Frank PR

{{Use dmy dates|date=August 2023}}

{{Infobox company

| name = Frank Public Relations Limited

| industry = Public Relations

| founder = Graham Goodkind

| hq_location_city = London

| hq_location_country = United Kingdom

| key_people = {{Ubl

| Graham Goodkind

| Alex Grier

| Bianca Lee-Chang

}}

| website = {{URL|https://welcometofrank.com}}

}}

Frank Public Relations Limited,{{Cite web |date=2000-08-14 |title=FRANK PUBLIC RELATIONS LIMITED overview - Find and update company information - GOV.UK |url=https://find-and-update.company-information.service.gov.uk/company/04052356 |access-date=2023-08-03 |website=Companies House |language=en}} trading as Frank PR, is a consumer public relations agency based in Farringdon, London, United Kingdom.

It was founded in September 2000 by CEO Graham Goodkind.{{cite web|url= http://www.prweek.com/news/766684/PROFILE-Graham-Goodkind-Chairman-founder-Frank-PR/?DCMP=ILC-SEARCH|title= Profile: Graham Goodkind|publisher=PR Week|date= 2007-11-14 |accessdate=2011-05-11}} Graham still leads the business today, alongside MD Alex Grier and managing partners Melissa Robinson and Bianca Lee-Chang.{{Cite web |last=Pawinska Sims |first=Maja |date=2020-11-04 |title=Frank appoints deputy MD to complete senior team |url=https://www.provokemedia.com/latest/article/frank-appoints-deputy-md-to-complete-new-senior-team? |access-date=2022-04-21 |website=PRovoke Media}}

Frank PR is now an independent agency{{Cite web |title=Frank sold for £8 million |url=https://www.prweek.com/article/744559/frank-sold-8-million |access-date=2022-04-21 |website=www.prweek.com |language=en}} having completed an MBO{{Cite web |title=Graham Goodkind Leads Frank MBO From Enero Group |url=https://www.provokemedia.com/latest/article/graham-goodkind-leads-frank-mbo-from-enero-group |access-date=2022-04-20 |website=PRovoke Media |language=en}} in March 2021 from Enero Group, a specialist marketing and communications services company that is listed on the Australian Securities Exchange. In October 2007, Frank PR was originally acquired by Photon Group Limited (Photon), who subsequently changed its name to Enero Group on the 3rd of July 2012.{{Cite web |last=Burrowes |first=Tim |date=2012-04-30 |title=Photon to change name to Enero |url=https://mumbrella.com.au/photon-to-change-name-to-enero-88350 |access-date=2022-04-21 |website=Mumbrella |language=en-US}}

Frank PR specialises in providing consumer public relations consultancy services to leading brands and products, challenger brands, entrepreneurial organisations, charities and multinationals. As well as traditional consumer PR and media relations, Frank also has specialist teams offering social, digital, influencer, experiential, celebrity, corporate social responsibility, purpose-led and product placement based campaigns. Clients {{Cite web |date=2022-04-20 |title=Clients. |url=https://welcometofrank.com/clients/ |access-date=2022-04-20 |website=Frank}}(as at April 2022) include Innocent Drinks, Huawei, Direct Line Group, TheFork, Skoda, KIND Snacks, G2 Esports, Herbalife and Weetabix. The agency still remains the only one to have won Marketing's PR Agency of the Year three times.{{Cite web |title=Adam & Eve leads 2010 agency winners |url=https://www.campaignlive.co.uk/article/adam-eve-leads-2010-agency-winners/1045296 |access-date=2022-04-20 |website=www.campaignlive.co.uk |language=en}}

A recent campaign for Weetabix is probably one of the agency's best-known creations.{{Cite web |title=The controversial breakfast Twitter can't swallow |url=https://www.bbc.co.uk/food/articles/controversial_breakfast_tweet |access-date=2022-04-21 |website=BBC Food |language=en}} During the midst of lockdown in the UK, Frank lightened the mood by suggesting that a serving of Heinz Baked Beans atop a Weetabix biscuit would be an unusual and inspiring food combination to try for breakfast. The unique and highly imaginative fusion became a social media phenomenon, being shared over a million times within a matter of hours and creating a pile-on by hundreds of other FMCG brands suggesting their own unlikely amalgamations. The subject of Weetabix and beans together created so much publicity, talkability and controversy that it was the subject of a debate in the chambers of the Houses of Commons a few days later.{{Cite web |title=Business of the house, Volume 689: debated on Thursday 11 February 2021 |url=https://hansard.parliament.uk//commons/2021-02-11/debates/4AC30B0D-AE1A-4A56-B935-7717501071A6/BusinessOfTheHouse#contribution-FC60B682-B614-4DC2-99B3-249FE9C75D92 |access-date=2022-04-21 |website=Hansard}}{{Cite web |title=Business of the house, Volume 689: debated on Thursday 11 February 2021 |url=https://hansard.parliament.uk//commons/2021-02-11/debates/4AC30B0D-AE1A-4A56-B935-7717501071A6/BusinessOfTheHouse#contribution-33573825-242E-4A60-8BAD-DAF2549BA759 |access-date=2022-04-21 |website=Hansard}}

