Floriade 2012

The Dutch Horticultural Council selected a number of candidates starting in June 2004 for the organization of the Floriade 2012.{{Cite web |url=http://www.regiovenlofloriade.nl/ |title=bidboek |access-date=2015-06-15 |archive-url=https://web.archive.org/web/20141218045111/http://regiovenlofloriade.nl/ |archive-date=2014-12-18 |url-status=dead }} The official candidates were:

• Arnhem
• Drechtsteden (Alblasserdam, Dordrecht, 'S-Gravendeel, Hendrik-Ido-Ambacht, Papendrecht, Sliedrecht, Zwijndrecht)
• NoordWest 8 (a partnership of several organizations in the field of thirty municipalities in the region of Alkmaar, Hoorn and Den Helder)
• Region Venlo
• Rotterdam
• Tilburg / Brabantstad
• District Amsterdam-Noord

The municipalities of Rotterdam and Arnhem had in earlier decided to withdraw the candidacy because the financial risks were deemed too high. In Drechtsteden, the five participating municipalities failed to make a positive decision. In Drechtsteden, the concerns of high costs, environmental impact and disruption of Sunday rest were reasons against hosting the festival. The board of the Dutch Horticultural Council announced on December 8, 2004, that the plan of the only remaining candidate, Venlo, met the criteria.

The official preview event, named "Floriade Invites", hosted 22,000 visitors on June 20, 2010.{{cite web |url=http://www.gerberanet.nl/Nieuws_LTO_Groeiservice.Recordaantal+bezoekers+voor+Floriade+Invites!.14880+M51cfe47e6b9.0.html |title=Gerbera Nieuws op GerberaNet - Gerbera Net |publisher=Gerberanet.nl |access-date=2013-09-24 |language=nl |archive-date=2013-09-27 |archive-url=https://web.archive.org/web/20130927081328/http://www.gerberanet.nl/Nieuws_LTO_Groeiservice.Recordaantal+bezoekers+voor+Floriade+Invites!.14880+M51cfe47e6b9.0.html |url-status=dead }} A cable car by Doppelmayer was part of the Floriade Preview Centre which operated in 2011. The Floriade, which was designed by landscape architect John Boon, made prominent use of Cradle-to-cradle design.{{Cite web |url=http://www.tuinenlandschap.nl/pdf/4a2cf9cd2ede12dfae7ceb0ba0cbe444.pdf |title=Archived copy |access-date=2015-06-15 |archive-date=2012-03-13 |archive-url=https://web.archive.org/web/20120313080718/http://www.tuinenlandschap.nl/pdf/4a2cf9cd2ede12dfae7ceb0ba0cbe444.pdf |url-status=dead }}

Image:OntwerpFloriadeKristinsson.jpg ]]

Image:Floriade2012Design-GreenestBuildingNL.pdf

Image:Koninginneplein Venlo.jpg

The Floriade Park covered a total of 66 hectares (163 acres), including 22 hectares (55 acres) of forest, two and a half acres of buildings and four acres of water. Organizers of the festival planted 1,700 trees, 20,000 shrubs, 200,000 perennials, 65,000 water plants, one and a half million bulbs and 95,000 annuals. There were 60 charging stations for electric cars in the parking lot of the Floriade.{{Cite web |url=http://mobiliteit.blog.nl/auto/2012/04/09/record-floriade-zestig-elektrische-oplaadpunten |title=Record Floriade zestig elektrische oplaadpunten |access-date=2015-06-15 |archive-date=2012-04-11 |archive-url=https://web.archive.org/web/20120411172239/http://mobiliteit.blog.nl/auto/2012/04/09/record-floriade-zestig-elektrische-oplaadpunten |url-status=dead }}

The park consisted of five themed areas, separated by woodland. Each theme area had its own decor, program and activities.

• Relax & Heal
• Green Engine
• Education & Innovation
• Environment
• World Show Stage

The Floriade contained two imposing buildings. The design was created between 2007 and 2010 and the first tree planting was in 2008. The same year also saw construction of the theme field, Relax & Heal, and a year later the shrubs were planted. In 2010, the perennials were placed and planted borders. The last theme field Green Engine was built.

