Episode 1 (Tá no Ar)
{{Infobox television episode
| series = Tá no Ar
| image = Tá no Ar episode 1.jpg
| caption = Marcelo Adnet parodying the presenter Silvio Santos.
| season = 1
| episode = 1
| airdate = {{Start date|2014|04|10}}
| length = 28 minutes
| writer = Marcelo Adnet
Marcius Melhem
| director = Maurício Farias
| guests = *Ricardo Macchi was himself.{{cite web|url=http://gshow.globo.com/programas/ta-no-ar-a-tv-na-tv/especial-blog/ta-no-ar-a-tv-na-tv/post/ricardo-mito.html|title=Ricardo Mito|work=Blog Tá no Ar: A TV na TV da Rede Globo|publisher=Gshow|date=April 11, 2014|accessdate=April 11, 2014}}
| episode_list =
| prev =
| next = Episode 2
}}
The first episode of the Brazilian situation comedy Tá no Ar premiered on the Globo Network on Thursday night, April 10, 2014. It was written by series creators Marcelo Adnet and Marcius Melhem, and directed by Maurício Farias.
This episode received generally positive reviews from critics, particularly for the writing and the parodies. According to Ibope, the episode were watched by 3.03 million viewers during their original broadcast in São Paulo and Rio de Janeiro, the two major advertising markets in Brazil.
Production
=Development=
| class="toccolours" style="float: left; margin-left: 1em; margin-right: 2em; font-size: 95%; background:#c6dbf7; color:black; width:25em; max-width: 20%;" cellspacing="4"
|style="text-align: left;"|"Marcius was very generous to me. He's a guy who knows much better than I the station {{sic}}. He gave me a lot of freedom to be who I am." |
| style="text-align: left;" |—Marcelo Adnet about the "help" that Marcius gave him.{{cite web|last=Ribeiro|first=Marcela|title=Com Adnet, Globo ironiza programação de concorrentes em novo humorístico|url=http://televisao.uol.com.br/noticias/redacao/2014/03/25/com-adnet-globo-ironiza-programacao-de-concorrentes-em-novo-humoristico.htm|work=UOL Entretenimento|publisher=Universo Online|accessdate=April 11, 2014|date=March 25, 2014}} |
On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving the MTV Brasil.{{cite web|url=http://g1.globo.com/fantastico/noticia/2013/02/marcelo-adnet-e-o-mais-novo-contratado-da-tv-globo.html |title=Fantástico - Marcelo Adnet é o mais novo contratado da TV Globo |publisher=G1.globo.com |date= |accessdate=2015-04-16}}{{cite web |url=http://veja.abril.com.br/blog/quanto-drama/eu-faco-drama/globo-tenta-resgatar-o-velho-adnet/ |title=Globo tenta resgatar "o velho" Adnet « Quanto Drama! – VEJA.com |publisher=Veja.abril.com.br |accessdate=2015-04-16 |archive-url=https://web.archive.org/web/20150330115448/http://veja.abril.com.br/blog/quanto-drama/eu-faco-drama/globo-tenta-resgatar-o-velho-adnet/ |archive-date=2015-03-30 |url-status=dead }}
His first program, O Dentista Mascarado,{{cite web|url=http://www.opovo.com.br/app/divirta-se/2013/01/04/noticiasdivirtase,2982623/marcelo-adnet-vai-estrelar-serie-na-globo.shtml |title=Marcelo Adnet vai estrelar sжrie na Globo | O POVO Online |publisher=Opovo.com.br |date= |accessdate=2015-04-16}}{{cite web|url=http://noticias.bol.uol.com.br/entretenimento/2013/01/07/marcelo-adnet-tera-jornada-dupla-na-globo-com-seriado-e-quadro-no-quotfantasticoquot.jhtm |title=Marcelo Adnet terá jornada dupla na Globo com seriado e quadro no "Fantástico" - BOL Notícias |publisher=Noticias.bol.uol.com.br |date= |accessdate=2015-04-16}} created by Fernanda Young and Alexandre Machado, had low ratings, which resulted in its cancellation after 12 episodes.