Flo'Ology

{{Use dmy dates|date=April 2022}}

{{Infobox album

| name = Flo'Ology

| type = studio

| artist = Floetry

| cover = floology.jpg

| alt =

| released = {{Start date|2005|11|8|df=yes}}

| recorded =

| studio = {{hlist|Blakeslee Recording Company (North Hollywood, California)|IGA Studios (Santa Monica, California)|Keef N D's Spot, Sigma Sound Studios, The Studio (Philadelphia, Pennsylvania)|Soundvilla (Miami, Florida)}}

| genre =

| length = 54:25

| label = Geffen

| producer =

| prev_title = Floacism "Live"

| prev_year = 2003

| next_title =

| next_year =

| misc = {{Singles

| type = studio

| single1 = SupaStar

| single1date = 2005

}}

}}

Flo'Ology is the second and final studio album by the English R&B duo Floetry, released in the United States on 8 November 2005 by Geffen Records and in the United Kingdom on 14 November 2005 by Polydor Records. It debuted at number seven on the US Billboard 200 and spawned the single "SupaStar" featuring rapper Common. As of September 2010, the album has sold 363,000 in the United States.

Critical reception

{{Album ratings

|rev1 = AllMusic

|rev1score = {{Rating|3|5}}{{cite web|url=https://www.allmusic.com/album/floology-mw0000357469|title=Flotery: Flo'Ology|author=Theakston, Rob|website=AllMusic}}

|rev2 = Entertainment Weekly

|rev2score = B{{cite magazine|url=http://www.ew.com/ew/article/0,,1125616,00.html |archive-url=https://web.archive.org/web/20070829113532/http://www.ew.com/ew/article/0,,1125616,00.html |url-status=dead |archive-date=29 August 2007 |title=Flo'Ology|author=Hermes, Will

|author-link=Will Hermes

|date=2005-11-07|magazine=Entertainment Weekly}}

|rev3 = The Guardian

|rev3score = {{Rating|3|5}}{{cite web|url=https://www.theguardian.com/music/2005/nov/11/popandrock.shopping6|title=Floetry, Flo'Ology|author=Sullivan, Caroline|date=November 11, 2005|website=The Guardian}}

|rev4 = PopMatters

|rev4score = 4/10{{cite web|last=Braidwood |first=Stefan |url=https://www.popmatters.com/floetry-floology-2495908072.html |title=Floetry: Flo'Ology |website=PopMatters |date= 21 November 2005|access-date=October 7, 2024}}

|rev5 = Rolling Stone

|rev5score = {{Rating|3|5}}{{cite magazine |title=Flo'Ology|last1=Hoard |first1=Christian|author-link=Christian Hoard|page=122 & 126|issue=988|date=December 1, 2005|magazine=Rolling Stone |id={{ProQuest|220176543}}}}

|rev6 = Vibe

|rev6score = {{rating|4|5|full=U+25CF.svg|empty=U+25CB.svg|rating=mark}}{{cite web|first=Laura|last=Checkoway|url=http://www.vibe.com/music/revolutions/2005/11/floetry_floology/|title=Floetry: Flo'Ology|author-link=Laura Checkoway|date=November 7, 2005|website=Vibe|archive-url=https://web.archive.org/web/20060527031607/http://www.vibe.com/music/revolutions/2005/11/floetry_floology/|archive-date=May 27, 2006}}

}}

AllMusic editor Rob Theakston found that Flo'Ology "rises to the top of the list as one of the best things the group has ever released. The blueprint pretty much stays the same: tasteful, funky neo-soul grooves blended with emotive R&B crooning and spoken word poetry. But there's a much-needed sense of refinement to their style and vocal delivery this time around, a hint of maturity that was lost on their debut and subsequent releases." Will Hermes of Entertainment Weekly called Flo'Ology "an elegant new set prioritizing the soul in their hip-hop/soul sound." Matilda Egere-Cooper, writing for BBC Music, called Flo'Ology a "mind-blowing album that has them stepping up their soul game once again. Joints like the head-nodder "Supastar" (featuring Common) are in the mix to satisfy the movers and the shakers; but this album really leans towards that sultry, after-hours vibe they demonstrated on their debut, Floetic."{{cite web|url=https://www.bbc.co.uk/music/reviews/p8w6/|title=Floetry: Flo'Ology|last=Egere Cooper|first=Matilda|date=2005|publisher=BBC|website=bbc.co.uk}}

The Guardian{{'}}s Caroline Sullivan wrote that the duo conquers "so well that what remains is complete mastery of studio technique but no fabulousness. Their unusual set-up (Ambrosius sings, Stewart raps) keeps things ticking over in a lively way, and Stewart's south-London flow can be a delight [...] But this is solid rather than stunning." Renée Graham from Boston Globe called Flo'Ology an album that "shows the duo hasn't lost its potent flow." She further added: The pair still favor that black bohemian downtown groove, as sultry and warm as the glow of a candle. Floetry has always been comfortable in the company of a good ballad, and there are some fine examples here."{{cite web|first=Renée|last=Graham|url=http://archive.boston.com/news/globe/living/articles/2005/11/18/cd_report/?page=1|title=CD report: New on disc|date=11 November 2005|publisher=Boston Globe|access-date=7 October 2024}} Billboard "offers a soothing experience that freely explores the depths of love."{{cite magazine|url=https://books.google.com/books?id=9RQEAAAAMBAJ|title=Reviews: Albums|magazine=Billboard|date=12 November 2005|access-date=7 October 2024}}

Mark Edwards, writing for The Times, described the album as "lush, heartwarming music." remarked: With the presence of Common on "SupaStar," and production from Scott Storch and Raphael Saadiq, this is an album pitched at the American neo-soul market. Once you accept that, however, you can enjoy the smooth soul of "Let Me In" and "My Apology," and perhaps even the ballad Sometimes "Make Me Smile," where any soppiness is outweighed by Ambrosius's spine-tingling performance."{{cite web|url=https://www.thetimes.com/article/floetry-floology-thhfqw3nnfq|title=Floetry: Flo'Ology|last=Edwards|first=Mark|date=November 13, 2005|publisher=The Times|website=times.co.uk}} PopMatters critic Stefan Braidwood found that "on the whole then, there seem to be a fair few reasons to be into Floetry, but unfortunately the songs on this new album are not amongst that number. This [...] may be because the endemic "beats and vibes over songs" effect that’s consuming this generation of artists has also, objectively, struck here as well."