Villa Flora was one of the biggest crowd pullers at the Floriade.[http://www.floriade.nl/het-park/green-engine/villa-flora Villa Flora] {{webarchive|url=https://archive.today/20120530173631/http://www.floriade.nl/het-park/green-engine/villa-flora |date=2012-05-30 }}[http://www.villaflora.nl/venlo+greenpark Villa Flora] The fully energy-neutral building is a symbol of sustainability, innovation and the green economy. Villa Flora is a design by the architect Jón Kristinsson. The Innova has been designed by former government architect Jo Coenen.[http://www.floriade.nl/het-park/entree/innovatoren Innavatoren] {{webarchive|url=https://web.archive.org/web/20110503224248/http://www.floriade.nl/het-park/entree/innovatoren |date=2011-05-03 }} The building is 70 meters (230') high and has 16 floors, with exhibition rooms on the 16th floor, and has been redeveloped to become part of the Venlo GreenPark, a green business park.[http://www.venlogreenpark.nl/ Venlo GreenPark] {{webarchive|url=https://archive.today/20120604051239/http://www.venlogreenpark.nl/ |date=2012-06-04 }}[http://www.venlo.nl/gemeente_en_beleid/projecten-en-programmas/grote-bouwprojecten/Pages/Greenpark_Venlo.aspx Venlo GreenPark] A 1,100 meter (1200 yard) long cable car system running through the park opened on April 16, 2011.

Queen Beatrix visited the Floriade a second time during the state visit of President Abdullah Gül of Turkey, in which the president opened the Turkish pavilion.

Management had estimated a total of 2.3 million visitors would come to Floriade 2012.{{Cite web|title=Floriade 2012 – theme park at heart|url=https://www.parkworld-online.com/floriade-2012-theme-park-at-heart/|access-date=2021-10-27|website=Park World Online - Theme Park, Amusement Park and Attractions Industry News|date=February 2011 |language=en-GB}} During the closing ceremony on October 7, 2012, CEO Paul Beck announced a total 2,046,684 guests were welcomed.{{Cite web|title=Floriade haalt bezoekers doelstelling|url=https://l1.nl/floriade-haalt-bezoekers-doelstelling-50013|access-date=2021-10-27|website=L1|language=nl-NL}} Initially media falsely reported a loss of 9 million Euros.{{Cite web|date=2012-12-01|title=Inkomsten Floriade vallen tegen, maar 'geen 9 miljoen verlies'|url=https://www.rtlnieuws.nl/nieuws/artikel/2801926/inkomsten-floriade-vallen-tegen-maar-geen-9-miljoen-verlies|access-date=2021-10-27|website=RTL Nieuws|language=nl}} In 2013 Floriade reported a loss of 5.5 million Euros,{{Cite web|title=Verlies Floriade Venlo loopt terug tot 5,5 miljoen|url=https://www.almerezaken.nl/nieuws/algemeen/21256/verlies-floriade-venlo-loopt-terug-tot-5-5-miljoen|access-date=2021-10-27|website=www.almerezaken.nl|language=nl}} later this was adjusted to 5.4 Million Euros.{{Cite web|date=2018-12-03|title=Pretparkenexpert voorspelt: Floriade Almere wordt zeker 40 miljoen duurder|url=https://eenvandaag.avrotros.nl/item/pretparkenexpert-voorspelt-floriade-almere-wordt-zeker-50-miljoen-duurder/|access-date=2021-10-27|website=EenVandaag|language=nl}} Later the legacy and spin-off of the expo were valued at 350 Million Euros{{Cite web|title=Omroep Venlo - Scholten: Floriade succesvol ondanks tekort|url=https://omroepvenlo.nl/nieuws/artikel/2242013/scholten-floriade-succesvol-ondanks-tekort|access-date=2021-10-27|website=omroepvenlo.nl|language=nl}} and local and regional entrepreneurs noted an increase in spending during and after the expo.{{Cite web|title=Ondernemers regio Venlo tevreden over Floriade {{!}} nrit.nl - trends, nieuws en kennis op het gebied van leisure, toerisme en hospitality|url=https://www.nritmedia.nl/kennisbank/26704/Ondernemers_regio_Venlo_tevreden_over_Floriade/?topicsid=|access-date=2021-10-27|website=www.nritmedia.nl}} The site of the expo is now home to Greenport Venlo,{{Cite web|title=Greenport Venlo: bedrijven, campus, natuur & recreatie|url=https://www.greenportvenlo.nl/|access-date=2021-10-27|website=www.greenportvenlo.nl}} a variety of new companies are now located in the former entrance building and Villa Flora and large logistics centers occupy the site of the former parking lot.

File:Innovatoren-nacht (cropped).jpg|The "Innovation Tower", Floriade entrance

File:Floriade 2012 - Kabelbaan Gondola.jpg|Cable car station

File:Floriade 2012 - Nederlandse Paviljoen.jpg|Netherlands' pavilion

File:Floriade 2012 - Villa Flora.jpg|Villa Flora

{{reflist}}

• [http://www.bie-paris.org/site/en/2012-venlo Official website of the BIE]

{{List of world exhibitions}}

{{Commons category|Floriade 2012 (Netherlands)}}

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Category:International horticultural exhibitions

Category:2012 in the Netherlands

Category:Venlo

Category:Festivals in the Netherlands

Category:Culture of Limburg (Netherlands)

Category:Garden festivals in the Netherlands

Category:2012 festivals

Category:Floriade (Netherlands)