The campaign resulted in a 15% sales uplift for Weetabix in that period{{Cite web |last=Woolfson2021-02-15T10:25:00+00:00 |first=Daniel |title=Weetabix sales surge following baked beans social media post |url=https://www.thegrocer.co.uk/cereals/weetabix-sales-surge-following-baked-beans-social-media-post/653163.article |access-date=2022-04-21 |website=The Grocer |language=en}} and won a plethora of industry awards for Frank, including: Davos Communications Awards- Best PR Campaign;{{Cite web |date=2022-04-20 |title=Award Winners 2021 |url=https://www.wcfaglobal.com/awards/winners/2021 |access-date=2022-04-20 |website=WCF Global}} UK Social Media Awards- Best use of Twitter;{{Cite web |title=Awards 2021 Winners |url=https://uksocialmediaawards.com/2021-winners/ |access-date=2022-04-20 |website=UK social media awards}} UK Agency Awards- Campaign Effectiveness Award;{{Cite web |title=2021 winners |url=https://ukagencyawards.co/2021-winners/ |archive-url= |access-date=2022-04-20 |website=UK Agency Awards}} UK Agency Awards- Best social media Award;{{Cite web |title=Award winners 2021 |url=https://ukagencyawards.co/2021-winners/ |access-date=2022-04-20 |website=UK Agency Awards}} UK Social Media Awards- Best Audience Engagement Campaign;{{Cite web |title=2021 winners |url=https://uksocialmediaawards.com/2021-winners/ |access-date=2022-04-20 |website=UK Social Media Awards}} UK Social Media Awards- Best use of social media for FMCG;{{Cite web |title=2021 Winners |url=https://uksocialmediaawards.com/2021-winners/ |access-date=2022-04-20 |website=UK Agency Awards}} UK Social Media Awards- Best Low Budget Campaign;{{Cite web |title=2021 winners |url=https://uksocialmediaawards.com/2021-winners/ |access-date=2022-04-20 |website=UK Social Media Awards}} The Drum Awards for Marketing- Social media Award;{{Cite web |title=The Drum |url=https://www.thedrum.com/ |access-date=2022-04-20 |website=The Drum}} The Drum Awards for Marketing- FMCG Award;{{Cite web |title=The Drum |url=https://www.thedrum.com/ |access-date=2022-04-20 |website=The Drum}} PR Moment Awards- Social media Campaign of the Year;{{Cite web |title=2021 Winners South |url=https://www.prmomentawards.com/2021-winners-south |access-date=2022-04-20 |website=PR Moment Awards}} Creative Moment- Funniest Campaign of the Year;{{Cite web |title=2021 Winners |url=https://www.creativemomentawards.co/2021-winners |access-date=2022-04-20 |website=Creative Moment Awards}} Creative Moment, Stunt of the Year;{{Cite web |title=2021 Winners |url=https://www.creativemomentawards.co/2021-winners |access-date=2022-04-20 |website=Creative Moment Awards}} PR Week- FMCG campaign of the year;{{Cite web |title=PR Week UK Awards 2021 Winners Revealed |url=https://www.prweek.com/article/1730712/prweek-uk-awards-2021-winners-revealed |access-date=2022-04-20 |website=PR Week}} Marketing Week Masters- Best Use of a Small Budget;{{Cite web |title=Winners Showcase 2021 |url=https://www.marketingweek.com/event/marketing-week-awards/winners-showcase-2021/ |access-date=2022-04-20 |website=Marketing Week}} Digital Impact Awards - Best use of Digital {{Cite web |title=Digital Impact Awards |url=https://www.digitalimpactawards.com/europe/past-winners/2021/ |access-date=2022-04-20 |website=www.digitalimpactawards.com}} and The Digital Impact Awards - Best use of social media.{{Cite web |title=Digital Impact Awards |url=https://www.digitalimpactawards.com/europe/past-winners/2021/ |access-date=2022-04-20 |website=www.digitalimpactawards.com}}

Frank is a member of the Public Relations and Communications Association (PRCA). Graham{{Cite web |date=2022-04-20 |title=PR Week Power Book 22 |url=https://www.prweek.com/power-book/uk/2022/graham-goodkind/7f387d77-5ea7-fe6d-76e3-979af36d7b69 |access-date=2022-04-20 |website=PR Week}} and Alex{{Cite web |date=2022-04-20 |title=PR Week Power Book 22 |url=https://www.prweek.com/power-book/uk/2022/alex-grier/6bf5f679-79ae-86f3-dee3-cebdf5f7b67f |access-date=2022-04-20 |website=PR Week}} are listed in the 2022 edition of the PR Week UK Power Book as two of the most influential PR professionals in the country.