{{cite web|url=http://outrocanal.blogfolha.uol.com.br/2013/04/26/serie-de-adnet-nao-deve-ter-nova-temporada-na-globo/ |title=Série de Adnet não deve ter nova temporada na Globo | Outro Canal | Folha |publisher=Outrocanal.blogfolha.uol.com.br |date=2010-11-28 |accessdate=2015-04-16}} After the end of the program, Adnet was added to the cast of Fantástico, producing parody and entertainment blocks.{{cite web|author= |url=http://veja.abril.com.br/noticia/entretenimento/marcelo-adnet-vira-comentarista-de-futebol-no-fantastico |title=Marcelo Adnet vira comentarista de futebol no 'Fantástico' | Entretenimento | Notícias | VEJA.com |publisher=Veja.abril.com.br |date= |accessdate=2015-04-16}}{{cite web|url=http://virgula.uol.com.br/diversao/televisao/marcelo-adnet-defende-seu-quadro-no-fantastico-das-criticas-opiniao-cada-um-tem-sua/ |title=Marcelo Adnet defende seu quadro no Fantástico: ‘Opinião, cada um tem a sua’ | Virgula |publisher=Virgula.uol.com.br |date=2013-09-16 |accessdate=2015-04-16}} However, he eventually left the program later.{{cite web|url=http://f5.folha.uol.com.br/colunistas/ricardofeltrin/2013/09/1337357-apos-fiasco-marcelo-adnet-deve-deixar-o-fantastico.shtml |title=F5 - Colunistas - Ricardo Feltrin - Após fiasco, Marcelo Adnet deve deixar o "Fantástico" - 06/09/2013 |publisher=F5.folha.uol.com.br |date= |accessdate=2015-04-16}}{{cite web|url=http://noticias.bol.uol.com.br/ultimas-noticias/entretenimento/2013/09/06/marcelo-adnet-nao-agrada-e-deve-deixar-o-fantastico.htm |title=Marcelo Adnet não agrada e deve deixar o "Fantástico" - Entretenimento - BOL Notícias |publisher=Noticias.bol.uol.com.br |date= |accessdate=2015-04-16}}
Later, TV Globo asked Marcius Melhem,{{cite web|url=https://natelinha.uol.com.br/noticias/2013/12/31/marcelo-adnet-tera-programa-com-marcius-melhem-na-globo-69561.php |title=Marcelo Adnet terå programa com Marcius Melhem na Globo - NaTelinha |publisher=Natelinha.ne10.uol.com.br |date= |accessdate=2015-04-16}} who had just finished Os Caras de Pau, produces a comedy show starring Adnet.{{cite web|url=http://www.purebreak.com.br/noticias/marcelo-adnet-vai-comandar-ta-no-ar-novo-programa-da-globo/1920#lt_source=external,manual |title=Marcelo Adnet vai comandar "Tá No Ar", novo programa da Globo |publisher=Purebreak.com.br |date= |accessdate=2015-04-16}} Melhem created a sketches program, but with a different style from the other programs of this format in Brazil, very similar to TV Pirata, satirical series that made a success on TV Globo in the 1980s.
=Release=
The premiere took place on April 10, 2014, proceeding Doce de Mãe, composing the third slot of Thursday shows, which is usually displayed between 11:30 PM–12:30 AM.
Cast
{{multiple image
|direction=horizontal
|header=
|image1=Marcelo Adnet.jpg
|alt1=
|caption1=Marcelo Adnet plays various characters.
|width1={{#expr: (225 * 367 / 500) round 0}}
|image2=Danton Mello.jpg
|alt2=
|caption2=Danton Mello, supporting actor.
