Freepik

Freepik was founded in 2010 by brothers Alejandro Sánchez and Pablo Blanes, together with their friend Joaquín Cuenca, founder of Panoramio.{{Cite web|last=Velasco|first=Juan Jesús|date=2017-10-11|title=Freepik, la web "made in Málaga" de contenidos para diseñadores que factura 1,2 millones de euros al mes|url=https://www.xataka.com/empresas-y-economia/freepik-la-web-made-in-malaga-de-contenidos-para-disenadores-que-factura-1-2-millones-de-euros-al-mes|access-date=2022-01-15|website=Xataka|language=es}} Initially, it was a search engine that indexed content from the top 10 free content websites for designers.{{Cite web|date=2017-04-20|title=El desconocido 'Google' español de imágenes que se coló entre los que más crecen de Europa|url=https://www.elespanol.com/invertia/empresas/20170419/209729571_0.html|access-date=2022-01-15|website=El Español|language=es}}

In 2014, Freepik started to produce graphical assets.{{Cite web |date=2019-12-01 |title=Freepik crece a ritmo de gacela: encadena otro año duplicando ingresos, beneficio y plantilla |url=https://www.diariosur.es/economia/empresas-malaguenas/freepik-encadena-duplicando-20191128182426-nt.html |access-date=2022-01-15 |website=Diario Sur |language=es}} In 2015, the subscription model was launched where users who pay for a premium account have access to more content. The site also started allowing designers and photographers to upload their assets to the platform to earn income.{{Cite web |title=Sell Photos, Vectors and PSD and make money {{!}} Freepik Contributor |url=https://contributor.freepik.com/ |access-date=2022-06-09 |website=contributor.freepik.com}}

In 2018, Freepik changed its visual identity and introduced a new logo.{{Cite web|date=2018-11-27|title=Freepik Company, un nuevo diseño consistente y con personalidad|url=https://www.marketingdirecto.com/anunciantes-general/anunciantes/freepik-company-un-nuevo-diseno-consistente-y-con-personalidad|access-date=2022-01-15|website=Marketing Directo|language=es}} In 2020, during the COVID-19 pandemic, Freepik offered its resources free of charge to healthcare workers, educators, journalists, and workers in public institutions.{{Cite web|date=2020-03-20|title=Firma malagueña Freepik regala acceso a su material gráfico a docentes y sanitarios para campañas frente al coronavirus|url=https://www.europapress.es/andalucia/malaga-00356/noticia-firma-malaguena-freepik-regala-acceso-material-grafico-docentes-sanitarios-campanas-frente-coronavirus-20200320160949.html|access-date=2022-01-15|publisher=Europa Press}}

In June 2022, Freepik announced its acquisition of Videvo, a UK-based stock website, to expand into video and audio content.{{Cite web |date=2022-06-21 |title=Videvo Acquired by Freemium Platform Freepik Company - Footage Secrets |url=https://www.footagesecrets.com/news/videvo-acquired-by-freepik/ |access-date=2025-01-07 |language=en-US}}{{Cite web |last=Carleton |first=Will |date=2022-06-22 |title=Freepik enters stock video and audio market with acquisition of UK based Videvo |url=https://photoarchivenews.com/news/freepik-enters-stock-video-and-audio-market-with-acquisition-of-uk-based-videvo/ |access-date=2025-01-07 |website=Photoarchivenews |language=en-GB}}{{Cite web |last=Allen |first=Patricia |date=2022-06-20 |title=Malaga-based Freepik acquires UK-based Videvo adding audio and video to its growing content portfolio |url=https://www.eu-startups.com/2022/06/malaga-based-freepik-acquires-uk-based-videvo-adding-audio-and-video-to-its-growing-content-portfolio/ |access-date=2025-01-07 |website=EU-Startups |language=en-US}}