Commercial performance

Flo'Ology debuted and peaked at number seven on the US Billboard 200 in the week of 17 November 2005, with first week sales of 77,000, according to Nielsen SoundScan.{{cite web|first=Randy |last=Lewis|url=https://www.latimes.com/archives/la-xpm-2005-nov-17-wk-albums17-story.html|title=It's pure bliss for Chesney|date=17 November 2005|website=Los Angeles Times|access-date=7 October 2024}} By September 2010, the album had sold 363,000 in the United States.{{cite web|url=http://www.billboard.com/articles/news/956093/ex-floetry-member-marsha-ambrosius-readies-solo-set |title=Ex-Floetry Member Marsha Ambrosius Readies Solo Set |website=Billboard.com |date=25 September 2010|access-date=7 October 2024}}

Track listing

{{track_listing

| headline = Flo'Ology track listing

| extra_column = Producer(s)

| title1 = Blessed 2 Have

| writer1 = {{hlist|Marsha Ambrosius|Natalie Stewart|Keith Pelzer|Darren Henson|Rick Davies|Roger Hodgson}}

| extra1 = {{hlist|Henson|Pelzer}}

| length1 = 3:57

| title2 = SupaStar

| note2 = featuring Common

| writer2 = {{hlist|Ambrosius|Stewart|Scott Storch|Lonnie Lynn, Jr.}}

| extra2 = Storch

| length2 = 4:12

| title3 = Closer

| writer3 = {{hlist|Ambrosius|Stewart|Jared Gosselin|Philip White}}

| extra3 = {{hlist|Jared|Whitey}}

| length3 = 4:03

| title4 = My Apology

| writer4 = {{hlist|Ambrosius|Stewart|Storch}}

| extra4 = Storch

| length4 = 4:06

| title5 = Let Me In

| writer5 = {{hlist|Ambrosius|Stewart|Pelzer|Henson}}

| extra5 = {{hlist|Pelzer|Henson}}

| length5 = 4:25

| title6 = Lay Down

| writer6 = {{hlist|Ambrosius|Stewart|Henson|Pelzer}}

| extra6 = {{hlist|Henson|Pelzer}}

| length6 = 5:00

| title7 = Feelings

| writer7 = Ambrosius

| extra7 = Ambrosius

| length7 = 5:02

| title8 = Sometimes U Make Me Smile

| writer8 = {{hlist|Ambrosius|Stewart|Henson|Pelzer}}

| extra8 = {{hlist|Henson|Pelzer}}

| length8 = 6:38

| title9 = I'll Die

| writer9 = {{hlist|Ambrosius|Stewart|Gosselin|White}}

| extra9 = {{hlist|Jared|Whitey}}

| length9 = 4:41

| title10 = Imagination

| writer10 = {{hlist|Ambrosius|Stewart|Raphael Saadiq|Robert Ozuna|Kelvin Wooten}}

| extra10 = {{hlist|Saadiq|Wooten}}

| length10 = 6:34

| title11 = I Want U

| writer11 = {{hlist|Ambrosius|Stewart}}

| extra11 = {{hlist|Ambrosius|Matthew Lawrence}}

| length11 = 5:49

}}

{{track_listing

| extra_column = Producer(s)

| headline = UK edition bonus tracks

| title12 = In Your Eyes

| writer12 = {{hlist|Ambrosius|Stewart|Gosselin|White}}

| extra12 = {{hlist|Jared|Whitey}}

| length12 = 4:17

| title13 = Waiting in Vain

| writer13 = Bob Marley

| extra13 = Ambrosius

| length13 = 3:46

}}

Sample credits

Charts

{{col-start}}

{{col-2}}

=Weekly charts=

class="wikitable sortable plainrowheaders" style="text-align:center;"

|+Weekly chart performance for Flo'Ology

! scope="col"| Chart (2005)

! scope="col"| Peak
position

scope="row"|UK Albums (OCC){{cite web |url=http://www.zobbel.de/cluk/CLUK_F.HTM |title=Chart Log UK: 1994–2008 |work=Zobbel.de |access-date=2009-11-28}}

| style="text-align:center;"|167

{{album chart|Billboard200|7|artist=Floetry|refname="Billboard200"|rowheader=true|accessdate=August 31, 2020}}
{{album chart|BillboardRandBHipHop |2|artist=Floetry|refname="BillboardRandBHipHop"|rowheader=true|accessdate=August 31, 2020}}

{{col-2}}

=Year-end charts=

class="wikitable plainrowheaders" style="text-align:center"

|+Year-end chart performance for Flo'Ology

! scope="col"| Chart (2006)

! scope="col"| Position

scope="row"| US Top R&B/Hip-Hop Albums (Billboard){{cite magazine|url=https://www.billboard.com/charts/year-end/2006/top-r-and-b-hip-hop-albums|title=Top R&B/Hip-Hop Albums – Year-End 2006|magazine=Billboard|access-date=September 27, 2020}}

| 53

{{col-end}}

References