Tá no Ar
{{short description|Television series}}
{{Infobox television
| alt_name = Tá no Ar: a TV na TV
| image = Tá no Ar logo.jpg
| image_size = 250
| caption =
| genre = Sitcom
Satire
Sketch comedy
| creator = Marcelo Adnet
Marcius Melhem
Maurício Farias
| developer =
| writer =
| director =
| creative_director =
| presenter =
| starring =
| judges =
| voices =
| narrated =
| open_theme = "Televisão"
by Titãs
| country = Brazil
| language = Portuguese
| num_seasons = 6
| num_episodes = 68
| list_episodes =
| executive_producer =
| producer =
| editor =
| location =
| cinematography =
| camera = Multi-camera
| runtime = 22 minutes
| network =
| company = Esúdios Globo
| channel = Rede Globo
| first_aired = {{Start date|2014|04|10}}
| last_aired = {{end date|2019|04|9}}
| related = TV Pirata
}}
Tá no Ar: a TV na TV (or simply Tá no Ar) was a Brazilian sitcom created by Marcelo Adnet, Marcius Melhem and Maurício Farias for Rede Globo. The series satirizes some Brazilian television programs, including the other stations. The series was written by Adnet and Melhem, with Farias directing. Since its debut, Tá no Ar was well received by critics and having great repercussion on internet
Production
=Development=
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|style="text-align: left;"|"Marcius was very generous to me. He's a guy who knows much better than I the station {{sic}}. He gave me a lot of freedom to be who I am." |
| style="text-align: left;" |—Marcelo Adnet about the "help" that Marcius gave him.{{cite web|last=Ribeiro|first=Marcela|title=Com Adnet, Globo ironiza programação de concorrentes em novo humorístico|url=http://televisao.uol.com.br/noticias/redacao/2014/03/25/com-adnet-globo-ironiza-programacao-de-concorrentes-em-novo-humoristico.htm|work=UOL Entretenimento|publisher=Universo Online|accessdate=April 11, 2014|date=March 25, 2014}} |
On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving the MTV Brasil.G1 - [http://g1.globo.com/fantastico/noticia/2013/02/marcelo-adnet-e-o-mais-novo-contratado-da-tv-globo.html Marcelo Adnet é o mais novo contratado da TV Globo.]Revista Veja - [http://veja.abril.com.br/blog/quanto-drama/eu-faco-drama/globo-tenta-resgatar-o-velho-adnet/ Globo tenta resgatar o "velho" Adnet.] {{Webarchive|url=https://web.archive.org/web/20150330115448/http://veja.abril.com.br/blog/quanto-drama/eu-faco-drama/globo-tenta-resgatar-o-velho-adnet/ |date=2015-03-30 }}
His first program, O Dentista Mascarado,O Povo - [http://www.opovo.com.br/app/divirta-se/2013/01/04/noticiasdivirtase,2982623/marcelo-adnet-vai-estrelar-serie-na-globo.shtml Marcelo Adnet vai estrelar série na Globo]BOL Notícias - [http://noticias.bol.uol.com.br/entretenimento/2013/01/07/marcelo-adnet-tera-jornada-dupla-na-globo-com-seriado-e-quadro-no-quotfantasticoquot.jhtm Marcelo Adnet terá jornada dupla na Globo com seriado e quadro no "Fantástico"] created by Fernanda Young and Alexandre Machado, had low ratings, which resulted in its cancellation after 12 episodes.BlogFolha, by UOL - [http://outrocanal.blogfolha.uol.com.br/2013/04/26/serie-de-adnet-nao-deve-ter-nova-temporada-na-globo/ Série de Adnet não deve ter nova temporada na Globo] After the end of the program, Adnet was added to the cast of Fantástico, producing parody and entertainment blocks.Revista Veja - [http://veja.abril.com.br/noticia/entretenimento/marcelo-adnet-vira-comentarista-de-futebol-no-fantastico Marcelo Adnet vira comentarista de futebol no 'Fantástico']Vírgula, by UOL - [http://virgula.uol.com.br/diversao/televisao/marcelo-adnet-defende-seu-quadro-no-fantastico-das-criticas-opiniao-cada-um-tem-sua/ Marcelo Adnet defende seu quadro no Fantástico: ‘Opinião, cada um tem a sua’] However, he eventually left the program later.Folha de S. Paulo - [http://f5.folha.uol.com.br/colunistas/ricardofeltrin/2013/09/1337357-apos-fiasco-marcelo-adnet-deve-deixar-o-fantastico.shtml Após fiasco, Marcelo Adnet deve deixar o "Fantástico".]- [http://noticias.bol.uol.com.br/ultimas-noticias/entretenimento/2013/09/06/marcelo-adnet-nao-agrada-e-deve-deixar-o-fantastico.htm Marcelo Adnet não agrada e deve deixar o "Fantástico"]
