Fevicol
{{Short description|Indian adhesive brand}}
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{{Primary sources|date=October 2018}}
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{{Infobox brand
| name = Fevicol
| logo = Fevicol brand logo.png
| logo_upright = 1
| logo_alt = Logo of the adhesive brand Fevicol
| logo_caption = Logo of the adhesive brand Fevicol
| image =
| image_upright =
| alt =
| caption =
| producttype = Adhesive, glue, sealant
| currentowner = Pidilite Industries
| producedby = Pidilite Industries
| country = India
| introduced = 1959
| discontinued =
| related = FeviKwik, Dr. Fixit
| markets = India, US, Brazil, Thailand, Egypt, Bangladesh, Dubai{{cite web|title=Balvant Parekh|url=https://www.forbes.com/profile/balvant-parekh/|website=Forbes.com|access-date=4 October 2018|language=en}}
| previousowners =
| trademarkregistrations = {{Collapsible list
|framestyle=border:none; padding:0;
|title=
|1=Bahrain|2=Cambodia|3=Egypt|4=Indonesia|5=India|6=Malaysia|7=Philippines|8=Singapore|9=Thailand|10=Tunisia|11=United States|12=Vietnam{{cite web|title=WIPO Global Brand Database|url=http://www.wipo.int/branddb/en/|website=Wipo.int|access-date=4 October 2018|language=en}}}}
| ambassadors =
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| website = {{URL|fevicol.in}}
| module =
| module1 =
}}
Fevicol is an Indian brand of adhesives owned by the company Pidilite Industries.{{Cite news |date=2023-11-09 |title=Adhesive maker Pidilite to enter lending business, to acquire promoter group's NBFC firm |work=The Economic Times |url=https://economictimes.indiatimes.com/industry/banking/finance/adhesive-maker-pidilite-to-enter-lending-business-to-acquire-promoter-groups-nbfc-firm/articleshow/105086938.cms |access-date=2023-12-12 |issn=0013-0389}}
History
First introduced in India in 1959, Fevicol was launched as a user-friendly alternative to traditional collagen and fat-based adhesives, known locally as "saresh," which required melting before application. The brand initially focused on providing adhesives for industrial applications and has since expanded its presence to 54 countries, with a significant market footprint in India. {{Cn|date=March 2024}}
Product descriptions
Fevicol is marketed as a white adhesive, described in company literature as a poly-synthetic resin. It is manufactured through the synthesis of formaldehyde and urea.{{Cite web |date=2023-09-27 |title=Pidilite unveils digital campaign for Glue Drops |url=https://www.financialexpress.com/business/brandwagon-pidilite-unveils-digital-campaign-for-glue-drops-3256486/ |access-date=2023-12-12 |website=Financialexpress |language=en}}
The product line includes various formulations designed for specific attributes such as bonding strength, impact resistance, curing time, sag resistance, shrinkage, versatility, fire resistance, shock and vibration resistance, and non-staining properties.{{Cite web|url=http://www.pidilite.com/upload/brands/pdf/Fevicol_5_1.pdf|title=Pidilite's Product Guide - Fevicol|last=|first=|date=|website=pidilite.com|format=PDF|archive-url=https://web.archive.org/web/20140211031506/http://www.pidilite.com/upload/brands/pdf/Fevicol_5_1.pdf|archive-date=February 11, 2014|url-status=dead|access-date=October 4, 2018}}
Variants like "Fevicol SH" are synthetic resin adhesives primarily used in wood working and applications where at least one surface is porous. It is commonly used for bonding wood, plywood, laminate, veneers, MDF, cork,{{Cite web|url=http://www.pidilite.com/products/adhesives--sealants-1-1.html|title=Pidilite - Consumers and Craftsmen|last=|first=|date=|website=pidilite.com|archive-url=https://web.archive.org/web/20161130154404/http://www.pidilite.com/products/adhesives--sealants-1-1.html|archive-date=November 30, 2016|url-status=dead|access-date=October 4, 2018}} and in the manufacturing of sporting goods and bookbinding. SH typically achieves handling strength within 8 to 10 hours, with full curing in 24 hours.{{Cn|date=December 2023}} The "Fevicol MR" variant is meant for home and office use, and in art and crafts.
Fevicol Design Ideas, initiated in 1991 as the Fevicol Furniture Book, serves as a platform to showcase furniture design concepts. The series comprises 31 volumes and has expanded to an online resource where users can access design ideas and connect with contractors and interior designers.{{cite web|title=Interior Design Ideas - Get the best styles at Fevicol Design Ideas|url=http://www.fevicoldesignideas.com|website=Fevicoldesignideas.com|access-date=4 October 2018|language=en}}{{When|date=November 2023}}
In popular culture
In India, Fevicol has become synonymous with strong bonding or stubborn adhesion, often referenced in Bollywood movies, cultural jokes, and everyday conversations.{{Cite news|url=https://lyricstaal.com/lyrics/fevicol-se-lyrics-dabangg-2-2012/|title=Fevicol Se Lyrics - Dabangg 2 - 2012|work=Lyricstaal|access-date=2018-10-04|language=en-US}} It is widely recognized as a generic term for white glue among consumers in India.{{Cite web |last= |first= |date=January 27, 2015 |title=Pidilite launches Fevicol SH Xtra in Hyderabad |url=http://www.indtoday.com/pidilite-launches-fevicol-sh-xtra-in-hyderabad-indtoday-com/ |url-status=dead |archive-url=https://web.archive.org/web/20150215113636/http://www.indtoday.com/pidilite-launches-fevicol-sh-xtra-in-hyderabad-indtoday-com/ |archive-date=February 15, 2015 |access-date=October 4, 2018 |website=indtoday.com}}
Prominent catchphrases from Fevicol TV advertisements include "Dum Laga Kar haisya, zor laga kar haisya" and "Fevicol ka mazboot jodh hai, tootega nahi".{{cite news|url=http://sify.com/finance/fullstory.php?id=14692172|archive-url=https://web.archive.org/web/20141010120231/http://www.sify.com/finance/fullstory.php?id=14692172|url-status=dead|archive-date=10 October 2014|title=It's the pitch that keeps Fevicol's stickiness alive|last=Shukla|first=Tanvi|date=11 June 2008|publisher=DNA Money|access-date=2009-06-28}}
References
{{Reflist}}
External links
- {{official}}
- [http://www.fevicoldesignideas.com Fevicol Design Ideas]