In October 2022, Freepik acquired Iconfinder, a Danish marketplace for icons, and Original Mockups, a provider of 3D resources and mockup templates. These acquisitions expanded Freepik's design resource offerings and its presence in Nordic and Latin American markets.{{Cite web |last=FinSMEs |date=2022-10-05 |title=Freepik Company Acquires Iconfinder and Original Mockups |url=https://www.finsmes.com/2022/10/freepik-company-acquires-iconfinder-and-original-mockups.html |access-date=2025-01-07 |website=FinSMEs |language=en-US}}{{Cite web |last=Allen |first=Patricia |date=2022-10-04 |title=Bootstrapped Malaga-based scaleup Freepik snaps up Iconfinder and Original Mockups to expand Nordic and Latam reach |url=https://www.eu-startups.com/2022/10/bootstrapped-malaga-based-scaleup-freepik-snaps-up-iconfinder-and-original-mockups-to-expand-nordic-and-latam-reach/ |access-date=2025-01-07 |website=EU-Startups |language=en-US}}

In October 2023, the company announced its acquisition of EyeEm, a formal rival of Instagram, securing access to a collection of 160 million stock photos.{{Cite web |date=2023-10-12 |title=After filing for bankruptcy, Europe's almost-instagram platform EyeEm acquired by Freepik |url=https://tech.eu/2023/10/12/eyeem-acquired-by-freepik/ |access-date=2025-01-07 |website=Tech.eu |language=en-GB}} During this period, Freepik opened its San Francisco office and transitioned from a pure stock image platform towards a Gen-AI products and tools provider.{{Cite news |last=DiFeliciantonio |first=Chase |title=Vibrant S.F. neighborhood gets a makeover from AI-generated paint jobs |url=https://www.sfchronicle.com/sf/article/freepik-offers-businesses-sf-s-excelsior-19404163.php |archive-url=http://web.archive.org/web/20240418183321/https://www.sfchronicle.com/sf/article/freepik-offers-businesses-sf-s-excelsior-19404163.php |archive-date=2024-04-18 |access-date=2025-01-07 |work=San Francisco Chronicle |language=en}}{{Cite web |last=Chapman |first=Tom |date=2023-07-10 |title=Freepik embarks on US expansion following successful year |url=https://businesschief.com/corporate-finance/freepik-embarks-on-us-expansion |access-date=2025-01-07 |website=businesschief.com |language=en}}

In May 2024, Freepik acquired Magnific, a Spanish startup specializing in AI-driven image upscaling and enhancement.{{Cite web |date=2024-05-07 |title=Freepik acquires Spanish AI image upscaler Magnific |url=https://tech.eu/2024/05/07/freepik-acquires-spanish-ai-image-upscaler-magnific/ |access-date=2025-01-07 |website=Tech.eu |language=en-GB}}

Freepik provides a variety of products and features:

• AI Image Generator is a tool for creating photorealistic images and digital art from text prompts using advanced AI models.{{Cite web |last=Hutchinson |first=Roland |date=2024-11-13 |title=Stop Paying for Midjourney! This Free AI Image Generator is Incredible |url=https://www.geeky-gadgets.com/stop-paying-for-midjourney-this-free-ai-image-generator-is-incredible/ |access-date=2025-01-07 |website=Geeky Gadgets |language=en-US}}
• AI Video Generator allows users to transform descriptive prompts and images into short video clips, simplifying video creation.{{Cite web |date=2024-11-18 |title=Freepik lanza su generador de videos con inteligencia artificial: una nueva era en la creación audiovisual |url=https://wwwhatsnew.com/2024/11/18/freepik-lanza-su-generador-de-videos-con-inteligencia-artificial-una-nueva-era-en-la-creacion-audiovisual/ |access-date=2025-01-07 |website=wwwhatsnew.com |language=es}}{{Cite web |author1=Ryan Morrison |date=2024-11-14 |title=I sent myself on a series of incredible adventures with AI — and this one was my favorite |url=https://www.tomsguide.com/ai/ai-image-video/i-sent-myself-on-a-series-of-incredible-adventures-with-ai-and-this-one-was-my-favorite |access-date=2025-01-07 |website=Tom's Guide |language=en}}