Later, TV Globo asked Marcius Melhem,NaTelinha - [https://natelinha.uol.com.br/noticias/2013/12/31/marcelo-adnet-tera-programa-com-marcius-melhem-na-globo-69561.php Marcelo Adnet terá programa com Marcius Melhem na Globo] who had just finished Os Caras de Pau, to produce a comedy show starring Adnet.PureBreak - [http://www.purebreak.com.br/noticias/marcelo-adnet-vai-comandar-ta-no-ar-novo-programa-da-globo/1920#lt_source=external,manual Marcelo Adnet vai comandar "Tá No Ar", novo programa da Globo] Melhem created a sketch comedy program, but with a different style from the other programs of this format in Brazil, very similar to TV Pirata, satirical series that made a big success on TV Globo in the 80's.
Globo is well known for not citing programs of other stations. About this "policy" Adnet said: "[...] that was never a problem. [...]"{{cite web|last=Ramos|first=Nina|url=http://gente.ig.com.br/tvenovela/2014-03-25/globo-libera-adnet-e-marcius-melhem-para-satirizarem-concorrencia-tabu-nenhum.html|title=Em "Tá no Ar: a TV na TV", atores, que assinam juntos a redação final da atração, receberam carta branca para falar sobre tudo|work=IG Gente|publisher=Internet Group|date=March 25, 2014|accessdate=April 11, 2014}}
=Release=
The series was officially launched by TV Globo on April 2, 2014, during the "vem_aí" event in which the broadcaster launches its programming.[http://redeglobo.globo.com/vem-ai/noticia/2014/03/vem_ai-descubra-tudo-o-que-estreia-na-programacao-da-globo-em-2014.html vem_aí: descubra tudo o que estreia na programação da Globo em 2014] The program was announced by Adnet himself.
For the 2014 season, Globo climbed A Grande Família and Doce de Mãe/A Segunda Dama to compose the Thursday night grid. The premiere took place on the third slot of shows, which is usually shown between 11:30 PM{{mdash}}12:30 AM.
Cast
| class="wikitable"
|+ |
| style="text-align:center; background:#ccc;" |
| Marcelo Adnet |
| Marcius Melhem |
| Danton Mello |
| Carol Portes |
| Georgiana Góes |
| Luana Martau |
| Maurício Rizzo |
| Márcio Vito |
| Renata Gaspar |
| Verônica Debom |
| Welder Rodrigues |
Episodes
=Season 1 (2014)=
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| {{Episode list
|EpisodeNumber=1 |EpisodeNumber2=1 |Title= Episode 1 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2014|4|10}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=2 |EpisodeNumber2=2 |Title= Episode 2 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2014|4|17}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=3 |EpisodeNumber2=3 |Title= Episode 3 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2014|4|24}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=4 |EpisodeNumber2=4 |Title= Episode 4 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |Viewers= 9.0{{cite web|last=Kogut|first=Patrícia|title=Confira as principais audiências de quinta-feira, 1/5/2014|url=http://kogut.oglobo.globo.com/noticias-da-tv/audiencia/noticia/2014/05/confira-principais-audiencias-de-quinta-feir.html|publisher=O Globo|work=Patrícia Kogut|date=24 April 2014 |accessdate=January 14, 2015}} |OriginalAirDate={{Start date|2014|5|1}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=5 |EpisodeNumber2=5 |Title= Episode 5 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |Viewers= 9.0{{cite web|last=Kogut|first=Patrícia|title=Confira as principais audiências de quinta-feira, 8/5/2014|url=http://kogut.oglobo.globo.com/noticias-da-tv/audiencia/noticia/2014/05/confira-principais-audiencias-de-quinta-feira-08052014.html|publisher=O Globo|work=Patrícia Kogut|date=9 May 2014 |accessdate=January 14, 2015}} |OriginalAirDate={{Start date|2014|5|8}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=6 |EpisodeNumber2=6 |Title= Episode 6 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2014|5|15}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=7 |EpisodeNumber2=7 |Title= Episode 7 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2014|5|22}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=8 |EpisodeNumber2=8 |Title= Episode 8 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2014|5|29}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=9 |EpisodeNumber2=9 |Title= Episode 9 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2014|6|5}} |LineColor= 1B1B1B }} |
