903211030/https://money.cnn.com/2009/11/18/news/companies/eggo_waffle_shortage/index.htm |archive-date=2019-09-03 |access-date=2019-09-03 |website=money.cnn.com}}
Kellogg's produces an Eggo brand breakfast cereal that was shaped to have the likeness of waffles. Flavors include maple syrup and cinnamon toast. It was originally produced from 2006 to 2012, but after a popular campaign was reintroduced in 2019.{{cite web |last1=Honkus |first1=Mary |title=Eggo Cereal Is Finally Coming Back After a Seven-Year Hiatus |url=https://people.com/food/eggo-cereal-is-coming-back/ |website=People |access-date=1 June 2024 |date=14 November 2019}}
In 2016, the Netflix series Stranger Things featured Eggo waffles as a key story theme bringing the brand to global attention beyond the countries where the brand is sold. In the show, they are the favorite food of the character Eleven.{{Cite magazine|url=https://time.com/4464257/national-waffle-day-stranger-things-eggo/|title=No One Loved Waffles More Than Eleven From Stranger Things|last=Hoffman|first=Ashley|magazine=Time|access-date=2016-10-16}} In 2020, Eggo won the Lausanne Index Prize - Best Product of the Year.{{cite web|url=https://www.li-p.org/merit/en/kellogg-company-eggo-waffle-homestyle|title=2020 L.I.P. Best Product of the Year - Eggo|access-date=2021-01-20|archive-date=2021-01-14|archive-url=https://web.archive.org/web/20210114094532/https://www.li-p.org/merit/en/kellogg-company-eggo-waffle-homestyle|url-status=dead}}
See also
References
{{reflist}}
External links
{{commons category}}
- {{Official website}}
{{Kellogg's}}
{{Waffles}}
Category:Products introduced in 1953
Category:American breakfast foods
Category:1953 establishments in California