Elektronorgtechnica

{{Short description|Defunct Soviet state-owned trading company}}

{{Infobox company

| name = Elektronorgtechnica

| logo = Elorg_logo.png

| type =

| industry = Import/export of electronics

| fate = Sold to The Tetris Company in 2005

| predecessor =

| successor =

| founded = 1971

| founder =

| defunct = 2005

| hq_location_city = Moscow

| hq_location_country = Russia

| area_served =

| key_people =

| products =

| owner =

| num_employees =

| num_employees_year =

| parent = Ministry of Foreign Trade of the USSR (until 1989)

| website =

}}

File:USSR K155TM2 (=7474).jpg

Elektronorgtechnica (also spelled Electronorgtechnica, {{Lang-rus|Всесою́зное Объедине́ние «Электро́норгтехника»|r=Vsesoyúznoye Obyedinéniye "Elektrónorgtekhnika"}}), better known abbreviated as ELORG (Элорг), was a state-owned organization with a monopoly on the import and export of computer support and hardware and software in the Soviet Union.{{cite news|title=Интеллектуальная собственность / Тетрис|url=http://kommersant.ru/doc/11471|access-date=17 September 2017|work=Kommersant|date=12 September 1995|url-status=live|archive-url=https://web.archive.org/web/20170918064619/https://www.kommersant.ru/doc/11471|archive-date=18 September 2017}} It was controlled by the Ministry of Foreign Trade of the USSR from 1971 to 1989.{{cite web|title=Список министерств и ведомств, их структурных подразделений и подведомственных организаций, документы которых переданы|url=http://economy.gov.ru/wps/wcm/connect/cf224939-c861-4a3d-8d37-1a11d3bb36ca/archlist2016.pdf?MOD=AJPERES&CACHEID=cf224939-c861-4a3d-8d37-1a11d3bb36ca|publisher=Economy.gov.ru|access-date=17 September 2017|url-status=live|archive-url=https://web.archive.org/web/20170917214129/http://economy.gov.ru/wps/wcm/connect/cf224939-c861-4a3d-8d37-1a11d3bb36ca/archlist2016.pdf?MOD=AJPERES&CACHEID=cf224939-c861-4a3d-8d37-1a11d3bb36ca|archive-date=17 September 2017}}

The company was associated with the export of Soviet design calculators, Electronika being one brand that was exported, rebranding them as ELORG products.[http://www.taswegian.com/MOSCOW/contentsassorted.html Museum of Soviet Calculators on the Web - Export and Foreign] {{webarchive|url=https://web.archive.org/web/20060615093316/http://www.taswegian.com/MOSCOW/contentsassorted.html |date=2006-06-15 }}, accessed June 1, 2006 Elorg also marketed the Agat computer,{{cite journal|title=New Chips|journal=Byte Magazine|date=1984|volume=9|issue=12|url=https://archive.org/stream/byte-magazine-1984-11/1984_11_BYTE_09-12_New_Chips#page/n135/mode/1up|access-date=17 September 2017|url-status=live|archive-url=https://web.archive.org/web/20170217095727/https://archive.org/stream/byte-magazine-1984-11/1984_11_BYTE_09-12_New_Chips#page/n135/mode/1up|archive-date=17 February 2017}} and imported IBM computers into the Soviet Union, starting with the IBM System/360 Model 50 in 1971.{{cite news|title=Чаепитие в честь 20 лет IBM на российском рынке|url=https://www.kommersant.ru/doc/6669|access-date=17 September 2017|date=7 September 1992|url-status=live|archive-url=https://web.archive.org/web/20170918020958/https://www.kommersant.ru/doc/6669|archive-date=18 September 2017}}

Robert Maxwell pressured Soviet Union leader Mikhail Gorbachev to cancel the contract between Elorg and Nintendo concerning the rights to the game franchise Tetris.{{Cite book |last=Ichbiah |first=Daniel |title=La Saga des Jeux Vidéo |language=fr |year=1997 |publisher=Pix'N Love Editions |edition=1st |page=95 |isbn=2266087630}}