=Season 2 (2015)=
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| {{Episode list
|EpisodeNumber=10 |EpisodeNumber2=1 |Title= Episode 10 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2015|2|12}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=11 |EpisodeNumber2=2 |Title= Episode 11 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2015|2|19}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=12 |EpisodeNumber2=3 |Title= Episode 12 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |Viewers= 11.0{{cite web|last=Capobiango|first=Maísa|title=Confira as principais audiências de quinta, 26/02/2015|date=27 February 2015 |url=http://kogut.oglobo.globo.com/noticias-da-tv/audiencia/noticia/2015/02/confira-principais-audiencias-de-quinta-26022015.html|publisher=Kogut, Globo.com|accessdate=February 27, 2015}} |OriginalAirDate={{Start date|2015|2|26}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=13 |EpisodeNumber2=4 |Title= Episode 13 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2015|3|5}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=14 |EpisodeNumber2=5 |Title= Episode 14 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2015|3|12}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=15 |EpisodeNumber2=6 |Title= Episode 15 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2015|3|19}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=16 |EpisodeNumber2=7 |Title= Episode 16 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |Viewers= 10.8[http://audienciaetv.com/2015/03/principais-audiencias-da-tv-quinta-26315/ Principais audiências da TV [Quinta 26/3/15]] |OriginalAirDate={{Start date|2015|3|26}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=17 |EpisodeNumber2=8 |Title= Episode 17 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2015|4|2}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=18 |EpisodeNumber2=9 |Title= Episode 18 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2015|4|9}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=19 |EpisodeNumber2=10 |Title= Episode 19 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2015|4|16}} |LineColor= 1B1B1B }} |
=Season 3 (2016)=
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| {{Episode list
|EpisodeNumber=20 |EpisodeNumber2=1 |Title= Episode 20 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|1|19}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=21 |EpisodeNumber2=2 |Title= Episode 21 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|1|26}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=22 |EpisodeNumber2=3 |Title= Episode 22 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|2|2}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=23 |EpisodeNumber2=4 |Title= Episode 23 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|2|9}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=24 |EpisodeNumber2=5 |Title= Episode 24 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|2|16}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=25 |EpisodeNumber2=6 |Title= Episode 25 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|2|23}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=26 |EpisodeNumber2=7 |Title= Episode 26 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|3|1}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=27 |EpisodeNumber2=8 |Title= Episode 27 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|3|8}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=28 |EpisodeNumber2=9 |Title= Episode 28 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|3|15}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=29 |EpisodeNumber2=10 |Title= Episode 29 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|3|22}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=30 |EpisodeNumber2=11 |Title= Episode 30 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|3|29}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=31 |EpisodeNumber2=12 |Title= Episode 31 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2016|4|5}} |LineColor= 1B1B1B }} |
