GMMB, Inc.
{{short description|Political communications and advertising firm}}{{For|the Ghanian cultural organization|Ghana Museums and Monuments Board}}{{COI|date=June 2020}}
{{Infobox company
| industry = {{ubl|Communications|Advertising}}
| hq_location_city = Washington, D.C.
| hq_location_country = United States
| locations = {{hlist|Seattle|San Francisco}}
| founder = Jim Margolis
}}
GMMB, Inc. is a political communications and advertising firm based in Washington, D.C., with additional offices in Seattle and San Francisco.{{Cite magazine|url=https://time.com/3668128/lobbying-advertising-public-relations/|title=Forget Lobbying. D.C.'s Influencers Spend More on PR, Advertising.|magazine=Time|language=en|access-date=2019-09-28}}{{Cite web|url=https://politi.co/2GzUxx7|title=Power Briefing: Bolton said U.S. response to Russia should be 'disproportionate'|last1=Sherman|first1=Jake|last2=Palmer|first2=Anna|website=Politico|language=en|access-date=2019-09-28|last3=Lippman|first3=Daniel|last4=Montellaro|first4=Zach}} Founded by Jim Margolis, it is the largest Democratic consulting firm in the United States.{{Cite web|url=https://www.gazettenet.com/Ballot-question-one-21271576|title=Advertising spending spree lifts "No on 1" campaign as polling shows grassroots support for ballot initiative fading|date=2018-03-11|website=gazettenet.com|access-date=2019-09-28}}{{Cite web|url=https://www.washingtonexaminer.com/trump-budget-chief-shuts-down-consumer-protection-bureau-slush-fund|title=Trump budget chief shuts down consumer 'protection' bureau 'slush fund'|date=2018-01-09|website=Washington Examiner|language=en|access-date=2019-09-28}}{{Cite web|url=https://thehill.com/homenews/campaign/424644-the-challenge-for-dems-winning-attention-vs-trump|title=The challenge for Dems? Winning attention vs. Trump|last=Evans|first=Garrett|date=2019-01-10|website=The Hill|language=en|access-date=2019-09-28}}
Foundation
Margolis served as an advisor to both of President Obama's campaigns, and former Secretary of State Hillary Clinton's 2016 presidential campaign. In April 2019, Senator Kamala Harris (D-CA) hired GMMB and Margolis to her team of strategists on her presidential campaign.{{Cite web|url=https://www.bloomberg.com/news/articles/2019-02-25/how-pharma-lost-its-edge-in-washington|title=How Pharma lost its Edge in Washington|date=2019-02-25|website=Bloomberg|access-date=2019-09-28}}{{Cite web|url=https://politi.co/2GIwuu3|title=POLITICO Playbook PM: Infrastructure week at last?|last1=Palmer|first1=Anna|last2=Sherman|first2=Jake|website=Politico|language=en|access-date=2019-09-28|last3=Lippman|first3=Daniel|last4=Ross|first4=Garrett|last5=Okun|first5=Eli}}{{Cite web|url=https://thehill.com/homenews/campaign/441165-harris-signs-top-dem-admaker-margolis-to-campaign|title=Harris signs top Dem ad-maker Margolis to campaign|last=Conradis|first=Brandon|date=2019-04-29|website=The Hill|language=en|access-date=2019-09-28}}
History and clientele
GMMB was founded in 1983.{{Cite web |title=GMMB {{!}} LinkedIn |url=https://www.linkedin.com/company/gmmb |access-date=2023-08-10 |website=www.linkedin.com |language=en}} In 2002, Omnicom, the second-largest advertising agency in the world,{{Cite web |last=Intelligence |first=Insider |title=Top 10 ad agencies leading the advertising industry in 2022 |url=https://www.insiderintelligence.com/insights/advertising-companies/ |access-date=2023-08-10 |website=Insider Intelligence |language=en}} purchased GMMB{{Cite web |last=Teinowitz |first=Irs |date=October 28, 2002 |title=OMNICOM LANDS IN POLITICAL ARENA |url=https://adage.com/article/news/omnicom-lands-political-arena/51019 |website=Ad Age}}
Beginning in 2009, GMMB was also hired by the Hunt Institute, under the auspices of the Gates Foundation, to promote the adoption of the Common Core State Standards.{{Cite news|url=https://www.washingtonpost.com/politics/how-bill-gates-pulled-off-the-swift-common-core-revolution/2014/06/07/a830e32e-ec34-11e3-9f5c-9075d5508f0a_story.html|title=How Bill Gates pulled off the swift Common Core revolution|last=Layton|first=Lyndsey|date=2014-06-07|newspaper=The Washington Post|access-date=2019-09-28|language=en-US|issn=0190-8286}} From 2013 to 2018, GMMB worked on behalf of the Consumer Financial Protection Bureau, for which the company received approximately $43 million.{{Cite web|url=https://thehill.com/opinion/finance/373251-its-time-to-audit-the-cfpb|title=It's time to audit the CFPB|last=Tan|first=Anjelica|date=2018-02-10|website=The Hill|language=en|access-date=2019-09-28}}{{Cite web|url=https://oig.federalreserve.gov/reports/bureau-gmmb-contract-jun2018.htm|title=OIG: The Bureau Could Have Better Managed Its GMMB Contract and Should Strengthen Controls for Contract Financing and Contract Management|website=oig.federalreserve.gov|access-date=2019-09-28}}
In addition to its political work, GMMB has created advertising campaigns for trade groups, including AARP, CTIA, and the American Beverage Association (which includes Coca-Cola and PepsiCo).{{Cite web|url=https://vimeo.com/38380633|title=American Beverage Association - "Journey"|website=Vimeo|language=en|access-date=2019-09-28}}{{Cite web|url=https://www.wsj.com/articles/aarp-targets-political-influencers-on-youtube-1458165057|title=AARP Targets Political Influencers on YouTube|last=Tadena|first=Nathalie|website=The Wall Street Journal|language=en-US|access-date=2019-09-28}} In 2018, GMMB directed more than $10 million in advertising purchases. Also in 2018, the firm won TVB's Excellence award for its work on behalf of Nevada gubernatorial candidate Steve Sisolak.{{Cite web|url=https://www.broadcastingcable.com/post-type-the-wire/winners-of-the-2018-excellence-in-local-media-marketing|title=Winners of the 2018 Excellence in Local Media Marketing and TVB NEXT Awards Announced at TVB Forward Conference|last=Govoni|first=Nick|website=Broadcasting & Cable|language=en-us|access-date=2019-09-28}}