Euro Shopper
{{Short description|Discount brand of everyday commodities}}
{{Use dmy dates|date=April 2019}}
{{More citations needed|date=January 2013}}
{{Infobox company
| name = Euro Shopper
| logo = EuroShopperLogo.svg
| logo_size = 125px
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| industry = Food retail
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| foundation = 1996
| founder = AMS Sourcing B.V.
Ahold
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| owner = AMS Sourcing
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| homepage = {{URL|ams-sourcing.com}}
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Euro Shopper is a discount brand of everyday commodities developed and marketed by AMS Sourcing B.V. It was introduced to the market in 1996, and branded products have been sold by some of the AMS members in different countries in Europe since then.{{cite web|url=http://www.ams-sourcing.com/EUROSHOPPER/EUROSHOPPER.aspx |title=Euro Shopper |date=2013-08-20 |accessdate=2016-08-02 |url-status=bot: unknown |archiveurl=https://web.archive.org/web/20130820105355/http://www.ams-sourcing.com/EUROSHOPPER%E2%84%A2/EUROSHOPPER%E2%84%A2.aspx |archivedate=2013-08-20 }} In all stores owned by the Dutch Ahold group, all Euro-Shopper products have been phased out to become AH Basic.
File:Euro Shopper Countries 2008.svg
Most Euro Shopper products are commodities with long shelf life. There are both national products, sold in only one country, and international products, sold in all countries. On 10 December 2012, sales of Euro Shopper products hit £150m.{{cite web|url=http://www.conveniencestore.co.uk/news/euro-shopper-sales-hit-150m/234899.article|title=Euro Shopper sales hit £150m|work=ConvenienceStore.co.uk|accessdate=1 November 2014}}
From April 2013 to 2014, both ICA Sweden and Ahold phased out Euro Shopper branded products replacing them with their own brands, ICA Basic in Sweden and AH Basic in all countries where they have stores.{{cite web|url=http://www.volkskrant.nl/vk/nl/2664/Nieuws/article/detail/3423361/2013/04/10/AH-haalt-budgetlijn-Euro-Shopper-uit-schappen.dhtml|title=Waarom u nooit meer Euro Shopper in de schappen van Albert Heijn zult vinden|author=Door: Sander Grégoire|work=De Volkskrant|accessdate=1 November 2014}}{{cite web|url=http://www.aftonbladet.se/nyheter/article14560905.ab|title=Nytt märke – samma gamla skåpmat|work=Aftonbladet|date=22 March 2012 |accessdate=1 November 2014}}
AMS members selling Euro Shopper branded products as of 2008
| class="wikitable" |
| Chain
! Country |
|---|
| Albert Heijn (Ahold)
| Netherlands, Belgium, Curaçao, Germany |
| ICA |
| Esselunga
| Italy |
| Jeronimo Martins & Filhos SA
| Portugal |
| Kesko
| Finland |
| Hagar
| Iceland |
| Albert (Ahold) |
| Elomas LTD
| Greece |
| Premier (Booker Group),
Morrisons (2016) | United Kingdom |
Euro Shopper Energy Drink
File:Euroshopper Energy Drink.png
Euro Shopper Energy Drink is an energy drink sold under the Euro Shopper brand. It is available in 250ml{{Cite web|url=https://www.k-ruoka.fi/kauppa/tuote/es-energiajuoma-025l-tlk-8717775816591|title=K-ruoka Es Energy Drink|publisher=Ruokakesko|access-date=8 December 2021|archive-url=https://web.archive.org/web/20211208145610/https://www.k-ruoka.fi/kauppa/tuote/es-energiajuoma-025l-tlk-8717775816591|archive-date=8 December 2021}} and 500ml cans, as well as a 1 liter bottle.{{Cite web |title=Euro Shopper Original Energy Drink 1 Litre [PM £1.49 |url=https://www.britishhypermarket.com/products/euro-shopper-original-energy-drink-pm-12-x-1l |access-date=2025-02-18 |website=British Hypermarket-uk |language=en}} In Finland, Sweden, and the UK, a sugar free and berry flavored variant are available only in 250ml cans.