=Season 4 (2017)=
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| {{Episode list
|EpisodeNumber=32 |EpisodeNumber2=1 |Title= Episode 32 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2017|1|24}} |LineColor= 1B1B1B }} {{Episode list |EpisodeNumber=33 |EpisodeNumber2=2 |Title= Episode 33 |DirectedBy= Maurício Farias |WrittenBy= Marcius Melhem & Marcelo Adnet |OriginalAirDate={{Start date|2017|1|31}} |LineColor= 1B1B1B }} |
Reception
=Ratings=
In the 2014 season, the main program of TV Globo, the 9PM telenovela (at the time, "Em Família"), had been recording lousy viewing figures, a large rejection of the public and critics,{{cite news|url=http://kogut.oglobo.globo.com/noticias-da-tv/audiencia/noticia/2014/07/em-familia-termina-com-41-pontos-no-rio-e-37-em-sao-paulo.html|title='Em família' termina com 41 pontos no Rio e 37 em São Paulo|author=Rafaela Santos|date=July 21, 2014|newspaper=O Globo|accessdate=July 22, 2014}}{{cite web|url=http://noticiasdatv.uol.com.br/noticia/audiencias/o-rebu-perde-44-em-uma-semana-mas-cai-menos-do-que-saramandaia-4185|title=O Rebu perde 44% em uma semana, mas cai menos do que Saramandaia|author=Redação|date=July 21, 2014|publisher=Notícias da TV|work=UOL|accessdate=July 22, 2014}}{{cite web|url=http://f5.folha.uol.com.br/televisao/2014/07/1489307-em-familia-termina-com-pior-desempenho-de-uma-trama-das-21h-da-globo.shtml|title='Em Família' termina com pior desempenho de uma trama das 21h da Globo|author=Vitor Moreno|date=July 22, 2014|publisher=Outro Canal|work=Folha Online|accessdate=July 22, 2014}} creating a "domino effect".[http://www.informativo.com.br/site/noticia/visualizar/id/51867/?Novela-Em-Familia-esvazia-audiencia-da-Globo.html Novela “Em Família” esvazia audiência da Globo]Revista Veja - [http://veja.abril.com.br/blog/radar-on-line/televisao/em-familia-termina-com-a-pior-audiencia-da-historia-da-globo-em-um-ultimo-capitulo-de-novela-das-nove/ Pior da história.] The shows was directly affected, and long-standing programs such as A Grande Família hit historic negative record ratings.NaTelinha - [https://natelinha.uol.com.br/noticias/2014/05/23/a-grande-familia-tem-pior-media-da-historia-ta-no-ar-perde-para-o-sbt-75355.php "A Grande Família" tem pior média da história; "Tá no Ar" perde para o SBT]
The show's debut recorded 10 rating points in IBOPE, considering the measurement to São Paulo, and 11 points in Rio,[http://kogut.oglobo.globo.com/noticias-da-tv/audiencia/noticia/2014/04/ta-no-ar-tv-na-tv-faz-otima-estreia-com-dez-pontos-no-rj-e-11-em-sp.html 'Tá no ar' faz ótima estreia com 11 pontos no RJ e 10 em SP] the two major advertising markets in Brazil. This hearing is considered "satisfactory". Despite the good start, the ratings ebbed and flowed, and the program was in second place in its exhibition schedule sometimes. The average of the first season was 9.2 points.[http://veja.abril.com.br/blog/quanto-drama/fotonovela/ta-no-ar-encerra-temporada-mais-querido-na-web-do-que-na-tv/ 'Tá no Ar' encerra temporada mais querido na web do que na TV.] {{Webarchive|url=https://web.archive.org/web/20150502082903/http://veja.abril.com.br/blog/quanto-drama/fotonovela/ta-no-ar-encerra-temporada-mais-querido-na-web-do-que-na-tv/ |date=2015-05-02 }}
| class="wikitable" |
| style="width:10%;" rowspan="2"| Season
! style="width:18%;" rowspan="2"| Timeslot (BRT) ! style="width:7%;" rowspan="2"| Episodes ! colspan=2| Premiered ! colspan=2| Ended ! style="width:7%;" rowspan="2"| TV Season ! style="width:10%; background:#ffdead;" rowspan="2"| Rank ! style="width:10%; background:#ffdead;" rowspan="2"| Ibope Rating |
|---|
| Date
