Emily Mariko
{{short description|American social media influencer}}
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Emily Mariko is a social media influencer who gained attention in the summer of 2021 for her cooking and lifestyle TikToks, particularly her salmon and rice bowls.{{Cite news |date=2022-05-18 |title=Why Salmon and Rice Go So Well Together (Published 2022) |work=The New York Times |url=https://www.nytimes.com/2022/05/18/magazine/salmon-rice.html |access-date=2024-01-31 |language=en |last1=Kim |first1=Eric }}
Early life
Mariko was born in Los Angeles.{{Cite web |last=Hurst |first=Millie |date=2021-11-19 |title=Cleaning fans are obsessed with Emily Mariko's stove gap fillers on TikTok |url=https://www.realhomes.com/news/emily-mariko-stove-gap-fillers |access-date=2024-01-31 |website=Real Homes |language=en}} She attended Columbia University in New York City and graduated in 2014 with a degree in neuroscience. She worked at L’Oréal and Facebook before leaving to become a full-time YouTuber.{{Cite web |last=Gise |first=Hailey |date=2021-11-04 |title=Has Emily Mariko Found the Recipe for Success? – The Macaulay Messenger |url=https://eportfolios.macaulay.cuny.edu/messenger/2021/11/04/has-emily-mariko-found-the-recipe-for-success/ |access-date=2024-01-31 |language=en-US}}
Social media career
When Mariko pursued social media part-time, she called her YouTube channel “Sharewear” and was focused on fashion and lifestyle content. When she left Facebook, she renamed her channel to her full name. She began posting on TikTok in March 2020, while already a full-time YouTuber. In the summer of 2021, Mariko gained attention for her salmon bowl recipe, which consists of leftover salmon, white rice, soy sauce, kewpie mayonnaise, nori, and kimchi.{{Cite web |date=2023-07-25 |title=Emily Mariko Got Married At This Exact Stunning Church From 'The O.C.' |url=https://www.elle.com.au/fashion/fashion-news/emily-mariko-wedding-dress-28930/ |access-date=2024-01-31 |website=ELLE |language=en-AU}}{{Cite web |date=2021-10-16 |title=The TikTok Salmon Bowl Can't Save Us |url=https://slate.com/podcasts/icymi/2021/10/tiktok-salmon-rice-bowl-emily-mariko-diet-culture |access-date=2024-01-31 |website=Slate Magazine |language=en}}{{Cite web |last=Schroeder |first=Audra |date=2021-10-04 |title=Emily Mariko's aspirational salmon dish takes over TikTok |url=https://www.dailydot.com/unclick/emily-mariko-salmon-tiktok/ |access-date=2024-01-31 |website=The Daily Dot |language=en-US}} In videos, Mariko heated the rice in the microwave with an ice cube and parchment paper. At the height of the salmon videos' popularity, Mariko gained a million TikTok followers in several days.{{Cite web |last=Marcin |first=Tim |date=2021-09-30 |title=The soothing relatability of Emily Mariko, TikTok's latest food influencer |url=https://mashable.com/article/emily-mariko-viral-tiktok-food-influencer |access-date=2024-01-31 |website=Mashable |language=en}} Mashable described her account's content as "nearly mundane but soothingly organized".
She frequently posts about exercise, cleaning, and cooking.
In 2024, she launched an online shop called Emily Mariko. Its first and only product was a large tote bag that was sold for US$120. Despite attracting attention for its high price, the tote bag quickly sold out.{{Cite news |date=2024-01-30 |title=A Tote Bag for $120? |work=The New York Times |url=https://www.nytimes.com/2024/01/30/style/emily-mariko-tote-bag.html |access-date=2024-01-31 |language=en |last1=Kircher |first1=Madison Malone }}
Personal life
Emily Mariko became engaged to her longtime partner, Matt Rickard, in October 2021. The couple married on July 22, 2023 in Rancho Palos Verdes, California in a venue that viewers recognized as the same venue as Caleb and Julie’s wedding in the television series The O.C.{{Cite web |title=Everything to Know About TikTok Star Emily Mariko's Wedding Wardrobe |url=https://www.brides.com/tiktok-emily-mariko-wedding-wardrobe-7566833 |access-date=2024-01-31 |website=Brides |language=en}} Her wedding was widely discussed on social media and was noted for exemplifying "quiet luxury". The wedding was hailed as one of the top social media events of 2023 by The New York Times.{{Cite news |date=2023-12-20 |title=Top Social Media Trends of 2023: Roman Empire, Grimace Shake, Keith Lee and More |work=The New York Times |url=https://www.nytimes.com/2023/12/20/style/social-media-tiktok-news-trends-2023.html |access-date=2024-01-31 |language=en |last1=Kircher |first1=Madison Malone }} In December 2023, she announced her pregnancy with her and Rickard's first child.{{Cite news |date=2023-12-27 |title= TikTok Influencer Emily Mariko Is Pregnant — See the Sweet Announcement! |url= https://people.com/emily-mariko-tiktok-influencer-pregnant-8420286 |access-date=2024-01-31 |language=en}}{{cite web |url=https://www.instagram.com/p/C74uJTMvVwC/ |title=Instagram }} Their son was born on June 15, 2024.{{cite web | url=https://people.com/tiktok-influencer-emily-mariko-welcomes-first-baby-with-husband-matt-rickard-8636318 | title=TikTok Influencer Emily Mariko Welcomes First Baby, a Boy, with Husband Matt Rickard }}
References
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Category:American social media influencers