Premier (store)

{{Short description|British symbol group}}

{{Use dmy dates|date=March 2025}}

{{Infobox company

| name = Premier

| logo = PremierStoresLogo.svg

| image =

| image_caption = A typical Premier store in the UK [Dunnings Premier]

| type = Division

| location = United Kingdom

| foundation = {{start date and age|1994}}

| key_people =

| revenue =

| operating_income =

| num_employees =

| owner =

| industry = Retail

| products =

| parent = Booker Group

| locations = 4,369 (April 2024){{Cite web |title=Premier |url=https://www.scrapehero.com/location-reports/Premier%2520Stores-UK/ |access-date=2024-02-04 |website=Scrape Hero}}

| homepage = {{URL|http://premier-stores.co.uk}}

}}

Premier is a symbol group in the United Kingdom established in 1994, with over 3,000 stores nationwide. Tesco took ownership of the brand in 2018 after its purchase of Booker Group.{{Cite web|title=What Tesco's merger with Booker could mean for your Premier Store or Londis|url=http://www.dailypost.co.uk/business/business-news/what-tescos-merger-booker-could-12517344|last=Hughes|first=Owen|date=2017-01-27|website=northwales|access-date=2020-05-23}}

Premier stores are generally convenience shops, stocking branded and own brand products, such as Euro Shopper{{cite web|last1=Beth Brooks|title=Premier readies first-ever TV ad campaign|url=http://www.thegrocer.co.uk/channels/convenience/premier-readies-first-ever-tv-ad-campaign/371166.article|publisher=The Grocer|accessdate=27 October 2014|date=3 September 2014}}{{cite web|last1=Walker|first1=Gaelle|title=Euro Shopper sales hit £150m|url=http://www.conveniencestore.co.uk/news/euro-shopper-sales-hit-150m/234899.article|publisher=conveniencestore.co.uk|accessdate=27 October 2014|date=10 December 2012}}{{cite web|title=Our Brands – Euro Shopper – Premier Stores|url=http://www.premier-stores.co.uk/our-brands/euro-shopper.html|accessdate=27 October 2014|url-status=dead|archiveurl=https://web.archive.org/web/20141027220357/http://www.premier-stores.co.uk/our-brands/euro-shopper.html|archivedate=27 October 2014}} and Jacks (part of the Tesco family) products.{{cite web|last1=Lenane|first1=Joe|title=Premier, the UK's number one symbol group, has opened its first store in Northern Ireland.|url=https://www.nfrnonline.com/About-NFRN/Districts-1/Northern-Ireland/Northern-Ireland-District-News/Premier-opens-first-store-in-Northern-Ireland|publisher=NFRN|accessdate=27 October 2014|date=23 June 2014|archive-url=https://web.archive.org/web/20141218021042/https://www.nfrnonline.com/About-NFRN/Districts-1/Northern-Ireland/Northern-Ireland-District-News/Premier-opens-first-store-in-Northern-Ireland|archive-date=18 December 2014|url-status=dead}}{{cite web|title=Our Brands – Happy Shopper – Premier Stores|url=http://www.premier-stores.co.uk/our-brands/happy-shopper.html|accessdate=27 October 2014|archive-url=https://web.archive.org/web/20141027220101/http://www.premier-stores.co.uk/our-brands/happy-shopper.html|archive-date=27 October 2014|url-status=dead}}

Some Premier stores include a Post Office branch.