! span style="width:7%; font-size:smaller; line-height:100%;"| Premiere ! Date ! span style="width:10%; font-size:smaller; line-height:100%;"| Finale |
| 1
| rowspan="2"| {{center|Thursday 11:30 PM}} ! 9 | style="font-size:11px;line-height:110%"|{{center|{{Start date|2014|4|10}}}} | style="font-size:11px;line-height:110%"|{{center|{{End date|2014|6|5}}}} ! 9.2 ! style="font-size:smaller"| 2014 ! style="background:#fc9;"| +50Mundo Brasil - [http://www.mundosbrasil.com.br/2014/12/os-50-programas-mais-vistos-de-2014-no.html Os 50 programas mais vistos de 2014 no Brasil são todos da Globo] |
| 2
! 9 | style="font-size:11px;line-height:110%"|{{center|{{Start date|2015|2|12}}}} ! 13.8 | style="font-size:11px;line-height:110%"|{{center|{{End date|2015|4|16}}}} ! 12.3 ! style="font-size:smaller"| 2015 ! style="background:#fc9;"| +20[http://otvfoco.com.br/os-20-programas-mais-vistos-de-julho-record-e-sbt-quebram-monopolio-da-globo-com-suas-novelas/ Os 20 programas mais vistos de julho! Record e SBT quebram monopólio da Globo com suas novelas] ! style="background:#fc9;"| 13.8Universo Online - [http://celebridades.uol.com.br/ooops/ultimas-noticias/2015/03/20/ta-no-ar-cresce-35-em-ibope-na-nova-temporada.htm "Tá no Ar" cresce 35% em ibope na nova temporada] |
| 3
! {{center|Tuesday 11:30 PM}} ! 12 | style="font-size:11px;line-height:110%"|{{center|{{Start date|2016|1|19}}}} ! 14.1 | style="font-size:11px;line-height:110%"|{{center|{{Start date|2016|4|5}}}} ! 17.2 ! style="font-size:smaller"| 2016 ! style="background:#fc9;"| 16thBastidores da TV - [http://www.bastidoresdatv.com.br/audiencia/dos-50-programas-mais-assistidos-em-fevereiro-36-sao-da-rede-globo Top 50 São Paulo TV programs] ! style="background:#fc9;"| 14.6ZeroHora - [http://zh.clicrbs.com.br/rs/entretenimento/noticia/2016/04/com-alta-audiencia-ta-no-ar-tem-nova-temporada-confirmada-5756339.html Com alta audiência, "Tá no Ar" tem nova temporada confirmada] |
=Critical=
The debut of the series was well received by critics. Fernando Oliveira, of R7, labeled it "best premiere", and highlighted the satires and references to other programs.{{cite web|last=Oliveira|first=Fernando|url=http://entretenimento.r7.com/blogs/mundo-da-tv/critica/melhor-estreia-do-ano-da-globo-ta-no-ar-a-tv-na-tv-e-a-redencao-do-talentoso-marcelo-adnet-na-emissora-20140411/|title=Melhor estreia da Globo, 'Tá no Ar: a TV na TV' é a redenção do talentoso Marcelo Adnet na emissora|work=Mundo da TV|publisher=R7|date=April 11, 2014|accessdate=April 11, 2014|url-status=dead|archiveurl=https://web.archive.org/web/20140413082445/http://entretenimento.r7.com/blogs/mundo-da-tv/critica/melhor-estreia-do-ano-da-globo-ta-no-ar-a-tv-na-tv-e-a-redencao-do-talentoso-marcelo-adnet-na-emissora-20140411/|archivedate=April 13, 2014}} Mauricio Stycer, of Universo Online (UOL), was positive, and highlighted the parody of a northeastern activist.{{cite web|last=Stycer|first=Mauricio|url=http://mauriciostycer.blogosfera.uol.com.br/2014/04/11/ta-no-ar-faz-critica-rapida-mas-certeira-dos-absurdos-da-tv/|title="Tá no Ar" faz crítica rápida, mas certeira dos absurdos da TV|work=Blog do Mauricio Stycer|publisher=Universo Online|date=April 11, 2014|accessdate=April 11, 2014}}
=Awards and nominations=
| class="wikitable"
!Year !Award !Category !Nominee !Result |
| 2014
|{{center|Program of the Year}} |{{center|Tá no Ar}} |style="background: #ffdddd"| Nominated{{cite web|url = http://f5.folha.uol.com.br/televisao/2014/12/1553784-premio-f5---programa-do-ano.shtml|title = Prêmio F5 - Programa do Ano| date=December 2014 }} |
| 2017
|45th International Emmy Awards |{{center|Best Comedy}} |{{center|Tá no Ar}} |style="background: #ffdddd"| Nominated |
References
{{Reflist|2}}
{{Television programs broadcast on Rede Globo (current and upcoming)}}
{{DEFAULTSORT:Ta no Ar}}
Category:TV Globo original programming
Category:Brazilian comedy television series
Category:Television sketch shows
Category:Black comedy television shows
Category:Television series about television
Category:Portuguese-language television shows