In 1991, as the Soviet Union was being dissolved, Elorg was turned into a private business by its director, Nikolai Belikov.{{cite book|last1=Books|first1=Worth|title=Summary and Analysis of The Tetris Effect: The Game that Hypnotized the World: Based on the Book by Dan Ackerman|date=2017|publisher=Open Road Media|isbn=9781504008716|page=30|url=https://books.google.com/books?id=FpmxDgAAQBAJ&pg=PT30|language=en|url-status=live|archive-url=https://web.archive.org/web/20170921214120/https://books.google.com/books?id=FpmxDgAAQBAJ&pg=PT30|archive-date=2017-09-21}} Elorg was sold to The Tetris Company in January 2005 for $15 million.{{cite web|title=CASE NO. 12-2-23972-0 SEA|url=http://www.summitlaw.com/uploads/pdf/2014-07-17-belikov-memorandum-opinion.pdf|website=Summitlaw.com|access-date=21 September 2017|page=5|url-status=live|archive-url=https://web.archive.org/web/20170921214120/http://www.summitlaw.com/uploads/pdf/2014-07-17-belikov-memorandum-opinion.pdf|archive-date=21 September 2017}}

Tetris

File:Tetris Elorg Copyright.png

ELORG was responsible for the licensing of the popular video game series Tetris.[http://www.atarihq.com/tsr/special/tetrishist.html Atari HQ: Tetris History] {{webarchive|url=https://web.archive.org/web/20120507094323/http://www.atarihq.com/tsr/special/tetrishist.html |date=2012-05-07 }}, accessed June 1, 2006 Tetris was written by salaried programmers at the Soviet Academy of Sciences, which was not allowed to carry out commercial activities directly. As the game was owned by the state, all rights to the game worldwide were handled by ELORG.[http://vadim.oversigma.com/Tetris.htm "Tetris Story"] {{webarchive|url=https://web.archive.org/web/20060821183909/http://vadim.oversigma.com/Tetris.htm |date=2006-08-21 }} by Vadim Gerasimov, accessed April 15, 2007 In 1996 ELORG was reportedly a privatised Russian company which retained the rights to the Tetris trademark.[http://www.prnewswire.co.uk/cgi/news/release?id=34683 PR Newswire - "Tetris Inventor Gets His Due in Historic Russia/US Joint Venture"] {{webarchive|url=https://web.archive.org/web/20120212231337/http://www.prnewswire.co.uk/cgi/news/release?id=34683 |date=2012-02-12 }}, accessed June 1, 2006[http://www.arkmay.com/tetris/articles/alexey.html The Tetris Taxonomy - "Putting the puzzle pieces back together: Alexey Pajitnov has a new game plan for Tetris."] {{webarchive|url=https://web.archive.org/web/20060622032234/http://arkmay.com/tetris/articles/alexey.html |date=2006-06-22 }}, accessed June 1, 2006

ELORG was a partner in The Tetris Company which licenses the Tetris name to game companies, along with Tetris creator Alexey Pajitnov and businessman Henk Rogers. Elorg was a 50 percent owner in the company until Rogers and Pajitnov bought ELORG's remaining rights around 2005.{{cite news |url=https://www.theglobeandmail.com/news/technology/rock-around-the-blocks/article1171379/page2/ |archive-url=https://archive.today/20130204022009/http://www.theglobeandmail.com/news/technology/rock-around-the-blocks/article1171379/page2/ |url-status=dead |archive-date=February 4, 2013 |title=Rock around the blocks - The Globe and Mail |access-date=2011-02-17 |location=Toronto |first=Matt |last=Hartley |date=2009-06-06 }}{{cite web |url=http://www.gamasutra.com/view/feature/132518/the_man_who_won_tetris.php |title=The Man Who Won Tetris |publisher=Gamasutra |date=2009-09-10 |author=Remo, Chris |access-date=2014-04-17 |url-status=live |archive-url=https://web.archive.org/web/20140418234540/http://www.gamasutra.com/view/feature/132518/the_man_who_won_tetris.php |archive-date=2014-04-18 }}

References