G Fuel
{{short description|Caffeinated drink mix sold by Gamma Radiation Labs}}
{{Use mdy dates|date=March 2022}}
{{Confused|Game Fuel}}
{{Infobox Beverage
| name = G Fuel
| logo = G Fuel logo.svg
| type = Drink mix
| manufacturer = Gamma Labs
| origin = United States
| introduced = {{start date and age|2012}}
| website = {{URL|https://gfuel.com}}
}}
G Fuel (stylized in all uppercase as G FUEL) is a brand of caffeinated drink mix sold by Gamma Labs, based in Hauppauge, New York.{{cite web |last1=Stout |first1=Hilary |title=Selling the Young on 'Gaming Fuel' |url=https://www.nytimes.com/2015/05/20/business/energy-drink-industry-under-scrutiny-looks-to-gamers-to-keep-sales-surging.html |website=The New York Times |access-date=February 16, 2019 |date=May 19, 2015 |archive-date=July 18, 2017 |archive-url=https://web.archive.org/web/20170718181000/https://www.nytimes.com/2015/05/20/business/energy-drink-industry-under-scrutiny-looks-to-gamers-to-keep-sales-surging.html |url-status=live }}{{Cite web|url=https://abc7ny.com/1734724/|title=G Fuel drinks big for gamers, but are they safe?|date=February 3, 2017|website=ABC7 New York|language=en|access-date=March 31, 2019|archive-date=March 31, 2019|archive-url=https://web.archive.org/web/20190331064337/https://abc7ny.com/1734724/|url-status=live}} It is marketed as a supplement for gaming that is designed to improve focus and reaction time.{{Citation needed|date=October 2023}}
G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.{{Cite web |title=G Fuel: Best Gaming And Esports Energy Drink |url=https://gfuel.com/ |website=G Fuel |access-date=October 31, 2019 |archive-date=October 29, 2019 |archive-url=https://web.archive.org/web/20191029223349/https://gfuel.com/ |url-status=live }}
Overview
File:G Fuel Energy Formula.jpg
A serving of G Fuel contains 140 to 150 mg of caffeine.{{Cite web |title=Caffeine in G-Fuel Energy Drink Mix |url=https://www.caffeineinformer.com/caffeine-content/g-fuel-energy-drink-mix |access-date=February 17, 2019 |website=caffeineinformer.com |archive-date=February 18, 2019 |archive-url=https://web.archive.org/web/20190218081744/https://www.caffeineinformer.com/caffeine-content/g-fuel-energy-drink-mix |url-status=live }}{{Cite web |date=June 2, 2015 |title=Energy drink makers target young gamers |url=http://health.heraldtribune.com/2015/06/02/energy-drink-makers-target-young-gamers/ |accessdate=February 17, 2019 |website=health.heraldtribune.com}} G Fuel is available in multiple flavors, typically fruit-based, such as fruit punch, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies,{{Cite web |date=November 16, 2021 |title=G Fuel partners with Spider-Man: No Way Home for a massive special edition series |url=https://www.stack3d.com/2021/11/g-fuel-spider-man-collection.html/amp |access-date=November 24, 2021 |website=Stack3D}}{{Cite web |title=G Fuel and Warner Bros. Consumer Products Team Up to Create The One — Inspired by the New Film 'The Matrix Resurrections' |url=https://gfuel.com/blogs/news/g-fuel-and-warner-bros-consumer-products-team-up-to-create-the-one-inspired-by-the-new-film-the-matrix-resurrections |website=G Fuel |access-date=April 17, 2022 |archive-date=April 29, 2022 |archive-url=https://web.archive.org/web/20220429151520/https://gfuel.com/blogs/news/g-fuel-and-warner-bros-consumer-products-team-up-to-create-the-one-inspired-by-the-new-film-the-matrix-resurrections |url-status=live }}{{Cite press release |last=FUEL |first=G. |title=New G Fuel Fortune Blend Inspired by Sony Pictures' "Uncharted" Available for Pre-Order |url=https://www.prnewswire.com/news-releases/new-g-fuel-fortune-blend-inspired-by-sony-pictures-uncharted-available-for-pre-order-301485701.html |website=www.prnewswire.com |access-date=April 17, 2022 |archive-date=May 10, 2022 |archive-url=https://web.archive.org/web/20220510221251/https://www.prnewswire.com/news-releases/new-g-fuel-fortune-blend-inspired-by-sony-pictures-uncharted-available-for-pre-order-301485701.html |url-status=live }} game studios,{{Cite web |date=March 15, 2021 |title=DOOM Eternal Gets G Fuel Drinks "Sour Demon'ade" & "Spicy Demon'ade Reskin" |url=https://mp1st.com/news/doom-eternal-gets-g-fuel-drinks-sour-demonade-spicy-demonade-reskin |access-date=March 17, 2021 |website=MP1st |language=en-US |archive-date=March 17, 2021 |archive-url=https://web.archive.org/web/20210317161319/https://mp1st.com/news/doom-eternal-gets-g-fuel-drinks-sour-demonade-spicy-demonade-reskin |url-status=live }}{{Cite web |date=June 6, 2021 |title=Celebrate World