{{Cite web|url=https://www.k-ruoka.fi/kauppa/tuote/es-energiajuoma-berries-025l-tlk-8717775818052|title=K-ruoka Es Berry Flavour Energy Drink|publisher=Ruokakesko|access-date=8 December 2021|archive-url=https://web.archive.org/web/20211208145616/https://www.k-ruoka.fi/kauppa/tuote/es-energiajuoma-berries-025l-tlk-8717775818052|archive-date=8 December 2021}}{{Cite web |title=Euro Shopper Drink Original Sugar Free 250ml – KwikDrop |url=https://www.kwikdrop.co.uk/product/euro-shopper-drink-original-sugar-free-250ml/ |access-date=2025-02-18 |website=www.kwikdrop.co.uk}} Sour apple and sour cherry flavors were briefly available in the UK around 2015 in 500ml cans, however they have since been presumably discontinued with no formal announcement from Euro Shopper.{{Cite web |last=Writer |first=Staff |date=2015-02-03 |title=Booker launches Euro Shopper Energy Sour drinks |url=https://www.talkingretail.com/products-news/soft-drinks/booker-launches-euro-shopper-energy-sour-03-02-2015/ |access-date=2025-02-18 |website=Talking Retail |language=en}}
In Finnish popular culture and colloquial speech, the drink is often referred to by the acronym E.S, referencing its brand.{{Cite web|url=https://kalori.info/kalorit/es-energiajuoma-0-5l_8717775819691|title=Es Energy Drink Calories|publisher=Kalori.info}}
In the UK, the drink has been available in most corner shops since 2007.{{Cite web |last=Walker2012-12-10T11:40:00+00:00 |first=Gaelle |title=Euro Shopper sales hit £150m |url=https://www.conveniencestore.co.uk/euro-shopper-sales-hit-150m/234899.article#:~:text=%E2%80%9CThe%20brand%20was%20only%20launched%20in%20Summer,brand%20in%20convenience.%E2%80%9D%20Earlier%20this%20month%20Booker |access-date=2025-02-13 |website=Convenience Store |language=en}} The drink (and other low-cost energy drinks) are associated with chav culture.
In July 2022, the recipe was altered by replacing some of the drink's sugar content with the artificial sweeteners sucralose and acesulfame K.{{Cite web|url=https://www.k-ruoka.fi/kauppa/tuotehaku/tuote/es-energiajuoma-05l-tlk-8719323801097|title=K-ruoka Es Energy Drink (New Recipe)|publisher=Ruokakesko|access-date=11 July 2022}}{{Dead link|bot=InternetArchiveBot |date=December 2024}} This change led to a collapse in sales, prompting the reintroduction of products made with the original recipe in September 2023.{{Cite web|url=https://www.is.fi/ruokala/ajankohtaista/art-2000009884584.html|title=The Original ES Energy Drink Returns to Stores – Sales Collapsed After Product Revamp|publisher=Ilta-Sanomat|date=27 September 2023|access-date=13 December 2023|language=fi}}
Euro Shopper Energy Drink has been sold in Finland and Sweden since 2008 and has become a meme in internet culture due to its association with Jonne jokes. The drink is generally considered an affordable alternative to other energy drinks, making it popular among young people, despite even cheaper options being available outside K-Group stores.{{Cite web|url=https://www.s-kaupat.fi/tuote/megaforce-energiajuoma-0-5l/8711900010311|title=Loading Page... {{!}} S-Kaupat Online Grocery|publisher=S-Kaupat|access-date=19 October 2024|language=fi}}{{Cite web | url = https://www.hs.fi/nyt/art-2000009114496.html | title = We Investigated Why ES Energy Drink's Taste Changed | author = Salla Varpula | date = 5 October 2022 | access-date = 11 October 2022 | language = fi }}
See also
References
{{Reflist}}
External links
- [http://www.ams-sourcing.com/euro-shopper AMS information page on Euro Shopper]