|width2={{#expr: (200 * 367 / 500) round 0}}
}}
| class="wikitable"
|+ |
| style="text-align:center; background:#ccc;" |
| Marcelo Adnet |
| Marcius Melhem |
| Danton Mello |
| Carol Portes |
| Georgiana Góes |
| Luana Martau |
| Maurício Rizzo |
| Márcio Vito |
| Renata Gaspar |
| Verônica Debom |
| Welder Rodrigues |
Reception
=Ratings=
In its original airing on the Globo network, the first episode of Tá no Ar acquired a 10.0 Ibope Rating and 24,4 percent share of the audience, considering the measurement to Greater São Paulo.{{cite web|last=|first=|title=Tá no Ar, novo programa de Adnet, estreia com 10 pontos no Ibope|url=http://www.ofuxico.com.br/noticias-sobre-famosos/ta-no-ar-novo-programa-de-adnet-estreia-com-10-pontos-no-ibope/2014/04/11-200444.html|publisher=O Fuxico|accessdate=January 14, 2015}} It was viewed in approximately 620,000 homes, considering that in the 2014-15 season, one point equals 62,000 homes.{{cite web|url=http://oplanetatv.clickgratis.com.br/noticias/audiencia-da-tv/ponto-no-ibope-equivale-a-62-mil-domicilios-na-grande-sao-paulo.html |title=Ponto no Ibope equivale a 62 mil domicílios na Grande São Paulo - Audiência da TV - O Planeta TV |publisher=Oplanetatv.clickgratis.com.br |date=2013-01-19 |accessdate=2015-04-16}} In terms of total viewers, the episode was watched by 1.93 million. In the 2014-15 season, each point represents 193.281 viewers.{{cite web|url=http://exame.abril.com.br/tecnologia/noticias/ibope-reajusta-valor-do-ponto-de-audiencia |title=Ibope reajusta valor do ponto de audiência | EXAME.com |publisher=Exame.abril.com.br |date=2014-01-22 |accessdate=2015-04-16}} In Rio, the second largest advertising market in Brazil, the episode acquired an 11.0 Ibope Rating.{{cite web|author= |url=http://kogut.oglobo.globo.com/noticias-da-tv/audiencia/noticia/2014/04/ta-no-ar-tv-na-tv-faz-otima-estreia-com-dez-pontos-no-rj-e-11-em-sp.html |title='Tá no ar' faz ótima estreia com 10 pontos no RJ e 11 em SP - Patrícia Kogut, O Globo |publisher=Kogut.oglobo.globo.com |date= |accessdate=2015-04-16}} Approximately 429,000 households and 1.1 million viewers watched the episode. This hearing is considered "satisfactory".
=Critical=
The debut of the series was well received by critics. Fernando Oliveira, of R7, labeled it "best premiere", and highlighted the satires and references to other programs.{{cite web|last=Oliveira|first=Fernando|url=http://entretenimento.r7.com/blogs/mundo-da-tv/critica/melhor-estreia-do-ano-da-globo-ta-no-ar-a-tv-na-tv-e-a-redencao-do-talentoso-marcelo-adnet-na-emissora-20140411/|title=Melhor estreia da Globo, ‘Tá no Ar: a TV na TV’ é a redenção do talentoso Marcelo Adnet na emissora|work=Mundo da TV|publisher=R7|date=April 11, 2014|accessdate=April 11, 2014|archive-url=https://web.archive.org/web/20140413082445/http://entretenimento.r7.com/blogs/mundo-da-tv/critica/melhor-estreia-do-ano-da-globo-ta-no-ar-a-tv-na-tv-e-a-redencao-do-talentoso-marcelo-adnet-na-emissora-20140411/|archive-date=April 13, 2014|url-status=dead}} Mauricio Stycer, of Universo Online (UOL), was positive, and highlighted the parody of a northeastern activist.{{cite web|last=Stycer|first=Mauricio|url=http://mauriciostycer.blogosfera.uol.com.br/2014/04/11/ta-no-ar-faz-critica-rapida-mas-certeira-dos-absurdos-da-tv/|title="Tá no Ar" faz crítica rápida, mas certeira dos absurdos da TV|work=Blog do Mauricio Stycer|publisher=Universo Online|date=April 11, 2014|accessdate=April 11, 2014}}