Tetris® Day With G Fuel's New Tetris™ Blast Energy Drink |url=https://gfuel.com/blogs/news/tetris-blast-energy-drink |website=G Fuel |access-date=October 23, 2021 |archive-date=October 23, 2021 |archive-url=https://web.archive.org/web/20211023235930/https://gfuel.com/blogs/news/tetris-blast-energy-drink |url-status=live }} video game media companies,{{Cite web |date=May 8, 2020 |title=G Fuel partners with Enthusiast Gaming amidst Titans turnover |url=https://www.esportznetwork.com/g-fuel-partners-with-enthusiast-gaming-amidst-titans-turnover/ |access-date=May 22, 2020 |publisher=Esportz Network |archive-date=May 25, 2020 |archive-url=https://web.archive.org/web/20200525202200/https://www.esportznetwork.com/g-fuel-partners-with-enthusiast-gaming-amidst-titans-turnover/ |url-status=dead }} and musicians, to create custom, promotional flavors.{{Cite web |date=February 4, 2021 |title=G Fuel and Rapper Logic to Launch "Bobby Boysenberry" Energy Drink |url=https://www.bevnet.com/news/2021/g-fuel-and-rapper-logic-to-launch-bobby-boysenberry-energy-drink/ |access-date=March 17, 2021 |website=BevNET.com |language=en-US |archive-date=February 26, 2021 |archive-url=https://web.archive.org/web/20210226121718/https://www.bevnet.com/news/2021/g-fuel-and-rapper-logic-to-launch-bobby-boysenberry-energy-drink |url-status=live }}
Controversy
In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's Proposition 65.{{Cite web |first=Kevin |last=Hitt |date=April 2, 2018 |url=https://www.vpesports.com/featured-news/gamma-enterprises-settles-lawsuit-over-Gfuel-energy-supplements|title=Gamma Enterprises Settles Lawsuit over GFUEL Energy Supplements|access-date=March 6, 2020|archive-date=June 10, 2020|archive-url=https://web.archive.org/web/20200610161008/https://www.vpesports.com/featured-news/gamma-enterprises-settles-lawsuit-over-Gfuel-energy-supplements|url-status=dead}}
On June 16, 2022, Gamma Labs fired seven of its talent managers, citing "restructuring", a day after five of them reported its CEO, Cliff Morgan, for using a slur and making derogatory statements while on a team call. G Fuel did not make an official statement on the event, though it acknowledged Morgan had called employees "lazy motherfuckers".{{Cite web |date=September 7, 2022 |first=Alexander |last=Lee |title=How G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship |url=https://digiday.com/marketing/how-g-fuels-toxic-working-environment-made-the-energy-drink-brands-influencer-marketers-jump-ship/ |access-date=October 3, 2024 |website=Digiday |language=en |archive-date=October 7, 2024 |archive-url=https://web.archive.org/web/20241007091959/https://digiday.com/marketing/how-g-fuels-toxic-working-environment-made-the-energy-drink-brands-influencer-marketers-jump-ship/ |url-status=live }}{{Cite web |date=June 17, 2022 |first=Shane |last=Moosa |title=GFuel fires staff hours after reporting higher-up's slurs to HR |url=https://www.ginx.tv/en/video-games/gfuel-fires-staff-hours-reporting-executive-slurs-to-hr |access-date=2022-07-15 |website=GINX |language=en |archive-date=June 27, 2022 |archive-url=https://web.archive.org/web/20220627151335/https://www.ginx.tv/en/video-games/gfuel-fires-staff-hours-reporting-executive-slurs-to-hr |url-status=live }} The company also banned users who mentioned the event from their Twitch live chat.{{Cite web |first=Mark |last=Warren |date=June 17, 2022 |title=G Fuel Causes Controversy Via Sudden Firings and Executive's Alleged Use of "Derogatory Terms" |url=https://www.gfinityesports.com/streaming/gfuel-twitch-controversy/ |access-date=2022-07-15 |website=gfinityesports.com |language=en |archive-date=July 15, 2022 |archive-url=https://web.archive.org/web/20220715061648/https://www.gfinityesports.com/streaming/gfuel-twitch-controversy/ |url-status=live }} More than 75 content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.{{Cite web |last=Parker |first=Jason |date=June 17, 2022 |title=GFuel fires 7 employees for allegedly protesting against slur used during team call |url=https://www.sportskeeda.com/esports/gfuel-fires-7-employees-allegedly-protesting-slur-used-team-call |access-date=2022-07-15 |website=sportskeeda.com |language=en-us |archive-date=July 15, 2022 |archive-url=https://web.archive.org/web/20220715061749/https://www.sportskeeda.com/esports/gfuel-fires-7-employees-allegedly-protesting-slur-used-team-call |url-status=live }}
References
{{reflist|2}}
External links
- {{official website|https://gfuel.com}}
{{Energy drinks|state=expanded}}
Category:Products introduced in 2012