• AI Voice Generator converts written text into natural-sounding speech, replicating tone and emotion across multiple languages and styles.
• LoRAs (Custom Styles and Characters) ensure character consistency in AI-generated visuals by analyzing and storing image profiles for future use.{{Cite web |last=Cooper |first=Heather |date=2024-11-27 |title=Which way for Character Consistency? |url=https://heatherbcooper.substack.com/p/which-way-for-character-consistency |access-date=2025-01-07 |website=Visually AI by Heather Cooper}}{{Cite web |author1=Ryan Morrison |date=2024-11-14 |title=I sent myself on a series of incredible adventures with AI — and this one was my favorite |url=https://www.tomsguide.com/ai/ai-image-video/i-sent-myself-on-a-series-of-incredible-adventures-with-ai-and-this-one-was-my-favorite |access-date=2025-01-07 |website=Tom's Guide |language=en}}

• Retouch is an AI-driven image editing feature for adding, removing, or enhancing elements in photos.{{Cite web |last=Boral |first=Sayak |date=2024-06-25 |title=6 Free Alternatives to Adobe Photoshop |url=https://www.maketecheasier.com/free-alternatives-to-adobe-photoshop/ |access-date=2025-01-07 |website=Make Tech Easier |language=en-US}}
• Upscaler improves image resolution up to 4K, refining details without introducing blurring or pixelation.{{Cite web |last=Corp |first=Perfect |title=I Tested 7 Free AI Photo Enhancers and Here's The Result {{!}} PERFECT |url=https://www.perfectcorp.com/consumer/blog/online-photo-editing/photo-enhancer-online-tools |access-date=2025-01-07 |website=www.perfectcorp.com |language=en}}
• Background Remover automatically removes image backgrounds, producing transparent PNG files for further customization.{{Cite web |title=Freepik Background Remover |url=https://deepgram.com/ai-apps/freepik-background-remover |access-date=2025-01-07 |website=Deepgram}}
• Reimagine uses AI to reinterpret images into editable prompts, offering various customization options for visuals.{{Cite web |date=2023-12-12 |title=Freepik launches Pikaso, its free, real-time sketch-to-image AI tool |url=https://betanews.com/2023/12/12/freepik-pikaso-ketch-to-image-ai-tool/ |access-date=2025-01-07 |website=BetaNews |language=en}}
• Sketch to Image converts digital sketches into refined images in real-time, with support for written prompts and additional inputs.
• Stock Images and Videos is a library of millions of high-quality stock images, design elements, videos, and audio files, available via free or premium subscriptions.{{Cite web |title=36 Best Free Stock Photo Sites (2024) - Shopify Philippines |url=https://www.shopify.com/ph/blog/17156388-22-awesome-websites-with-stunning-free-stock-images |archive-url=http://web.archive.org/web/20241212111748/https://www.shopify.com/ph/blog/17156388-22-awesome-websites-with-stunning-free-stock-images |archive-date=2024-12-12 |access-date=2025-01-07 |website=Shopify |language=en-PH}}
• Templates and Mockups offers customizable templates and mockups for branding, presentations, and product showcases.{{Cite web |date=2024-04-24 |title=Discover the Social Media Best Practices in 2025 |url=https://www.socialchamp.com/blog/social-media-best-practices/ |access-date=2025-01-07 |website=www.socialchamp.io |language=en}}
• Icons is a vast collection of scalable SVG icons designed for use in professional and personal projects.{{Cite web |last=Hub |first=Influencer Marketing |date=2020-02-14 |title=37 Free High-Quality Social Media Icons for Your Website |url=https://influencermarketinghub.com/social-media-icons/ |access-date=2025-01-07 |website=Influencer Marketing Hub |language=en-US}}

In 2022, Freepik was named in G2's Best Software 2022 Awards, ranking 17th on the list of best-selling software in Europe, the Middle East, and Africa. It then achieved 43rd place in the list of best design products.

• {{Official website|http://www.freepik.com}}

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Category:2010 establishments in Spain

Category:Internet properties established in 2010

Category:Online content distribution

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Category:Online companies of Spain

Category:Privately held companies of Spain

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